[Ashley Truscott] In the past two weeks I have received numerous unsolicited text messages and emails. What boggles my mind is how the organisations (or individuals) who have been trying to communicate with me have got it so horribly wrong, because they clearly didn't research their target audience.
22 May 2013 10:07
[Rod Baker] NEWSWATCH: Communications Minister Dina Pule wants to be in on SABC board appointments, reports Mail & Guardian, which also reports that both the ANC and the DA are upset over a BBC programme on the plight of SA whites. MyBroadband reports on the hack attack on the SAPS website, and the SABC says that TV and radio presenter Vuyo Mbuli will be given a provincial official funeral.
22 May 2013 07:52
[Michael Wood] Think of those classic sporting clashes between old rivals Springboks and All Blacks, Chiefs vs Pirates, or Nadal vs Djokovic. A battle between two old rivals almost as equal as each other, bitterly fought, won with sweat, blood and tears.
22 May 2013 06:33
[Tasneem Mohamed] One third of employers will make a hiring decision in the first 90 seconds of a job interview. Research shows that a positive, upbeat attitude when you walk through the door accounts for 55% of the impact you make in an interview, while confident communication accounts for 38%.
21 May 2013 08:54
[Travis Bussiahn] Marissa Mayer is a businessperson I admire greatly. I feel she has a mixed media mindset that sees her understanding that traditional media is as important as new media and I like what she had to say about advertising in the mobile space. (Yes! This article
is about radio).
21 May 2013 08:01
[Chemory Gunko] Lately we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for.
21 May 2013 07:18
[Natasha McClymont] 'A brand is built in a lifetime, and crushed in an instant.' So goes the paraphrasing of the famous quote by businessman extraordinaire, Warren Buffet. This year alone has witnessed several brands losing their credibility in the eyes of supporters and customers.
21 May 2013 06:23
[Mike Taberner] Great brands have many things in common: visionary leaders, great marketing strategies, excellent products and a great understanding of their competitive landscape. They also have a focus on including their employees in their marketing efforts.
21 May 2013 05:17
[Su-Mari Du Bruyn] Too often we find that someone is appointed to a specific position, shown how the system works and then left to his own accord - that is it. Then, later when things go wrong, other people in the organisation are very surprised to learn that this individual gave poor customer service or does not know the first thing about the email program that he must use, for example.
20 May 2013 14:20
[Reuben Yonatan] NEW YORK, US: It wasn't that long ago that the cost of texting was on the rise, but the recent move towards smartphones has changed business models for cellular carriers.
20 May 2013 10:08
[Luke McKend] Social networks have become an integral part of any business - if your customers are talking about you, why not join in the conversation? (video)
20 May 2013 09:51
[Anton Ressel] Have you ever stopped to consider how much impact the name of your organisation has on its success?
20 May 2013 06:09
[Rod Baker] NEWSWATCH: The press ombudsman has dismissed Durban tycoon Vivian Reddy's complaint against the Mail & Guardian newspaper in its entirety, the newspaper reports, and Icasa is in the spotlight for all the wrong reasons, reports BD Live. On a sad note, SABC television and radio presenter Vuyo Mbuli has died, reports Times Live.
20 May 2013 05:59
[Sara Butchart] It's a real art to create relevant, meaningful and entertaining broadcast content which has a comfortable space for clients to be integrated. It's an inversion of the classic marketing approach where the brand leads and the story follows.
18 May 2013 08:04
[Sandra Roberts] Ex-spokesperson for the Hawks McIntosh Polela is the latest to be felled in a spate of twitter-induced career suicides (or at least setbacks), demonstrating that the balance between communicating quickly and communicating carefully can be difficult for communicators.
17 May 2013 09:59
[Anton Harber] We need to learn to celebrate the big victories, and not dwell on the small defeats. The Protection of State Information Bill currently awaiting President Jacob Zuma's signature is a victory for organised citizens' power.
17 May 2013 07:52
[Justin Hawes] Exhibiting can be daunting, especially because it can be one of the more costly marketing options for your business. To make sure you manage the process properly, and see ROI, I recommend you follow five simple steps.
16 May 2013 09:16
[Catherine Milward-Bridges] Business is about maintaining and growing a healthy bottom line. Satisfied customers are what make that bottom line possible. The missing piece in this puzzle is the motivated employees.
16 May 2013 08:52
[Aki Kalliatakis] The single most-cited source of frustration for customers is delays and long queues. Your company needs to take this seriously because when customers are kept waiting patience turns to frustration very quickly - and they then start looking for other things that have gone wrong.
16 May 2013 07:10
[Sean Paine] With business intelligence (BI) being top of mind for enterprises at the moment, this industry is likely to attract a series of newcomers and fly-by-night businesses.
15 May 2013 09:49
[Amanda Cromhout] Sounds easy doesn't it? But how do you start such a strategy? Do you even know who your most profitable customers are?
15 May 2013 08:05
[Jonathan Stilwell] Why are most agency creatives so obsessed with metal? Why do we covet these birds, lions, pencils, medals and cubes so much? To many of our client services friends, they may as well be bookends or doorstops.
14 May 2013 11:29
[Naseem Javed] The digital world is passing through the eye of the needle and domain name expansion is forcing all kinds on adjustments and re-alignments to cope with name identity survival.
14 May 2013 07:20
[Noëleen Bruton] It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets.
13 May 2013 11:27
[Siddharth Bawa] By revisiting your marketing strategy and using a digital communications platform, you will not only avoid the extraneous costs of traditional media, but also yield the ROI companies expect.
13 May 2013 10:43
[Douglas Kruger] Talent can be reduced to an equation with four major elements. The first and most important of these elements is 'yearning.' To become talented at something, anything, you have to dearly
want to! When we yearn, we find ways around any obstacle; we overcome any hindrance. (video)
13 May 2013 10:12[Luke McKend] It's been inspiring to see many businesses utilising the web to market their goods and services by taking advantage of a host of online tools, and even more inspiring to see how these business are benefitting from increased revenue and exposure, both locally and internationally.
13 May 2013 09:18 
[Ann Druce] There's no question that social media is gaining momentum as a business tool in South Africa, with LinkedIn undoubtedly still the most popular networking option for individuals. But while membership has increased, not everybody's actually using it.
11 May 2013 07:34
[Wayne Harrison] The process we follow when dating and sussing out a potential partner is quite similar to how we decide which brands understand us, suit our lifestyle and could be compatible in the long term. This process can be broken into four stages: flirting, dating, commitment, and sharing.
10 May 2013 12:02
[Tom Manners] Scarcely two weeks ago, the Industrial Development Corporation issued an official announcement that not only portrayed the PC industry as a sector in absolute free-fall but also blamed Microsoft's perceived failure to get Windows 8 off the ground as the reason for the decline.
10 May 2013 11:35
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
