Marketing & Media contributor articles in South Africa

Contributors

#EntrepreneurMonth: Chris Weylandt on the business of contemporary home decor design
Lauren Hartzenberg
What are the biggest challenges seen in B2B selling?
Boris Dzhingarov
#EntrepreneurMonth: Discovering young designers with the SAFW New Talent Search
Ruth Cooper
#EntrepreneurMonth: If you can sell your first startup, sell it
Alan Knott-Craig
#OrchidsandOnions: A road traffic ad, which is... fine. And a soap one, which needs a clean-up
Brendan Seery
Still trying to read the label from inside the bottle?
Ndumiso Ndlela
#MeToo trends in SA as women share stories of sexual harassment
Julia Breakey

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#EntrepreneurMonth: Chris Weylandt on the business of contemporary home decor design

Chris Weylandt, founder and CEO of furniture and decor retailer Weylandts, forms part of the impressive line-up at this year's Business of Design conference...

By Lauren Hartzenberg 3 hours ago

What are the biggest challenges seen in B2B selling?

When you want to sell to a business you are faced with many different challenges than what is seen as consumer selling happens. You have a sales cycle that is naturally going to be longer and the speed of a buying process is slower...

By Boris Dzhingarov, Issued by Monetary Library 4 hours ago

#EntrepreneurMonth: Discovering young designers with the SAFW New Talent Search

South African Fashion Week (SAFW) will be showcasing 53 2018 autumn/winter collections at the Sandton City Rooftop in Johannesburg on 24 October 2017.

By Ruth Cooper 5 hours ago

#EntrepreneurMonth: If you can sell your first startup, sell it

Us humans have a heuristic bias to sell our winners and hold onto our losers. That's not the way to build wealth. Better to hang onto your winners and cut your losers loose...

By Alan Knott-Craig 9 hours ago

#OrchidsandOnions: A road traffic ad, which is... fine. And a soap one, which needs a clean-up

I know this is going to sound like a self-indulgent “house ad” but I must say that, since I have been working here at The Citizen, I have come to respect the newspaper's independence and the fact that it really has not been “captured” by anyone politically...

By Brendan Seery 1 day ago

#EntrepreneurMonth: A premium African surf brand with global appeal

Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing...

By Lauren Hartzenberg 1 day ago

Still trying to read the label from inside the bottle?

Ndumiso Ndlela writes that it is easy to get stuck inside the bottle and get to a point where the label is barely visible to read. And this becomes a comfort zone that becomes harder and harder to leave...

By Ndumiso Ndlela 1 day ago

#MeToo trends in SA as women share stories of sexual harassment

Over the weekend, actress Alyssa Milano encouraged women to tweet the hashtag #MeToo if they had ever been sexually harassed, assaulted, or abused — and by Tuesday morning it was trending in the top spot in South Africa...

By Julia Breakey 1 day ago

#EntrepreneurMonth: Hero in a half shell, SolarTurtle

Invented by social entrepreneur James van der Walt, the SolarTurtle recently scooped a win at the Inventors Garage at the 2017 SABC Education SA Innovation Summit, walking away with R10k.

By Sindy Peters 2 days ago

Barbara Soltysinska, co-founder of indaHash.com.

ICO to increase audience value

IndaHash.com is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences...

By Danette Breitenbach 2 days ago

#EntrepreneurMonth: Handcrafting bespoke luxury experiences across Africa with the Holts

Concepts Collection creates unforgettable luxury experiences. We chat to Christina and Richard Holt to find out how it all started and what it takes to run one of the leading luxury brands in SA...

By Cari Coetzee 2 days ago

Being the man in the supermarket

Is it enough when consumers merely know about your product or its benefits?

By Senzo Xulu 2 days ago

Semiotics and the shift to 'strategic design': A sign of the times

In an increasingly interconnected and integrated world, the disciplines of strategic planning and brand design are simultaneously shifting and converging in ways that we, as an industry, have never seen before...

By Mike dos Santos 13 Oct 2017

Regulatory shifts bring risks and opportunities for brands and media owners

With consumers' attention fragmented across multiple channels, leading brands are already implementing multichannel marketing strategies. Regulatory pressure is just one more reason to pick up the pace...

By Werner Lindemann 13 Oct 2017

Halo Advertising - winners of the Roger Garlick Grand Prix Award.

#AmasaAwards2017: Magic of the moment

Last night saw Halo Advertising win the coveted Roger Garlick Grand Prix for their client, Jacaranda, for its ‘More music you love' campaign at the Advertising Media Association of South Africa (Amasa) Awards...

By Danette Breitenbach 13 Oct 2017

Warren Moss, CEO at Demographica and Tom Stein, chairman and chief client officer at Stein IAS.

Demographica-Stein IAS partnership ushers in new growth in African B2B market

Demographica has become the first agency on the African continent to join Stein IAS' global B2B marketing network. CEO of Demographica Warren Moss and CCO of Stein IAS Tom Stein elaborate on this alliance...

By Juanita Pienaar 13 Oct 2017

Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October...

By Jessica Tennant 12 Oct 2017

Yolisa Nocanda, Kwanda Mkalipi and Lerato Rabotapi - Fingertips

#EntrepreneurMonth: Student buying power at your Fingertips

The spending power of students is R2,702 per month, while the average South African spends about R2,503, debunking the myth of the perpetually broke student...

By Nicci Botha 12 Oct 2017

Authentically branded

Designers and brands have to target what's true, so they can get real insight and the ability to grow from a place that is authentic and meaningful...

By Jesse Sharkie 11 Oct 2017

Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move...

By Madelain Roscher 11 Oct 2017

Why take your email marketing the inbound way?

While email marketing is a classic outbound marketing strategy, it plays a major role in inbound marketing as it seeks to build and nurture a relationship with new, existing as well as inactive customers...

By Kevin George 11 Oct 2017

Business of Design speaker Q&A: Jonathan Deeb

Business of Design is back with a speaker lineup of note. The two-day seminar is held annually in Cape Town and Johannesburg during October and doesn't just focus on design in itself but has a much broader vision for the field in all areas of business...

By Jessica Tennant 11 Oct 2017