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© Andriy Popov –
How to go from a service provider to a trusted advisor

One of the biggest mind shifts when it comes to managing relationships with customers as a business to business (B2B) company is that the rules of customer engagement have changed. We are no longer in a B2B space, but are now B2P (business to person) organisations...

By Farren Roper 27 Nov 2015 14:00

Winding down 2015: A good time to look forward?
Winding down 2015: A good time to look forward?

Many of us are approaching December with great excitement! We see the upcoming holiday season as a great time to relax! We have, after all, earned a well-deserved break...

By Mike Taberner 27 Nov 2015 13:57

If you've got it, flaunt it!
If you've got it, flaunt it!

In the early days of marketing/advertising, brands had unique intrinsics that differentiated them from the competition. A strong USP that set them apart was the foundation of the brand's marketing. Not anymore...

By Rolf Akermann 27 Nov 2015 13:30

© Jan Novak –
[Relentlessly Relevant] 7. To innovate, train yourself to think: 'That's awesome! Now imagine if ...'

Keen to innovate in your business? Here's a simple approach, based on how quickly human knowledge is advancing...

By Douglas Kruger 27 Nov 2015 12:00

Crisis management in the digital world
Crisis management in the digital world

Whether you are reading about the Volkswagen emissions scandal, # [insertgrievancehere] mustfall, or another link bait headline by Donald Trump, it becomes clear that crisis communication has changed irrevocably in the age of digital...

By Jaco Pienaar 27 Nov 2015 07:55

Let’s Colour the World Initiative by Dulux
When emotions drive brand purpose

A brand purpose is more than a brand's promise. It helps to answer the question « why » from the employees' point of view ("Why are we here?") and from the consumers' point of view ("Why is this brand here?")...

By Dora Jurd 26 Nov 2015 12:00

©Aleksey Boldin via 123RF
SEO and video marketing take user intent up a level

It's official now in ways we could never have imagined, it's the end of 2015 and mobile has finally obliterated desktop search, and although we saw that coming we could not have prepared for the new video trend...

By Dee Stephens 26 Nov 2015 08:24

[NewsMaker] Justin Bonello
[NewsMaker] Justin Bonello

Justin Bonello, Cooked in Africa Films creative director and partner, is celebrating, along with executive producer and managing partner, Peter Gird, the success of the company's Ultimate Braai Master series...

By Louise Marsland 26 Nov 2015 07:23

An introduction to e-commerce integrations for social media
An introduction to e-commerce integrations for social media

Here, Matt Zajechowsk provides an overview of integrated shopping on Pinterest, Instagram, YouTube, Facebook and Twitter...

By Matt Zajechowsk 26 Nov 2015 07:00

© Apidech Ninkhlai –
How markets grew

Markets grow by more people buying products, or people become heavier users, or both. Markets decline for the opposite reasons...

By Erik du Plessis and Neil Higgs 26 Nov 2015 06:00

Programmatic buying unpacked
Programmatic buying unpacked

Programmatic buying is a buzzword that is taking the industry by storm. There is a lot of confusion around this topic and it's often seen as very technical and complicated...

By Graeme Stiles 25 Nov 2015 14:08

Just pause - Blast Brand Catalysts
Just pause

Chris Midgley, strategist with Blast Brand Catalysts, reflects on what brands have to do to connect emotionally in the never-ending busy-ness.

By Chris Midgley, Issued by Blast Brand Catalysts 25 Nov 2015 11:40

The science of baking
The science of baking

The act of buying a new brand is not revolutionary. It is not a huge event in people's lives. It is not the road to Damascus. It is more akin to a little nudge, give it a go type of thing...

By Danette Breitenbach 25 Nov 2015 10:48

Design thinking
Design thinking: Trend or revolution?

With the increasing notoriety of designer practices since the 1970s, the term "design thinking" was born in the early 2000s and became a mysterious, sacred tool for innovation...

By Amandine Robin 24 Nov 2015 14:00

© Igor Yaruta –
[Orchids & Onions] A great idea, but common sense took a holiday

The first Orchid this week goes to the Western Cape government and its office of consumer protection. But at the same time, they get an Onion. Let me explain...

