Tourism Trends

Tourism trends

Marketing & Media trends

More Articles
What will it take for travel consultants to survive?
What will it take for travel consultants to survive?

They say that the universities and colleges of today are training people for careers that don't even exist. The question we should be asking in travel is: What are the skills that future travel professionals will need to do their jobs?

21 May 2018

#WTMA18: Six trends driving growth and change in African tourism
#WTMA18: Six trends driving growth and change in African tourism

Each region is different and coping with different tensions. Mature economies have been struggling to maintain positive growth, and emerging markets have had their own challenges to deal with...

By Cari Coetzee 3 May 2018

Image by Natalie Roos. Source:
The future of travel is female

If you want your destination or tourism business to grow, you need to understand the female traveller... she often calls the shots when it comes to making travel decisions and is driving the growth in tourism...

By Mariette Du Toit-Helmbold 2 May 2018

Consumerisation of travel: Millennials changing the face of business travel
Consumerisation of travel: Millennials changing the face of business travel

Millennials will soon become the largest group of travel customers, driving the evolution of the industry with a demand for cutting-edge digital solutions and a thirst for more 'bleisure'...

3 Apr 2018

What the youth travel market is really about
What the youth travel market is really about

Millennial and GenZ travellers are not only lucrative for destinations, but they're also the market that is ready, and willing, to fully embrace sustainable travel...

12 Mar 2018

How to tap into the power of youth travel
How to tap into the power of youth travel

While growth in youth travel globally seems a sure thing, a critical factor remains for attracting more millennial and Gen Z travellers - and it's not avocado toast or free Wi-Fi...

8 Mar 2018

2018 hospitality IoT trends: Creating a home away from home
2018 hospitality IoT trends: Creating a home away from home

There's a seismic shift happening in the hospitality industry, forcing businesses to take their wireless infrastructure beyond just offering free Wi-Fi, to enabling next-generation guest journeys. Here are the four most important IoT and wireless trends for the coming year...

By Pieter Engelbrecht 8 Feb 2018

Six food trends taking centre stage in 2018
Six food trends taking centre stage in 2018

Here are some of the taste and concept trends set to take centre stage this year, many of which have been seen bubbling up in 2017, and this year, are poised to make their entrance into the mainstream.

By Chef Junelle Germishuizen 7 Feb 2018

Image: OSABEE
Travel and hospitality trends to dominate in 2018

Various tech solutions, diversification of services by hotels, and the surge of millennial travel are just some of the highlights that marked 2017. The question is, will these continue to dominate in 2018?

By Josephine Wawira 26 Jan 2018

#BizTrends2018: Top trends for hotel investors in 2018
#BizTrends2018: Top trends for hotel investors in 2018

Today's hotel developers are under constant pressure to 'future-proof' their respective hotel projects. We see this translate into the function and style of hotels under development, as well as those hotels that have recently commenced operations across the continent...

By Michelé de Witt 25 Jan 2018

#BizTrends2018: Alternative payment methods gaining ground in corporate travel
#BizTrends2018: Alternative payment methods gaining ground in corporate travel

Sometimes necessity is the mother of invention, and sometimes invention is spurred by convenience. Business travellers increasingly use not one or two, but three or four different payment mechanisms throughout the duration of their trip...

By Pascalle Albrecht 25 Jan 2018

#BizTrends2018: Entrepreneurs redefine SME business travel
#BizTrends2018: Entrepreneurs redefine SME business travel

Jetlag, tasteless in-flight meals and 2pm hotel check-ins can hardly be considered hardships when you've been clocking 16-hour days to grow your SME business. So, what's trending in the world of travel management in the SME realm?

By Ryan Potgieter 24 Jan 2018

Eight hotel trends in sub-Saharan Africa to look out for in 2018
Eight hotel trends in sub-Saharan Africa to look out for in 2018

Following a subdued performance in 2017, hotels in sub-Saharan Africa are expected to improve its performance in 2018 with budget and midmarket segments showing strong demand...

23 Jan 2018

#BizTrends2018: Three trends travel suppliers should take note of in 2018
#BizTrends2018: Three trends travel suppliers should take note of in 2018

With South Africans having to work even harder for their money, they will likely be a lot more cautious, and deliberate, about what type of travel they will be spending their hard earned money on.

By Olivier Hannaert 23 Jan 2018

#BizTrends2018: Visa openness the key to unlocking Africa's economy
#BizTrends2018: Visa openness the key to unlocking Africa's economy

While many parts of the world grapple with conversations around closing borders, there are murmurs of the opposite in Africa, a region renowned for its lack of visa openness and one that could see prosperity and growth if the barriers to travel were consciously broken down...

