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[TrendTalk] How to be a sustainable brand
[TrendTalk] How to be a sustainable brand

Brands that invest in sustainability programmes ensure their own sustainability. It is as simple as that...

By Louise Marsland 17 Apr 2015 14:39

Your brand is more than a hashtag
Your brand is more than a hashtag

One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services...

By Gordon Geldenhuys 17 Apr 2015 14:34

How to win in mobile moments
How to win in mobile moments

When someone uses his smartphone to search for information about a product or service, he expects to receive an answer that is contextually relevant and satisfies his immediate needs...

By Joseph Neusu 17 Apr 2015 13:43

Danette Breitenbach
PR showing off... just a little bit

With only 48 hours to go before the cream of the Public Relations (PR) industry are crowned at the annual PRISM Awards, I asked past winners of the Awards why the Awards are so meaningful...

By Danette Breitenbach 17 Apr 2015 06:43

Ian Drummond
Why media partners are as important as ever in the era of content marketing

With the rise of "owned" channels, such as social media accounts and corporate websites, more and more brands are looking to distribute content directly to consumers as a major component of their marketing strategies...

By Ian Drummond 16 Apr 2015 14:25

Daryl Blundell
SME survival guide for loadshedding

Loadshedding is here to stay, so every small business needs to take steps to protect its systems and data when the lights go out as well as from power surges when electricity is restored after an outage...

By Daryl Blundell 16 Apr 2015 14:21

Danielle Jaffit
Marketing to millennials

Over the past few months I've received countless briefs that begin with, "we'd like to target millennials", only to discover most clients aren't brave enough to take the leap of faith required to implement these ideas...

By Danielle Jaffit, Issued by NATIVE VML 16 Apr 2015 12:29

© Suzanne Clements – 123RF.com
© Suzanne Clements – [[www.123rf.com 123RF.com]]
The 4Cs of effective content creation

To execute on a defined content marketing strategy, you need to approach the sourcing, publishing and distribution of your content with your Anna-Wintour-esque publishing hat on...

By Melissa Attree 16 Apr 2015 08:00

Marion Scher
Where do all the writers go?

For the last year or so there's been a steady trend throughout the media worldwide of journalists, sub-editors and editors being 'let go'. So where do they go...?

By Marion Scher 16 Apr 2015 05:20

[NewsMaker] Gavin Rooke
[NewsMaker] Gavin Rooke

It's rare these days that new agencies are launched, but veteran marketer Gavin Rooke has launched The New Order, an agency designed for innovation, which intends to lead change in marketing...

By Louise Marsland 15 Apr 2015 14:47

Social media vs email: Guess who wins?
Social media vs email: Guess who wins?

The word "distraction" comes up all too often within the context of social media, and Bryan Adams said it himself -"Social media is a giant distraction to the ultimate aim, which is honing your craft..."

By Scott Cundill 15 Apr 2015 14:34

Chris Brewer
How to avoid becoming a scourge of the internet as a spammer

We all send out email messages we've composed ourselves. We're not spammers. We know the person (or persons) we're writing to. So why does your message end up in their "spam box"?...

By Chris Brewer, Issued by Brewer's Advertising Data 15 Apr 2015 11:02

IABC EMENA conference tackles leadership communication
IABC EMENA conference tackles leadership communication

LONDON: The IABC EMENA, the counterpart of the Africa region of the IABC, hosted their annual conference titled "Power to the People", addressing the key trends in communication...

By Daniel Munslow 15 Apr 2015 09:08

Danette Breitenbach
SAARF: Finding a way forward

Opinions on SAARF's role are split, but what is clear is that the organisation cannot continue in its current form or with its current ways...

By Danette Breitenbach 15 Apr 2015 05:34

Five ways to keep your mobile devices secure
Five ways to keep your mobile devices secure

It seems like every time you turn on the news lately, there are more stories of companies having their data stolen or corporate networks being hacked into...

