Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa


Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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Working together to put blockchain into banking

Banks are grappling with blockchain, applying it to almost everything from digital identity to cross border payments...

By Danette Breitenbach 6 hours ago

#BizFinFocus: Where will regulation and blockchain meet?

What has regulators scratching their collective heads right now is understanding exactly what blockchain is, and where it slots in as an asset class...

By Danette Breitenbach 3 days ago

Creative Circle Awards: Local proves it's a winner

Ogilvy took top honours last night at the Creative Circle's Annual Awards. Ogilvy Johannesburg won the Creative Circle's Annual Individual Agency Award and the Ogilvy Group the Overall Group Award...

By Danette Breitenbach 16 Mar 2018

#BAC2018: Interoperability and Big Sky thinking will take blockchain to the big league

Interoperability is the key to achieving blockchain adoption at scale, even though this creates competition between currencies...

By Danette Breitenbach 15 Mar 2018

#BAC2018: Bitcoin is the gateway drug

Bitcoin is just the opening act of blockchain disruption. "It's the gateway drug to the Ethereum blockchain," said Andrew Keys, head of global business development at ConsenSys and co-founder of ConsenSys Capital...

By Danette Breitenbach 14 Mar 2018

#BAC2018: How blockchain can unlock emerging markets

Globally 2.2-billion people don't have access to financial services, mostly in the emerging market. By harnessing the best of blockchain, cryptocurrency and tokenisation, these technologies will empower the underbanked and the unbanked, solving the financial inclusion problem and creating a more equal society...

By Danette Breitenbach 14 Mar 2018

#BAC2018: Moving from lunatic fringe to mainstream

Last year, blockchain and its proponents were described as the "lunatic fringe". This year, the Blockchain Africa conference reflected just how far and how quickly this technology how come in such a short space of time...

By Danette Breitenbach 13 Mar 2018

#MeetingsAfrica: Tourism the driving force in Africa

Despite last year's global and local turmoil, tourism continues to be an economic driving force with the United Nations World Tourism Organisation estimating that international tourist arrivals to Africa grew by 8% in 2017...

By Danette Breitenbach 8 Mar 2018

#AEI2018: Closing Africa's energy gaps

While access to affordable, reliable and sustainable energy for all will usher in economic growth and job creation on the continent, energy projects in Africa lack sufficient access to financing sources...

By Danette Breitenbach 22 Feb 2018

#AEI2018: Energy - the golden thread

With the demand for energy expected to increase substantially to 2040 globally, Africa is no exception...

By Danette Breitenbach 21 Feb 2018

#Budget2018: The good news is that the bad news is unlikely to get worse

Despite growth picking up and a prediction that the medium-term budget policy statement (MTBPS) forecast will be revised downwards by nearly R70bn, the country still faces some serious fiscal issues...

By Danette Breitenbach 21 Feb 2018

#BizFinFocus: PwC's economic take on what #Budget2018 will hold

While there has been an upward revision in growth for the year - 1.5-1.8% for South Africa - with business confidence also increasing, the country is still not where it needs to be by a long shot...

By Danette Breitenbach 20 Feb 2018

Native VML's new journey: Conducting the orchestra

As Native VML moves into a new era, the changes in the agency are not only organic; it is about a new business model that adds value and brings the customer into the brand's ecosystem. It is a new form of integration...

By Danette Breitenbach 15 Feb 2018

Native VML's new journey: The 3,000

With the official announcement of the integration of Y&R and Native VML comes a number of changes in Native VML's management...

By Danette Breitenbach 15 Feb 2018

Pams: Fusing the future

While the first Publisher Audience Measure Survey (Pams) has been released by the Publisher Research Council, the data is still being validated and will not be available until it is checked...

By Danette Breitenbach 15 Feb 2018

Newspapers ABC Q4 2017: Losses across the board

In the Audit Bureau of Circulation (ABC) 4th quarter 2017 release, Press saw a 2.1% decline over Q3, and 5.1% decline over the prior year...

By Danette Breitenbach 14 Feb 2018

Magazines ABC Q4 2017: Customs the biggest loser

Significant declines in Custom magazines and to a lesser extent in Consumer publications saw the overall decline in magazines edge to just over eight percent (8.1%) over Q3 and a 16.6% decline over the prior year...

By Danette Breitenbach 14 Feb 2018

Buy local to create jobs

Unemployment in South Africa is at nearly 28%. Even more frightening is that of this percentage, half have never ever worked...

By Danette Breitenbach 7 Feb 2018

#MeetingsAfrica: All that Africa has to offer

Wowing the world with what Africa has to offer. That is the purpose of Meetings Africa...

By Danette Breitenbach 7 Feb 2018

#MeetingsAfrica: Sharing the benefits of tourism

The importance of Meetings Africa in terms of its contribution to the macro-economy of the country cannot be underestimated. "It serves to boost tourism revenue while driving employment."

By Danette Breitenbach 6 Feb 2018

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