BizTrends 2015 contributor articles

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[TrendTalk] Can brands unlock the sharing economy?
[TrendTalk] Can brands unlock the sharing economy?

Can current business models unlock opportunities within 'the sharing economy', which is a real threat to businesses within the industries in which sharing models are gaining favour...?

By Louise Marsland 11 May 2015 07:16

Chris Moerdyk
A case history of branding from scratch

When the printing and manufacturing Paarl Media Group decided to list on the JSE, it started on a journey into what could well have been into the dark unknown of choosing a new name...

By Chris Moerdyk 17 Mar 2015 07:45

[Design Indaba 2015] The selfie shapes monolithic fashion
[Design Indaba 2015] The selfie shapes monolithic fashion

"... Me and the beach, me and my food, me and my shoes, me and my boyfriend, me and Li taking lots of selfies." - Li Edelkoort

By Jessica Taylor 2 Mar 2015 08:00

Deseré Orrill
Mobile is set to be the catalyst for multi-channel, cross promotion in 2015

We already know there are more cellphone subscriptions than people on the planet, but marketers still make the most of this all-pervasive communication channel...

By Deseré Orrill, Issued by Ole! Media Group 17 Feb 2015 07:08

Craig Page-Lee
[Trends 2015] The consumer is in control

The consumer has to be at the centre of brand decisions because they are in control, at the centre of the experience and information flows...

By Craig Page-Lee 9 Feb 2015 07:35

Chris Hitchings
[Trends 2015] Media/brands on demand

After an exceedingly tough year in 2014, the media industry and brands need to explore new opportunities such as video-on-demand; second screening; and even longer form content to maximise brand spend and content...

By Chris Hitchings 9 Feb 2015 06:39

Jacques du Preez
[Trends 2015] International networks shift SA media landscape

Almost overnight, local South African media owners and advertising agencies have become global players as international agency and media networks continue their acquisition spree in southern Africa...

By Jacques du Preez 8 Feb 2015 08:01

Doug Mayne
[Trends 2015] It's not all about the money

Malls are crazy places where anything can happen. Most importantly, the bulk of this country's retail spending takes place in this environment...

By Doug Mayne 6 Feb 2015 08:54

Ann Nurock
[Trends 2015] Brands need a higher purpose

Everyone is looking for meaning and fulfilment. Today, consumers want meaning and value that go beyond products and services...

By Ann Nurock 6 Feb 2015 07:08

[Trends 2015] A return to brands with providence
[Trends 2015] A return to brands with providence

Consumers are returning to products that have distinct origins, providence and have stories to tell, says the newly appointed managing director of Pernod Ricard South Africa and Namibia, Paul Scanlon...

By Paul Scanlon 6 Feb 2015 06:17

Jonathan Deeb
[Trends 2015] Shifting the traditional agency model

So, has content killed the commercial? No, I don't believe so... but it does present a huge opportunity for brands to take advantage of this content...

By Jonathan Deeb 5 Feb 2015 08:38

Johanna McDowell
[Trends 2015] Winning the marketing race

While the fundamentals will always remain the same, 2015 will also bring 'silo-busting', 'agility marketing', and advertising decoupling and recoupling...

By Johanna McDowell 5 Feb 2015 07:14

[Trends 2015] Programmatic media-buying surge
[Trends 2015] Programmatic media-buying surge

John Bowles, joint-MD, of the Newspaper Advertising Bureau (NAB), predicts more private ad exchanges playing a role in the market.

By John Bowles 5 Feb 2015 06:37

[Trends 2015] The power of the crowd
[Trends 2015] The power of the crowd

BMi market research chief executive officer, Gareth Pearson, outlines his consumer brand trends in brief, which will shape 2015...

By Gareth Pearson 4 Feb 2015 10:56

Cécile Missildine
[Trends 2015] It's integrated communications or bust

South African communications agencies need to evolve and adapt their skill set to match global expectations and the global industry transition across the media and marketing communications...

