Marketing & Media trends

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Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October...

By Jessica Tennant 12 Oct 2017

Vodafone announces global brand relaunch
Vodafone announces global brand relaunch

Vodafone has made a global announcement across all of its markets that it is relaunching its brand positioning, which marks the biggest relaunch it's had in its 33-year history...

By Jessica Tennant 6 Oct 2017

Business of Design speaker Q&A: Nicola Cooper
Business of Design speaker Q&A: Nicola Cooper

Business of Design is back with a speaker lineup of note. The two-day seminar is held annually in Cape Town and Johannesburg during October and doesn't just focus on design in itself but has a much broader vision for the field in all areas of business...

By Jessica Tennant 3 Oct 2017

César Vacchiano
The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa...

By Danette Breitenbach 14 Aug 2017

Ammentorp © –
Harnessing the skills of the future

Whitney Houston perhaps summed it up best when she crooned about the children being our future...

By Sharon Piehl 16 Jun 2017

OLC Experiential has a new space
OLC Experiential has a new space

Thursday, 1 June saw experiential agency OLC (Offlimit Communications) launch its new office at 34 Impala Road in Chislehurston, Sandton, in collaboration with Flux Trends' Dion Chang, who shared insights from this year's 'The State We're In' presentation called Dazed and Disoriented: The Impact of Being Woke...

By Jessica Tennant 6 Jun 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 23 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X...

By Jessica Tennant 19 May 2017

Mpange Chapeshamano
#Newsmaker: Mpange Chapeshamano makes an Avatar comeback

Politics aside, integrated marketing agency Avatar has done a management reshuffle with co-founder Zibusiso Mkhwanazi stepping down as CEO to take on a bigger role as group CEO of Avatar Investment Holdings and the Avatar360 Group, which owns the agency's Johannesburg and Cape Town offices...

By Jessica Tennant 24 Apr 2017

Qimono/375 images © –
The marketer of the future

Today's traditional media is rapidly evolving towards the marketing of the future. The ‘brandscape' has changed dramatically in a short space of time and marketers are struggling to keep pace with the new environment...

By Dr. Ludi Koekemoer 19 Apr 2017

When a robot stands as an independent political candidate and wins
When a robot stands as an independent political candidate and wins

AI is now fully on the radar. Flux Trends observes that it is the language of the machines and it's a language we now have to learn...

By Raleen Bagg 31 Mar 2017

Image by 123RF
#BizTrends2017: 17 trends for 2017

Bizcommunity.com's 17 trends for 2017 from BizTrends2017 trend analyst, curator and editor, Louise Marsland…

By Louise Marsland 27 Feb 2017

#BizTrends2017: The five digital trends that will shape your year
#BizTrends2017: The five digital trends that will shape your year

With so much at stake, and so much change to consider, here are some of the trends that are re-writing the rule books for 2017...

By Tom Fels 1 Feb 2017

#BizTrends2017: 2017 will be the year of AR, video and mobile commerce
#BizTrends2017: 2017 will be the year of AR, video and mobile commerce

2016 was a turbulent, exciting year for digital media and marketing. Looking ahead to 2017, we can expect to see as much change and innovation…

By Werner Lindemann 31 Jan 2017

John Little
#BizTrends2017: Agencies need to observe, respond to marketers' changing needs

There is ever-increasing pressure on marketers globally to run 'efficient and effective' campaigns that deliver immediate marketing ROI, says veteran adman John Little, regional managing partner of The Observatory International...

By John Little 12 Jan 2017

#BizTrends2017: Embracing a changing digital world in 2017
#BizTrends2017: Embracing a changing digital world in 2017

Even though the past year has seen the strengthening of several 'traditional' technology trends such as cloud computing, big data, and predictive analytics...

By Natassia Badenhorst 11 Jan 2017

#BizTrends2017: The shift from the experience economy to the transformation economy
#BizTrends2017: The shift from the experience economy to the transformation economy

The world is in a silent revolution. Global consciousness is growing. Passion for mindless luxury is waning. Consumers are increasingly mindful of not only what their chosen product gives them, but how it makes them feel...

By Claudia Roth 11 Jan 2017

Image by 123RF
#BizTrends2017: The trends that will affect all business

Trend forecaster and design thinker, Dave Nemeth, lists the smörgåsbord of trends that will have an effect on almost all business...

By Dave Nemeth 10 Jan 2017

#TRENDING: Will going 'green' bring hope to 2017?
#TRENDING: Will going 'green' bring hope to 2017?

Louise Marsland unpacks whether Pantone's colour of the year can really make the world a better place in 2017...

By Louise Marsland 13 Dec 2016

Image credit:
#BrandManagerMonth: Mokebe Thulo on marketing to millennials

Face-to-face engagement is the way to speak to our young people, says Mokebe Thulo, portfolio manager of HDI Youth Marketeers, who recently spoke on the Sunday Times Generation Next study at the Future-Ready Marketing Conference on Thursday, 10 March at the Hyatt Regency Hotel in Rosebank, Johannesburg...

By Jessica Tennant 16 Mar 2016

[BizTrends 2016] 16 trends for 2016
16 trends for 2016

These 16 trends for 2016 will dominate the media and marketing industry in South Africa and further afield this year...

By Louise Marsland 16 Feb 2016

[BizTrends 2016] The new agency talent directive
The new agency talent directive

An integration of skills and business-focussed execution is what Alistair Mokoena, Managing Director of Ogilvy & Mather Johannesburg, expects in 2016.

By Alistair Mokoena 12 Feb 2016

[BizTrends 2016] Producing content at the speed of culture
Producing content at the speed of culture

When one talks about trends it is important to look at who can deliver on them... how to implement these trends, says Pete Case, chief creative officer, Ogilvy & Mather South Africa...

By Pete Case 11 Feb 2016

[BizTrends 2016] Age of analytics
Age of analytics

This is the age of analytics where data is a core brand value and if it moves, it needs to be measured, says Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

By Abey Mokgwatsane 11 Feb 2016

[BizTrends 2016] The critical South African consumer
The critical South African consumer

There is a growing confidence among South African consumers that they no longer have to compromise even with limited funds...

By Stephanie Matterson 3 Feb 2016

[BizTrends 2016] Heading for a 'privacy apocalypse'
Heading for a 'privacy apocalypse'

Big data is all the rage, but what does that mean in real terms in 2016 and is it just the tip of the iceberg in terms of the implications for privacy protection and the unchecked harvesting of consumer experiences..?

By Anice Hassim 2 Feb 2016

[BizTrends 2016] How ideas will spread in 2016
How ideas will spread in 2016

The advertising and marketing problem is one of spreading ideas. The fundamental nature of idea-spreading changes in the social era because the structure of media changes...

By Walter Pike 1 Feb 2016

[BizTrends 2016] Marketing spend under pressure
Marketing spend under pressure

I'd like to see a resurgence of client spend during 2016 - but I'm not anticipating it. Instead, I think that the economy will continue to be under pressure, and this will shape the way that brands and marketers behave...

By James Cloete 1 Feb 2016

[BizTrends 2016] Programmatic video is a gamechanger
Programmatic video is a gamechanger

The gamechanger trend for the next year is programmatic video: adding quality and high-impact awareness ads to the programmatic mix will change the perception of this channel...

By Stijn Smolders 1 Feb 2016

Top 10 social trends for 2016
Top 10 social trends for 2016

At South Africa Social Media Week 2015, we predicted trends on digital platforms such as online storytelling, convergence of traditional media and social media, social psychology and growth of the image networks...

By Farren Roper 1 Feb 2016

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