YouthTube - South Africa's first youth-driven YouTube video series is brought to you by Africa's leading youth marketing agency HDI Youth Marketeers. Our youth see the world and our country a little differently. From cute kid observations to brooding teen insights 50 of South Africa is under 24 and they want to be heard. YouthTube is the place to hear and see their views boos chirps and cheers.
When Egg Films director Sunu was first tasked with directing a commercial for M C Saatchi Abel and Freshpak Rooibos South Africa's iconic tea brand Sunu set about creating a story with an intrinsic focus on the tea. In order to achieve this the commercial features the Rooibos plant as the hero and takes the viewer on a journey through its life process.
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