Prism Awards

BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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PRISM Awards 2017 - Celebrating two decades of excellence in public relations and communication

The call for entries to the PRISM Awards has opened and this year sees a number of new categories, including more opportunities in the digital environment and students studying public relations...

Issued by PRISA 5 Jan 2017

The reluctant hero

Peter Mann, chief executive of Meropa Communications received the Lifetime Achievement Award at the Prism Awards 2016. The irony of the Award is not lost on him...

By Danette Breitenbach 20 Apr 2016

PR Expert wins PRISM Campaign of the Year Award

PR Expert, a small public relations consultancy, took top honours at this year's PRISM Awards, clinching the PRISM Campaign of the Year Award...

18 Apr 2016

From bananas to glue... it's PR's time

There has never, in my mind been a clearer time for PR. In the Wizard of Oz, everyone and thing was controlled by a small man pulling the strings and our world was like that, but today is not the case anymore...

By Danette Breitenbach 15 Apr 2016

More sponsors sought for PRISMS

The PRISMS, known as the 'Oscars' of the PR industry, has sponsorship categories still open for industry support...

22 Mar 2016

[Biz Takeouts Lineup] 166: Celebrating public relations with the PRISM Awards 2016

Tune in to the Biz Takeouts Marketing & Media radio show on 17 March 2016, from 9-10am, as show host Warren Harding takes a look at the 2016 PRISM Awards...

16 Mar 2016

How to spell G-O-L-D in public relations

Receiving a gold PRISM Award made me analyse what alchemical ingredients go into a Gold campaign, and led me to the following spelling guide of how to make PR magic...

By Marcus Brewster 30 Apr 2015

Putting our people first

Most private sector organisations - including PR agencies - will tell industry, their employees and potential hires that 'people are our most valuable asset' and 'our people come first'...

By Nicky James 22 Apr 2015

#Awareness is so 2014...

It's become our obligation as an industry to be able to create a remarkable brand narrative that does more than just create awareness...

By Mike Sharman 22 Apr 2015

No 'cookie cutter' solution

Traditional PR + Digital PR = A bold leap of faith for the survival of our industry. I don't need to preach to the converted. The role of PR is fundamentally shifting...

By Tracy Jones 22 Apr 2015

Growing brand belief - the core of PR

Campaigns are exciting but it is SACRILEGE to build a campaign community and then not talk to them until the next campaign. We are all guilty of it...

By Keri-Ann Stanton 21 Apr 2015

Africa's development potential is about reputation

As the bitter cold January winds swept through the alpine town of Davos this year, delegates at the 2015 World Economic Forum portrayed a warm picture of economic growth in Africa...

By Joanna Oosthuizen 21 Apr 2015

IPRA Global Congress: We promise to inspire

The IPRA Global Congress only takes place every three years. This is the second time it will be hosted in South Africa...

By Johanna McDowell 21 Apr 2015

Seven top global PR trends to watch

In a rapidly evolving industry, PR professionals are sometimes faced with bewildering changes affecting the very core of what they do...

By Nicola Nel & Lauren Volmink 21 Apr 2015

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International

#OneShow2017: John Mescall's judging pick of the day

“A lot of advertising tries to manufacture emotion, you watch it and think ‘oh I should be feeling sad now, or uplifted', but in this one, you actually do.” That's how John Mescall, global ECD at McCann New York and One Show film juror describes the entry that was a delight for him to watch.

11 hours ago

Through the looking glass: Consumers on Instagram

The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.

By Izzy Pugh 12 hours ago

Bertelsmann bets on digital media, global expansion

German media and publishing group Bertelsmann on Tuesday presented ambitious objectives for 2020, as its bets on digital and international expansion paid off with a second one-billion-euro annual profit in 2016.

12 hours ago

Live sports broadcasting in US braces for disruption

NEW YORK - The business of live sports, seen as perhaps the last great firewall for traditional US broadcasters, is facing deepening challenges in the era of mobile and live streaming options.

2 days ago

Twitter eyes paid 'premium' service for power users

WASHINGTON - Twitter has begun surveying members on a paid subscription service that would give frequent users more tools for using the social network for marketing, journalism and other fields.

2 days ago

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