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Daniel Schmidt
Which social channels are right for your brand?

With 2015 looming, consumers are sharper, harder to impress and less easily influenced than ever before. It's the digital age and 'the man on the street' is looking into a screen...

By Daniel Schmidt 18 Dec 2014 11:39

Robert Morris
Online resources that promote students' digital citizenship

Not all professors are keen on implementing digital strategies, but even the most obstinate educators must admit that the level of student engagement is positively affected when technology becomes an integrated part of their learning habits...

By Robert Morris 18 Dec 2014 11:00

Augmented Reality, the new triple threat in 2015 - Digital Narrative
Augmented Reality, the new triple threat in 2015

Augmented Reality (AR) is set to become the new triple threat in 2015: combining video, social and online, all wrapped up in a package ready to unlock...

By Johan Walters, Issued by Digital Narrative 18 Dec 2014 09:05

The elephant in the room is Julius
The elephant in the room is Julius

If I had to award a prize for the marketer of the year, that prize would go to Julius Malema and his Economic Freedom Fighters (EFF)...

By Walter Pike 18 Dec 2014 07:31

TED Talks to help make work work
TED Talks to help make work work

Is work not quite working out for you at the moment? Feel like a change? Perhaps that change needs to come from within. Here are a few 'ideas worth spreading' that put a spin on the traditional work environment... (videos)

By Sindy Peters 18 Dec 2014 07:30

[WDC 2014] The pretty and gritty of design
[WDC 2014] The pretty and gritty of design

Design is all about satisfaction and solutions, and for Cape Town in 2014 it was all about catering for the man on the street. Design has the ability to make everyday life better. It's about the pretty and gritty...

By Jessica Taylor 18 Dec 2014 07:20

Cute attack - videos that will melt your heart and help you work too
Cute attack - videos that will melt your heart and help you work too

Have you ever seen something so cute you just want to cry? Or just hug and squeeze that little cute fuzzball on the screen? Well, you're not alone because there is actually a science to "cute"...

By Beverley Klein 18 Dec 2014 07:15

The best and the worst...from Google's Top 10, to a really bum idea...
The best and the worst...from Google's Top 10, to a really bum idea...

Whatever our field, there are campaigns, adverts, articles that we love to remember, and others we would rather forget. But no one will let us... (videos)

By Rod Baker 18 Dec 2014 07:00

Six of 2014's top buzzwords
Six of 2014's top buzzwords

Every year this is one of my favourite lists: the top buzzwords for the year, which have saturated the interwebs and our conversations...

By Ilse van den Berg 18 Dec 2014 07:00

Looking back on 2014
Looking back on 2014

Following the passing of Nelson Mandela, the local news cycle started the year on a sombre note. Despite this, there have been many fascinating trends and issues taking place that have shaped the South African media landscape...

By Jaco Pienaar 17 Dec 2014 14:00

December's #illridewithyou: One of the year's biggest Twitter events
December's #illridewithyou: One of the year's biggest Twitter events

An allegedly mentally deranged man walked into a Lindt store in downtown Sydney on Monday 15 December, and took the patrons hostage. The man happened to be Muslim...

By Walter Pike 17 Dec 2014 09:34

What's the ideal level and type of visual aids to be used in a keynote presentation?
What's the ideal level and type of visual aids to be used in a keynote presentation?

The content of a speaker's presentation and its running order which includes the use of visual aids is of paramount importance to delivering a successful presentation...

By Jonathan Curran 17 Dec 2014 08:53

Why a translation app isn't the answer for your business
Why a translation app isn't the answer for your business

Every few weeks, another innovative new translation app is announced to help people around the world communicate. Waygo and Google's Word Lens let you hold your smartphone up to a sign or menu and get a real-time translation...

By Ian Henderson 17 Dec 2014 07:24

Jayson O’Reilly
Security in the business context

The past few years has seen information security undergoing a radical transformation. A discipline once seen as no more than a necessary evil, security tools have become an integral part of the business strategy...

By Jayson O’Reilly 16 Dec 2014 09:15

The digital universe that is to come
The digital universe that is to come

The Internet of things has opened for us humans a digital world abundant of opportunities, that will further transform the way we learn, interact with each other, with devices, machines and other physical things around us...

