Loeries Creative Week Durban

#Loeries2017: Stoked about camelpower

Fitting for #InnovationMonth, I chatted to Charbel Aouad, executive producer and cofounder at Dubai's Stoked, the production company behind an integrated campaign Loeries Gold and this year's integrated Grand Prix for turning horsepower into camelpower...

By Leigh Andrews 8 Sep 2017

#Loeries2017: “Good creative is still king” - 7Films

Nina van Rensburg, producer at 7Films, explains the importance of work that saves lives or creates awareness, now recognised at the Loeries through the SANBS Public Service Award...

By Leigh Andrews 7 Sep 2017

#Loeries2017: Why young creative Thabang ‘TipiDang' Manyelo is a “masala tin of flavour”

The second part of this year's Loeries young creative award winning duo, Thabang ‘TipiDang' Manyelo shares his plans to 'Netflix the ad industry' and why winning this much-longed-for award is just the starter's gun, not the finish line...

By Leigh Andrews 5 Sep 2017

#Loeries2017: KFC's sad radio ads win a Grand Prix, not quite the saddest thing of all

Ogilvy Johannesburg did particularly well at the Loeries this year, as runner up (in second place) to the Agency of the Year with 17 awards, the highlight being a Grand Prix in the Radio Station Commercials category for its KFC Double Down Sad Man Meal campaign...

By Jessica Tennant 5 Sep 2017

#LadiesofLoeries: “Fight for your ideas, ask for what you want” - Karmen Wessels

The Loeries have been recognising a duo of fresh creative talent under the age of 27 since 2007. This year, Native VML copywriter and ‘mad wit' Karmen Wessels, was announced as one of the lucky two, on her 27th birthday...

By Leigh Andrews 4 Sep 2017

Sea Change - Cork posters win a bronze campaign award at the 2017 Loeries

Surfboards are highly toxic and carry a 180kg carbon footprint. Meet Sea Change - a brand committed to empowering and educating surfers on a greener, cleaner way of enjoying the natural sport of surfing...

Issued by Bittersuite 1 Sep 2017

#Loeries2017: Graham Lang on Y&R's collaborative year of firsts

In addition to Y&R Dubai bringing home their first-ever Grand Prix, Y&R South Africa and the Y&R Mena network stood out as true stars of this year's Loeries...

By Leigh Andrews 1 Sep 2017

#LadiesofLoeries: How to escape agency banner-ad hell, win illustration awards

While award shows celebrate the agencies and brands doing amazing work, those behind-the scenes don't often get a chance to step into the spotlight. Step aside for illustrator Sarita Immelman, whose work garnered 11 Loeries and two Cannes Lions awards this year alone...

By Leigh Andrews 31 Aug 2017

#Loeries2017: Jacaranda FM's Loeries Silver needs to be a triumph for more than just one brand

Jacaranda FM was awarded a Silver Loerie for our “More music you love” campaign in the ‘Outdoor & out of home: outdoor media' category at the 2017 Loerie Awards held at the Durban International Convention Centre.

By Kevin Fine 31 Aug 2017

#LadiesofLoeries: “SA's bizarre advertising industry demographic” - Neo Segola

Neo Segola, creative director at FCB, is a unicorn - one of SA's only black female creative directors. She shares what the industry needs to do NOW to guarantee not only more female creatives, but more black female creatives, in SA going forward...

By Leigh Andrews 29 Aug 2017

#Loeries2017: TBWA/RAAD on winning a Grand Prix in the ‘mother of all categories'

TBWA/RAAD, The Disruption Company, not only took home a Grand Prix for Nissan's Camelpower integrated campaign at this year's Loerie Awards, but also two silvers and one bronze...

By Jessica Tennant 25 Aug 2017

Howard Audio strikes Loerie Gold and Silver

Adam Howard was tasked with re-recording The Commodore's "Nightshift” for MTN's commercial which picked up both Gold and Silver Loeries at this year's awards...

Issued by Howard Audio 25 Aug 2017

#LadiesofLoeries: Chair-aunty Suhana Gordhan on the mayhem and magic

Suhana Gordhan does a lot in a day, from putting up with mansplaining to switching focus from her day job as creative director at FCB to meeting her responsibilities as Loeries chair. She lets us in on how Open Chair is set to inspire a new era in this industry, and what life was like for her over Loeries weekend 2017.

By Leigh Andrews 25 Aug 2017

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