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A book in a dash
A book in a dash

The third Book Dash, in collaboration with Rock Girl and the African Storybook Project, was the happy ending to Women's Month.

By Jessica Taylor 19 Sep 2014 15:15

Mitchell Barker
Voice Recording via VoIP

"Please note that this call may be recorded..." That message is all too familiar to anyone who has ever called a business before.

By Mitchell Barker 19 Sep 2014 15:14

Why I'm #TeamOxfordComma
Why I'm #TeamOxfordComma

"Who gives a f*&% about an Oxford comma?" asks indie pop band Vampire Weekend in their hit song, "Oxford Comma". Quite a few people, it seems. This was evident a few years back when news broke that the University of...

By Leigh Crymble 19 Sep 2014 06:26

I LAaik it local
I LAaik it local

Pizza Hut will follow a fast paced growth and penetration strategy in South Africa and on the continent. This was according to GM of Pizza Hut Africa, Randall Blackford at the brand relaunch in South Africa this week...

By Danette Breitenbach 18 Sep 2014 14:50

James Timpson
Is there a formula to making content go viral?

"It's gone viral" is a phrase that we tend to see constantly and in today's media-run world. While marketers are constantly trying to uncover the secret to success, the truth of the matter is, you can't manufacture authenticity...

By James Timpson 18 Sep 2014 09:21

Teryl Schroenn
Marketing spend should support clearly defined goals

During difficult economic times, business managers often consider cutbacks in the marketing division because of the failure of this critical area of business to deliver easily measurable results...

By Teryl Schroenn 17 Sep 2014 15:16

Interview with Tom Fels on Publicis MACHINE merger
Interview with Tom Fels on Publicis MACHINE merger

Publicis Groupe has made another South African acquisition by buying MACHINE, and merging it with Publicis Worldwide South Africa to launch Publicis Machine... (video)

By Ilse van den Berg 17 Sep 2014 11:00

Lwandile Fikeni
The Loerie Awards: One long stick fight

For me, creativity has always been terrifying. The first time I came across something remotely creative was at my grand parents' home in the rural village of Nzungiseni in Mount Ayliff, Eastern Cape. I was four years old...

By Lwandile Fikeni 17 Sep 2014 09:44

Rolf Akermann
Is SA's positioning of "Inspiring New Ways" right?

As a proudly SA person, I am very concerned regarding the image of SA world wide. As a marketing strategist I am even more concerned...

By Rolf Akermann 17 Sep 2014 08:30

Louise Marsland
[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week. As judging for the Loerie Awards 2014 takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see...

By Louise Marsland 17 Sep 2014 08:14

Lyndsey Moorhouse
Strategy, not technology, should drive how organisations approach training their employees

South African companies should not treat e-learning as a one-size-fits-all solution for training employees in new business systems and processes, but instead regard it as one tool of many for making their business strategies come to life...

By Lyndsey Moorhouse 17 Sep 2014 07:09

Marion Scher
What is the media's role in South Africa today?

Am I going to give you a quick answer? No. You see it depends on who you ask. If you ask the ANC they would simply tell you the role of the media is not to question...

By Marion Scher 17 Sep 2014 06:32

Christopher Smith
The importance of content marketing

A recent study showed that the average consumer visits over 2,500 websites per year. The study showed that video and rich content such as graphics and images kept the user's attention...

By Christopher Smith 16 Sep 2014 14:50

Please let there be kittens...
Please let there be kittens...

My calendar highlights every year are firstly, Design Indaba and secondly, The Loerie Awards, which heralds summer, self-tan, highlights, fabulous shoes and great advertising of course...

By Louise Marsland 16 Sep 2014 13:05

Donna Rachelson
How to handle conflict in the workplace

You might be very good at what you do, but if you handle office politics unwisely, it will get people's tongues wagging, and that can do great damage to your personal brand...

