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How to market to Africa's resilient, ambitious middle class
How to market to Africa's resilient, ambitious middle class

How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion?

By Louise Marsland 14 hours ago

The future of advertising
The future of advertising

Everyone's talking about it...falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others...

By Chris Brewer 17 hours ago

Lyn Jones
#Newsmaker: In Touch Media's newly appointed Lyn Jones on OOH

Lyn Jones was recently appointed regional manager for out of home media company, In Touch Media. She believes the OOH landscape is "evolving into a strategic and imperative medium to have within the media mix” and is particularly looking forward to...

By Jessica Tennant 17 hours ago

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X...

By Jessica Tennant 3 days ago

Thebe Ikalafeng, brand and reputation expert, at 2017 African Utility Week
#AUW2017: Why utilities need to build better brands

The ever-vibrant and inspirational brand and reputation expert Thebe Ikalafeng delivered one of the keynote talks at the recently concluded 2017 African Utility Week...

By Sindy Peters 3 days ago

Desiree Gullan
How brands should speak to GenZs

The latest Think with Google report reveals that getting a new phone is defined as a life-changing event for teens. Whether they think your brand is cool will make or break their endorsement, in real time, on their phone...

By Desiree Gullan, Issued by G&G Digital 3 days ago

The millennial mindset and the future of the shopping mall
The millennial mindset and the future of the shopping mall

Millennials have exceptional trendsetting power and businesses are competing to capture their attention and a share of their wallets...

By Lauren Hartzenberg 18 May 2017

#CMO2020: The role of marketers in a data-driven world
#CMO2020: The role of marketers in a data-driven world

Speakers at the CMO2020 event debated the role and relevance of marketers in a data-driven, technological world, leading up to 2020...

By Juanita Pienaar 18 May 2017

Engage Joe Public MD, Keri-Ann Stanton
#Prisms2017 winners: Engage Joe Public

The 2017 Prism Awards took place at a ceremony at The Park House of Events on 6 May 2017 and I chatted to some of the gold winners...

By Juanita Pienaar 18 May 2017

Relevant retail research analysis at annual SACSC conference
Relevant retail research analysis at annual SACSC conference

Stakeholders forming part of the broader shopping centre and retail industries are gathering at The Maslow Hotel in Sandton today for the SACSC Research Conference...

By Lauren Hartzenberg 17 May 2017

Catherine Bothma
Marketing to the youth of 2017

Catherine Bothma, MD of HDI Youth Marketeers, presented attendees at the Sunday Times Generation Next Youth Marketing Conference on Thursday, 11 May, with the key findings from this year's study...

By Jessica Tennant 16 May 2017

Samantha Craddock © –
Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO...

By Dave Nemeth 16 May 2017

Posiive Dialogue Communications team
#Prisms2017 winners: Positive Dialogue Communications

The 2017 Prism Awards took place at a ceremony at The Park House of Events on 6 May 2017 and I chatted to some of the gold winners...

By Juanita Pienaar 16 May 2017

Desiree Gullan
Is your site designed to convert?

The only thing better than thousands of visitors to your website is an astounding number of conversions. Bumper-to-bumper website traffic isn't good enough anymore if your visitors are just window-shopping, they don't add value to your bottom line...

By Desiree Gullan, Issued by G&G Digital 16 May 2017

How free Wi-Fi is changing the trade show industry
How free Wi-Fi is changing the trade show industry

Technology changes the way the world works, that's a fact. It revolutionised communication with the radio, made entertainment widespread with the television, and gave everyone access to information...

By Sam Smith 16 May 2017

Winners, Amri Botha and Carina Coetzee with Lynne Wylie from Cinemark
SA winners of Cinemark 48-hour Cannes Young Lions competition announced

Amri Botha and Carina Coetzee from advertising agency, ninety9cents were announced as the SA winners of Ster-Kinekor Cinemark 48-hour Cannes Young Lions competition...

