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Brands: taking centre stage at festivals
Brands: taking centre stage at festivals

Brands need to become part of the festival conversation, and grab opportunities to connect with revellers with both hands...

By Andrew Gibson 17 hours ago

What is PR really?
What is PR really?

PR is undoubtedly many things to many people. The focus of this article will look at what is PR to a small business owner, an independent artist and a marketing manager in a big corporate company...

By Thoriso Kolobe 23 hours ago

The digital landscape of South Africa
The digital landscape of South Africa

Ellen De Matos Silva shares her thoughts on the digital landscape of South Africa as well as the rise of e-commerce...

By Ellen De Matos Silva 1 day ago

Free stock image by Pixabay on .
Enough plankton, and you sir, have a whale

It has been a couple of weeks of belief and varying degrees of success...

By Damon Stapleton 1 day ago

#MobileCommerce: The right product, to the right customer, at the right time
#MobileCommerce: The right product, to the right customer, at the right time

As Cape Union Mart Group's director of e-commerce, Amanda Herson has the mammoth task of ensuring a seamless online experience for some of South Africa's most loved retail brands...

By Lauren Hartzenberg 1 day ago

4 ways to get your customers to participate in your case study
4 ways to get your customers to participate in your case study

Most of the B2B marketers respond that "case study" is a goldmine for marketing. The age-old problem that every marketer faces, is getting the client stories from the customers. Here are four ways to get your customers to participate...

By Sri Varshini Kolavennu 2 days ago

Screen grabs from the ad.
#OrchidsandOnions: KFC makes a meal of it but Maroon 5's Three Little Words give me ad indigestion

One of the things to be thankful for about the FIFA Football World Cup 2018 (Trade Mark registered) is that it was not held here... if only for the fact we wouldn't have to put up with God-awful Budweiser beer...

By Brendan Seery 2 days ago

Image via Google
Google's Gboard lets you type messages in Morse code

You can type in Morse code through Android's Gboard keyboard...

By Andy Walker 3 days ago

Startups invited to apply for AppsAfrica Innovation Awards
Startups invited to apply for AppsAfrica Innovation Awards

Startups have been invited to apply for the fourth annual AppsAfrica Innovation Awards, which celebrate the best in mobile and tech from across Africa...

By Tom Jackson 3 days ago

What's the use of marketing research? A cynic's answer: Ask Absa!
What's the use of marketing research? A cynic's answer: Ask Absa!

Last week there was great fanfare about Absa's repositioning and rebranding. This seemed like a good time to illustrate the power of predictive measurement...

By mike broom 13 Jul 2018

#MobileCommerce: The growth of mobile shopping in South Africa
#MobileCommerce: The growth of mobile shopping in South Africa

E-commerce is going from strength to strength in South Africa, more and more consumers are gaining confidence in making online purchases that are not solely limited to the likes of books, CDs, electronics, airline tickets and the like...

By Graham Du Plessis 13 Jul 2018

Local artist Chris Slabber wins big at international A' Design Award and Competition
Local artist Chris Slabber wins big at international A' Design Award and Competition

Commercial artist Chris Slabber recently won Platinum for his work on the 'Doom Insects' campaign and was named Designer of the Year at the A' Design Award and Competition in Como, Italy...

By Jessica Tennant 13 Jul 2018

Hlumelo Ndoni, co-founder and growth lead of Lokal Link.
#StartupStory: Lokal Link, matching up the right influencer with the right brand

Hlumelo Ndoni who founded Lokal Link started his career as an intern at Hellocomputer and noticed a new form of brand communication gaining popularity globally...

By Juanita Pienaar 12 Jul 2018

How e-mail marketing increases sales
How e-mail marketing increases sales

Email marketing is one of the most essential marketing tools that most online-based businesses employ to maximise their sales...

By Rilind Elezaj 12 Jul 2018

DJI Ronin-S. Image provided.
DJI Ronin-S launches in SA

Orms hosted a launch event, showcasing the latest in gimbal technology with the release of the DJI Ronin-S in SA. This new innovation is DJI's first single-handed stabiliser promising professional quality...