By Oz Desai 23 Jan 2018

#BizTrends2018: Four trends making their mark on the future of travel
#BizTrends2018: Four trends making their mark on the future of travel

As with other industries, tourism and travel are enjoying the integration of a number of new and emerging technologies, which are poised to create enhanced user experiences throughout the travel lifecycle...

By Eran Feinstein 22 Jan 2018

#BizTrends2018: Hotels embrace the personalisation trend in 2018
#BizTrends2018: Hotels embrace the personalisation trend in 2018

Statistics show the rising expectations for a more personalised experience. People are actively seeking an experience that is relevant to them and a service that makes them feel like they matter as an individual...

19 Jan 2018

(c) maksym yemelyanov -
In-the-moment-marketing: The lucrative hunting grounds for hoteliers

Let's face it. Traditional marketing methods are increasingly becoming obsolete at the speed of the internet revolution. On the other hand, smart technologies are creating immense opportunities that hotel brands can leverage for more cost-efficient guest acquisition...

By Joseph Neusu 19 Jan 2018

#BizTrends2018: Unpredictable travel data? Challenge accepted
#BizTrends2018: Unpredictable travel data? Challenge accepted

Collecting data remains a challenge and turning it into relevant and useful insights is a greater challenge still. We see this as a unique opportunity for the professional travel management company to deliver true value...

By Euan McNeil 19 Jan 2018

#BizTrends2018: Travel trends for youth travellers
#BizTrends2018: Travel trends for youth travellers

These are the top trends that will drive youth and millennial travellers in 2018...

By Kelly Jackson 18 Jan 2018

#BizTrends2018: Travellers looking for more bang for their travel buck
#BizTrends2018: Travellers looking for more bang for their travel buck

Value and service continue to remain high up on the agenda for South Africans when it comes to both corporate and leisure travel...

By Andrew Stark 18 Jan 2018

Gavin Tollman, Theresa Szejwallo and Brett Tollman May 2016
Travel trends that will influence those with wanderlust in 2018

Expecting travel to enjoy an upwards bounce, the MD of The Travel Corporation shares her top trends predictions that will influence those with a sense of wanderlust in 2018...

17 Jan 2018

#BizTrends2018: Does timeshare deserve its bad rap?
#BizTrends2018: Does timeshare deserve its bad rap?

The term 'timeshare' all too often conjures up images of late-night phone calls and promises of freebies if you can endure the persuasive sales pitch. Despite this poor reputation, timeshare in South Africa has been growing in stature...

By Brent Dickson 17 Jan 2018

#BizTrends2018: Hospitality trends set to dominate 2018
#BizTrends2018: Hospitality trends set to dominate 2018

It's that time of year when businesses examine what's forecast for the next year. As competitors in a growing tourism and hospitality market, we need to be driving the trends rather than reacting as late adopters...

By Avukile Mabombo 17 Jan 2018

#BizTrends2018: A look in the crystal ball - what can we expect for travel in 2018?
#BizTrends2018: A look in the crystal ball - what can we expect for travel in 2018?

ASATA lifts the veil on which destinations will emerge as the most popular in the new year and the main trends and inspirations that will inspire South African travellers in 2018...

16 Jan 2018

#BizTrends2018: Travel influence - inspiring authentic and conscious travel in 2018
#BizTrends2018: Travel influence - inspiring authentic and conscious travel in 2018

Travel bloggers and influencers have become responsible for providing authentic travel experience to their readers, from destination travel best practices to providing insight into enhancing travel adventures...

By Dawn Jorgensen 16 Jan 2018

#BizTrends2018: What does the travel store of the future look like?
#BizTrends2018: What does the travel store of the future look like?

The travel agency of tomorrow will blend a personal and human touch with digital technologies. Instead of travel agents, we'll see the emergence of...

By Jannine Adams 15 Jan 2018

#BizTrends2018: Connecting travel brands in a meaningful way
#BizTrends2018: Connecting travel brands in a meaningful way

Travel marketing and PR is still evolving quite quickly - every year bringing a new tool or method into the mix. The mantra for professionals in this industry right now is integration and meaningful connections...

By Natalia Rosa 15 Jan 2018

#BizTrends2018: Why the travel industry should be keeping its ear to the social media ground
#BizTrends2018: Why the travel industry should be keeping its ear to the social media ground

YouKnow Digital, in partnership with consumer insights platform Crimson Hexagon, launched an extensive South African Consumer Trends Report. MD at YouKnow Digital unpacks the report focusing on the travel and hospitality findings...

By Kelvin Jonck 12 Jan 2018

Travel agents focus on end-to-end, multi-platform consumer experiences
Travel agents focus on end-to-end, multi-platform consumer experiences

In the world of travel, old school appears to be making a comeback. Overwhelmed by the extent of travel information and choice online, consumers are returning to the travel agent...

11 Jan 2018

Show more