FCB has announced that it would be restructuring its business on the continent and as a result of this FCB South Africa has been renamed FCB Africa and its affiliates on the continent would be rebranded to include FCB in their names.
By Danette Breitenbach 20 Nov 2015 08:08
The old way of selling is well and truly dead, in fact the stereotypical sales (wo)men we all knew back in the 80's and 90's send shivers up and down all our spines.
By John Sanei 16 Nov 2015 10:00
This year the South African Direct Marketing Association (DMASA) Assegai Awards were in top form. Not only were there more entries then last year, but the entries were all top notch according to the judges. If you thought direct marketing was a leaflet dropped into your mail box, think again.
By Danette Breitenbach 13 Nov 2015 09:45
When it comes to Africa, Africans and the African market everything marketing related should be implemented with a blanket approach. This is because Africans aspire to be anything but African, more specifically they yearn to buy into whiteness of western cultures.
By Banele Rewo 13 Nov 2015 08:49
Using kids in TVCs is a bit of a bugbear for some, but it can be highly effective if done a certain way. Retroviral tells us how they innovated in two ways: With the child brand personality and the typical ad call-to-action.
By Leigh Andrews 12 Nov 2015 06:00
In order to survive in today's cut-throat market, companies are now forced to explore fresh new exciting ways to capture their audience attention. A proper high quality content marketing strategy can help your company obtain new clients, increase brand recognition and grow your email list.
By Charl Vollmer 6 Nov 2015 10:22
Today, 5 November, incuBeta Group and DQ&A Media Group have announced a R1.5bn merger that creates one of the world's largest, independent, international groups of digital agencies.
5 Nov 2015 09:59
A new local boutique ad agency opened its doors just a few weeks ago. Here's what Pangea Ultima stands for and how it intends to reintegrate marketing as a whole.
By Leigh Andrews 4 Nov 2015 06:00
Social media is a conversation. For a business, it's a conversation that drives awareness and traffic, builds your brand loyalty, triggers opportunities and helps you connect with client needs, whether they be consumers or indeed, other businesses. Creating a social platform allows your company to be part of the business conversation and to steer the messaging in a direction that suits you.
By Tamsyn Kiddle 30 Oct 2015 11:02
This is the time for PR to shine. There has never been a more challenging space, nor a time when public relations skills in earned media are critical in the content revolution sweeping the marketing communications industry globally.
By Louise Marsland 26 Oct 2015 15:09
The global economic climate is still on the upswing following 2008's recession, triggering an aggressive appetite for growth across industries. Organisations across the board are once again looking for highly skilled human capital to take their businesses to the next level, and lucrative opportunities for promising graduates are abundant.
Issued by GetSmarter 26 Oct 2015 09:52
The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is that SEO and content marketing work hand in hand like a well-oiled machine.
By Dee Stephens 26 Oct 2015 07:01