PoPI Act could kill more than just spam
PoPI Act could kill more than just spam

The long-awaited Protection of Personal Information (PoPI) Act regulations were published last year in September. They don't say much, but what they do say spells more than just sleepless nights for direct marketers. If accepted as is, these regulations have the potential to send direct marketing in SA back to the stone age.

By Elizabeth de Stadler 1 day ago

#DesignIndaba2018: 'Best conference in the world'
#DesignIndaba2018: 'Best conference in the world'

The 23rd Design Indaba conference, taking place at the Artscape from 21 to 23 February 2018, kicked off with a reminder not to film proceedings and to keep phones on silent. Tweeting, Facebook check-ins and Instagram tagging were allowed - clearly, as it's all about sharing the inspiration.

By Leigh Andrews 1 day ago

The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans
The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

Tourism Australia has resurrected Crocodile Dundee in a new Super Bowl commercial that has already reached hundreds of millions on the day and through social media. Some may have cringed at ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy.

By John Sinclair 2 days ago

H&M and Woolworths score top marks in customer centricity rankings
H&M and Woolworths score top marks in customer centricity rankings

With economic conditions in South Africa likely to remain weak, the apparel retail industry growth forecast for 2018 is muted. In addition, the entrance of international brands has added further challenge for local incumbents.

3 days ago

Splash, Department of Water and Sanitation mascot. © screenshot, @DWS_RSA via Twitter.
South Africa's #SaveWater mascot Splash is scarier than the drought

While the City of Cape Town is using apps, Twitter campaigns and Mmusi Maimane's bucket delegation skills to remind South Africans to save water, the nation's Department of Water and Sanitation is taking a - ahem - different approach.

By Andy Walker 3 days ago

Why Black Panther is such a game-changer
Why Black Panther is such a game-changer

For a film industry enthusiast such as myself, I have never once come across a movie so intensely anticipated by folk outside of movie-going culture. I don't even think your cult classics such as the Star Wars franchise have sparked such interest in the general public across the globe.

By Lerato Serumula 3 days ago

Fort Review launches second edition, a video series
Fort Review launches second edition, a video series

Today marks the launch of Fort Review's second edition, this time in the form of a thought-provoking nine-part video series covering everything from black excellence to erotic capital.

By Jessica Tennant 16 Feb 2018

(c) Name -
Caxton and Independent Group fined for colluding on advertising prices

Newspaper publisher Caxton has been fined R5.8m and the Independent Group R2.2m for colluding on the prices they charged to advertisers, the Competition Commission said on Friday.

By Robert Laing 16 Feb 2018

Reddy with team Grid, celebrating their Grand Prix at Loeries 2017.
#Loeries2018: "Bringing it back to the bird," with Nathan Reddy of Grid Worldwide

Soon after the Loeries' 40-year logo and branding refresh was announced I caught up with Nathan Reddy of specialist brand agency Grid Worldwide. He explains the importance of the 'reduce to amplify' movement and how this mindset guided the Loeries' brand refresh.

By Leigh Andrews 16 Feb 2018

#IMC2018: The science of how brands grow
#IMC2018: The science of how brands grow

A popular track at this year's IMC (Integrated Marketing Communication) Conference on Thursday, 8 February was that of creative and big idea creation, and a talk that really struck a cord, so to speak, was BBDO South Africa's CEO Boniswa Pezisa's on the power of breakthrough creativity and the role it plays in triggering emotions to communicate effectively.

By Jessica Tennant 16 Feb 2018

Jarred Cinman, chief creative officer for VML, EMEA will be taking over as CEO of VML South Africa.
Native VML's new journey: The 3,000

With the official announcement of the integration of Y&R and Native VML comes a number of changes in Native VML's management. Jason Xenopoulos is stepping into a global role as chief vision officer for VML globally and chief creative officer for VML, EMEA, Jarred Cinman will be taking over as CEO of VML South Africa.

By Danette Breitenbach 15 Feb 2018

The Give Art Life book by Cullinan for client Absa L'Atelier.
"Financial advertising is far from boring": Cullinan SA on their Midas Award wins

While the advertising industry is cluttered with award shows, the Midas Awards that recognise the world's best financial advertising are ones to watch as this form of brand messaging is aimed at gaining the rarest kind of consumer trust imaginable. Here's how SA's own Cullinan agency recently proved its weight in gold.

By Leigh Andrews 15 Feb 2018

Marketing trends to look out for in 2018
Marketing trends to look out for in 2018

From chatbots to dark social, what trends do you think will dominate the marketing landscape in 2018? Find out what the Penquin experts predict is in store for us.

Issued by Penquin 15 Feb 2018