Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday? One of the biggest talking points this past week was the 'Apple scarf guy'...
By Louise Marsland 15 Sep 2014 08:40
With reports of mobile usage overtaking desktop usage in the next two years, it only makes sense that mobile will become a more integrated strategic channel for brands in 2014.
By Anton Krugel 6 Feb 2014 10:58
Although the fundamentals of good branding practice endure, the landscape in which brand managers must champion their brands is increasingly volatile. Great brand managers need to hone their 'brand radars' to adapt and evolve their branding strategies accordingly.
By Nicola Kleyn 5 Feb 2014 11:08
As a researcher it's interesting to see the way in which our industry responds to trends in other areas of branding, marketing and advertising. My three research trends all have roots in changes that are occurring across these industries.
By Henk Pretorius 4 Feb 2014 12:26
2014 will be seen as a game changer for the advertising and communications industries as digital and social media redefine how marketers communicate with consumers.
By Odette van der Haar 4 Feb 2014 10:13
The South African retail landscape has undergone massive change and is becoming increasingly dynamic with the influx of new local and well-known international brands.
By Brett Kaplan 4 Feb 2014 08:20
One big paradigm shift in the design arena over the next few years, will be what I refer to as the 'corporate designer'. This is a designer that has a clear understanding of both business, as well as more than one design principle. (video)
By Dave Nemeth 30 Jan 2014 08:17
In this piece, I highlight a few key issues in marketing that we need to take advantage of to become more successful and profitable in the next years. By doing that, we will succeed, regardless of the short-term trends.
By Thomas Oosthuizen 30 Jan 2014 06:45
With everyone from makers of fizzy drink brands to NASA competing for attention online the need for great content is critical.
By Daniel Pinch 29 Jan 2014 07:44
As technology becomes more prolific and embedded in our lives, it provides for newfound ways in which we connect with each other and the brands we love.
By Michal Wronski 29 Jan 2014 06:06
As with almost every other sector under the 'technology' banner, the mobile industry is evolving at a rapid pace, and is constantly iterating to meet the demands of an increasingly large and sophisticated market.
By Dr Pieter Streicher 28 Jan 2014 11:33