By Aaron Thornton 14 Apr 2015 15:52

[Orchids & Onions] Raid's mozzie repellent ad has a real bite
[Orchids & Onions] Raid's mozzie repellent ad has a real bite

For some reason - tasty blood, perhaps - I am the person you need to be around when mosquitoes start their attacks. I am always the first to get bitten and sometimes the only one of a number of people in a room to feel the sting...

By Brendan Seery 14 Apr 2015 08:00

Time for brutal interrogation of South Africa's history...
Time for brutal interrogation of South Africa's history...

The recent turbulence in South Africa, borne of the #RhodesMustFall campaign, has brought into sharp focus the fact that development of a single version of the South African brand truth is still a work in progress...

By Manusha Pillai 14 Apr 2015 07:35

Chris Moerdyk
Hacking away at marketing's reputation

Never before have corporate marketing budgets, measurement and spending been under such scrutiny from boards of directors, CEOs and particularly financial directors...

By Chris Moerdyk 14 Apr 2015 06:46

Warren Harding
The state of e-commerce in South Africa

South Africa's e-commerce market, although still in its infancy, is gaining size and momentum...

By Warren Harding 14 Apr 2015 06:37

Greg Forbes
This headline is not a clickbait link

Clickbait headlines, designed to entice people to click through to a particular article, may seem like clever tools to boost page views, but they have the potential to destroy credibility in the long run...

By Greg Forbes, Issued by Lion's Wing 13 Apr 2015 09:53

[TrendTalk] Branding for good
[TrendTalk] Branding for good

There is no doubt the tide has turned in marketing, with products and campaigns from big brands working hard at providing solutions to societal problems...

By Louise Marsland 13 Apr 2015 09:46

Go mobile or go home
Go mobile or go home

Google, via the Webmaster Central blog, announced that it will be prioritising mobile-friendly websites. This is likely to have as much of an impact on organic search results as any of the major algorithm updates...

By Christopher Smith 10 Apr 2015 11:36

The rise of brand activation solutions
The rise of brand activation solutions

Whether we want it to be or not, the world is a branded place and activation solutions can help distinguish brands in a crowded marketplace...

By Lauren Durant 10 Apr 2015 10:10

CPA empowers consumers to block direct marketing communications
CPA empowers consumers to block direct marketing communications

Direct marketing is often favoured as a popular means of product marketing. It is, however, often also a source of irritation for many consumers...

By Justine Krige 10 Apr 2015 09:01

Veruschka Khan
Advertising is not a numbers game, it's a people's game

An advertising sales rep trying to convince you to purchase premium space always leads with their traffic. But advertising in 2015 is not a numbers game...

By Veruschka Khan 9 Apr 2015 13:35

Danette Breitenbach
Forever is a long time

Years ago, a vehicle manufacturer ran a campaign where women could test drive their vehicle. I responded and booked a test drive - not a positive experience for me...

By Danette Breitenbach 9 Apr 2015 07:20

CRM can be really magical - when it works
CRM can be really magical - when it works

Best you do everything in your power to ensure you use your CRM system properly to ensure your customers have a positive experience and leave happy...

By Aki Kalliatakis 8 Apr 2015 13:41

Would I do it again? My four days at SXSW...
Would I do it again? My four days at SXSW...

My four days at SXSW left me feeling like I'd eaten a huge, shiny, red, American-grown apple that should've been delicious, but looked better than it tasted...

By Heidi Brauer 7 Apr 2015 15:00

Brands need to make a difference
Brands need to make a difference

A defined 'purpose' should be a brand's ultimate goal, brought about through communications and through the organisation's internal culture, product development and CSR initiatives...

By Deborah Usher 7 Apr 2015 14:24

[Orchids & Onions] PR hack attack shows a tragic lack of suss
[Orchids & Onions] PR hack attack shows a tragic lack of suss

It's interesting how different ads are received and perceived by different people. I saw this first-hand this week when my wife complained about the latest TV commercial of Mazda's cute and funky Mazda 2 car...

By Brendan Seery 7 Apr 2015 14:00

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