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#InnovationMonth: Mastering innovation and marketing at retail

If I was entrusted with running your retail company's marketing department in a capacity as your marketing director, where would I begin to innovate? Well, quite frankly, I would not spend time thinking about where to begin, I would just get on with it...

By Bandile Ndzishe 10 hours ago

[Orchids & Onions] Keeping it real drives message home
[Orchids & Onions] Keeping it real drives message home

Genuine stories and testimonials are powerful selling tools for brands. And the best way to use them in advertising is to allow the story to unfold naturally...

By Brendan Seery 1 day ago

#GartnerSYM: Turning digital threat into opportunity
#GartnerSYM: Turning digital threat into opportunity

Digital transformation... not just a business buzzword, but a modern business reality...

By Lauren Hartzenberg 1 day ago

Collaborate to unlock competitive advantage
Collaborate to unlock competitive advantage

How companies can use collaboration tools as innovation hacks...

By Farren Roper 1 day ago

Image by 123RF
#TRENDING: The experience economy

In order to earn the attention of consumers, brands need to create experiences that they can share...

By Louise Marsland 2 days ago

The Bank of Goodwill
The Bank of Goodwill

There is an invisible institution called the Bank of Goodwill. It is centuries old, and has stood the test of time. Every corporate needs an account with this institution - some more than others...

By Khuthalani Khumalo 2 days ago

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From credit-worthy to target-worthy: How predictive scoring is being used in marketing

As a marketer or customer engagement professional, imagine the cost-savings if you knew who in your database or lead list were likely to be the most profitable customers or most likely to respond...

By Luke Turnbull 2 days ago

The social phenomenon that is Black Twitter
The social phenomenon that is Black Twitter

If the term 'Black Twitter' leaves you scratching your head, you're not alone...

By JP Kloppers 2 days ago

SABC, where art thou channels?
SABC, where art thou channels?

The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that...

By Bonnie Ramaila 2 days ago

123RF
A world of differences

The African entertainment and media industry faces profound disruption, but it is exactly within this disruption that companies are finding opportunities...

By Danette Breitenbach 2 days ago

Josephine Buys
Traditional publishing and digital advertising: A crossroads and a new frontier

At a time when traditional methods of publishing are undergoing rapid change, audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape...

By Josephine Buys, Issued by IAB South Africa 23 Sep 2016

Employees: credible spokespeople and sources, how to leverage this trust
Employees: credible spokespeople and sources, how to leverage this trust

Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed...

By Deirdre Elphick-Moore 23 Sep 2016

Unpacking social media video marketing
Unpacking social media video marketing

Video has the capacity to produce exceptional results. It is a seductive format that has great pulling power on human beings. Why? We are visual beings and we rely on moving images to make sense of the world...

By Joseph Neusu 23 Sep 2016

It's a brand new world for print
It's a brand new world for print

Video, native advertising, mobile apps - these were some of the main talking points yesterday at the first day of the Media24 Lifestyle Summit...

By Beverley Klein 23 Sep 2016

Are the dinosaurs dead, dad?
Are the dinosaurs dead, dad?

The other day I attended a PR pitch where the client team numbered three (including me) and the PR agency marched in with 11 people. Only two people had a speaking role, the rest just nodded sagely. It reminded me of the bad old days...

By Jason Ray 22 Sep 2016

Five reasons why every business needs a company blog
Five reasons why every business needs a company blog

Because of its ease of use, the internet is a highly competitive place. Many businesses are turning to company blogs as one way to rise the ranks of search and beyond...

By Boris Dzhingarov, Issued by Monetary Library 22 Sep 2016

To vape or not to vape
To vape or not to vape

The World Health Organisation (WHO) is predicting that this century alone, a billion lives will be lost to smoking. A Billion Lives is a documentary film that examines vaping and e-cigarettes as a healthy alternative to smoking...

By Danette Breitenbach 22 Sep 2016

123RF
PR agencies can be the new SEO agencies of the 2016 digital revolution

Long gone are the days when companies would put Search Engine Optimisation (SEO) consultants on large retainers to increase both their website hits and Google presence...

By Christopher Smith 22 Sep 2016

#InnovationMonth: The creative conscience
#InnovationMonth: The creative conscience

In today's world of ever-shrinking resources and ever-mounting constraints, we need creativity more than ever before. - David H. Cropley...

By Lara-Anne Derbyshire 21 Sep 2016

Image credit: Brand Finance
SA's Top 50 Valuable Brands in 2016: What constitutes brand value?

On Thursday, 15 September 2016, Brand Finance, together with Brand South Africa, announced South Africa's top 50 most valuable corporate brands for 2016...

By Bandile Ndzishe 21 Sep 2016

How free-2-play is driving digital entrepreneurship and innovation
How free-2-play is driving digital entrepreneurship and innovation

When it comes to the cutthroat world of selling consumer products and services, anything peddled 'for free' is often sneered at...

By Jason Ried 21 Sep 2016

The People of Prestige
The People of Prestige

Here's how you take the intangible aspects of a B2B success story and translate it into an inspirational narrative that can ignite passion internally - from your workforce - as well as externally with clients who have 'price' at the forefront of a purchase consideration...

By Mike Sharman 20 Sep 2016

Screengrabs from the ad
[Orchids & Onions] Kudos to RMB founders for leading the way

The interaction with their audience strikes the right chord...

By Brendan Seery 20 Sep 2016

#InnovationMonth: Social-TV spotlights stories that inspire hope
#InnovationMonth: Social-TV spotlights stories that inspire hope

Social-TV is an online media channel that showcases company CSI and sustainable development initiatives while highlighting charity organisations that need funding...

By Sindy Peters 20 Sep 2016

Boris Dzhingarov
Integrating scheduling and CRM

Customer relationship management (CRM) is a key part of any business plan, and most companies today rely on specialised CRM software to keep important client information organised...

By Boris Dzhingarov, Issued by Monetary Library 20 Sep 2016

Boris Dzhingarov
Three tips to ensure your company blog is an asset, not an anchor

Maybe you still remember to put up something new on your blog every week, or a couple times a month, but you haven't been paying attention to the analytics, so you're not sure your blog is doing all it should for your company anymore...

By Boris Dzhingarov, Issued by Monetary Library 19 Sep 2016

How in-store media can influence the purchasing decision
How in-store media can influence the purchasing decision

Marketers should be thinking of retail spaces as a plethora of communication touch points that provide multiple access points to consumers...

By Stefan Abro 16 Sep 2016

Image credit: Webfluential
Have great content but no one is noticing it?

Ideating and crafting a great piece of content is one of the most fulfilling and great achievements for any content creator...

By Thabiso Moloi 16 Sep 2016

Boris Dzhingarov
Customers need to know they're valued

Studies are constantly performed to find out what customers want out of their relationships with businesses. Answers vary on many accounts, but what the responses mostly come down to is this: Customers want to be valued...

By Boris Dzhingarov, Issued by Monetary Library 16 Sep 2016

Where did all the research go?
Where did all the research go?

In traditional agencies, research is a nucleus - it's the alpha and omega of brand strategy. It means a deep, reverberating comprehension of products or services, the people who make them and the people buy them. It means crystallising strategy and campaign to align with this understanding...

By Desiree Gullan 15 Sep 2016

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