What marketers also need to keep on their radar is the approaching 'Generation Z', who it seems have 'wised up' about the future somewhat after going through the global recession with their families.
24 Jan 2015 08:00
"Instantly accessible information, globalisation and social media have accelerated the pace of trends exponentially." - Lucie Greene, worldwide director of JWTIntelligence
20 Jan 2015 08:10