As businesses look to formalise plans for the New Year, industry expert opinions become paramount to assist with forecasting and to provide a clearer understanding of crucial consumer, business and economic trends that are most likely to become impactful for businesses into 2014.
29 Nov 2013 10:45
Added Value has released its analysis of the South African marketing industry. During July, August and September 2013, its management team engaged in conversation with some of South Africa's leading marketing directors, responsible for over R2 billion in advertising spend a year, and the heads of advertising and digital agencies.
28 Nov 2013 09:26
The Mobility 2014 research study, conducted by World Wide Worx with the backing of FNB, shows that a tipping point in mobile apps use was reached in 2013, with more than half of urban cellphone users - 51% - now using these tools.
28 Nov 2013 09:06
As a consequence of the accuracy of my predictions for the past year, I have once again been instructed to do likewise for the year 2014. And at the same time, formally launch the 2013/14 media industry silly season.
By Chris Moerdyk 12 Nov 2013 12:41
Following our successful trip to the New York Ad Forum Worldwide summit, we met with many agencies of all types and had a chance to converse closely with our fellow consultants. I returned to South Africa two weeks ago and have started to share some key observations and learnings from that trip.
By Johanna McDowell 7 Nov 2013 07:16
The mobile phone is now firmly entrenched as a part of the marketer's toolkit - but the art of successful mobile marketing is still young and rapidly evolving.
By Howard Moodycliffe 31 Oct 2013 08:44
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
First of all, mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there. Now that we have staved off global obliteration and picked up a coastal tan (and a few kilos in the process), it's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom.
By Mike Silver 29 Jan 2013 11:18
There are several key trends that will present themselves in 2013. Increasingly, we will see more and more innovative solutions to issues facing emerging countries being developed in-country and, while cost of smartphones is still hindering wide-scale usage of these handsets, the tide is turning as cheaper units enter the market. Marketers, too, are seeing their roles and responsibilities expand.
By Dr KF Lai 25 Jan 2013 10:57
Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium.
By Matona Sakupwanya 21 Jan 2013 11:40
Predicting the future is a hazardous business, ever more so as we move along Kurzweil's exponential curve of technological advancement - and it seems we are at a point where technology advances so quickly, it is almost unsettling.
By Craig Kolb 17 Jan 2013 13:28
JOHANNESBURG, SA: As digitisation radically transforms the way people around the world interact with media content, and as media consumption trends and behaviour continue to evolve, Deloitte has released new research that highlights a number of compelling global trends that can help TMT companies develop effective business strategies and achieve long-term business growth.
7 Oct 2010 09:38
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