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Marketing Minor: Making every guest feel like part of the family
Marketing Minor: Making every guest feel like part of the family

Minor Hotels has been going from strength to strength in establishing its hotels and brands across Africa. We chat with the regional marketing manager for Minor Hotels in Africa, Ivana Naidoo, about the brands, the industry and what takes to market Minor Hotels...

By Cari Coetzee 2 days ago

Boris Dzhingarov
The importance of avoiding plagiarism in your marketing campaign

It is extremely important to ensure that you are not plagiarising your marketing campaign from another brand. Here, we're taking a look at why...

By Boris Dzhingarov, Issued by Monetary Library 3 days ago

6 tips for effectively managing M&A communications
6 tips for effectively managing M&A communications

Effective communications are key during a merger or acquisition. Here's how to keep the lines clear....

By Shane Dolan 3 days ago

We don't talk anymore
We don't talk anymore

The ability to communicate - be it face-to-face or in written form - is withering away. And I mourn its imminent demise keenly...

By Janine Lazarus, Issued by Janine Lazarus Media Consultancy 3 days ago

#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB
#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB

It was during his internship as a copywriter at FCB Africa in Johannesburg when Vega alumni student Junior Mokoma was offered the opportunity to study transmedia storytelling at Fontys Academy for Creative Industries in Tilburg, the Netherlands...

By Jessica Tennant 6 Dec 2017

Do award shows really matter?
Do award shows really matter?

On the back of the Publicis Groupe's announcement at Cannes this year that it will be transferring its award show spend to its investment in AI, agencies are increasingly questioning whether participating in award shows really matters.

By Jessica Tennant 6 Dec 2017

All the BCX Disrupt speakers. Images from
#BCXDisrupt2017: "Social instability will get us long before AI does."

If I had a dollar for every time I've heard someone use the words innovation or disruption in a boardroom or conference venue in the last ten years, I'd have 0.892 bitcoin. Sadly, there is an inverse correlation between the number of people who talk about innovation and disruption, and the number of people who actually innovate and disrupt...

By Mike Stopforth 5 Dec 2017

Screengrabs from the ad.
#OrchidsandOnions: MTN's 'Bright side' really dazzles, but this Sunday Times sub sinks without a trace...

I've talked before about the mega-battles of the cell phone brands as they launch their end-of-year campaigns (why they focus on summer is a bit beyond me, given that summer's already been underway for almost three months by now)...

By Brendan Seery 5 Dec 2017

Trends and opportunities for exhibitions in 2018
Trends and opportunities for exhibitions in 2018

The hottest exhibition trends forecast for the forthcoming year to ensure that your business will own the exhibition space in 2018...

By Adam Dembovsky 5 Dec 2017

Digital marketing strategy for health and wellness businesses
Digital marketing strategy for health and wellness businesses

Brands have a golden opportunity to meet consumers where they're at with targeted marketing that offers valuable content and spot-on solutions...

By Desiree Gullan 5 Dec 2017

#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom
#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom

Net#work BBDO strategist Kerry Hibberd is going to be swapping creative strategy for volunteering next year, as part of Vodacom's Change the World programme...

By Jessica Tennant 4 Dec 2017

#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign
#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign

Net#work BBDO's Vagina Varsity campaign for Libresse recently received its 14th award at the Epica Awards in the 'Health, Beauty and Fashion Digital Campaigns' category, and was the only South African campaign to be awarded at the prize giving ceremony in Berlin on 16 November...

By Jessica Tennant 4 Dec 2017

African expansion "massive focus" for SA's Quicket in 2018
African expansion "massive focus" for SA's Quicket in 2018

South African online ticketing startup Quicket has a "massive focus" on expanding to other African countries next year as it looks to create a truly pan-African solution for events...

By Tom Jackson 4 Dec 2017

#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art
#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art

Ocean Basket's unique 'Mediterrasian' sushi offering is on dazzling display in the recently launched #TheArtOfFusion brand campaign...

By Lauren Hartzenberg 4 Dec 2017

Is digital advertising worth all the hype?
Is digital advertising worth all the hype?

I read an article recently where the reporter said, inter alia that, "internet advertising is up by 13% from 2015 to 2016," and it was based on information from a usually credible source...

By Chris Brewer 4 Dec 2017

Down the rabbit hole of the summer campaign
Down the rabbit hole of the summer campaign

The great summer campaign idea is not inspired by where you end up in the rabbit hole but the process in the journey...

