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Three ways to get your brand trending on Twitter
Three ways to get your brand trending on Twitter

If you work in the content and branding space, you'll know how great it feels to log onto your Twitter account and see your brand's hashtag in the top trends. A plus is also that it's so objective...

By Skhumbuzo Tuswa 15 hours ago

Trubridge, the 60-foot wave and the flat line
Trubridge, the 60-foot wave and the flat line

A couple of years ago, I was lucky enough to be at a talk given by Ross Clarke-Jones in Cannes. This is a man that gets into a boat that takes him a couple of kilometres off shore...

By Damon Stapleton 17 hours ago

Proper use of branded social content under the spotlight
Proper use of branded social content under the spotlight

We've seen a number of articles around influencer marketing, but it's also subject to a set of laws and rules...

By Thabiso Moloi 17 hours ago

Are you struggling to understand Generation Y in the workplace?
Are you struggling to understand Generation Y in the workplace?

Generation Y, also known as millennials, were born between 1982 and 2003. They're between the ages of 13 and 34, so they're either in high school, tertiary institutions or employed in junior to mid positions...

By Antoinette Pombo 17 hours ago

#WomensMonth: Moyin Oloruntoba, focussing on African youth culture
#WomensMonth: Moyin Oloruntoba, focussing on African youth culture

Winner of the 2016 Fairlady Women of the Future Rising Star Award, the passionate Moyin Oloruntoba, shares some insights...

By Ruth Cooper 20 hours ago

The secret sauce that will make your content marketing sizzible
The secret sauce that will make your content marketing sizzible

Sizzibility is an interesting concept coined by a visibility expert I have been following since 2008. Her name is Nancy Marmolejo and she defines sizzibility as content that sizzles and is visible...!

By Joseph Neusu 21 hours ago

123RF
Your company doesn't need good content, it needs 10X content

Having watched the (recently concluded) series, "The Voice" (USA), on DStv I was struck by an undeniable truth...

By Brandon Faber 22 hours ago

[Orchids & Onions] An ad packed with home truths and made to broaden horizons
[Orchids & Onions] An ad packed with home truths and made to broaden horizons

What is the most important gift you can give to your children? I know there is that old classic about the best thing a father can give to his children is to love their mother, but in this day and age marriage is not always the till-death-us-do-part or even man-and-woman institution it used to be...

By Brendan Seery 1 day ago

#BODJHB: Finding the 'perfect' business partner
#BODJHB: Finding the 'perfect' business partner

"There is absolutely no such thing as a perfect fit, but there is something called a right fit," said Andrea Kleinloog, co-founder of Anatomy Design, introducing her talk on 'Partnerships: Finding the perfect fit' at the Johannesburg version of Business of Design earlier this month.

By Jessica Tennant 1 day ago

Source: joe.ie
#WomensMonth: The other Verwoerd

Bearing the name of the so-called architect of apartheid can't be easy for anyone in the political arena, but Melanie Verwoerd has earned her stripes...

By Nicci Botha 1 day ago

Boris Dzhingarov
How to differentiate your business from the competition in the eyes of the client

The competition we see in practically all industries is higher than it ever was. Because of this, it is really important that you do all that you can in order to stand out of the crowd...

By Boris Dzhingarov, Issued by Monetary Library 1 day ago

Chris Moerdyk
A press release is really just a last resort

Far too many PR people these days still believe that press releases are mainly what media relations are all about. They are wrong. Very wrong...

By Chris Moerdyk, Issued by Chris Moerdyk 1 day ago

#WomensMonth: Bottling African wisdom
#WomensMonth: Bottling African wisdom

At the SABC Commercial Enterprises' Women's Month event, held late last week, Ntombenhle Khathwane, owner and founder of Afrobotanics motivated the audience with her journey of perseverance to create a retail success story...

By Danette Breitenbach 1 day ago

SA's anti-piracy startup Custos raises $420k from TIA
SA's anti-piracy startup Custos raises $420k from TIA

Stellenbosch-based bitcoin bounty startup Custos Media Technologies has raised another round of funding, this time from South Africa's Technology Innovation Agency...

By Tom Jackson 1 day ago

#WomensMonth: Recognise the importance in reaching your goals
#WomensMonth: Recognise the importance in reaching your goals

Jenny Glover, executive creative director at TBWA\Hunt\Lascaris has sat on the judging panel for some of the top award shows - Cannes Lions, One Show, Loeries and more...