By Juanita Pienaar 15 May 2017

WE Communications launches global network of independent, specialist agencies
WE Communications launches global network of independent, specialist agencies

This week marked the launch of The Plus Network, founded by WE Communications...

By Jessica Tennant 12 May 2017

ByDesign directors, Vanessa Baard and Kevin Welman
#Prisms2017 winners: ByDesign Communications and Net#work BBDO

The 2017 Prism Awards took place at a ceremony last weekend and I chatted to some of the gold winners...

By Juanita Pienaar 12 May 2017

(c) 123branex -
Making sense of traditional, new TV content platforms

There are so many different options for viewing TV content and when combined with the latest technology makes for a very confusing space...

By Alan Smith 12 May 2017

Boris Dzhingarov
Why people pay for online advice

Asking for help, especially advice, is something many people avoid because they think it makes them look bad. When people are online, however, there's less risk involved because the internet provides a cloak of anonymity...

By Boris Dzhingarov, Issued by Monetary Library 12 May 2017

(c) Dmitriy Shironosov -
The rise of the in-house creative agency

Two things strike me as the word ‘advertising' is increasingly replaced with phrases such as ‘branded content', ‘native' and ‘content marketing'...

By James Hunt 12 May 2017

Chris Moerdyk
Why don't clients listen to their PR and ad agencies?

It is human nature that clients don't always listen to their PR and ad agencies and it often takes an independent outside “guru” to confirm what they are being told before clients sign off on strategy and campaigns...

By Chris Moerdyk, Issued by Chris Moerdyk 12 May 2017

Gwen Watkins
Why I love baby boomer clients

As a baby boomer, I am predisposed towards dealing with fellow baby boomers but even more so with other women baby boomers in management and top positions. The reason is simple; we have a no-nonsense response to life...

By Gwen Watkins, Issued by Freelancers Writing Services 12 May 2017

(c) ammentorp -
Scopen 2017 planning, ready to meet top marketing execs

With the first edition of Agency Scope South Africa completed in 2016, Spanish-based independent research company Scopen and the Independent Agency Search & Selection Company (IAS) are well on the way to getting the research required to produce the 2017 edition...

By Johanna McDowell 12 May 2017

Alphaspirit © –
Blowing out the walls

Facebook's ambitions have set the company on a course to radically shift its standing from social media giant to futuristic innovation hub...

By Gil Sperling 11 May 2017

Fighting sexism: ‘I love giving blow jobs to sandwiches’, says this model in the #WomenNotObjects campaign in the US. The Loeries aim to encourage local advertisers to celebrate work that acknowledges our humanity.
Ad awards prioritise humanity

Body language. Advertising in its simplest form is a brand's flirtation with a person. The way a brand makes a human feel will determine the relationship that follows between brand and consumer...

By Suhana Gordhan 11 May 2017

Atmosphere crowned as the most awarded agency
#Prisms2017 winners: Atmosphere and the King James Group

The 2017 Prism Awards took place at a ceremony this past weekend and I chatted to some of the gold winners...

By Juanita Pienaar 11 May 2017

Boris Dzhingarov
Are tradeshows worth the investment?

In theory, tradeshows are a great way to spread the word about your brand, meet new contacts within your industry, and potentially land a few major clients or customers. But digital marketing and advertising have disrupted such traditional marketing methods...

By Boris Dzhingarov, Issued by Monetary Library 11 May 2017

Haviland and Van der Nest.
#OneShow2017: Dream come true for SA's Young Ones Portfolio winners

It was a really exciting night for South Africa at The One Show Young Ones Awards, where for the first time ever, South Africa took home three awards...

By Ann Nurock 10 May 2017

Ruth Kolevsohn, chief operating officer at Burson-Marsteller Africa
#Prisms2017 winners: Burson-Marsteller Africa

The 2017 Prism Awards took place at a ceremony this past weekend and I chatted to some of the gold winners...

By Juanita Pienaar 10 May 2017

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