By Juanita Pienaar 11 Jul 2018

Netflix
Netflix introduces 'Smart Download' feature to Android

Netflix's Smart Downloads is now available on Android, and it may save you from forgetting to download your favourite shows...

By Andy Walker 11 Jul 2018

Stories sharing a boon for digital marketers
Stories sharing a boon for digital marketers

Updated Stories feature creates new opportunities for engagement across Facebook's family of apps...

By Gil Sperling 11 Jul 2018

David Droga © .
#DesignIndaba2019: David Droga announced as speaker

Advertising legend, David Droga, founder and chairman of Droga5, has been announced as one of the speakers at the 2019 Design Indaba...

By Juanita Pienaar 10 Jul 2018

Multichoice
DStv Now usage spikes as World Cup reaches fever pitch

South Africans love sport, don't they? And now that the World Cup is entering its pivotal semi-final stage, more users than ever are tuning in to see a ball (and Neymar) roll around a field...

By Andy Walker 10 Jul 2018

Edcon bids farewell to Boardmans and Red Square brands
Edcon bids farewell to Boardmans and Red Square brands

Boardmans and Red Square cosmetics stores will soon be no longer as Edcon intensifies its focus on the Edgars brand in a bid to win back shoppers...

By Lauren Hartzenberg 9 Jul 2018

Why your social media sucks: The 5 levels of social media marketing (Part 2)
Why your social media sucks: The 5 levels of social media marketing (Part 2)

What are the levels of social media and what is the definition of next-level social media?

By Dylan Kohlstädt 9 Jul 2018

Smaller is better, especially with influence
Smaller is better, especially with influence

The big names in influencer realms may pull in the big bucks and big audiences, but it is the micro influencer that is finally finding its place in the sun, writes Federico Dedeu...

By Federico Dedeu 6 Jul 2018

Benefits of radio advertising
Benefits of radio advertising

Radio advertising might be seen as old-fashioned especially with the rise of the internet and other types of media and that their audience has decreased. This is not the case, however...

By Rilind Elezaj 6 Jul 2018

Screenshot, @9GAG via Instagram
KFC South Africa's hilarious World Cup ad hits 9GAG

Congrats, KFC South Africa, you're now 9GAG famous...

By Andy Walker 5 Jul 2018

Hands on: Facebook Local is the best travel app you won't want to download
Hands on: Facebook Local is the best travel app you won't want to download

Facebook Local is the social network's latest app feeding from its plethora of information that lets you search for things to do in your vicinity...

By Andy Walker 5 Jul 2018

The importance of diversity when creating communications strategies
The importance of diversity when creating communications strategies

It's becoming commonly known that what's fundamentally missing from the brand strategy process is the diversity of the talent. Warren Moss elaborates on why diversity is an important aspect when creating communication strategies...

By Warren Moss 5 Jul 2018

How consumer trends are transforming executive DNA
How consumer trends are transforming executive DNA

Executive DNA is not immutable. Requirements shift. Profiles change. Business needs and economic conditions are obvious drivers, but societal factors, technology developments and the spirit of the times play a major role in how executives see themselves, their role and priorities...

By Annelize van Rensburg 4 Jul 2018

#MobileCommerce: Step into the future with mobile
#MobileCommerce: Step into the future with mobile

When mobile phones hit the market in South Africa around 1994, there was a sentiment by many that, having lived life quite effectively without these devices, they simply did not need one...

By Dave Nemeth 4 Jul 2018

All images © .
Stranger Things: The Cannes Edition

Damon Stapleton won 12 Cannes Lions this year. Of the overall experience, he says, "I was looking for a sign for a couple of days. And there it was..."

By Damon Stapleton 4 Jul 2018

#IFE2018: Finding the emotional connection
#IFE2018: Finding the emotional connection

People connect differently and define an emotional connection differently, so while an emotional connection builds consumer trust and sales growth, it is a difficult connection to achieve...

By Danette Breitenbach 4 Jul 2018

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