Marketing & Media contributor articles

Latest showcases

More showcases...

Louise Marsland
[NewsMaker] Alan Bell

The Hardy Boys promoted client service director Alan Bell to managing director of the Durban agency in December after he played a key role in the J Walter Thompson acquisition...

By Louise Marsland 6 Mar 2015 10:41

Not interested or not qualified?
Not interested or not qualified?

The other day I got a connection request from LinkedIn. The person's profile was very scarce, but I accepted the request as I am on a mission to elevate the reputation of sales and its practitioners...

By Monika D'Agostino 6 Mar 2015 08:00

Cocktail dresses, beer and brand perception
Cocktail dresses, beer and brand perception

You've probably seen the popular meme on the internet of a picture of a cocktail dress with the question of the colour of the dress...

By John Laurence 6 Mar 2015 06:00

John Harvey
Banking on branding as important as ever

There can be little doubt that the proliferation of entry-level banks in the past few years has vastly changed South Africa's financial landscape...

By John Harvey 6 Mar 2015 05:30

Douglas Kruger
[Death to PowerPoint!] Part 1: Seven reasons you could do better without slides

Ever hear the story about the Russians in Bosnia watching their unlikely US allies designing their PP slides? One nonplussed Russian said, "If we ever had a war, while you are working on your PowerPoint, we would be killing you..."

By Douglas Kruger 5 Mar 2015 08:05

Securing your Wordpress website
Securing your Wordpress website

If you've got a website that's based on Wordpress, you're part of the 76.4 million (according to reports) people who have websites that use the Wordpress content management system (CMS)...

By Ryan Murphy 4 Mar 2015 15:11

Danette Breitenbach
Coping under fire

Janine Lazarus, founder and owner of Janine Lazarus media consultancy was a journalist for 31 years, and has worked across the board from newspapers to radio...

By Danette Breitenbach 3 Mar 2015 11:42

Lights, camera, fashion!
Lights, camera, fashion!

The Mercedes-Benz Bokeh South African International Fashion Film Festival and conference is back after a successful debut last year...

By Ruth Cooper 3 Mar 2015 09:27

Jessica Davis
Free social media tools for start-ups to build a strong social media presence

Managing your start-up's social media presence can be quite challenging, but there are plenty of tools that can make your task of managing your social media channels much easier...

By Jessica Davis 3 Mar 2015 06:22

Chris Moerdyk
Why customer service is so bad

One of the main reasons why customer service in South Africa is pretty much atrocious is because staff attend customer service training courses...

By Chris Moerdyk 3 Mar 2015 05:02

Andrew Felbert
Three metrics for social success: Who's doing it right in South Africa

If you have them, you are content and they don't really matter, if you don't, it's a major headache. Followers on Facebook definitely don't excite the senses as an interested third party in a post-organic-reach world, but they still have a role to play in measuring social success...

By Andrew Felbert 2 Mar 2015 16:27

[Orchids & Onions] VW's honesty shows the cliché game is all but up!
[Orchids & Onions] VW's honesty shows the cliché game is all but up!

Years ago, when my day job included carrying a machine gun and jumping out of helicopters, I remember sitting with some mates in the base barrack room, listening to Forces' Favourites on the radio...

By Brendan Seery 2 Mar 2015 15:44

A letter to the Spinning Rainbow Ball of Mac Doom
A letter to the Spinning Rainbow Ball of Mac Doom

I get it. I do. You're there to teach me life lessons. To circumvent my natural complacency. To provoke pre-emptiveness. So, this letter is to thank you...

By Tiffany Markman 2 Mar 2015 14:24

Chris Brewer
Making a tit of yourself in the media

There's been a lot of bleating recently about "freedom of the press". It picked up momentum at the State Of The Nation Address when the cell phone signals were jammed...

By Chris Brewer 2 Mar 2015 14:17

[Design Indaba 2015] The Internet of Things
[Design Indaba 2015] The Internet of Things

Over the duration of a three-day conference and accompanying EXPO event, Design Indaba has become known as the platform for the showcasing of the best contemporary examples of made things...