By Ndumiso Ndlela 4 Dec 2017

Bank advertising: a hit-or-miss
Bank advertising: a hit-or-miss

SA's big five banks spend millions of rands on advertising, a substantial amount of which is being spent on ads that miss the mark, according to market research agency Columinate, but audiences don't mind an ad that pushes a product or tells a story, as long as it's done well...

By Jessica Tennant 1 Dec 2017

Professor Kaymanthri Moodley, director, Centre for Medical Ethics & Law, Stellenbosch University. Photo: YouTube
#WorldAIDSDay2017: Preying on hope

At the turn of the century, and influenced by his distrust of Western medicine, then-president Thabo Mbeki lost the plot. amid much media coverage, he proclaimed that HIV didn't cause Aids...

By Nicci Botha 1 Dec 2017

To build a better customer experience, start with the architecture
To build a better customer experience, start with the architecture

Most brands are looking at the customer experience as the most powerful way they have to set themselves apart in a market where it's becoming increasingly difficult to compete on price and product features alone...

By Richard Mullins 1 Dec 2017

Controlling the narrative from the glass box
Controlling the narrative from the glass box

Brands are more accountable than ever in an age of radical transparency...

By Leon Ayo 30 Nov 2017

Photo: 10:23 campaign
Challenging bad medicine: How to use the media effectively

Here's an interesting factoid for you - 10:23 is the saturation point at which the original substance is so diluted that can no longer be detected in a solution....

By Nicci Botha 30 Nov 2017

#NewCampaign: Jeremy Clarkson introduces Emirates' new, game-changing first class suites
#NewCampaign: Jeremy Clarkson introduces Emirates' new, game-changing first class suites

Much-loved TV celebrity and motoring expert Jeremy Clarkson fronts Emirates' latest advertising campaign for its game-changing first-class private suites...

By Cari Coetzee 30 Nov 2017

#EntrepreneurMonth: Building a true African haircare brand with AfroBotanics
#EntrepreneurMonth: Building a true African haircare brand with AfroBotanics

In six years South African natural haircare brand, AfroBotanics, went from being manufactured in founder Ntombenhle Khathwane's garage to a fully equipped factory in Midrand...

By Lauren Hartzenberg 30 Nov 2017

#Newsmaker: Fort's Amr Singh on what makes a good director
#Newsmaker: Fort's Amr Singh on what makes a good director

Fort agency's creative partner and director Amr Singh recently won the Craft Gold for Best Directing at the 2017 PromaxBDA Africa Awards for his work on DStv Africa's brand film in collaboration with Studio Zoo...

By Jessica Tennant 29 Nov 2017

Why financial services organisations need to stop worrying about links in emails
Why financial services organisations need to stop worrying about links in emails

A look at how financial services providers can consider including live links in their marketing emails (many don't for security reasons)...

By Ross Sibbald 29 Nov 2017

Speakers on panel (from left to right): Brett StClair, Dave Duarte, Jorn Lyseggen, Reona Bassudeo and moderator, John Sanei.
Outside Insight debate: AI is not intelligent

As part of the promotional book launch of Meltwater's CEO, Jorn Lyseggen's book, Outside Insight, the company hosted a panel discussion about the impact of AI on corporate decision making...

By Juanita Pienaar 29 Nov 2017

#OrchidsandOnions: Spar's collective chill pill brings a smile, OLX's techie-ruined site brings a grimace...
#OrchidsandOnions: Spar's collective chill pill brings a smile, OLX's techie-ruined site brings a grimace...

It has been a long, hard, stressful year and South Africans have been at each other's throats for most of that year. So, maybe it is time we took a collective national chill pill as we head into the holiday season...

By Brendan Seery 28 Nov 2017

#NewCampaign: Come over to the bright side
#NewCampaign: Come over to the bright side

TBWA\Hunt\Lascaris Johannesburg have just launched MTN's summer brand campaign and everything about it is next level...

By Jessica Tennant 28 Nov 2017

The 2017 Digital Salt event.
The future of media

Gustav Goosen elaborates on some of the mobile and data content his team presented at the Digital Salt event which he believes are areas that will have significant influence on the future of media, way beyond what we've seen thus far...

By Gustav Goosen 28 Nov 2017

#BigConnect: Bridging the travel brand, influencer gap in destination marketing
#BigConnect: Bridging the travel brand, influencer gap in destination marketing

With the aim to connect influencers and travel brands, as well as address travel and destination marketing in South Africa, the Big Connect 2017 saw a conversation spark between influencers and travel brands, which included...

By Robin Fredericks 28 Nov 2017

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