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Yegs Ramiah
[Trends 2015] Changing consumer behaviour

Brands need to help consumers make better choices by focussing on the real issues consumers face, ahead of the bottom line and marketing plans...

By Yegs Ramiah 24 Jan 2015 09:00

Paula Raubenheimer
[Trends 2015] Brand safe programmatic environment grows in SA

With the global trend, as always, dictating South Africa's way forward, the market is poised to see a growth of spend in this area at a steeper curve in 2015...

By Paula Raubenheimer 24 Jan 2015 08:30

Waking the dead: Increased sales from "beyond the grave"
Waking the dead: Increased sales from "beyond the grave"

This article is about turning marketing into sales. It's about mining the database you already have, about what your business can (and should) be doing to better nurture marketing leads into prospects...

By Brandon Faber 23 Jan 2015 13:59

Context is king in the next wave of digital marketing
Context is king in the next wave of digital marketing

I recently attended a discussion with some colleagues and key clients, WPP STREAM Africa, around how to target digital marketing messages at an elite group of wealthy consumers...

By Richard Mullins 23 Jan 2015 11:03

Andrew Kramer
[Trends 2015] Mobile advertising is 2015's 'media giant'

Mobile advertising has been steadily forging a stronghold in the media industry throughout 2014. Looking ahead to 2015, I forsee the continued trend of positive gains and ROI in the mobile social network ad space...

By Andrew Kramer 23 Jan 2015 08:10

Adrian Hewlett
[Trends 2015] The acquisition spree

Mergers and acquisitions of agencies across the digital, media and FMCG industry in South Africa continued unabated in 2014 and has revealed a much changed industry landscape for 2015...

By Adrian Hewlett 23 Jan 2015 08:00

Ian Henderson
Localising like a pro

You're thinking of setting up shop in a foreign country. At this point, the question needs to be asked - have you thought about adapting your products and marketing for local consumption (aka localisation)?...

By Ian Henderson 22 Jan 2015 15:25

[Trends 2015] Great talent is a driver
[Trends 2015] Great talent is a driver

Selecting the correct medium in order to avoid waste is key to any campaign seeking to provide effective creative results...

By Odette van der Haar 22 Jan 2015 09:00

[NewsMaker] Julia Rutherford
[NewsMaker] Julia Rutherford

Rogue agency's executive creative director, Julia Rutherford, joined in late 2014. She believes advertising is the perfect home for our "dysfunctional" children who have to make sense of this hyper-world we now live in...

By Louise Marsland 22 Jan 2015 08:50

[Trends 2015] Don't be scared of advertising
[Trends 2015] Don't be scared of advertising

The brands that will stand out in 2015 will be those that leave the 'herd' behind. This is the view of Di Charton, managing director of the Red & Yellow School, who adds that the shape of advertising will continue to change...

By Diane Charton 22 Jan 2015 08:30

David Smythe
[Trends 2015] FCB's 20 macro trends for 2015

Brand storytelling, purpose-driven brand building and increasing choice are some of the mega-trends for 2015 identified by FCB Cape Town's strategy team in this exclusive presentation published on Bizcommunity.com first...

By David Smythe 22 Jan 2015 08:06

[Trends 2015] This is the content era
[Trends 2015] This is the content era

The search for black talent to tell the real stories of South Africa is the biggest challenge facing advertising agencies and marketers in the next few years and is already impacting on brand relationships, says Neo Mashigo...

By Neo Mashigo 21 Jan 2015 09:00

Sarah Britten
[Trends 2015] Shopper marketing

The era of consumer marketing is over, and now we're in the age of shopper marketing. With retail as the new centre of marketing gravity, agencies, clients and media across the spectrum need to get to grips the new marketing reality...

By Sarah Britten 21 Jan 2015 08:30

Alayne Reesberg
[Trends 2015] Empathic work that solves problems is critical

The future relies on the youth of today, creative people who can 'make', crafts from the past and a commitment to get involved and solve problems from the ground-up...

By Alayne Reesberg 21 Jan 2015 08:00

Brett Horn
Five ways pitching out creative briefs will kill your brand

Over the past few years, we have witnessed an ever-growing trend, in which large FMCG brands attempt to generate savings through aggressive procurement policies...