By Cécile Missildine 4 Feb 2015 08:03

[Trends 2015] The rise of brand worlds
[Trends 2015] The rise of brand worlds

2015 will be a paradigm shift for agencies, says Felix Kessel, CEO of OwenKessel Leo Burnett, as the clients of today are entirely reshaping the agency model and will change the face of advertising...

By Felix Kessel 4 Feb 2015 07:20

[Trends 2015] Convergence marketing
[Trends 2015] Convergence marketing

Heidi Brauer, chief marketing officer of Hollard Insurance, believes solid client/agency relationships based on mutual respect, trust and collaboration are at the heart of industry growth going forward into the New Year...

By Heidi Brauer 3 Feb 2015 08:26

Dr. Ludi Koekemoer
[Trends 2015] A new breed of advertising creative needed

A look into the future demands a look into the past. Many moons ago advertising was fun, agencies provided serious strategic input and media planning...

By Dr. Ludi Koekemoer 3 Feb 2015 08:00

Gaby de Abreu
[Trends 2015] The rise of 'me'

In brand communication, 'knowing your target market' will cease to be about drawing an average every-man in outline, but will rather be about speaking to every individual customer who comes into contact with your products...

By Gaby de Abreu 3 Feb 2015 07:23

Dawn Rowlands
[Trends 2015] Invest in communication and content

Brands that stand out will create commercial success by attracting more users, more often. Brands that make it easy for consumers to recognise them (and love them) will win...

By Dawn Rowlands 2 Feb 2015 07:50

[Trends 2015] Create work that moves people
[Trends 2015] Create work that moves people

There are shifts in the industry - this is the era of disposable content and a demand for high-value content - the challenge is to still create the emotional work that moves people, says Brett Morris, CEO of FCB South Africa...

By Brett Morris 2 Feb 2015 07:02

Ravi Bhaya
[Trends 2015] The African digital revolution

As the world gets more inter-connected, the Internet of Things will become more of a reality in the emerging markets of Africa...

By Ravi Bhaya 2 Feb 2015 06:49

Wayne Naidoo
[Trends 2015] Power to the have-nots

As conventional models of reaching consumers become radically undermined, initially by mobile, the very notion of what a consumer is will change...

By Wayne Naidoo 30 Jan 2015 07:52

Henk Swanepoel
[Trends 2015] Full adoption of mobile marketing in Africa

The impact of the mobile phone is one of the most important changes to have taken place in Africa in the last century. It has changed people, societies, communities and relationships...

By Henk Swanepoel 30 Jan 2015 07:15

[Trends 2015] e-Sports outstrips mainstream sports
[Trends 2015] e-Sports outstrips mainstream sports

While big data, content marketing and the cloud are up there in his trends for 2015 too, Vincent Maher, chief innovation officer at Kagiso Media, has also highlighted the growth of e-Sports...

By Vincent Maher 30 Jan 2015 06:36

George Golding
[Trends 2015] Your customers hold the power

2015 will continue to be all about the customer, for brands...

By George Golding 29 Jan 2015 09:03

Melissa Attree
[Trends 2015] Brands vs Publishers

We need to start making better long-term decisions when it comes to building communities with real social business and CRM strategies...

By Melissa Attree 29 Jan 2015 08:00

Hansie Smit
SA Trendwatch 2015

Alarming trend news from the US is that Mom jeans are set to make a comeback in 2015. For the fashion unconscious, Mom jeans are high-wasted, ankle-length jean pants worn by Moms everywhere...

By Hansie Smit 29 Jan 2015 07:16

[Trends 2015] The disruption of media models
[Trends 2015] The disruption of media models

Traditional media models are broken and new business thinking is required going forward, urges Omar Essack, group deputy CEO of Kagiso Media...

By Omar Essack 28 Jan 2015 09:20

David Blyth
[Trends 2015] Mega-trend: Overt customer obsession

The fundamentals of marketing excellence will never change. Just like the shopkeepers who earned their customers' trust before the age of branding, powerful brands are those that understand and relate to people...

By David Blyth 28 Jan 2015 08:50

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