Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa


Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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#FMAdFocus2017: Innovation and consistency rewarded

This year's AdFocus Awards saw the best of the best recognised, honouring agencies and individuals, not just for their creative and marketing skills, but for their all-round business acumen....

By Danette Breitenbach 23 Nov 2017

Fake news: Welcome to the Mad Hatter's tea party

Fake news was the topic of one of the sessions at the Global Investigative Journalism Conference that took place recently at the University of the Witwatersrand (Wits) campus in Johannesburg...

By Danette Breitenbach 20 Nov 2017

Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

#Assegais2017: Where quantity and quality meet

The DMASA Assegai Awards might be all about the numbers, but the Awards are no game. With ROI a key measurement of a campaign, only those that deliver are rewarded, and despite a tough year, the industry accomplished that...

By Danette Breitenbach 10 Nov 2017

ABC Q3 2017 results continue declining trend

The Audit Bureau of Circulations of South Africa (ABC) third quarter results released this morning show the continuation of the declining trend seen in Q1 and Q2 of this year, both in the press and magazine categories...

By Danette Breitenbach 8 Nov 2017

#MMASASmarties17: Sexy, practical and successful

Who says sex does not sell? Havas Boondoggle believes it does, but only if you do your research, understand your market and create an award-winning campaign around that...

By Danette Breitenbach 3 Nov 2017

Play naked!

If one is going to be a dick, then one should be the Best Dick. At least that's what Mike Sharman believes and to prove his point he put pen to paper and wrote the book, The Best Dick...

By Danette Breitenbach 1 Nov 2017

#Pendoring2017: Lucky number two!

This year's main Pendoring winners are up-and-coming, relatively young agencies who are showing their mettle using local insights to create excellent, truly South African work...

By Danette Breitenbach 30 Oct 2017

Ask Afrika's Orange Index Awards: Taking away our emotions

Technology might be assisting us to deliver the highest levels of customer satisfaction ever, but this is at the cost of our humanity...

By Danette Breitenbach 27 Oct 2017

Longevity through customer experience

When it comes to customer experience, many brands talk the talk. Not that many walk the walk. Avis Rent a Car (Avis) is not one of these...

By Danette Breitenbach 23 Oct 2017

Sikuvile Awards 2017: Recognising the soldiers of the truth

The Standard Bank Sikuvile Journalist of the Year 2017, City Press' Sipho Masondo, says he received death threats as well as bribes when he was working on the story that earned him the Award...

By Danette Breitenbach 20 Oct 2017

ICO to increase audience value

IndaHash.com is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences...

By Danette Breitenbach 16 Oct 2017

#AmasaAwards2017: Magic of the moment

Last night saw Halo Advertising win the coveted Roger Garlick Grand Prix for their client, Jacaranda, for its ‘More music you love' campaign at the Advertising Media Association of South Africa (Amasa) Awards...

By Danette Breitenbach 13 Oct 2017

Amasa celebration delivers mandate

The biggest Amasa Awards event to date will take place on Thursday, 12 October 2017, when 380 media and industry professionals will descend on The Hilton in Sandton, Gauteng...

By Danette Breitenbach 9 Oct 2017

The Establishment Survey, a foundation for a brave new world

The Establishment Survey (ES) is a multi-purpose, multi-media survey providing context for all media platforms and all media currencies in South Africa...

By Danette Breitenbach 6 Oct 2017

Things are looking up for commodities revenues, or are they?

Commodities revenues have remained fairly consistent, with a bit of an increase here and there, but no substantial increase...

By Danette Breitenbach 5 Oct 2017

Does the SA mining industry have a future?

Over the past decade, local mining's financial performance has been stable, but there's been no growth and the cost side of the business has increased...

By Danette Breitenbach 4 Oct 2017

Charter is undermining industry performance

For the past five to six years, the mining industry has been in survival mode, recording a loss last year for the first time in a decade...

By Danette Breitenbach 3 Oct 2017

Challenges for the E&M sector

While the entertainment and media industry seems stable, there are various sectors that are reaching a tipping point that will determine how consumers spend their money over the next few years...

By Danette Breitenbach 29 Sep 2017

Sunday Times Top Brands Awards: Be outstanding

It was all about being the best of best at this year's Sunday Times Top Brands Awards and this year the best of the best was Vodacom...

By Danette Breitenbach 28 Sep 2017

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