By Brett Horn 20 Jan 2015 12:19

Marie Yossava
Too much information - how does a business reach its defined audience(s)?

In the knowledge economy, information is our most valuable commodity but the constant overload is resulting in negative implications...

By Marie Yossava, Issued by Grapevine Communications 20 Jan 2015 10:12

[Trends 2015] The year of transformation
[Trends 2015] The year of transformation

The pressure is on the local advertising industry in 2015 with the implementation of the new Triple BEE codes, warns Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

By Abey Mokgwatsane 20 Jan 2015 08:20

'Zelda: Don't tug on Superman's cape', and other social media lessons
'Zelda: Don't tug on Superman's cape', and other social media lessons

Zelda la Grange must have thought she was Superwoman when she changed her Twitter profile name to Zelda van Riebeeck and started sounding off...

By Walter Pike 20 Jan 2015 08:18

[Orchids & Onions] 'Techies' should be user-friendly
[Orchids & Onions] 'Techies' should be user-friendly

The reality of the great technological society in which we live is that new projects are often a case of the one-eyed man leading the blind...

By Brendan Seery 20 Jan 2015 08:00

Sid Peimer
[Trends 2015] Avoiding 'Infobesity' and harnessing opportunity

When asked if I have a crystal ball, my response would be: "No, it's just the way I walk." Predictions may not make us walk funny, but we certainly need to know where we're going...

By Sid Peimer 20 Jan 2015 08:00

Adene van der Walt
[Trends 2015] A return to marketing fundamentals

There are five key strategies that marketers and advertisers need to embrace in the following year. The key take out: deliver products that are up to date and innovative, while remaining true to your brand's core values...

By Adene van der Walt 19 Jan 2015 10:40

Kelly Thompson
How to avoid having your great ad campaign frozen by the ASA

The Advertising Standards Authority's final ruling of 2014 showed us once again how easily a carefully crafted and catchy advertisement can be kyboshed if one fails to pay attention to the provisions of the ASA Code...

By Kelly Thompson 19 Jan 2015 10:00

Mike Sharman
[Trends 2015] Online influencers are the billboards of 2015

Influencer marketing, Africa and reaching the Millennials in the hidden, dark spaces they inhabit online, means brands need to enhance their cult status to win over Generation Z.

By Mike Sharman 19 Jan 2015 09:24

Bradley Maseko
[Trends 2015] SA youth lifestyle and culture

From personal brand differentiation, spending and media behaviour, to the trend of visual domination, 2015 will be an impactful year for the youth of South Africa...

By Bradley Maseko 19 Jan 2015 08:40

[Trends 2015] Your 2015: The consumer, content and collaboration
[Trends 2015] Your 2015: The consumer, content and collaboration

It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration...

By Louise Marsland 16 Jan 2015 15:05

Dion Chang
[Trends 2015] Business and consumer trends for 2015

Social activism and the underpinning of digital solutions to major market innovation will characterise this year, according to renowned South African trend analyst, Dion Chang...

By Dion Chang 16 Jan 2015 13:00

Understanding responsive and mobile website design
Understanding responsive and mobile website design

Whether you're gone for a holiday or a weekend, it seems like you always have to update some piece of software on some device on your return to the office...

By Chemory Gunko 16 Jan 2015 10:15

Anton Harber
Editors must edit without fear of being attacked

I once asked a South African editor why he ran a cartoon that he agreed was offensive. He said he had felt obliged, as he did not want to censor a well-known and much-respected cartoonist...

By Anton Harber 16 Jan 2015 05:59

Monika D'Agostino
Intentions (no resolutions) for 2015

For the last couple of years, I have set intentions rather than New Year's resolutions. For one, intentions are "the thing that you plan to do or achieve: an aim or purpose" as opposed to a resolution...

By Monika D'Agostino 14 Jan 2015 13:57

Donna Rachelson
Some tough questions to ask yourself about your marketing for this year

It's not about adding an extra marketing channel to your arsenal in 2015, with all of the accompanying admin, energy, input and spend. What I suggest is exactly the opposite: paring down the number of channels you use...

By Donna Rachelson, Issued by Branding and Marketing YOU 14 Jan 2015 10:08

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