With reports of mobile usage overtaking desktop usage in the next two years, it only makes sense that mobile will become a more integrated strategic channel for brands in 2014.
By Anton Krugel 6 Feb 2014 10:58
Although the fundamentals of good branding practice endure, the landscape in which brand managers must champion their brands is increasingly volatile. Great brand managers need to hone their 'brand radars' to adapt and evolve their branding strategies accordingly.
By Nicola Kleyn 5 Feb 2014 11:08
As a researcher it's interesting to see the way in which our industry responds to trends in other areas of branding, marketing and advertising. My three research trends all have roots in changes that are occurring across these industries.
By Henk Pretorius 4 Feb 2014 12:26
2014 will be seen as a game changer for the advertising and communications industries as digital and social media redefine how marketers communicate with consumers.
By Odette van der Haar 4 Feb 2014 10:13
The South African retail landscape has undergone massive change and is becoming increasingly dynamic with the influx of new local and well-known international brands.
By Brett Kaplan 4 Feb 2014 08:20
One big paradigm shift in the design arena over the next few years, will be what I refer to as the 'corporate designer'. This is a designer that has a clear understanding of both business, as well as more than one design principle. (video)
By Dave Nemeth 30 Jan 2014 08:17
In this piece, I highlight a few key issues in marketing that we need to take advantage of to become more successful and profitable in the next years. By doing that, we will succeed, regardless of the short-term trends.
By Thomas Oosthuizen 30 Jan 2014 06:45
With everyone from makers of fizzy drink brands to NASA competing for attention online the need for great content is critical.
By Daniel Pinch 29 Jan 2014 07:44
As technology becomes more prolific and embedded in our lives, it provides for newfound ways in which we connect with each other and the brands we love.
By Michal Wronski 29 Jan 2014 06:06
As with almost every other sector under the 'technology' banner, the mobile industry is evolving at a rapid pace, and is constantly iterating to meet the demands of an increasingly large and sophisticated market.
By Dr Pieter Streicher 28 Jan 2014 11:33
Hold onto your seats folks because it looks like we've got a bumpy 2014 in store for the world of experiential marketing. (video)
By Pete Hutchings 27 Jan 2014 07:26
2013 saw some definite shifts which give indications for 2014 - some necessitated by economics, others by the changing world of technology. There are some clear and significant trends that are being seen in the employee engagement world.
By Michelle Caldeira 24 Jan 2014 07:31
I think that because events like exhibitions, mall activations, etc, engage all of the senses, they represent the marketing medium that will champion sustainable growth and development in 2014 and beyond.
By Justin Hawes 23 Jan 2014 07:03
Faced with the latest evidence of the ever growing censorship practices carried out by the SABC combined with the fact that we are going into an election year, I predict a combination of trends that will work together to result in an interesting space.
By Gail Schimmel 23 Jan 2014 06:16
To sum up what I believe we will see more of in the coming year, I look to the most eloquent Bob Garfield: "Mass is headed for a mass grave. Reach will be ever more out of reach. The future, and the present, requires aggregating individual relationships at scale. Just like, whaddya call it...life."
By Gillian Rightford 22 Jan 2014 07:02