Profile

Natalia Rosa is the director of Big Ambitions, a specialist Cape Town-based travel content marketing consultancy. Rosa is a passionate follower of online marketing, social media, retail travel, inbound tourism and publishing.
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#YouthMonth: How to get a job in travel

Natalia Rosa cites some of South Africa's leading travel professionals, and their words of wisdom on the travel industry...

By Natalia Rosa 18 Jun 2018

#AfricaMonth: Pave the way to Open Skies

Although it's certainly not feasible for Africa to have thousands of city pairs because the traveller demand simply doesn't exist, there are several hundred city pairs that would certainly be sustainable...

By Natalia Rosa 22 May 2018

#AfricaMonth: Travel marketing in Africa

One of the strengths of marketing travel to Africa is that its destinations offer so much diversity. How would an African Tourism Board even begin to market the continent as one brand when there are so many cultures, ethnicities, landscapes and languages that comprise the continent?

By Natalia Rosa 15 May 2018

#AfricaMonth: The rise of Nigeria - why we should be paying attention to this travel market

There's an energy and dogged determination one feels when visiting Nigeria for the first time. It's that palpable can-do, roll-up-your-sleeves, hurry-up-and-wait atmosphere that is simply intoxicating...

By Natalia Rosa 8 May 2018

Blockchain for travel made simple

Can you imagine whipping out your mobile phone instead of your passport when you travel for business or leisure? If Blockchain has its way, that could become a reality...

By Natalia Rosa 11 Apr 2018

What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...

By Natalia Rosa 16 Jan 2018

#BizTrends2018: Connecting travel brands in a meaningful way

Travel marketing and PR is still evolving quite quickly - every year bringing a new tool or method into the mix. The mantra for professionals in this industry right now is integration and meaningful connections...

By Natalia Rosa 15 Jan 2018

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