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Reap what ye sow

A few years ago, international trends forecaster, Li Edelkoort told a Design Indaba audience to "go farming".

By Louise Marsland 18 Jul 2014 10:18

[2014 trends] African Renaissance

It is hardly clairvoyant to acknowledge that Africa's natural and human resources will be pivotal in almost every category you care to name in the decades to come; here's how...

By Terry Levin 10 Feb 2014 13:51

[2014 trends] Fashionably late

The most recent International Monetary Fund regional economic outlook for sub-Saharan Africa projects an accelerated GDP growth of 6% in 2014 from around 5% in 2013.

By Nick Schilperoort 7 Feb 2014 08:28

[2014 trends] The future lies in the palm of your hand

With reports of mobile usage overtaking desktop usage in the next two years, it only makes sense that mobile will become a more integrated strategic channel for brands in 2014.

By Anton Krugel 6 Feb 2014 10:58

[2014 trends] The Year of Happy

From #100happydays to Pharrell Williams, 2014 might well be dubbed the Year of Happy. But social media aside, what will all this happiness mean for branding?

By Janet Kinghorn 6 Feb 2014 08:23

[2014 trends] A roller-coaster of a year

2014 is a going to be a roller-coaster of a year. There are huge opportunities for brand growth across the continent, the chance to showcase local design to global audiences...

By David Blyth 6 Feb 2014 05:33

[2014 trends] The big themes on the 2014 brand radar

Although the fundamentals of good branding practice endure, the landscape in which brand managers must champion their brands is increasingly volatile. Great brand managers need to hone their 'brand radars' to adapt and evolve their branding strategies accordingly.

By Nicola Kleyn 5 Feb 2014 11:08

[2014 trends] The year ahead for research

As a researcher it's interesting to see the way in which our industry responds to trends in other areas of branding, marketing and advertising. My three research trends all have roots in changes that are occurring across these industries.

By Henk Pretorius 4 Feb 2014 12:26

[2014 trends] A game changing year for advertising and communications

2014 will be seen as a game changer for the advertising and communications industries as digital and social media redefine how marketers communicate with consumers.

By Odette van der Haar 4 Feb 2014 10:13

[2014 trends] Delivering value in a dynamic retail environment

The South African retail landscape has undergone massive change and is becoming increasingly dynamic with the influx of new local and well-known international brands.

By Brett Kaplan 4 Feb 2014 08:20

[2014 trends] The year of the social customer

How do you make your brand stand out from the clutter? How can you retain existing customers and acquire new ones in a world of rising consumer expectations?

By Gordon Geldenhuys 3 Feb 2014 12:00

[2014 trends] The cash-strapped consumer

I believe this will be one of the biggest trends to shape the marketing landscape in 2014...

By Mike Taberner 3 Feb 2014 06:27

[2014 trends] The rise of radio

One of the most significant developments that is set to take place within the South African media and marketing sector this year is the launch of radio's new trade positioning.

By Matona Sakupwanya 31 Jan 2014 09:17

[2014 trends] The discipline of brand building

It may not have been that obvious to begin with, but now it seems inescapable fact: the discipline of brand building is establishing itself solidly and firmly.

By Dr Carla Enslin 31 Jan 2014 06:15

[2014 trends] The changing landscape of design

One big paradigm shift in the design arena over the next few years, will be what I refer to as the 'corporate designer'. This is a designer that has a clear understanding of both business, as well as more than one design principle. (video)

By Dave Nemeth 30 Jan 2014 08:17

[2014 trends] Marketing 'trends', challenges, observations

In this piece, I highlight a few key issues in marketing that we need to take advantage of to become more successful and profitable in the next years. By doing that, we will succeed, regardless of the short-term trends.

By Thomas Oosthuizen 30 Jan 2014 06:45

[2014 trends] 12 broad (but cherry-picked) trends

Our selection of trends is broad - but cherry-picked - to give you a sense of what the trends are, across a wide variety of industries.

By Dion Chang and Raleen Bagg 29 Jan 2014 09:26

[2014 trends] Trends affecting social media content

With everyone from makers of fizzy drink brands to NASA competing for attention online the need for great content is critical.

By Daniel Pinch 29 Jan 2014 07:44

[2014 trends] The convergence of media, marketing and technology

As technology becomes more prolific and embedded in our lives, it provides for newfound ways in which we connect with each other and the brands we love.

By Michal Wronski 29 Jan 2014 06:06

[2014 trends] Mobile moves: Key trends to watch in 2014

As with almost every other sector under the 'technology' banner, the mobile industry is evolving at a rapid pace, and is constantly iterating to meet the demands of an increasingly large and sophisticated market.

By Dr Pieter Streicher 28 Jan 2014 11:33

[2014 trends] Trends SA - La Vida Loca

As we grit our teeth and surge into the wide open spaces of a brand new year, it wouldn't hurt to have a last glance back - and indeed, the past year will influence the way living and life play out in 2014 and beyond...

By Gavin Mills 28 Jan 2014 10:49

[2014 trends] Youth trends in 2014

This year we see a lot of shifts in the tech and gadget space, and even more movements on social and economic fronts. Increasingly savvy and smart, and with more brand options available to them than ever before.

By Jason Levin and Mokebe Thulo 28 Jan 2014 09:10

[2014 trends] Contradicting addictions

I started out the new year with a small experiment: A plea to all and sundry on Facebook to stop "talking" via SMS, iMessage, BBM and WhatsApp and start speaking verbally to each other again...

By Sue Disler 27 Jan 2014 11:40

[2014 trends] Marketing for advertising

There seems to be a growing shift towards advertising marketing managers within the South African advertising industry. This trends piece looks at the top three forward-looking ideas affecting the industry.

By Tarryn Pitchers 27 Jan 2014 08:45

[2014 trends] A bumpy 2014 for experiential marketing

Hold onto your seats folks because it looks like we've got a bumpy 2014 in store for the world of experiential marketing. (video)

By Pete Hutchings 27 Jan 2014 07:26

[2014 trends] Significant trends in employee engagement

2013 saw some definite shifts which give indications for 2014 - some necessitated by economics, others by the changing world of technology. There are some clear and significant trends that are being seen in the employee engagement world.

By Michelle Caldeira 24 Jan 2014 07:31

[2014 trends] 1+1=11: The power of collaboration

The power of collaboration has always been bandied about but not necessarily put in practice. I believe 2014 will see the collaboration trend accelerate even more.

By Ivan Moroke 24 Jan 2014 06:24

[2014 trends] Sustainable event practices to grow in 2014 and beyond

I think that because events like exhibitions, mall activations, etc, engage all of the senses, they represent the marketing medium that will champion sustainable growth and development in 2014 and beyond.

By Justin Hawes 23 Jan 2014 07:03

[2014 trends] Advertising regulation trends in 2014

Faced with the latest evidence of the ever growing censorship practices carried out by the SABC combined with the fact that we are going into an election year, I predict a combination of trends that will work together to result in an interesting space.

By Gail Schimmel 23 Jan 2014 06:16

[2014 trends] It's all about me

To sum up what I believe we will see more of in the coming year, I look to the most eloquent Bob Garfield: "Mass is headed for a mass grave. Reach will be ever more out of reach. The future, and the present, requires aggregating individual relationships at scale. Just like, whaddya call"

By Gillian Rightford 22 Jan 2014 07:02

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