Marketing & Media trends

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#BrandManagerMonth: Mokebe Thulo on marketing to millennials

Face-to-face engagement is the way to speak to our young people, says Mokebe Thulo, portfolio manager of HDI Youth Marketeers, who recently spoke on the Sunday Times Generation Next study at the Future-Ready Marketing Conference on Thursday, 10 March at the Hyatt Regency Hotel in Rosebank, Johannesburg...

By Jessica Taylor 16 Mar 2016

[BizTrends 2016] 16 trends for 2016
16 trends for 2016

These 16 trends for 2016 will dominate the media and marketing industry in South Africa and further afield this year...

By Louise Marsland 16 Feb 2016

[BizTrends 2016] The new agency talent directive
The new agency talent directive

An integration of skills and business-focussed execution is what Alistair Mokoena, Managing Director of Ogilvy & Mather Johannesburg, expects in 2016.

By Alistair Mokoena 12 Feb 2016

[BizTrends 2016] Producing content at the speed of culture
Producing content at the speed of culture

When one talks about trends it is important to look at who can deliver on them... how to implement these trends, says Pete Case, chief creative officer, Ogilvy & Mather South Africa...

By Pete Case 11 Feb 2016

[BizTrends 2016] Age of analytics
Age of analytics

This is the age of analytics where data is a core brand value and if it moves, it needs to be measured, says Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

By Abey Mokgwatsane 11 Feb 2016

[BizTrends 2016] The critical South African consumer
The critical South African consumer

There is a growing confidence among South African consumers that they no longer have to compromise even with limited funds...

By Stephanie Matterson 3 Feb 2016

[BizTrends 2016] Heading for a 'privacy apocalypse'
Heading for a 'privacy apocalypse'

Big data is all the rage, but what does that mean in real terms in 2016 and is it just the tip of the iceberg in terms of the implications for privacy protection and the unchecked harvesting of consumer experiences..?

By Anice Hassim 2 Feb 2016

[BizTrends 2016] How ideas will spread in 2016
How ideas will spread in 2016

The advertising and marketing problem is one of spreading ideas. The fundamental nature of idea-spreading changes in the social era because the structure of media changes...

By Walter Pike 1 Feb 2016

[BizTrends 2016] Marketing spend under pressure
Marketing spend under pressure

I'd like to see a resurgence of client spend during 2016 - but I'm not anticipating it. Instead, I think that the economy will continue to be under pressure, and this will shape the way that brands and marketers behave...

By James Cloete 1 Feb 2016

[BizTrends 2016] Programmatic video is a gamechanger
Programmatic video is a gamechanger

The gamechanger trend for the next year is programmatic video: adding quality and high-impact awareness ads to the programmatic mix will change the perception of this channel...

By Stijn Smolders 1 Feb 2016

© Markus Mainka – 123RF.com
Top 10 social trends for 2016

At South Africa Social Media Week 2015, we predicted trends on digital platforms such as online storytelling, convergence of traditional media and social media, social psychology and growth of the image networks...

By Farren Roper 1 Feb 2016

[BizTrends 2016] The mobile gamechanger
The mobile gamechanger

We're definitely going to be taking mobile very seriously. Especially with communication and consumption trends.

By Jacques du Bruyn 29 Jan 2016

[BizTrends 2016] Smart brands will rethink how to create effective mobile ads
Smart brands will rethink how to create effective mobile ads

Mobile presents a massive opportunity for marketers to reach consumers in exciting new ways, but receptivity and creative challenges lie ahead...

By Ariane Längsfeld, Issued by Millward Brown 29 Jan 2016

© Joserpizarro – 123RF.com
Is 2016 the year that...

With the demand on marketers to deliver, 2016 will require that service providers upscale their technology to be able to deliver multivariate campaigns across platforms in real time...

By Gil Sperling 29 Jan 2016

[BizTrends 2016] Open-sourced collaboration
Open-sourced collaboration

My prediction for the coming year is that we'll start to see the growth of a trend that has already taken root overseas: open-sourced collaboration.

By Haydn Townsend 28 Jan 2016

[BizTrends 2016] Doing business in Africa
Doing business in Africa

Finding the balance between the opportunities and the risks is the right way to do business in Africa. These are the key trends driving investment in Africa...

By Robyn de Villiers 28 Jan 2016

[BizTrends 2016] Media trends 2016
Media trends 2016

In the late 1990s, Bill Gates wrote a book predicting where technology would take humankind in the following decade. Just under 20 years later, few of his predictions have come true...

By Brendan Seery, Issued by Independent Media 28 Jan 2016

[BizTrends 2016] Critical need for consumer data
Critical need for consumer data

The search for the next consumer gap, the holy grail of advertising, the key consumer touch points, the next apps etc, is a continuous voracious process that is never ending...

By Grant Fraser 28 Jan 2016

© Chalermsuk Bootvises – 123RF.com
The future of brand building - 2016 and beyond

Trends come and go. Essentially, trends tend to be urgent, but never really important. For example, tagging onto a trend makes you relevant as a brand is urgent, but creating a strong brand that is distinct is important...

By Bogosi Motshegwa 27 Jan 2016

[BizTrends 2016] Designing trends
Designing trends

What we are going to be experiencing more of in 2016 is simplicity and honesty in our craft...

By Sona Sales 27 Jan 2016

© Prudencio Alvarez – 123RF.com
Youth activism

Youth Dynamix (YDx), the specialist youth and family research agency in Johannesburg, has revealed a new awakening in the youth market that will change the landscape for brands Africa into and beyond 2016...

By Antoinette Pombo 27 Jan 2016

©stillfx via 123RF
How agencies will thrive in the connected age

Marketers and agency people operate in an industry rightly obsessed by its future...

By Ben Evans 27 Jan 2016

Lucy Worsley
Immersive experiences to dominate experiential

We eat, breathe and live life experiences every day...

By Lucy Worsley 26 Jan 2016

[BizTrends 2016] 'The great agency 're-bundling'
'The great agency 're-bundling'

Stronger collaboration among agencies on behalf of the client brand is on the cards...

By Johanna McDowell 26 Jan 2016

[BizTrends 2016] Make storytelling part of your DNA
Make storytelling part of your DNA

There is a major shift underway in how content is being disseminated to viewers. As a 'small box content creator', my audience is changing their behaviour...

By Markus Davies 26 Jan 2016

Four authentic marketing trends in 2016
Four authentic marketing trends in 2016

While technology will dominate marketing direction in 2016, from virtual reality to tapping into smart everything, there are four exciting trends that will see brands strive to make a more authentic impact...

By Sheila McGillivray 26 Jan 2016

[BizTrends 2016] Consumers as brand activists
Consumers as brand activists

There is no denying that there is a massive trend towards being more socially conscious; consumers are increasingly defining themselves through the brands that they buy...

By Michael Baretta 25 Jan 2016

[BizTrends 2016] What clients want and need
What clients want and need

Agencies need to start delivering on what clients want and need, in order to survive the current crisis that they are experiencing.

By Ann Nurock 25 Jan 2016

[BizTrends 2016] The 2016 podcast push in South Africa
The 2016 podcast push in South Africa

Podcasts are not new and there has been much talk about them over the last 10 years. The turning point for podcasts came in 2006, when iTunes added podcasts to its menu...

By Warren Harding 25 Jan 2016

Music and mobile are already huge in Africa © Ion Chiosea – 123RF.com
Major digital marketing trends

Africa Rising' is no longer relevant - we have long passed that milestone and the transformation that the continent is undergoing is dramatic, certainly in terms of communication and connectivity across all sectors of the market...

By Marc Spriestersbach 25 Jan 2016

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