By Donna Rachelson, Issued by Branding and Marketing YOU 16 Sep 2014 12:51

Juanita Vorster
Making outsourced marketing work

Many businesses view marketing as a support function rather than part of core business activities. Although true in many instances, this view might jeopardise the success of marketing activities...

By Juanita Vorster 16 Sep 2014 11:23

Breathe Sunshine Engage with Greg Walsh
Breathe Sunshine Engage with Greg Walsh

With the Breathe Sunshine Engage music conference taking place in Joburg as a one-day event early next month, we got in contact with panellist and MD of specialist event production company G&G Productions, Greg Walsh, to find out more.

By Ruth Cooper 16 Sep 2014 11:14

Thamsanqa Malinga
C'mon now, what breaking news is this?

The "Breaking News" puller seems to be the one thing most online and social media reporters have taken to in the scrimmage for the highly sought after reader...

By Thamsanqa Malinga 16 Sep 2014 09:45

Nozibele Zondi
Looking back: 20 years of African language radio

I grew up in the Eastern Cape in the 80s, we used to listen to Radio Xhosa, (now called Umhlobo Wenene) and it was the only radio station we knew...

By Nozibele Zondi 16 Sep 2014 08:52

The world's funniest joke - its implications for brands
The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal...

By Sid Peimer 15 Sep 2014 14:00

Kevin Lourens
In advertising, great work is not enough to succeed

To succeed in advertising, it is not enough to do great work. While you cannot succeed without it, the relationship with the client underpins everything, from how the work is created and how it is received...

By Kevin Lourens, Issued by NATIVE VML 15 Sep 2014 11:37

Louise Marsland
The meme that took a bite out of Apple

Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday? One of the biggest talking points this past week was the 'Apple scarf guy'...

By Louise Marsland 15 Sep 2014 08:40

Chris Moerdyk
Massive shifts in marketing landscape good for business

There is absolutely no doubt that the era of the marketer has arrived in the corporate world. That is, for marketers who are prepared to shift massive paradigms...

By Chris Moerdyk 15 Sep 2014 05:33

Elton Ollerhead
Multichannel campaigns work

Grabbing and holding the attention of a modern consumer can be likened to grabbing and holding the attention of a two-year old...

By Elton Ollerhead 14 Sep 2014 14:57

Veruschka Khan
Advertising is about getting the traffic-demographic equation right...are you?

Why the biggest sites in South Africa might be the ones you have never considered advertising on (until now)...

By Veruschka Khan 12 Sep 2014 14:00

Su-Mari Du Bruyn
Defusing conflict

There is a saying that variety is the spice of life. Most people prefer variety when it comes to choosing the right frame for their reading glasses, a tie, a shirt, a dress or shoes, but more often than not people are less interested in a variety of opinions...

By Su-Mari Du Bruyn 12 Sep 2014 13:06

Danette Breitenbach
Reinventing out of home

Brands must shift their perceptions of OOH media - but so must the industry - shifting from the traditional poster to the interactive poster and real-time digital networks...

By Danette Breitenbach 12 Sep 2014 05:26

Natasha Wright
Bye-bye birdie - new food law challenges

The topic of advertising of unhealthy foodstuffs to children, and its contribution to obesity and disease amongst the target audience, has been an ongoing debate for years...

By Natasha Wright 11 Sep 2014 14:42

[NewsMaker] James Burton
[NewsMaker] James Burton

James Burton is the CEO of Hero, an integrated marketing communications agency which is a group of companies that includes sub brands: Hero AV, Black Spade Racing, 1Address.com, Medialoop and The Broccoli Project...

By Louise Marsland 11 Sep 2014 14:20

Lauretta Ngakane
Implementing data-driven marketing

In August this year, the DMASA (Direct Marketing Association of South Africa) welcomed Pegg Nadler to give two one-day workshops on data-driven marketing...

By Lauretta Ngakane 11 Sep 2014 13:24

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