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Why Periscope is the future for brands
Why Periscope is the future for brands

In today's fast-paced society, millennials want quick, on-the-go content, and so emerges from the depths, Periscope, in all its live-streaming glory...

By Beverley Klein 29 May 2015 11:16

Ambush marketing
Ambush marketing

Over the past few decades, the tactic of ambushing an unsuspecting enemy has migrated a long way from camouflaged overalls and combat boots, in times of war, to suits and ties in times of high profile events...

By Sinal Govender 29 May 2015 11:00

Helen McIntee
Love bytes

An online dating profile actually mimics business marketing strategies in order to encourage prospects view your 'goods'...

By Helen McIntee 28 May 2015 14:09

Is "marketing" and other terminology creating a silo culture?
Is "marketing" and other terminology creating a silo culture?

The meaning of 'marketing' is technically described as: The action or business of promoting and selling products or services, including market research and advertising...

By Dave Nemeth 28 May 2015 14:00

Literally standing the test of time
Literally standing the test of time

"You can't be a real country unless you have a beer and an airline. It helps to have some kind of football team, or some nuclear weapons, but at least you need a beer."

By Danette Breitenbach 28 May 2015 13:40

The customer service obstacle course
The customer service obstacle course

I don't know if it's the same for you, but have you ever noticed how some companies seem to go out of their way to place obstacles between their customers and great service?...

By Aki Kalliatakis 28 May 2015 13:12

Seems everyone agrees ads are not the drinking and smoking culprits
Seems everyone agrees ads are not the drinking and smoking culprits

Last week, Government published its National Liquor Policy in an effort to curb the horrendous alcohol abuse in South Africa. The new regulations make sense, although some are overly complicated...

By Chris Moerdyk 28 May 2015 13:11

Are you ready to handle crisis and complaints in the digital age?
Are you ready to handle crisis and complaints in the digital age?

The advent and rise of social media has created a vast community of citizen journalists and has provided the consumer with easily accessible platforms on which to voice concerns and complaints...

By Noëleen Bruton 27 May 2015 14:28

[Orchids & Onions] Take a road less travelled - to love, and sales
[Orchids & Onions] Take a road less travelled - to love, and sales

I love our country's wide open spaces and its sometimes stark beauty and I love driving, so I suppose any ad that combines both is bound to grab my attention...

By Brendan Seery 27 May 2015 14:00

You're not buying my opinion
You're not buying my opinion

Influencer marketing is new, it's different and with anything new and unknown, we need to box it in with our programmed thoughts and ideas...

By Samantha Wright 27 May 2015 13:23

Mad men never die...
Mad men never die...

They just change their business card.

By Damon Stapleton 27 May 2015 12:00

Rolf Akermann
The danger of being too focused

Constantly we are reminded to be, or stay, focused. But is this always right?...

By Rolf Akermann 27 May 2015 09:11

A 'mobile-first' ethos: the catalyst for business transformation
A 'mobile-first' ethos: the catalyst for business transformation

Organisations in every sector and every country are currently grappling with the concepts of 'digitalisation' and 'digital transformation'...

By Lionel Moyal 27 May 2015 08:35

[NewsMaker] Nandini Parshotam
[NewsMaker] Nandini Parshotam

Nandini Parshotam has recently been appointed Editor of MamaMagic Milestones magazine and is also the Communications Manager of Exposure Marketing...

By Louise Marsland 27 May 2015 07:58

Choosing the right content marketing channels (Part 2)
Choosing the right content marketing channels (Part 2)

It's imperative that your company has an up-to-date, responsive, purpose-driven website. If it doesn't, stop reading this and get on that immediately. It's the bedrock for your online presence and marketing...

By Roxana Bouwer 27 May 2015 06:47

The B2B buying power shift
The B2B buying power shift

Online media has created a power shift, a buying power shift, from the hands of the sales team to the hands of the people, the consumers. This new phenomenon must be carefully considered...

By Sibongile Lehloo 26 May 2015 13:25

Can you feel it?
Can you feel it?

I woke up this morning humming a familiar tune. The Jackson 5's "Can you feel it". As I tapped my feet and hummed my way through my morning routine I wondered where I had found this tune - then I remembered...

By Danette Breitenbach 26 May 2015 07:50

How to cover your content marketing bases (Part 1)
How to cover your content marketing bases (Part 1)

No one has the time or resources for the 'spray and pray' approach. Content that is aimlessly shipped into the world is almost guaranteed to be lost in the clutter and noise of online information...

By Roxana Bouwer 25 May 2015 14:54

How to choose an advertising agency
How to choose an advertising agency

Advertising can be one of the biggest items of expenditure on a company's balance sheet, so with such a major investment, it's crucial that your future agency should fully understand your business...

By Chris Brewer 25 May 2015 12:00

An enterprise driven omni-channel strategy must empower the mobile workforce
An enterprise driven omni-channel strategy must empower the mobile workforce

South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point...

By Lynette Hundermark 24 May 2015 14:30

SMG reports back on the Festival of Media
SMG reports back on the Festival of Media

I was fortunate to attend this year's Festival of Media in Rome. The Festival is dedicated to all those who deal with media from a global perspective...

By Lia Smit 22 May 2015 13:45

The truth behind 'the human truth' when extending brand identity
The truth behind 'the human truth' when extending brand identity

"We need to be understood. We want to belong. We long to feel special. We crave more control over our lives. We dream of reaching our potential"...

By Marthinus Van Loggerenberg 22 May 2015 13:30

Unpacking brand activation for FMCGs
Unpacking brand activation for FMCGs

Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom...

By Joseph Neusu 22 May 2015 13:19

Bonnie Ramaila
Political parties are big brands

The other day I had a rude awakening around brands and corporate identity. I wore a red beret, no, it did not have Economic Freedom Fighters (EFF) or African National Congress (ANC) logo on it - it was just plain...

By Bonnie Ramaila 22 May 2015 08:46

Marrying new-age and traditional marketing skills
Marrying new-age and traditional marketing skills

The principles of marketing have fundamentally changed over the last decade and we continue to see the change year on year...

By Farren Roper 22 May 2015 06:00

Empowering women, one brand at a time
Empowering women, one brand at a time

Women are everywhere. No surprise right? They do, after all, make up 50% of the world's population. Smart brands are getting in on the conversation, but several are missing the mark...

By Leslie Pascaud 21 May 2015 14:00

I'm not a communication strategist - I am a consumer advocate
I'm not a communication strategist - I am a consumer advocate

We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget the very essence of being an effective communication strategist...

By Mogorosi Mashilo 21 May 2015 11:05

Word-of-mouth marketing is dead
Word-of-mouth marketing is dead

I love 'word-of-mouth' marketing. Or I did, right up until it died. I loved it because it provoked a wonderful sense of privilege to be 'in the know'...

By Tim Wyatt-Gunning 21 May 2015 10:45

Naspers newspaper titles moving into 24.com makes sense
Naspers newspaper titles moving into 24.com makes sense

There has not been much media coverage outside of Naspers with regard to the decision to move all their newspaper titles onto the News24 and Netwerk24 platforms...

By Chris Moerdyk 20 May 2015 14:58

The world changed at midnight - marketing, too
The world changed at midnight - marketing, too

The business of marketing is the business of spreading ideas. We may want to spread the idea that people should trust in us, to believe in us...

By Walter Pike 20 May 2015 14:00

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