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Should social influencers get paid for the work they produce?

The debate of whether or not social influencers should get paid for the work they produce on behalf of brands seems to be a never ending one...

By Thabiso Moloi 1 day ago

#MandelaMonth: From street vendor to small business owner
#MandelaMonth: From street vendor to small business owner

Underwear brand, Jockey, has partnered with Texcon Hawkers Forum and Business Support KwaZulu Natal, to make street vendors' dreams come true.

By Beverley Klein 1 day ago

Truly understanding your customers with Google Analytics 360
Truly understanding your customers with Google Analytics 360

In this technological era, data analytics and measurement are crucial. It allows a company to know exactly where their consumers are going, what they're clicking on and their overall customer experience...

By Beverley Klein 2 days ago

Anthon Muller, executive head: enterprise mobility pre & post sales, Vodacom Business.
#CapeTownICTSummit: The building blocks of digital transformation

When Instagram was bought by Facebook in 2012, it was only two-years old and comprised 13 people. The startup used their digital smarts to change the concept of photography...

By Lauren Hartzenberg 2 days ago

123RF
Ad networks vs Ad exchanges - what's the difference?

The current online advertising environment can be confusing and seemingly fragmented with native advertising, premium display advertising and now programmatic advertising being thrown in the mix...

By Paula Raubenheimer 2 days ago

How soon will conference venues follow travel agencies?
How soon will conference venues follow travel agencies?

I earn my living from talking to people. Between 1995 and 2007 I booked 500 small events at hotels and conference venues in SA, each three hours long with 50 seats...

By Peter Carruthers 3 days ago

Chris Moerdyk
Boards of directors need to stop being in denial about social media

PR people and other corporate marketers need to work harder on getting their boards of directors to stop being in denial about social media and the digital world...

By Chris Moerdyk, Issued by Chris Moerdyk 3 days ago

The art of digital design
The art of digital design

We hear a lot about storytelling with regards to digital, but we've found that it's great design that first engages people on our digital platforms...

By Sheila McGillivray 3 days ago

Johannesburg Mayor Parks Tau and DA mayoral candidate Herman Mashaba at The Gathering 2016. © Greg Nicolson –
LGE: DA digs in on Joburg advertising 'abuse'

In Johannesburg, it's the year of Mayor Parks Tau: His face is all over the city. The DA claims the ANC is using city resources for an election scam, while the city and the ANC say it's part of normal government business...

By Greg Nicolson 3 days ago

Marketers, set up your ad agency KPIs to exceed yours!
Marketers, set up your ad agency KPIs to exceed yours!

Marketing directors and chief marketing officers are relentlessly building a complex web of marketing, communication, sales and promotions to put them in a position to sell more products and services than rivals in the fiercely competitive marketplace...

By Bandile Ndzishe 27 Jul 2016

Four lessons learned from Pokémon Go
Four lessons learned from Pokémon Go

The global phenomenon that is Pokémon Go has taken over America. The augmented reality (AR) based smartphone game is now making waves...

By Lee Naik 27 Jul 2016

Amber Alert sign: Another example of the use of DOOH to locate missing/abducted children. Image ©  from Honolulu, Hawaii - ,
#MandelaMonth: Why we love billboards that save the world

For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor's billboards and bus shelters to highlight the problems around drug abuse; a campaign that has just rolled out once again in 2016...

By Terry Murphy 26 Jul 2016

Screenshot from the ad.
[Orchids and Onions] Liberating ad drives home achievements of the ANC

Brand reputations are often said to be fragile things and it is true that some well-known names have never regained ground they lost when a crisis dented their images...

By Brendan Seery 26 Jul 2016

Boris Dzhingarov
How to break the rules of personal branding and look good doing it

If you only follow the best practices, you'll end up violating one of the most important rules in the world of marketing, the importance of differentiating yourself. After all, these are the same best practices that everyone else is following, right?

By Boris Dzhingarov, Issued by Monetary Library 26 Jul 2016

Failed businesses: a path to entrepreneurial success
Failed businesses: a path to entrepreneurial success

Sometimes knowing when to start again is the best thing you can do as a budding entrepreneur. ActionCOACH's Pieter Scholtz discusses using a failed business idea as a platform for success...

