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The changing face of travel: Part 2

Tourism marketers need to optimise for multi-screen and keep up with their target audience.

By Carla Potgieter, Issued by Red & Yellow 11 Jul 2014 13:57

The changing face of travel

Consider the following: in 2012, South Africa received over 200,000 online bookings, 9 million visitors, and online sales totalled more than R700m. These numbers, from the E-tourism Africa Summit 2013 further reveal that 98% of travellers start researching potential destinations online, and reviews and referrals are the number-one driver behind people's choice of destination.

By Carla Potgieter, Issued by Red & Yellow 27 Jun 2014 12:35

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