Marketing & Media contributor articles

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[Orchids & Onions] Emirates scores, FlySafair takes a flyer
[Orchids & Onions] Emirates scores, FlySafair takes a flyer

It's an airline-related set of musings this week...

By Brendan Seery 1 Sep 2015 14:00

A glimpse of the SA social media landscape in 2015
A glimpse of the SA social media landscape in 2015

The annual Social Media Landscape Report, compiled by Fuseware and World Wide Worx, is being released in under two weeks and contains some highly impactful findings on social media usage in South Africa...

By Michal Wronski 1 Sep 2015 13:00

How to use video conferencing for marketing
How to use video conferencing for marketing

In today's business world, video conferencing is becoming an increasingly popular way of staying connected. As technology becomes cheaper and easier to use, many companies are finding video conferencing to be a very efficient method for communicating...

By Charles Mburugu 1 Sep 2015 09:09

Is advertising inflationary?
Is advertising inflationary?

If 'cost-push' inflation is the act of progressively increasing the general level of prices brought about by an autonomous increase in costs then, yes, advertising is inflationary...

By Chris Brewer 31 Aug 2015 13:03

Five things about CMS websites you only learn the hard way
Five things about CMS websites you only learn the hard way

Content managed system or CMS websites like Wordpress and Joomla have become very popular over the last few years. This makes perfect sense...

By Chemory Gunko 31 Aug 2015 12:17

Sophie Baker
How to write a memorable mission statement

All too often, company mission statements make a bad impression. They're sometimes vague, long and rambling, or perhaps they are overly generic and uninspired...

By Sophie Baker 31 Aug 2015 11:27

[#WomenInBiz] Humble beginnings and happy endings w/ Zyda Rylands
[#WomenInBiz] Humble beginnings and happy endings w/ Zyda Rylands

Growing up as a tailor's daughter in the midst of apartheid, Zyda Rylands, now the MD of Woolworths Food, is proof of the pudding that workforce diversity is what drives the competitive advantage of one of the leading retailers in South Africa...

By Jessica Taylor 31 Aug 2015 11:20

Marketing is great, when it makes financial sense
Marketing is great, when it makes financial sense

I am a marketer, as oppose to a financial guy. So I know that I will never be a CFO in my life, but I have come to understand in my experience of working with global businesses, that marketing combined with financial numbers produces great efforts in delivering work...

By Bryan Ndlovu 28 Aug 2015 13:43

How to build an effective newsletter signup page
How to build an effective newsletter signup page

One of the most effective ways of connecting with your customers and prospects online is by creating a newsletter. Engaging with them on a regular basis will help you build strong relationships, and subsequently enhance your sales...

By Charles Mburugu 28 Aug 2015 13:08

[TrendTalk] Death. Streamed live
[TrendTalk] Death. Streamed live

In this ultra-connected, real time world, death was streamed live this week in two significant game changing events: via Periscope from the Bangkok bomb blast by an eyewitness; and by the murderer who killed two journalists live on breakfast TV in the US...

By Louise Marsland 28 Aug 2015 11:52

Aloha, not goodbye
Aloha, not goodbye

"I am starting again and I love it," says Ken Varejes, commenting on the recent announcement that he is leaving Primedia Unlimited to pursue other opportunities within the media and marketing industry...

By Danette Breitenbach 28 Aug 2015 11:04

David Blyth
Business growth across Africa depends on more relevant business action and communication

When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is...

By David Blyth, Issued by Yellowwood Future Architects 28 Aug 2015 08:08

[Digital Marketing] The next digital generation
[Digital Marketing] The next digital generation

Digital experts are starting to warn of a skills shortage in digital marketing implementation and strategy in South Africa due to the speed with which the local industry has evolved...

By Louise Marsland 28 Aug 2015 07:00

Don't let the touch screen replace the personal touch
Don't let the touch screen replace the personal touch

In this always-connected world where anyone is just a click of a button away, too many of us are concentrating on the button instead of the customer...

By Scott Cundill 28 Aug 2015 06:31

[#WomenInBiz]: Changing gears with Denise van Huyssteen
[#WomenInBiz]: Changing gears with Denise van Huyssteen

The automotive industry has traditionally been dominated by males, but Denise van Huyssteen, Communications Manager for GM Africa, hasn't let that stop her...

By Evan-Lee Courie 27 Aug 2015 13:25

The craft of customer experience (CX) design
The craft of customer experience (CX) design

To an outsider who does not understand the work it may look like we draw lots of pictures, talk too much, ask people invasive repetitive questions and then play back the answers...

