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Loeries2017: Building the new creative economy at the speed of thought (masterclass)
Loeries2017: Building the new creative economy at the speed of thought (masterclass)

An interview with Fort CEO Shukri Toefy to find out what one could expect to learn from his masterclass on ‘Building at the speed of thought: the new creative economy', where he'll be sharing insights into trends and the changing value chain of the new creative economy...

By Jessica Tennant 1 hour ago

#Loeries2017: The Business of Comedy (masterclass)
#Loeries2017: The Business of Comedy (masterclass)

An interview with Donovan Goliath, founder of entertainment company Goliath and Goliath and two years running Loeries Creative Voice, to find out what one could expect to learn from his masterclass, about running a creative business and turning comedic ideas into monetary gains...

By Jessica Tennant 1 hour ago

Allon Raiz
#Loeries2017: Why small agencies fail (masterclass)

An interview with Allon Raiz, founder and CEO of Raizcorp to find out what one could expect to learn from his masterclass on ‘Why small agencies fail'...

By Jessica Tennant 4 hours ago

#Loeries2017: How to be future-fit for cyber challenges (masterclass)
#Loeries2017: How to be future-fit for cyber challenges (masterclass)

An interview with Johanna McDowell, founder and CEO of IAS on what one will learn from her masterclass on the changing agency/client relationship...

By Jessica Tennant 4 hours ago

Lorraine Landon
#Loeries2017: A deep dive into YouTube and video advertising (masterclass)

An interview with Lorraine Landon, head of agencies at Google South Africa to find out what one could expect to learn from the Google masterclasses on ‘YouTube: all you need to know for campaign success' and ‘video advertising: what works best when'...

By Jessica Tennant 5 hours ago

#WomensMonth: Women in marketing: The new specialist generalists?
#WomensMonth: Women in marketing: The new specialist generalists?

It's not enough for young women to focus on a specialised marketing career; we now need to be “specialist generalists,” and know an awful lot about a lot, writes Sheila McGillivray...

By Sheila McGillivray 1 day ago

MultiChoice team at CXA Awards © .
MultiChoice dominates first-ever CXA Awards

MultiChoice won four out of the six awards awarded at the first-ever CXA Awards held at the Century City Convention Centre in Cape Town last night...

By Juanita Pienaar 1 day ago

Screengrabs from the ad.
#OrchidsandOnions: How sour milk founded a sweet business empire... and how to Gupta a well-known saying

One of the greeting card platitudes that annoys me is the one that says: “You can be anything you want to be...”

By Brendan Seery 1 day ago

The state of digital media
The state of digital media

When writing about the state of digital media in South Africa, one needs to understand the climate of trust and how that which has traditionally been seen as news, has changed so dramatically...

By Genevieve Cutts, Issued by MANGO-OMC 2 days ago

#AfricaAchiever OMG Digital aims to reach Africa's millennials
#AfricaAchiever OMG Digital aims to reach Africa's millennials

Our Africa Achiever this month is co-founder of OMG Digital in Ghana, Jesse Arhin Ghansah...

By Louise Marsland 2 days ago

IRStone © –
Is print media about to curl up its toes and die?

The Audit Bureau of Circulations recently reported that, overall, consumer magazine circulations grew over the past year by just under 3%, which isn't too bad considering that they fell 11.7% in the 4th quarter of 2016 from the same period in 2015...

By Chris Brewer 3 days ago

The CXA Awards - What it means for South African consumers
The CXA Awards - What it means for South African consumers

Chantel Botha chaired the CXA judging panel for the 2017 awards and acknowledges the companies and individuals who put themselves out there to be considered for the prestigious award...

By Chantel Botha 3 days ago

César Vacchiano
The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa...

By Danette Breitenbach 3 days ago

(c) Thomas Pajot -
Why I propose barriers to Facebook entry

I propose for Facebook some actual plug-ins - integrated functionalities - that I think users would appreciate. A comprehension captcha. A narcissism altimeter. An anti-assholery gauge. These, and others, should be a barrier to entry: if a user cannot pass the test, he or she cannot use the platform...

