Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa


Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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Blockchain is coming, it's just a matter of time

At this point, blockchain protagonists are not regarded as early adopters, but rather the lunatic fringe...

By Danette Breitenbach 2 days ago

Defining reputation in Africa

By next year the African Reputation Index (AFI) should have a country or countries from Africa to add to the data set…

By Danette Breitenbach 20 Mar 2017

All the 2017 IAB Bookmark Award winners!

Ogilvy was recognised as the best agency, with the KFC brand, one of its clients, recognised as the brand of the year at the IAB Bookmark Awards 2017, held at The Galleria in Sandton...

By Danette Breitenbach 16 Mar 2017

#IABDigitalSummit2017: The art of knowing me - moving towards personalisation

The scene is being set for an era where personalisation is back in customer service...

By Danette Breitenbach 16 Mar 2017

#PRISMAwards2017: It's a celebration

A PRISM Award is about the wow factor; not business as usual. This year the Awards, which recognise the public relations (PR) industry and its work, celebrate its 20th year. The aim is to get 300 entries – a far cry from the five in its inaugural year...

By Danette Breitenbach 16 Mar 2017

African Reputation Index defines corporate reputation

While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products...

By Danette Breitenbach 16 Mar 2017

MA(SA) proposes new research currency

The industry has expressed its appetite for research such as the All Media and Products Survey (AMPS) and 80% of marketers are saying they're willing to contribute to funding such research, so the decision to go ahead with a new marketing research currency or not will be made within the next four weeks...

By Danette Breitenbach 6 Mar 2017

Will Big Business step up to the plate to push growth?

The country's private sector doesn't usually flex its muscles when it comes to political matters, although it certainly showed its influence following the appointment of Des van Rooyen as finance minister...

By Danette Breitenbach 1 Mar 2017

Custom media the way of the future

Content that is of value and authentic will continue to grow as readers demand it, and it is custom media that is delivering this...

By Danette Breitenbach 23 Feb 2017

Improving mining H&S through collaboration

Health & Safety go hand in hand in the mining industry, while there has been a huge improvement in safety, health has been left behind...

By Danette Breitenbach 22 Feb 2017

Weak Super Bowl TVCs disappoint

The Super Bowl draws 190m eyes, and brands pay the equivalent of R65m for a spot during the game. Of the viewers, nearly a quarter say the television commercials (TVCs) are the most important part of the event, and would rather go to the loo during the game. Despite this, 2017 was one of the weakest years in Super Bowl history for TVCs...

By Danette Breitenbach 22 Feb 2017

#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...

By Danette Breitenbach 17 Feb 2017

Personal income tax hike predicted

PwC predicts a 1% increase for all personal income tax brackets except the lowest...

By Danette Breitenbach 17 Feb 2017

#FDTOOH: Following the breadcrumbs

The functions of out of home (OOH) touchpoints are rapidly changing, moving from driving awareness across audiences to purchasing products. OOH is at the beginning of a revolutionary change as disruptive forces, including consumer media habits, advertiser demands and technological advances, change the medium...

By Danette Breitenbach 16 Feb 2017

ABC: Members up but print down

The ABC 4th Quarter 2016 results, released via webinar for the first time, show that the total number of products and titles reported on for the ABC 4th quarter 2016 has increased to 982 from 854 in 2015...

By Danette Breitenbach 9 Feb 2017

Switch your radar on

Many in the business world are glad to see the back of 2016, but one month into 2017 and not much has changed. This is because what we are experiencing is not just a bump in the road; we are living in an inflection point in history where all the rules are being rewritten...

By Danette Breitenbach 3 Feb 2017

Rewarding the sweet spot in tough times

This year's Apex Awards entry process remains the same, with two rounds, but the percentages to win an Apex Award has dropped. However, do not mistake this for a lowering of standards or that it will be “easier” to win, warns ACA CEO Odette van der Haar...

By Danette Breitenbach 31 Jan 2017

#MeetingsAfrica17: Sustainability for inclusiveness

With 40 days to go, Meetings Africa launched at the Living Room, in the Moboneng Precinct Johannesburg, with a clear message: tourism must be sustainable and inclusive if it is to be meaningful...

By Danette Breitenbach 23 Jan 2017

SA CEOs optimistic despite challenges

Skills, technology and trust are the three key areas of concern for South African CEOs according to PwC's latest CEO Survey, the 20th Annual Global CEO Survey...

By Danette Breitenbach 18 Jan 2017

#BizTrends2017: The future of energy

Energy is the lifeblood of economies and human activity, yet today's grids aren't much different from the one Thomas Edison built...

By Danette Breitenbach 10 Jan 2017

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