By Nivin Xavier 16 Dec 2014 07:55

Defensive strategy in a game challenger brands are doomed to lose
Defensive strategy in a game challenger brands are doomed to lose

Although he's spent many years in advertising, Walter Pike doesn't attend ad industry events as frequently as he did before. Here he shares insights from the NAB bites event earlier this year...

By Walter Pike 15 Dec 2014 06:00

2014: The year that was
2014: The year that was

I expected a helluva lot more from 2014. It was a tough trading year for the industry and it seemed as if we lost far too many local and global icons in the past 12 months. But as always, there was levity, the WTF and the plain ridiculous...

By Louise Marsland 12 Dec 2014 14:35

Donna Rachelson
Four personal branding trends to consider in 2015

If you think that personal branding is for celebs like George Clooney, or bigwigs like Bill Gates, you need to think again! You are a brand. So, before you market your company in 2015, you need to market yourself...

By Donna Rachelson, Issued by Branding and Marketing YOU 11 Dec 2014 10:59

[NewsMaker] Trevor Wolfe
[NewsMaker] Trevor Wolfe

The newly appointed managing director and head of commercialisation at Springleap, Trevor Wolfe, will drive Springleap's client base expansion into the African market with the opening of a Johannesburg office...

By Louise Marsland 10 Dec 2014 12:16

If you want to grow, go for the marketing swingers, not the followers
If you want to grow, go for the marketing swingers, not the followers

All election campaign managers know the importance of targeting the swing voters. The theory is that in any campaign, there's a group of voters who will support one political party or another no matter what...

By Walter Pike 10 Dec 2014 11:00

Sid Peimer
There's money in them thar ubiquitous connectivity

Certain instances aside, such as when you're driving with your spouse, it's nice to know how you're performing. Take the digital world, for instance...

By Sid Peimer 10 Dec 2014 08:14

Seven ways hosting can increase your site conversion or productivity
Seven ways hosting can increase your site conversion or productivity

You're excited. Your site is being noticed and traffic is flowing in. The conversion rates aren't what you want them to be, but with an excellent marketing strategy in place, you're confident that it will get there some time soon...

By Joy Mali 10 Dec 2014 06:56

Antoinette Pombo
Are you missing a big part of the puzzle in your youth marketing strategy?

There's no doubt, the marketing of goods and services have undergone a profound transformation over the past 15 years...

By Antoinette Pombo 9 Dec 2014 15:00

[Orchids & Onions] SAA's bold promo to win back passengers has wings to fly
[Orchids & Onions] SAA's bold promo to win back passengers has wings to fly

At the risk of being deluged by hate mail, I have been given some hope for the future of South African Airways (SAA) by their plans to revamp their oft-criticised Voyager frequent flyer programme...

By Brendan Seery 9 Dec 2014 09:15

Dayle Wheeler
The benefits of digitising your enterprise

The digital universe is massive and constantly expanding, reportedly doubling in size every two years thanks to the billions of devices, corporations, and individuals around the world that are connected to the internet...

By Dayle Wheeler 8 Dec 2014 09:39

Ingrid von Stein
Technology can cause office rage!

Technology is great if you know how to use it and understand it, but if you are not all that clued up it can lead to frustration and irrational outbursts at the office, often inflicted on your co-workers...

By Ingrid von Stein 6 Dec 2014 09:00

Elsa Gouws
People first: the role of employer brands in driving growth

The global war for talent is intensifying, making it increasingly difficult for businesses without strong employer brands to be competitive. In South Africa the talent supply/demand curve is particularly skewed...

By Elsa Gouws 5 Dec 2014 14:30

Louise Marsland
2014 game changers

This has been a year of contrasts: a tough trading environment in South Africa coupled with mega-investment in the industry by the international agency networks in SA and Africa...

By Louise Marsland 5 Dec 2014 09:48

Anton Harber
Depth of Africa coverage improves

Coverage of the rest of Africa in our media provides an interesting gauge of our relationship with the continent since our borders opened up 20 years ago...

By Anton Harber 5 Dec 2014 04:53

Five ways to get the most from social media
Five ways to get the most from social media

Social media occupies a central role in today's brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place...

By Gordon Geldenhuys 4 Dec 2014 14:22

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