[Danette Breitenbach] '2D is the opportunity to use data to communicate with the consumer on their smart phone. It is now viewed as part of our lives, mobility.'
[Danette Breitenbach] The fourth annual PwC South Africa Entertainment and Media Outlook was launched recently and I caught up with Vicki Myburgh, Entertainment & Media Industries Leader for PwC Southern Africa.
[Danette Breitenbach] The PICA Awards were held recently in Johannesburg. The Awards bring together the publishing industry and reward publishing excellence. I spoke to the winners.
[Danette Breitenbach] A dissatisfied customer will tell 50 people; while a satisfied customer will tell just 5 people. Loyal customers spend more: A business with 1,000 customers will make R105,820 per annual increase with compliant resolution.
[Danette Breitenbach] Emerging markets is the now and the future. 70% of the world's internet population is in emerging markets and the adspend is starting to move to these markets.
[Danette Breitenbach] The Bookmarks workshop in Johannesburg on 12 November, hosted a discussion by some of the judges of the awards, which take place in Cape Town on 14 November.
[Danette Breitenbach] Today's consumer has more products and more access to products than at any other time in history. The reason for this is the unprecedented rate of technology. But this has not translated into an amazing retail experience.
[Danette Breitenbach] Gamification can make training in the workplace faster, more effective and less expensive.
[Danette Breitenbach] We are not as happy as we were last year. This is the finding of the Ask Afrika Orange Index 2013/14 released recently in Johannesburg.
[Danette Breitenbach] This morning at 1000 thousands of eager gamers will pour into the Coca-Cola Dome as rAge, the technology and gaming expo, kicks off.
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