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OOH: the valuable real estate of the future
OOH: the valuable real estate of the future

Out of Home (OOH) will be one of the last mediums where the consumer does not have a choice of exposure...

By Danette Breitenbach 2 Oct 2014 10:25

Mike Jones
All we need is time

During the South African Advertising, Performance and Excellence Awards (APEX Awards), Graham Warsop spoke about his vision for a successful marketing and advertising future...

By Mike Jones, Issued by NATIVE VML 2 Oct 2014 09:52

Digital marketing's social media and SEO - What you need to know
Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure, which according to PwC's research, will reach R3.7bn in 2017...

By Stephen Sandmann 2 Oct 2014 08:42

Tracy Gilpin
You're never too old to spy

South Africa boasts two Nobel Prize winning authors but has never produced a John le Carre or Ian Fleming. Strange, when the success of South African intelligence operations have, from time to time, been the envy of intelligence agencies the world over.

By Tracy Gilpin 1 Oct 2014 15:13

James Hurford
How to be a more natural speaker

Marlon Brando is probably the most famous cue card user in movie history. Brando claimed he used to, "Write my lines on actors faces or pinned cue cards on their costumes."...

By James Hurford 1 Oct 2014 14:43

Terry Sutherland
How to ensure that your corporate year-end functions are a success

End-of-year corporate events are an important chance to wow clients as thanks for their support, as well as a way to show appreciation to hardworking staff. Unfortunately, planning a year-end function can be fraught with challenges...

By Terry Sutherland, Issued by The RSVP Agency 1 Oct 2014 10:54

Be creative, be a troublemaker
Be creative, be a troublemaker

Everyone is creative, but only 25% of people feel they are living up to their creative potential. If organisations could tap into the other 75%, they would have a competitive advantage over their rivals...

By Danette Breitenbach 1 Oct 2014 10:08

[NewsMaker] Liam Olding
[NewsMaker] Liam Olding

140 BBDO is bolstering its creative leadership with new appointments including that of Liam Olding as creative director. Olding will take the lead in growing creative talent at 140 BBDO...

By Louise Marsland 1 Oct 2014 09:34

Marion Scher
Adopt a journalist day/week/month/year...

Various professions are also honoured with special days - secretaries, teachers and of course mothers. Well-deserved I must add. BUT there is no National Journalist Day...

By Marion Scher 1 Oct 2014 07:38

Eric Edelstein
Three tips to inculcate a connected tech startup culture

Mind-set, connectedness and government support are everything when it comes to building and sustaining a far reaching tech culture set to breed innovations across the globe...

By Eric Edelstein 30 Sep 2014 11:49

Donna Rachelson
Startups, avoid these four marketing mistakes

As an entrepreneur, I network extensively with other entrepreneurs and I am always inspired by their energy, expertise and passion. Yet as a professional in the marketing industry, I often find that entrepreneurs and startups do not know how to tackle marketing effectively...

By Donna Rachelson, Issued by Branding and Marketing YOU 30 Sep 2014 11:29

Daryn Smith
How inbound marketing improves your corporate sales strategy

One of the upshots of implementing an inbound marketing strategy is that it results in a better corporate sales strategy. Marketers who implement inbound marketing...

By Daryn Smith 30 Sep 2014 10:53

Sid Peimer
The digital meme generation

The term 'meme' was popularised by Richard Dawkins in his book The Selfish Gene. The reason that our genes are selfish essentially boils down to survival of the fittest...

By Sid Peimer 30 Sep 2014 08:21

When brands troll brands
When brands troll brands

Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically...

By Louise Marsland 29 Sep 2014 13:26

Don't forget about SMS
Don't forget about SMS

With the proliferation of BBM and Whatsapp, it's easy to imagine that instant messaging is overtaking SMS. But this perception can be halted due to one simple statistic...

By Charles Stretch 27 Sep 2014 07:50

Jayson O’Reilly
Protecting the mobile workforce

Not too long ago, many organisations were dismissing the bring your own device (BYOD) phenomenon as being of no consequence...

By Jayson O’Reilly 26 Sep 2014 09:27

Alun Davies
Five tips on how designers can deal with criticism

How do you avoid the anguish that comes with a client not liking the design you worked on all weekend, through the night, blew off your mates for, and made your partner mad at you after another cancelled date...?

By Alun Davies 26 Sep 2014 08:11

Fear of our dark depths keeps Farlam in shadows
Fear of our dark depths keeps Farlam in shadows

News editing is the art of deciding what is important and what is less important. Faced with a barrage of potential stories, events, people and issues to cover and huge competition for audience attention...

By Anton Harber 26 Sep 2014 07:19

Are machines seizing control of language?
Are machines seizing control of language?

Technological innovation in translation is rapid and ongoing, and recent developments have again raised the spectre of a future in where machines reign supreme...

By Ian Henderson 25 Sep 2014 14:30

James Hurford
20 tips to being a better speaker

No matter who you are or what you do, speaking well is one of the most important skills you can develop. Personal relationships, social interactions and work situations all require you to communicate to other people...

By James Hurford 25 Sep 2014 14:15

Desiree Gullan
Content curation is dead. It's time to get creative.

The latest figures released at this year's South African Social Media Landscape briefing paint a very clear picture - brands that are winning at social are winning at original content creation...

By Desiree Gullan, Issued by Gullan&Gullan 25 Sep 2014 11:57

Sandra Roberts
The one trick that hones your writing in seven ways

Q: What is the fastest way to improve my writing? A: Get another writer to be your critic. It's that simple.

By Sandra Roberts 25 Sep 2014 09:17

Matthew Arnold
Five digital myths around performance media

Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about digital media...

By Matthew Arnold 25 Sep 2014 08:04

Richard Firth
Developers need to gear up for a multi-device world

In 2012, Google published the results of its Multi-Screen World Study, which showed 90% of all media interactions are screen-based. More importantly, the research showed that users are learning to use multiple devices...

By Richard Firth 23 Sep 2014 15:21

Craig Utermark
Getting the most out of programmatic media buying

Programmatic media marketing is one of the most effective and exciting means for clients to get the most value for their marketing buck - provided their agencies take a client-centred approach...

By Craig Utermark 23 Sep 2014 15:00

Trust - the new commodity in business
Trust - the new commodity in business

The Edelman 2014 Trust Barometer research shows that only 17.5% of people around the globe trust their business and government leaders to tell the truth and solve social problems...

By Danette Breitenbach 23 Sep 2014 09:25

Chemory Gunko
How the internet is changing the world

Language pretty much defines everything we do - especially what we do online. What we use the internet to do is to distribute and absorb words, whether that distribution is audio, video, written or graphic designed...

By Chemory Gunko 23 Sep 2014 08:37

Greg McFarlane
Life's lessons learnt in the kitchen

I have just finished the most harrowing relationship of my life, that of me and a kitchen contractor. Some very meaningful life lessons have been reinforced during this period, which overlay beautifully with my day job...

By Greg McFarlane 23 Sep 2014 07:57

Andrew Lanning
Here's why nobody is downloading your app and how to fix this

So you've got your app, you're proud of the design, the app works on every device you've tested it on, and there seems to be no competition in the market your app is playing in. Nothing can go wrong, right?

By Andrew Lanning 23 Sep 2014 06:04

Louise Marsland
'Doing good, is good business'

Brands that do work that does 'good', will also do well in today's marketplace. This was the core message from Loeries 2014 - not only from the great talks, but it was also reflected in the work that won the top accolades...

By Louise Marsland 22 Sep 2014 13:20

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