Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa


Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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Marketing leadership in the new world

A brand is a symbol of the organisation, but reputation is the overall trust and appreciation that observers feel for the organisation. Marketers focus on the identity and brand of an organisation, but externally the image of the organisation is the perception of observers...

By Danette Breitenbach 3 days ago

Micro influencers: a sweet opportunity

Paid advertising is not trusted and ad blocking is only growing. Even bloggers are failing when it comes to communicating and engaging with consumers, as trust between brands and consumers continues to fall. But there is a new kid on the block and he is eager to engage; enter the influencer...

By Danette Breitenbach 15 Jun 2017

Mohale: “Business is the answer, not the enemy”

South Africa's first years as a democracy saw substantially higher economic growth than population growth...

By Danette Breitenbach 15 Jun 2017

The brain drain and messy regulation

The regulatory environment governing the mining industry in South Africa has never been more complicated - or expensive...

By Danette Breitenbach 15 Jun 2017

Jonas: "We need to resist the b*llsh!t"

The current weak economy is not part of a cycle; it is structural and reflects the space in which South Africa finds itself...

By Danette Breitenbach 14 Jun 2017

Is mining's feast or famine mindset a thing of the past?

The mining industry hasn't really changed much in mindset from the gold rushes of old...

By Danette Breitenbach 13 Jun 2017

Phosa: Mining needs policy certainty

No sector is more in need of long-term policy certainty than mining...

By Danette Breitenbach 12 Jun 2017

#Indaba2017: Tourism's potential to change and grow Africa

"Tourism is the new currency that ignites and unites our continent. We are looking forward to exciting times ahead for this industry on our continent.”

By Danette Breitenbach 18 May 2017

#Indaba2017: Indaba rebranded to Africa's Travel Indaba

The annual Travel Indaba has rebranded to Africa's Travel Indaba, reflecting its evolution from a locally-orientated event to one that is representative of the African continent...

By Danette Breitenbach 18 May 2017

#Indaba2017: Africa moves you

“Not only do we want to show the world what Africa has to offer, but by presenting a fantastic product, we want it to lead to more business and through that have a bigger impact on the economies of the different countries in Africa."

By Danette Breitenbach 10 May 2017

ABC Q1 2017: A mixed bag

The first quarter 2017 Audit Bureau of Circulations of South Africa's ABC figures released this morning show the trend of the decline in newspaper and magazine sales continues...

By Danette Breitenbach 10 May 2017

PR is optimistic, profitable and growing

The public relations (PR) industry is growing, and not only is it profitable, but it's also optimistic about this profitability despite profit margins being under pressure and clients being more demanding...

By Danette Breitenbach 9 May 2017

Same values, new business model

Public relations (PR) is a business that has moved from static to dynamic and it is our task to create new ways of doing PR, keeping in mind the values it has always opeated in...

By Danette Breitenbach 9 May 2017

Rewarding a career of giving back

MP Sejamothopo "Sej" Motau has been honoured for his Lifetime Achievement at the 2017 Prism Awards held on Saturday evening at The Park House of Events on 7 at the Hyde Park Shopping Centre in Sandton.

By Danette Breitenbach 8 May 2017

Rise of the independents

This year's Prism Awards' most successful winners are all independent agencies - from Clockwork Media with 12 awards, PR Worx with 11, Atmosphere with 10 and Engage Joe Public with 5...

By Danette Breitenbach 8 May 2017

Future PR agency model wins Prism Awards

Tribeca Public Relations and Retroviral's RocoMamas #ElectionBurger has been crowned the 2017 Prism Awards' South African Campaign of the Year...

By Danette Breitenbach 8 May 2017

Serving the Prism Awards

This Saturday the public relations (PR) industry will celebrate 20 years of the Prism Awards. Entries have grown since the first Prism Awards in 1997, and today over 200 entries are received on average, annually...

By Danette Breitenbach 3 May 2017

Creating conscious capital with CEO SleepOut 2017

This year, the CEO SleepOut will be the SheEO SleepOut...

By Danette Breitenbach 26 Apr 2017

Heroes of the theatre of the mind

Radio is the theatre of the mind and it is the people on the air that bring it to life every day. The 2017 Liberty Radio Awards recognised the people who have made a contribution to the medium, honouring them at a gathering of the industry's stalwarts and rising stars...

By Danette Breitenbach 24 Apr 2017

Making great radio with the Liberty Radio Awards

This year's Liberty Radio Awards saw Kaya FM crowned Commercial Station of the Year, while Hot91.9 FM, which won 10 awards during the course of the evening, took top honours in Community Station of the Year...

By Danette Breitenbach 24 Apr 2017

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