Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.
By Danette Breitenbach 11 Apr 2014 09:35
'Truth.' This was the immediate prediction from South African communications specialist, Ruth Golembo, when I asked her for one key trend prediction for 2014.
By Louise Marsland 24 Mar 2014 07:34
Are trend gurus drowning in an ocean of their own opinion?
By Terry Levin 12 Mar 2014 07:53
So, January is only just over and the fridge light has already shone shame on your resolution quitter-face. But you're not alone and you know this because the chatter on the trip for double chocolate chip fudge brownies is now taken up by the third best thing to discuss among industry mates: trends. (video)
By Dylan Balkind 11 Feb 2014 06:30
It is hardly clairvoyant to acknowledge that Africa's natural and human resources will be pivotal in almost every category you care to name in the decades to come; here's how...
By Terry Levin 10 Feb 2014 13:51
The most recent International Monetary Fund regional economic outlook for sub-Saharan Africa projects an accelerated GDP growth of 6% in 2014 from around 5% in 2013.
By Nick Schilperoort 7 Feb 2014 08:28
With reports of mobile usage overtaking desktop usage in the next two years, it only makes sense that mobile will become a more integrated strategic channel for brands in 2014.
By Anton Krugel 6 Feb 2014 10:58
From #100happydays to Pharrell Williams 24hoursofhappy.com, 2014 might well be dubbed the Year of Happy. But social media aside, what will all this happiness mean for branding?
By Janet Kinghorn 6 Feb 2014 08:23
2014 is a going to be a roller-coaster of a year. There are huge opportunities for brand growth across the continent, the chance to showcase local design to global audiences...
By David Blyth 6 Feb 2014 05:33
Although the fundamentals of good branding practice endure, the landscape in which brand managers must champion their brands is increasingly volatile. Great brand managers need to hone their 'brand radars' to adapt and evolve their branding strategies accordingly.
By Nicola Kleyn 5 Feb 2014 11:08
As a researcher it's interesting to see the way in which our industry responds to trends in other areas of branding, marketing and advertising. My three research trends all have roots in changes that are occurring across these industries.
By Henk Pretorius 4 Feb 2014 12:26
2014 will be seen as a game changer for the advertising and communications industries as digital and social media redefine how marketers communicate with consumers.
By Odette van der Haar 4 Feb 2014 10:13
The South African retail landscape has undergone massive change and is becoming increasingly dynamic with the influx of new local and well-known international brands.
By Brett Kaplan 4 Feb 2014 08:20
How do you make your brand stand out from the clutter? How can you retain existing customers and acquire new ones in a world of rising consumer expectations?
By Gordon Geldenhuys 3 Feb 2014 12:00
I believe this will be one of the biggest trends to shape the marketing landscape in 2014...
By Mike Taberner 3 Feb 2014 06:27
One of the most significant developments that is set to take place within the South African media and marketing sector this year is the launch of radio's new trade positioning.
By Matona Sakupwanya 31 Jan 2014 09:17
It may not have been that obvious to begin with, but now it seems inescapable fact: the discipline of brand building is establishing itself solidly and firmly.
By Dr Carla Enslin 31 Jan 2014 06:15
One big paradigm shift in the design arena over the next few years, will be what I refer to as the 'corporate designer'. This is a designer that has a clear understanding of both business, as well as more than one design principle. (video)
By Dave Nemeth 30 Jan 2014 08:17
In this piece, I highlight a few key issues in marketing that we need to take advantage of to become more successful and profitable in the next years. By doing that, we will succeed, regardless of the short-term trends.
By Thomas Oosthuizen 30 Jan 2014 06:45
Our selection of trends is broad - but cherry-picked - to give you a sense of what the trends are, across a wide variety of industries.
By Dion Chang and Raleen Bagg 29 Jan 2014 09:26
With everyone from makers of fizzy drink brands to NASA competing for attention online the need for great content is critical.
By Daniel Pinch 29 Jan 2014 07:44
As technology becomes more prolific and embedded in our lives, it provides for newfound ways in which we connect with each other and the brands we love.
By Michal Wronski 29 Jan 2014 06:06
As with almost every other sector under the 'technology' banner, the mobile industry is evolving at a rapid pace, and is constantly iterating to meet the demands of an increasingly large and sophisticated market.
By Dr Pieter Streicher 28 Jan 2014 11:33
As we grit our teeth and surge into the wide open spaces of a brand new year, it wouldn't hurt to have a last glance back - and indeed, the past year will influence the way living and life play out in 2014 and beyond...
By Gavin Mills 28 Jan 2014 10:49
This year we see a lot of shifts in the tech and gadget space, and even more movements on social and economic fronts. Increasingly savvy and smart, and with more brand options available to them than ever before.
By Jason Levin and Mokebe Thulo 28 Jan 2014 09:10
I started out the new year with a small experiment: A plea to all and sundry on Facebook to stop "talking" via SMS, iMessage, BBM and WhatsApp and start speaking verbally to each other again...
By Sue Disler 27 Jan 2014 11:40
There seems to be a growing shift towards advertising marketing managers within the South African advertising industry. This trends piece looks at the top three forward-looking ideas affecting the industry.
By Tarryn Pitchers 27 Jan 2014 08:45
Hold onto your seats folks because it looks like we've got a bumpy 2014 in store for the world of experiential marketing. (video)
By Pete Hutchings 27 Jan 2014 07:26
2013 saw some definite shifts which give indications for 2014 - some necessitated by economics, others by the changing world of technology. There are some clear and significant trends that are being seen in the employee engagement world.
By Michelle Caldeira 24 Jan 2014 07:31
The power of collaboration has always been bandied about but not necessarily put in practice. I believe 2014 will see the collaboration trend accelerate even more.
By Ivan Moroke 24 Jan 2014 06:24
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