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Screengrabs from the ads.
#OrchidsandOnions: Real appeal for real people is how Kia's Sportage rolls... but who let Sanral's strange Valentine's Day road map out in public?

Advertising has sometimes been described as the art of enticing people into buying things they don't need and they can't afford. In the car business, especially, it is often dreams which are being sold... sadly, those sort of dreams which can get people into big financial trouble eventually...

By Brendan Seery 13 hours ago

#Newsmaker: Esther Hoogstad steers Spree's customer journey
#Newsmaker: Esther Hoogstad steers Spree's customer journey

Newly appointed as head of customer interaction and marketing at Spree, Esther Hoogstad will be taking charge of the online retailer's end to end customer experience...

By Lauren Hartzenberg 13 hours ago

Li Edelkoort | Photographer:
The Goddesses of the past and present (Part 2)

This a continuation of Dutch trend forecaster Li Edelkoort's presentation at Lisof yesterday, on her latest trend book, Goddesses for spring/summer 2019...

By Jessica Tennant 14 hours ago

The Goddesses of the past and present (Part 1)
The Goddesses of the past and present (Part 1)

Dutch trend forecaster Lidewij Edelkoort and colleague Philip Fimmano of Trend Union presented their latest trend books for 2019, namely Goddesses (trends S/S 2019), On Safari (activewear S/S 2019) and Spiritual House (home and lifestyle 2019), as part of Design Indaba 2018 at the Lisof: Fashion Design School & Retail Education Institute in Johannesburg yesterday...

By Jessica Tennant 14 hours ago

Viral video success in 2018
Viral video success in 2018

Jon Ratcliffe writes about why he believes that the best way to communicate marketing messages today is through data-driven social video on Facebook, YouTube and Instagram...

By Jon Ratcliffe 15 hours ago

Design Indaba's global graduates. Image credit:  Design Indaba website.
Ten global graduates at Design Indaba

Kicking off on Wednesday, 21 February - Friday, 23 February, the 23rd edition of the Design Indaba will see ten global graduates presenting projects that speak to the water crisis, the power of sound, social entrepreneurship and so much more...

By Juanita Pienaar 16 hours ago

The next step in your marketing? You're probably already using it
The next step in your marketing? You're probably already using it

Digital marketing services have exploded over the past decade. You may be embracing the change, attempting to evade it, or perhaps you're just exhausted by it, but the next tranche of advancements may bring some relief...

By Adam Howatson 1 day ago

Splash, Department of Water and Sanitation mascot. © screenshot, @DWS_RSA via Twitter.
South Africa's #SaveWater mascot Splash is scarier than the drought

While the City of Cape Town is using apps, Twitter campaigns and Mmusi Maimane's bucket delegation skills to remind South Africans to save water, the nation's Department of Water and Sanitation is taking a - ahem - different approach...

By Andy Walker 1 day ago

Fort Review launches second edition, a video series
Fort Review launches second edition, a video series

Last week marked the launch of Fort Review's second edition, this time in the form of a thought-provoking nine-part video series covering everything from black excellence to erotic capital...

By Jessica Tennant 16 Feb 2018

A South African's guide to moving to and making it in Malta: A Karnival of optimism
A South African's guide to moving to and making it in Malta: A Karnival of optimism

There has been plenty to celebrate in Malta this month. We learned the island's GDP growth is predicted to be the highest in Europe and secondly, it's Karnival time!

By Marcus ‘The Maltese Falcon’ Brewster 16 Feb 2018

Supplied
The king is dead! #LongLiveTheKing

I found myself this week justifying the inclusion of television in a launch campaign. Someone check the moon, first Zuma resigns, and now this!

By Quinton Jones 16 Feb 2018

#IMC2018: The science of how brands grow
#IMC2018: The science of how brands grow

A popular track at this year's IMC Conference was that of creative and big idea creation, and a talk that really struck a cord, so to speak, was BBDO South Africa's CEO Boniswa Pezisa's on the power of breakthrough creativity and the role it plays in triggering emotions to communicate effectively...

By Jessica Tennant 16 Feb 2018

Beth Wade, VML Global CMO.
Native VML's new journey: Conducting the orchestra

As Native VML moves into a new era, the changes in the agency are not only organic; it is about a new business model that adds value and brings the customer into the brand's ecosystem. It is a new form of integration...

By Danette Breitenbach 15 Feb 2018

Jarred Cinman, chief creative officer for VML, EMEA will be taking over as CEO of VML South Africa.
Native VML's new journey: The 3,000

With the official announcement of the integration of Y&R and Native VML comes a number of changes in Native VML's management...

By Danette Breitenbach 15 Feb 2018

Pams: Fusing the future
Pams: Fusing the future

While the first Publisher Audience Measure Survey (Pams) has been released by the Publisher Research Council, the data is still being validated and will not be available until it is checked...

