Marketing practitioners have long known that if their brands continue to deliver outdated, irrelevant or untimely digital experiences, they are insulting their customer's intelligence and wasting their time, driving defection and abandonment.
Nick Orton 2 days ago
As change in every aspect of life accelerates, marketing as a discipline is having to undergo seismic change. Most notably, marketers and their agencies are now having to work with ‘just-in-time' communication plans to keep up with accelerated consumer demands. But what exactly does this mean in practical terms?
Shireen Jaftha 3 days ago
Over the last three years, programmatic buying in South Africa has grown tremendously. Buyers and agencies alike are seeing the value of both buying media programmatically as well as buying programmatic guaranteed media, and as such have invested in technology as well as in upskilling staff.
Paula Raubenheimer 18 Jan 2017
One of the most noticeable trends in our industry around the world is that from November through to end January the next year, everyone becomes a trend expert! I find this highly unusual, given the violently turbulent times in which we find ourselves.
Sarah Dexter 18 Jan 2017
2017 should be the year of simplicity. Not to call myself old, but I grew up in an era where TV led the conversation, closely followed by radio. ATL agencies were rock stars with design and BTL communications a little rebelesque in their operations. Yep, it was a simple time.
Rudy Hassiem 18 Jan 2017
One key word springs to mind when reflecting on the year that was 2016 - tumultuous. For marketers, business people and the everyday consumer, 2016 proved a challenging one to navigate. We had to steer through extreme ups and downs - from weather to economic turbulence; shocking global and local political outcomes; rampant inflation and an exceptionally constrained consumer environment.
Nicole Shapiro 17 Jan 2017
We're currently functioning in the Fourth Industrial Revolution, or Industry 4.0, characterised by digital, physical and biological technologies including: the internet of things, cloud computing, genetics, artificial intelligence, robotics, nanotechnology, 3D printing and biotechnology - all of which have a significant impact on business and economic models, as well as shaping employees of the future.
Stijn Smolders 17 Jan 2017
In 2017, successful marketers will innovate to build better brand experiences and connected consumer journeys that are less intrusive, and they will focus on developing engaging content that resonates with consumers across channels and platforms. This will drive hyper personalised marketing planning, and channel neutrality, customised messaging and brand experience will be in the spotlight this year.
Monique Claassen 17 Jan 2017
3D printing is changing prototyping. Pilot samples and in some cases, even finished goods, are now available at the push of a button and lengthy lead times for trials and pilot tooling will become a thing of the past.
David Drew 17 Jan 2017
Bizcommunity.com interviewed Madré Roothman, digital strategist at Hellocomputer on digital trends for 2017.
Madré Roothman 16 Jan 2017
Innovation doesn't necessary require you to change what you do, but it almost always requires you to change the way you do it. This is true for broadcasting. The best broadcasts create a connection with those who are listening. In its purest form, broadcasting is about great storytellers telling great stories whether in music, talk or entertainment.
Colin Cullis 16 Jan 2017
Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.
Deseré Orrill 16 Jan 2017
Mobile is the single most important device that connects consumers with each other, with brands, and products and services. Over the past few years it has demonstrated its power in both marketing and advertising, and as a source of consumer insight.
Diane Gantz 16 Jan 2017