By Terry Levin 2 Mar 2015 12:00

[Design Indaba 2015] On fashion and identity at Design Indaba 2015
[Design Indaba 2015] On fashion and identity at Design Indaba 2015

The 2015 Design Indaba provided fertile ground for even the most ardent fashionistas and Afrophiles. In this context both topics took on a new importance...

By Terry Levin 2 Mar 2015 11:36

[Design Indaba 2015] The language of William Kentridge
[Design Indaba 2015] The language of William Kentridge

World renowned South African artist William Kentridge presented his performance piece "Refuse the Hour" at the City Hall in Cape Town on 26 & 27 February 2015 as part of the annual Design Indaba week...

By Megan Holt 2 Mar 2015 08:15

[Design Indaba 2015] The selfie shapes monolithic fashion
[Design Indaba 2015] The selfie shapes monolithic fashion

"... Me and the beach, me and my food, me and my shoes, me and my boyfriend, me and Li taking lots of selfies." - Li Edelkoort

By Jessica Taylor 2 Mar 2015 08:00

Anton Harber
One step forwards, one back for democracy

If journalists in Zimbabwe had stood up in that country's parliament to protest against interference with their cellphone signals, they would have been laughed out of the place...

By Anton Harber 2 Mar 2015 06:14

Ian Henderson
Not love, but the right business model will bring us together

With all the successes of the Internet and globalisation, the dream was once for a global village of freely communicating, distance-trading world citizens...

By Ian Henderson 27 Feb 2015 15:22

Chris Midgley
Digital. Different? Yes, but mostly no.

Chris Midgley, Strategist with Blast Brand Catalysts, on what is really different in the new digital age...

By Chris Midgley, Issued by Blast Brand Catalysts 27 Feb 2015 11:41

[Design Indaba 2015] Reinventing the wheel and other stories
[Design Indaba 2015] Reinventing the wheel and other stories

As the 20th annual Design Indaba Conference gets underway at Cape Town's CTICC, Terry Levin unpacks some of the infinitely inspiring insights presented by the world's leading global thinkers, doers and change-makers.

By Terry Levin 27 Feb 2015 10:15

Martin Walshaw
Time to dump passwords for good?

It's conceivable that one day biometrics may replace passwords completely, across many different services...

By Martin Walshaw 27 Feb 2015 06:20

Sid Peimer
Five beliefs about strategy execution that are just plain wrong

At the conclusion of strategy sessions we identify objectives and allocate responsibilities with timelines. It's all very clear. But...

By Sid Peimer 26 Feb 2015 06:17

Amanda Sevasti
Hiring for social media

A social media manager is not a glorified typist. They are at the coal face of your brand, talking to your consumers every day, representing your organisation far more often and more loudly than your CEO's interview on 702. But what do you look out for and what do you need?...

By Amanda Sevasti, Issued by NATIVE VML 25 Feb 2015 13:29

[NewsMaker] Dylan McLean
[NewsMaker] Dylan McLean

Joe Public has appointed Dylan McLean as executive creative director and managing partner of their new Johannesburg-based digital offering, Connect Joe Public...

By Louise Marsland 25 Feb 2015 06:48

A new approach to increasing profit
A new approach to increasing profit

Conventional businesses over simplify their definition of profit as the difference between sales and expenses. With this approach, there are only three variables that can be manoeuvred or improved to influence profitability...

By Harry Welby-Cooke 24 Feb 2015 15:03

James White
How to create a landing page that converts

Whether you're trying to sell a new product or you want to convince customers to stick around and get to know your company and services better, there's a lot to consider when constructing the perfect landing page...

By James White 24 Feb 2015 14:54

Why your small business should be making use of SEO
Why your small business should be making use of SEO

Sophie Baker of Biz4Afrika speaks to Casson Media, experts in search engine optimisation (SEO) and web design, to get their tips on how your small business can and should make use of SEO...

By Sophie Baker 24 Feb 2015 08:00

[Design Indaba 2015] FilmFest '15 on the fringe of unusualness
[Design Indaba 2015] FilmFest '15 on the fringe of unusualness

We asked PR, Marketing and Communications Manager of Design Indaba Megan Wolstenholme to elaborate on the diverse line-up and share some insights into film as part of this multifaceted platform...

By Jessica Taylor 23 Feb 2015 14:16

Next >