By Danette Breitenbach 15 Feb 2018

Who benefits from using a plagiarism checker?
Who benefits from using a plagiarism checker?

A plagiarism online checker verifies whether a passage of text is original or a copy of something already online. Who can use a service like this and how does it help them?...

By Boris Dzhingarov, Issued by Monetary Library 14 Feb 2018

Screengrabs from the ad.
#OrchidsandOnions: Back to the Future, with science. But, Vodacom needs to get back to the basics of customer service...

I remember looking, in some amazement, at the results pinned on the school notice board: I had got a distinction for physical science. Next to the board was our lugubrious, pipe-smoking, Mr Bean-like science teacher, "Rab" Wright...

By Brendan Seery 14 Feb 2018

Q&A with Raaiselkind screenwriter Pieter Esterhuizen
Q&A with Raaiselkind screenwriter Pieter Esterhuizen

The powerful South African film Raaiselkind explores the unrelenting burden of autism on an average, loving family and shows the disintegration of the family as a result. It drives home the inescapable truth that society can be cruelly indifferent to whatever it perceives to be aberrant.

By Daniel Dercksen 14 Feb 2018

Featured image: screenshot via SABC YouTube stream, as published on .
ANC recalls Zuma: here's how global news outlets reported it

The ANC has finally taken the decision to recall President Jacob Zuma, following weeks of talks between the National Executive Committee, ANC president Cyril Ramaphosa and Zuma...

By Hadlee Simons 14 Feb 2018

The state of PR in the new age
The state of PR in the new age

Traditional vs digital PR. Is it two sides of the same coin?

By Thandukwazi Gcabashe 14 Feb 2018

Magazines ABC Q4 2017: Customs the biggest loser
Magazines ABC Q4 2017: Customs the biggest loser

Significant declines in Custom magazines and to a lesser extent in Consumer publications saw the overall decline in magazines edge to just over eight percent (8.1%) over Q3 and a 16.6% decline over the prior year...

By Danette Breitenbach 14 Feb 2018

Newspapers ABC Q4 2017: Losses across the board
Newspapers ABC Q4 2017: Losses across the board

In the Audit Bureau of Circulation (ABC) 4th quarter 2017 release, Press saw a 2.1% decline over Q3, and 5.1% decline over the prior year...

By Danette Breitenbach 14 Feb 2018

#Newsmaker: Brendan Cooper talks internal communications
#Newsmaker: Brendan Cooper talks internal communications

Ex-Sports Illustrated editor and Heat magazine editorial director, Brendan Cooper now heads up New Media's internal communications division...

By Jessica Tennant 14 Feb 2018

Aleksanderdn © –
You're on the air, Jacob G...

Welcome to Harold's Relationship Hotline*. We have Jacob G on the line this World Radio Day...

By Brendan Seery 13 Feb 2018

Why it's time to reevaluate your customer communication, starting with email
Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Marketers: Ignore radio at your peril
Marketers: Ignore radio at your peril

As we celebrate World Radio Day on 13 February, it's worth considering radio's crucial role in a brand's integrated marketing strategy...

By Werner Lindemann 13 Feb 2018

#Newsmaker: Masego Motsogi on being part of the magic at Grid
#Newsmaker: Masego Motsogi on being part of the magic at Grid

Grid introduced its full integrated offering, including Branding and Design, Experiential and Integrated Communications at the end of 2017 and this month appointed Masego Motsogi from Ninety9Cents Johannesburg to manage the business...

By Jessica Tennant 13 Feb 2018

Brent Spilkin and Vega introduce WTF, new course for freelancers
Brent Spilkin and Vega introduce WTF, new course for freelancers

South Africans are three times more likely to freelance than their global counterparts, but the freelance movement is not a millennial movement, says Brent Spilkin, also known as 'Spillly', author of What the Freelance...

By Jessica Tennant 13 Feb 2018

Es Devlin announced as speaker at Design Indaba 2018
Es Devlin announced as speaker at Design Indaba 2018

British stage designer, Es Devlin, famous for creating kinetic stage sculptures for artists like U2, Kanye West and Beyoncé, has been announced as one of the speakers at the 2018 Design Indaba...

By Juanita Pienaar 12 Feb 2018

#Newsmaker: TBWA's Carl Willoughby seeks a better way of working in the ad world
#Newsmaker: TBWA's Carl Willoughby seeks a better way of working in the ad world

Carl Willoughby, who joined TBWA\Hunt\Lascaris in December as ECD, responsible for the major Standard Bank and Nissan integrated accounts, is perhaps more challenged to find a better, more collaborative way of working, not just within the agency, but in terms of the actual agency model and the ad industry at large...

By Jessica Tennant 12 Feb 2018

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