By Chantel Botha 27 Aug 2015 12:22

[SA Innovation Summit] Reimagining the future
[SA Innovation Summit] Reimagining the future

"It ain't about us, it's about creating a space for our children to flourish. We have a responsibility to the future," says Gavin Mageni, Head of the SABS Design Institute...

By Nicci Botha 27 Aug 2015 11:29

Accountability is key to marketing in a recession
Accountability is key to marketing in a recession

In the 1800s, John Wanamaker, a US businessman considered to be a proponent of advertising and a pioneer in marketing, said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half"...

By Noëleen Bruton 27 Aug 2015 11:07

[SA Innovation Summit] Emerging companies insights: Where do we stand?
[SA Innovation Summit] Emerging companies insights: Where do we stand?

In a good news, bad news scenario, people would rather hear the bad news first. And in the case of emerging entrepreneurial businesses in South Africa, local is not so lekker, say Maija de Riijk-Uys and Alexandra Fraser of PwC Accelerator and Silicon Cape respectively...

By Nicci Botha 27 Aug 2015 09:13

Journalists and the Protection of Personal Information Act (POPI)
Journalists and the Protection of Personal Information Act (POPI)

How will journalistic activities be regulated by the Protection of Personal Information Act (POPI) when it comes into force?...

By Danie Strachan 27 Aug 2015 09:08

[Digital Marketing] Three challenges with digital and how to solve them
[Digital Marketing] Three challenges with digital and how to solve them

"Digital" is an essential requirement for anyone wanting to do business with connected consumers. The problem is that "digital" means a lot of different things to a lot of different people...

By Dale Imerman, Issued by The Jupiter Drawing Room (Cape Town) 27 Aug 2015 07:37

[SA Innovation Summit] The business of disruption
[SA Innovation Summit] The business of disruption

We're facing a brave new world, where disruption technology and e-commerce are forcing traditional industries to re-examine their take on doing business to include innovative solution-based thinking if they want to stay in the game...

By Nicci Botha 26 Aug 2015 14:51

Beginners' guide to content marketing for real estate
Beginners' guide to content marketing for real estate

The web has turned the whole real estate industry upside down. It has made it easier for customers to find just about anything about a solo agent or a brokerage.

By Charles Mburugu 26 Aug 2015 14:47

Torquil Mathewson
Growth hacking

Deep down, anyone who's launching a new product, fantasises that it is the next big thing - and this illusion shapes the expectations for every marketing decision.

By Torquil Mathewson 26 Aug 2015 12:08

[Digital Marketing] Strategy trumps trends
[Digital Marketing] Strategy trumps trends

Twenty-seven million pieces of digital content shared on the internet in one day. That's one bit of content - a video, an article, a photograph, perhaps an infographic - for every second person in South Africa, every 24 hours...

By Riaan Wolmarans, Issued by Metropolitan Republic 26 Aug 2015 07:05

We all live in a...
We all live in a...

Recently, in Upington, our waitress told us with a lot of pride that she lives in a brick house. Obviously brick houses are a type of differentiation that exists much like the status associated with living in the northern suburbs of Johannesburg...

By Erik du Plessis and Neil Higgs 26 Aug 2015 06:21

Rob Newlan
Creativity unlocks the power of technology

Today the bar for creativity is extremely high. It starts with people. Anyone can use the phone in their pocket to shoot and edit high quality video - something that would have been unthinkable even ten years ago...

By Rob Newlan 25 Aug 2015 13:16

Social media customer care - a job for marketing or the call centre?
Social media customer care - a job for marketing or the call centre?

While most businesses today are employing some sort of social media strategy, many are still very slow to respond to customer support issues and complaints that come in through this channel...

By Bruce von Maltitz 25 Aug 2015 13:01

The good content test - G&G Digital
The good content test

In the midst of the content marketing rush, great content is becoming increasingly elusive. We can't all be Red Bull overnight, but while everyone tries to become a content publisher, let's take a step back and look at what we're doing...

By Desiree Gullan, Issued by G&G Digital 25 Aug 2015 08:51

[Digital Marketing] Digital marketing disruption
[Digital Marketing] Digital marketing disruption

The latest trends in digital marketing are disrupting every industry. And true digital integration should be able to predict the future for your business as big data is analysed through predictive modelling...

By Louise Marsland 25 Aug 2015 07:28

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