BizTrends 2015 most read




Gustav Goosen
The big online advertising trends

"Video ad revenue will increase."

By Gustav Goosen 26 Jan 2015 09:05

Yegs Ramiah
Changing consumer behaviour

"Brands need to be less about themselves."

By Yegs Ramiah 24 Jan 2015 09:00

[Trends 2015] Keep an eye on Generation Z
Keep an eye on Generation Z

What marketers also need to keep on their radar is the approaching 'Generation Z', who it seems have 'wised up' about the future somewhat after going through the global recession with their families.

24 Jan 2015 08:00

[Trends 2015] We need more magical thinking
We need more magical thinking

"This will be the year of survival of the most innovative." - Xolisa Dyeshana, ECD, Joe Public

By Xolisa Dyeshana 23 Jan 2015 08:30

Andrew Kramer
Mobile advertising is 2015's 'media giant'

"I'm under no illusion that 2015 will be any easier."

By Andrew Kramer 23 Jan 2015 08:10

Adrian Hewlett
The acquisition spree

"It is the end of the stand-alone digital agency."

By Adrian Hewlett 23 Jan 2015 08:00

[Trends 2015] Internal communication in 2015
Internal communication in 2015

More speed, more impact

By Ilona Fookes: icandi CQ 22 Jan 2015 14:30

[Trends 2015] Don't be scared of advertising
Don't be scared of advertising

"It is often ordinary people who start something; build a following with truth and purity, organic content."

By Diane Charton 22 Jan 2015 08:30

David Smythe
FCB's 20 macro trends for 2015

"Africa's consumer facing industries are expected to grow by more than $400 billion by 2020."

By David Smythe 22 Jan 2015 08:06

[Trends 2015] This is the content era
This is the content era

"Stories need to feel real, fresh, consumers are demanding more honesty from brands." - Neo Mashigo co-ECD, O&M JHB.

By Neo Mashigo 21 Jan 2015 09:00

Sarah Britten
Shopper marketing

"The solution for integrating the digital and physical worlds lies in finding a real shopper need and answering it."

By Sarah Britten 21 Jan 2015 08:30

[Trends 2015] The year of transformation
The year of transformation

"The biggest thing we get asked (by clients) is, 'where are the black creatives?'" - Abey Mokgwatsane, CEO, O&M SA.

By Abey Mokgwatsane 20 Jan 2015 08:20

[Trends 2015] TREND: The experience brand
TREND: The experience brand

"Instantly accessible information, globalisation and social media have accelerated the pace of trends exponentially." - Lucie Greene, worldwide director of JWTIntelligence

20 Jan 2015 08:10