BizTrends 2015 contributor articles

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Gustav Goosen
[Trends 2015] The big online advertising trends

As always, it was a highly competitive space but this year that seemed the case more than ever - especially when it came to online advertising, fuelled by the continued growth of digital...

By Gustav Goosen 26 Jan 2015 09:05

Sampa Diseko
[Trends 2015] The 'sound' of Africa

Africa is entrenched in oral storytelling, movement and vocal expression. Marketers need to engage with the source of that sound...

By Sampa Diseko 26 Jan 2015 08:10

[Trends 2015] Newsflash: TV will not die
[Trends 2015] Newsflash: TV will not die

Every year, someone predicts the death of TV ads. They claim the evidence is everywhere, from rising digital media consumption to the increased popularity of the PVR. The only thing is that no one seems to have told TV...

By Stu Stobbs 26 Jan 2015 08:00

Yegs Ramiah
[Trends 2015] Changing consumer behaviour

Brands need to help consumers make better choices by focussing on the real issues consumers face, ahead of the bottom line and marketing plans...

By Yegs Ramiah 24 Jan 2015 09:00

Paula Raubenheimer
[Trends 2015] Brand safe programmatic environment grows in SA

With the global trend, as always, dictating South Africa's way forward, the market is poised to see a growth of spend in this area at a steeper curve in 2015...

By Paula Raubenheimer 24 Jan 2015 08:30

Andrew Kramer
[Trends 2015] Mobile advertising is 2015's 'media giant'

Mobile advertising has been steadily forging a stronghold in the media industry throughout 2014. Looking ahead to 2015, I forsee the continued trend of positive gains and ROI in the mobile social network ad space...

By Andrew Kramer 23 Jan 2015 08:10

Adrian Hewlett
[Trends 2015] The acquisition spree

Mergers and acquisitions of agencies across the digital, media and FMCG industry in South Africa continued unabated in 2014 and has revealed a much changed industry landscape for 2015...

By Adrian Hewlett 23 Jan 2015 08:00

[Trends 2015] Great talent is a driver
[Trends 2015] Great talent is a driver

Selecting the correct medium in order to avoid waste is key to any campaign seeking to provide effective creative results...

By Odette van der Haar 22 Jan 2015 09:00

[Trends 2015] Don't be scared of advertising
[Trends 2015] Don't be scared of advertising

The brands that will stand out in 2015 will be those that leave the 'herd' behind. This is the view of Di Charton, managing director of the Red & Yellow School, who adds that the shape of advertising will continue to change...

By Diane Charton 22 Jan 2015 08:30

David Smythe
[Trends 2015] FCB's 20 macro trends for 2015

Brand storytelling, purpose-driven brand building and increasing choice are some of the mega-trends for 2015 identified by FCB Cape Town's strategy team in this exclusive presentation published on first...

By David Smythe 22 Jan 2015 08:06

[Trends 2015] This is the content era
[Trends 2015] This is the content era

The search for black talent to tell the real stories of South Africa is the biggest challenge facing advertising agencies and marketers in the next few years and is already impacting on brand relationships, says Neo Mashigo...

By Neo Mashigo 21 Jan 2015 09:00

Sarah Britten
[Trends 2015] Shopper marketing

The era of consumer marketing is over, and now we're in the age of shopper marketing. With retail as the new centre of marketing gravity, agencies, clients and media across the spectrum need to get to grips the new marketing reality...

By Sarah Britten 21 Jan 2015 08:30

Alayne Reesberg
[Trends 2015] Empathic work that solves problems is critical

The future relies on the youth of today, creative people who can 'make', crafts from the past and a commitment to get involved and solve problems from the ground-up...

By Alayne Reesberg 21 Jan 2015 08:00

[Trends 2015] The year of transformation
[Trends 2015] The year of transformation

The pressure is on the local advertising industry in 2015 with the implementation of the new Triple BEE codes, warns Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

By Abey Mokgwatsane 20 Jan 2015 08:20

Sid Peimer
[Trends 2015] Avoiding 'Infobesity' and harnessing opportunity

When asked if I have a crystal ball, my response would be: "No, it's just the way I walk." Predictions may not make us walk funny, but we certainly need to know where we're going...