By Brendan Seery 24 Nov 2015 14:00

Kevin Lourens
Data-driven marketing and sales

Marketing and sales are the genesis of organisational growth and success and while noble and necessary, as disciplines, they are not without their detractors...

By Kevin Lourens, Issued by NATIVE VML 24 Nov 2015 07:40

© Stocksnapper –
Media score cards - so wrong

Last week I discussed media planning bias and it appears to have hit a few raw nerves, judging from the emails and phone calls I received...

By Chris Brewer 23 Nov 2015 12:00

©dotshock via 123RF
Killing competition through brand relevance

When it comes to marketing your brand or company to the youth there's nothing wrong with setting objectives such as attaining the cool factor, however achieving the cool factor shouldn't be the "be-all and end-all"...

By Veli Dlamini 23 Nov 2015 08:43

© Elnur Amikishiyev –
[Relentlessly Relevant] 6. Your brain needs sticky notes

Innovation, and the art of capturing ideas on the fly...

By Douglas Kruger 20 Nov 2015 12:00

[TrendTalk] Dear Santa, I want...
[TrendTalk] Dear Santa, I want...

There are 34 sleeps until Christmas according to this Santa website and Bizcommunity has scoured the interwebs to bring you the most distinctive, trendiest Christmas gifts on offer this season...

By Louise Marsland 20 Nov 2015 09:51

FCB restructures to FCB Africa
FCB restructures to FCB Africa

FCB has announced that it would be restructuring its business on the continent and as a result of this FCB South Africa has been renamed FCB Africa...

By Danette Breitenbach 20 Nov 2015 08:08

How to grow brands
How to grow brands

Prof. Jenni Romaniuk will be in South Africa early next week to launch the sequel to her best-selling marketing book 'How Brands Grow'...

By Danette Breitenbach 20 Nov 2015 08:00

[NewsMaker] Ashantha Thompson
[NewsMaker] Ashantha Thompson

Ashantha Thompson has been appointed as a non-executive director to House of Brave. The former CEO of Grid Worldwide Branding and Design will assist in growing the brand internalisation, content marketing and PR divisions...

By Louise Marsland 19 Nov 2015 11:43

Six things social media marketing experts always observe
Six things social media marketing experts always observe

The social media platforms that are available in this day and era are just so many. There are the likes of Facebook, Twitter, YouTube, Google Plus, Instagram and so many others...

By David Wicks 19 Nov 2015 10:58

#prayforparis - how to turn the media tide
#prayforparis - how to turn the media tide

#prayforparis started with the best of intentions, but now focus has shifted to media's lack of coverage on other key issues and areas. So how do we turn the media tide? What can you as a person do?...

By Chemory Gunko 19 Nov 2015 09:50

Choosing the right partner for your brand
Choosing the right partner for your brand

We learn most of what we know about love from the trial and error of our formative adolescent years, with a few lessons from the example set (or lack thereof) by those around us...

By Brendan Powell 18 Nov 2015 12:52

©prykhodov via 123RF
When SEO is bad for your business

Do you want more traffic? Then you must have heard the much valued advice that Search Engine Optimization (SEO) is one of the main ways you can attract "free" traffic to your website...

By Adegboye Adeniyi 18 Nov 2015 11:14

Image via 123RF
[MRMW 2015] Engaging with a digital-first generation

During the second day of the MRMW conference in Cape Town, the focus was on millennials and some of the research being done to conduct the trends on social media...

By Beverley Klein 18 Nov 2015 09:34

A screenshot from the Liberty ad, showing how world events affect your investments
[Orchids & Onions] Liberty shows its Agile hand with Titan ad

In uncertain times, so conventional economic wisdom goes, the smart money flees into gold...

By Brendan Seery 17 Nov 2015 12:00

Free Basics: Establishing connectivity for everyone
Free Basics: Establishing connectivity for everyone

Facebook's free internet service, Free Basics, has announced a new partnership with the Praekelt Foundation - establishing free start-up incubators for countries with limited access to the internet...

By Beverley Klein 17 Nov 2015 11:24

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