By Pieter Scholtz 26 Jul 2016

What matters is journalism, wild ideas and crazy people
What matters is journalism, wild ideas and crazy people

Good journalism is good business, and it is also an essential profession for the political and democratic health of any nation...

By Danette Breitenbach 25 Jul 2016

How long should a TV commercial be?
How long should a TV commercial be?

It still amazes me that so many TV (and radio) commercials are 30 seconds long...

By Chris Brewer 25 Jul 2016

[Newsmaker] Jonathan Everest from Outdoor Network
[Newsmaker] Jonathan Everest from Outdoor Network

Jonathan Everest recently joined Outdoor Network's Johannesburg office as head of sales - Street Furniture. He plans to grow sales in the street furniture division, as well as expand the company's business offering...

By Beverley Klein 25 Jul 2016

Three key leadership challenges for modern communicators
Three key leadership challenges for modern communicators

Leaders have rarely had a more challenging time. Rapid technological disruption, a rebalance of world power, continuing economic uncertainty following the 2008 financial crisis...

By Andre Fourie 25 Jul 2016

Boris Dzhingarov
Why is a website vital for the small business?

Running any small business is difficult. The owner ends up having to do so many things that sometimes the essentials are forgotten. One of those essentials is having a website...

By Boris Dzhingarov, Issued by Monetary Library 25 Jul 2016

About the Zika virus, the Olympics and the decreasing importance of audience
About the Zika virus, the Olympics and the decreasing importance of audience

Ask yourself what the purpose of the Olympic Games, the World Cup, the English Premier League is. Why do players get paid so much money to play a game? Games are for fun, for exercise, for the sport, aren't they...

By Walter Pike 22 Jul 2016

Boris Dzhingarov
The main SEO mistakes that business owners have to stop making

One of the biggest problems with small businesses is that there are few people that need to do many different tasks. In order to succeed it is vital that the business uses proper SEO campaigns...

By Boris Dzhingarov, Issued by Monetary Library 22 Jul 2016

Desiree Gullan
How to create content that connects

Chances are if everyone in the room is singing, a large number will be off-key. So here are some important points to ensure your content marketing is on-point...

By Desiree Gullan, Issued by G&G Digital 21 Jul 2016

Pixabay
Are you making these five common blogging mistakes?

Nowadays, there are thousands of blogs covering topics such as fashion, health, education, entertainment, business and lifestyle...

By Charles Mburugu 21 Jul 2016

#AWSSummit: Egalitarian and fickle: the changing business landscape
#AWSSummit: Egalitarian and fickle: the changing business landscape

An Amazon Web Services Summit was held in Cape Town last week - the first of its kind on the African continent...

By Lauren Hartzenberg 21 Jul 2016

A pinch, a punch or business as usual?
A pinch, a punch or business as usual?

Are freelance creatives feeling or starting to feel the pinch of recession? If you are, is there anything you can do about it? I investigated...

By Tiffany Markman 20 Jul 2016

Do's and don'ts of digital marketing
Do's and don'ts of digital marketing

These days, it is no longer a question of if companies should execute a digital marketing strategy, but rather how to best execute a meaningful and engaging approach that generates results...

By Simon Campbell-Young 20 Jul 2016

SA leads way with 11 startups among DEMO Africa finalists
SA leads way with 11 startups among DEMO Africa finalists

DEMO Africa, which began life in Nairobi, Kenya and has taken place in Lagos, Nigeria for the last two years, will take place in Johannesburg...

By Tom Jackson 20 Jul 2016

Pixabay
[Orchids & Onions] Tuned into what matters most

Volkswagen South Africa (VWSA) and its ad agency, Ogilvy, has always been tapped into what makes South Africa tick - or at least that part of South Africa that is a potential market for vehicles...

By Brendan Seery 19 Jul 2016

Why YouTubers should consider collaborating with influencer marketing platforms
Why YouTubers should consider collaborating with influencer marketing platforms

I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts...

By Chiara Di Rago 19 Jul 2016

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