By Tiffany Markman 11 Aug 2017

Jacqueline Beling ©
Let's motivate future innovators

Graphic design lecturer, Jacqueline Beling shares how she feels about the challenges facing women in the design industry today, why the integration of creativity and design to the Stem subjects is so important and how the youth can benefit from the Steam Symposium...

By Juanita Pienaar 11 Aug 2017

Challenges with being a PR agency exclusively to SMEs
Challenges with being a PR agency exclusively to SMEs

Thoriso Kolobe lists several challenges her PR agency faced by offering its services exclusively to SMEs...

By Thoriso Kolobe 11 Aug 2017

Boris Dzhingarov
The many hats of the successful inventor

The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job...

By Boris Dzhingarov, Issued by Monetary Library 11 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

#Loeries2017: What the hell happened to women in leadership? Facebook's Nunu Ntshingila comments...
#Loeries2017: What the hell happened to women in leadership? Facebook's Nunu Ntshingila comments...

Something Facebook Africa's regional director, Nunu Ntshingila finds interesting having spent much time in advertising is that despite there being no shortage of women in the industry, there don't seem to be nearly enough in leadership roles...

By Jessica Tennant 10 Aug 2017

#Loeries2017: Open Chair starts a movement amongst women in advertising
#Loeries2017: Open Chair starts a movement amongst women in advertising

On the eve of Women's Day, women in advertising gathered to start a conversation that will hopefully inspire generations to come...

By Jessica Tennant 10 Aug 2017

Significant losses for some in Q2 ABC
Significant losses for some in Q2 ABC

The ABC figures for Q2 released this morning contained few surprises with press and magazines declining over Q1 and over the prior year...

By Danette Breitenbach 10 Aug 2017

Boris Dzhingarov
How to handle an employee that doesn't fit the brand

When all your employees “fit” with the brand, sharing the same values and following the same code of conduct, everything runs smoothly - so what happens when someone doesn't fit the brand?...

By Boris Dzhingarov, Issued by Monetary Library 10 Aug 2017

Digital transformation must be driven from the top to ensure success
Digital transformation must be driven from the top to ensure success

Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative...

By Richard Mullins 10 Aug 2017

Nine healthcare marketing mistakes to avoid
Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes...

By Pranjali Singh 10 Aug 2017

Screengrab from the ad.
#OrchidsandOnions: Well done Santam! What could go wrong? And the wheels fall off for Renault...

I still think the logo of insurance giant Santam is one of the best. It is a simple yellow umbrella over the company name, which is in blue...

By Brendan Seery 8 Aug 2017

Get more with influencers by adopting these five easy tactics
Get more with influencers by adopting these five easy tactics

Here are five of the most useful and impactful tactics that will help marketers and brands get the most out of influencer collaborations...

By Cara Shepherd 8 Aug 2017

Kristóf Fenyvesi
Steam, an economic policy and not a methodology

Open Design's Steam Symposium speaker, Kristóf Fenyvesi elaborates on why the integration of art and design to traditional Stem subjects (maths, science and technology) is so important, why South African youth can benefit from the Steam Symposium and his vision for the future of 'Steam education'.

By Juanita Pienaar 8 Aug 2017

What's taught in lecture rooms should match the real world
What's taught in lecture rooms should match the real world

Do PR students really extract value from the course work at varsity or is it a complete waste when they are introduced to the world of work?

By Khangelani Dziba 7 Aug 2017

Boris Dzhingarov
How to turn your photographs into money online

Most people just take photographs to capture a moment so they will never forget it. Little do they know it's quite easy to sell those photographs online and turn that hobby into a paying profession...

By Boris Dzhingarov, Issued by Monetary Library 7 Aug 2017

Campaign for Millennials with political branding
Campaign for Millennials with political branding

Advertisers can and need to tap into insights about the Millennial generation to earn respect from consumers...

By Bryen Farrell Pittner 7 Aug 2017

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