By Beverley Klein 1 day ago

#WomensMonth: Georgie Davidson, the woman behind Fancourt Estate
#WomensMonth: Georgie Davidson, the woman behind Fancourt Estate

Meet Georgie Davidson, the CEO of and woman behind the world-renowned Fancourt Estate, a global landmark for business, leisure and golfing travel...

By Cari Van Wyk 2 days ago

Gooding-Kobus with WE SA's GM, James Wilson
PR in the boardroom - pipedream or reality?

As they exited the lift, the alarm and pitch in their voices made me think there was a medical emergency, or that a woman had gone into labour in the foyer of our hotel. "Our lives are over if we don't get this right. We're dead, dude," barks ad man one. "That's right," intercepts ad man two, "We're about to miss the print deadline." And so began my Loeries Creative Week at the Elangeni Hotel in Durban...

By Sarah Gooding-Kobus 2 days ago

#Loeries2016: Year of the chicken
#Loeries2016: Year of the chicken

I was privileged to judge the Communication Design category at Loeries 2016. I have to say that it was a most energising and inspiring two days...

By Bronwen Rautenbach 2 days ago

Creating a strong nation brand
Creating a strong nation brand

Colonialisation has meant that South Africa has no nation brand. A strong nation brand is one that can only be achieved through social cohesion, an ideal expressed in the Freedom Charter...

By Danette Breitenbach 2 days ago

Say it right
Say it right

Many hours go into being able to eloquently articulate and justify our strategies, but we sometimes find ourselves explaining the intricacies of our work to our audiences instead of letting our work speak for itself...

By Atiyya Karodia 2 days ago

GirlCode founders from left: Jeanette Theu, Tinyiko Simbine and Zandile Keebine.
#WomensMonth: Dare to believe your dreams are valid

Noticing the under-representation of women at IT events, GirlCode chairwoman Zandile Keebine and co-founders Jeanette Theu and Tinyiko Simbine set out to create a female-only hackathon...

By Lauren Hartzenberg 2 days ago

[Newsmaker] Mzukisi Deliwe from Provantage Media Group
[Newsmaker] Mzukisi Deliwe from Provantage Media Group

Mzukisi Deliwe has been appointed deputy chief executive officer at Provantage Media Group. He was formally the executive director at the out of home media group...

By Beverley Klein 2 days ago

123RF
The value of data for media analysis

Data has become a critical element for the growth of the digital society. And while its importance transcends industries, it is especially in media analysis where it has enabled brands, agencies, and journalists to become more effective...

By Jaco Pienaar 2 days ago

Digital gives marketers a sporting chance
Digital gives marketers a sporting chance

At any one time, there is a sporting event happening with vast audiences engaged in the action and conversation, we pretty much know when and where our audiences will be focusing their attention...

By Deseré Orrill 26 Aug 2016

Virtual reality meets cause marketing
Virtual reality meets cause marketing

It's expected that virtual reality will be an $80bn market by 2025. The list of businesses coming on board with VR is long and impressive...

By Sheila McGillivray 26 Aug 2016

Suzelle at her best...
Five tips brands can learn from Suzelle DIY

Suzelle DIY's YouTube Channel is a local sensation. For those who have not yet discovered this local gem, the channel is a bitesize do-it-yourself web series following the (fictional) life of Somerset West local Suzelle and her best friend Marianne. Despite its comedic appeal, it's also makes a great case study of how to make an engaging and highly watchable YouTube series...

By Meagan Elston 26 Aug 2016

Elsa Gouws
Company values: Ditch the clichés, embrace the meaningful

In an age of high competitive intensity and a tough economic climate, companies are struggling to drive brand differentiation and attract top talent...

By Elsa Gouws, Issued by Yellowwood Future Architects 26 Aug 2016

Boris Dzhingarov
How to engage customers in a technologically-veiled marketplace

While some would argue that today's world is more personalised than ever - thanks to new technologies and the ubiquitous access to social media platforms - the truth is that our society is becoming less and less engaged...

By Boris Dzhingarov, Issued by Monetary Library 26 Aug 2016

#WomensMonth: Putting your clients first
#WomensMonth: Putting your clients first

Blowtorch Advertising were recently appointed as the lead creative agency for Accordian Investments, distributors for Tata vehicles...

By Beverley Klein 26 Aug 2016

Josephine Buys
Celebrating women at the Loeries

There was a strong line-up of talented and accomplished female speakers at the DStv Seminar of Creativity and women featured prominently in the Loeries judges and award-winners...

By Josephine Buys, Issued by IAB South Africa 25 Aug 2016

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