By Sid Peimer 20 Jan 2015 08:00

Adene van der Walt
[Trends 2015] A return to marketing fundamentals

There are five key strategies that marketers and advertisers need to embrace in the following year. The key take out: deliver products that are up to date and innovative, while remaining true to your brand's core values...

By Adene van der Walt 19 Jan 2015 10:40

Mike Sharman
[Trends 2015] Online influencers are the billboards of 2015

Influencer marketing, Africa and reaching the Millennials in the hidden, dark spaces they inhabit online, means brands need to enhance their cult status to win over Generation Z.

By Mike Sharman 19 Jan 2015 09:24

Bradley Maseko
[Trends 2015] SA youth lifestyle and culture

From personal brand differentiation, spending and media behaviour, to the trend of visual domination, 2015 will be an impactful year for the youth of South Africa...

By Bradley Maseko 19 Jan 2015 08:40

[Trends 2015] Your 2015: The consumer, content and collaboration
[Trends 2015] Your 2015: The consumer, content and collaboration

It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration...

By Louise Marsland 16 Jan 2015 15:05

Dion Chang
[Trends 2015] Business and consumer trends for 2015

Social activism and the underpinning of digital solutions to major market innovation will characterise this year, according to renowned South African trend analyst, Dion Chang...

By Dion Chang 16 Jan 2015 13:00

Jacques du Preez
[Trends 2015] International networks shift SA media landscape

Almost overnight, local South African media owners and advertising agencies have become global players as international agency and media networks continue their acquisition spree in southern Africa...

By Jacques du Preez 8 Jan 2015 08:29

Dawn Rowlands
[Trends 2015] Invest in communication and content

Brands that stand out will create commercial success by attracting more users, more often. Brands that make it easy for consumers to recognise them (and love them) will win...

By Dawn Rowlands 8 Jan 2015 08:10

Craig Page-Lee
[Trends 2015] The consumer is in control

The consumer has to be at the centre of brand decisions because they are in control, at the centre of the experience and information flows...

By Craig Page-Lee 8 Jan 2015 07:58

Chris Hitchings
[Trends 2015] Media/brands on demand

After an exceedingly tough year in 2014, the media industry and brands need to explore new opportunities such as video-on-demand; second screening; and even longer form content to maximise brand spend and content...

By Chris Hitchings 8 Jan 2015 07:39

Andrzej Suski
[Trends 2015] Synchronised messaging for all channels

The continued development of digital infrastructure and the ensuing change in social behaviour patterns continue to gather pace in Africa...

By Andrzej Suski 7 Jan 2015 12:54

Heidi Myers
[Trends 2015] The importance of social listening in 2015

Social listening is arguably the most significant technology to hit marketing since social media itself. It will be a huge trend in 2015. So, what is social listening and why does it matter?...

By Heidi Myers 7 Jan 2015 11:01

Wayne Naidoo
[Trends 2015] Power to the have-nots

As conventional models of reaching consumers become radically undermined, initially by mobile, the very notion of what a consumer is will change...

By Wayne Naidoo 6 Jan 2015 13:33

Cécile Missildine
[Trends 2015] It's integrated communications or bust

South African communications agencies need to evolve and adapt their skill set to match global expectations and the global industry transition across the media and marketing communications...

By Cécile Missildine 6 Jan 2015 13:03

[Trends 2015] The power of the crowd
[Trends 2015] The power of the crowd

BMi market research chief executive officer, Gareth Pearson, outlines his consumer brand trends in brief, which will shape 2015...

By Gareth Pearson 6 Jan 2015 11:56

Ann Nurock
[Trends 2015] Brands need a higher purpose

Everyone is looking for meaning and fulfilment. Today consumers want meaning and value that go beyond products and services...

By Ann Nurock 6 Jan 2015 10:45

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