Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa


Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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#BizFinFocus: PwC's economic take on what #Budget2018 will hold

While there has been an upward revision in growth for the year - 1.5-1.8% for South Africa - with business confidence also increasing, the country is still not where it needs to be by a long shot...

By Danette Breitenbach 17 hours ago

Native VML's new journey: Conducting the orchestra

As Native VML moves into a new era, the changes in the agency are not only organic; it is about a new business model that adds value and brings the customer into the brand's ecosystem. It is a new form of integration...

By Danette Breitenbach 15 Feb 2018

Native VML's new journey: The 3,000

With the official announcement of the integration of Y&R and Native VML comes a number of changes in Native VML's management...

By Danette Breitenbach 15 Feb 2018

Pams: Fusing the future

While the first Publisher Audience Measure Survey (Pams) has been released by the Publisher Research Council, the data is still being validated and will not be available until it is checked...

By Danette Breitenbach 15 Feb 2018

Newspapers ABC Q4 2017: Losses across the board

In the Audit Bureau of Circulation (ABC) 4th quarter 2017 release, Press saw a 2.1% decline over Q3, and 5.1% decline over the prior year...

By Danette Breitenbach 14 Feb 2018

Magazines ABC Q4 2017: Customs the biggest loser

Significant declines in Custom magazines and to a lesser extent in Consumer publications saw the overall decline in magazines edge to just over eight percent (8.1%) over Q3 and a 16.6% decline over the prior year...

By Danette Breitenbach 14 Feb 2018

Buy local to create jobs

Unemployment in South Africa is at nearly 28%. Even more frightening is that of this percentage, half have never ever worked...

By Danette Breitenbach 7 Feb 2018

#MeetingsAfrica: All that Africa has to offer

Wowing the world with what Africa has to offer. That is the purpose of Meetings Africa...

By Danette Breitenbach 7 Feb 2018

#MeetingsAfrica: Sharing the benefits of tourism

The importance of Meetings Africa in terms of its contribution to the macro-economy of the country cannot be underestimated. "It serves to boost tourism revenue while driving employment."

By Danette Breitenbach 6 Feb 2018

Future-fitting SA businesses

Technology, and the speed of technology, and skills are two of the country's CEOs most significant business concerns which also include cyber threats. This was the finding of PwC's most recent Annual Global CEO Survey...

By Danette Breitenbach 30 Jan 2018

The anxious optimist in the corner

PwC's 21st Annual Global CEO Survey was recently released locally, following its global release in Davos at the World Economic Forum (WEF), with an emphasis on South Africa...

By Danette Breitenbach 29 Jan 2018

Media freedom, a personal freedom

Media freedom is a right of all South Africans and not a limited mandate of editors and journalists...

By Danette Breitenbach 22 Jan 2018

Take a shot and keep up, or die

Its goal to become the best advertising and communications agency in Africa in the next five years may sound crazy, but considering the last five years, Nic Simmonds, Clockwork Media's executive director, believes they have a shot...

By Danette Breitenbach 17 Jan 2018

#FMAdFocus2017: Innovation and consistency rewarded

This year's AdFocus Awards saw the best of the best recognised, honouring agencies and individuals, not just for their creative and marketing skills, but for their all-round business acumen....

By Danette Breitenbach 23 Nov 2017

Fake news: Welcome to the Mad Hatter's tea party

Fake news was the topic of one of the sessions at the Global Investigative Journalism Conference that took place recently at the University of the Witwatersrand (Wits) campus in Johannesburg...

By Danette Breitenbach 20 Nov 2017

Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

#Assegais2017: Where quantity and quality meet

The DMASA Assegai Awards might be all about the numbers, but the Awards are no game. With ROI a key measurement of a campaign, only those that deliver are rewarded, and despite a tough year, the industry accomplished that...

By Danette Breitenbach 10 Nov 2017

ABC Q3 2017 results continue declining trend

The Audit Bureau of Circulations of South Africa (ABC) third quarter results released this morning show the continuation of the declining trend seen in Q1 and Q2 of this year, both in the press and magazine categories...

By Danette Breitenbach 8 Nov 2017

#MMASASmarties17: Sexy, practical and successful

Who says sex does not sell? Havas Boondoggle believes it does, but only if you do your research, understand your market and create an award-winning campaign around that...

By Danette Breitenbach 3 Nov 2017

Play naked!

If one is going to be a dick, then one should be the Best Dick. At least that's what Mike Sharman believes and to prove his point he put pen to paper and wrote the book, The Best Dick...

By Danette Breitenbach 1 Nov 2017

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