Marketing & Media most read



heat magazine to close down
heat magazine to close down

Media24 have announced plans to close celebrity niche magazine heat. The company said this was in line with a clear plan to accelerate its digital-first strategy to best serve its digital audience, while consolidating its print portfolio behind its strongest brands.

25 Feb 2015 08:16

Pistorius advert gets most complaints ever in Britain
Pistorius advert gets most complaints ever in Britain

LONDON, UK: An advertisement making light of the trial of South African athlete Oscar Pistorius received by far the most complaints ever in Britain, the advertising watchdog said on Friday...

23 Feb 2015 07:20

Polarised view among ordinary South Africans about the president's State of the Nation Address - TNS South Africa
Polarised view among ordinary South Africans about the president's State of the Nation Address

Last week's much awaited State of the Nation Address by President Zuma received significant media attention, both locally and internationally.

Issued by TNS South Africa 20 Feb 2015 09:04

The Bookmarks Awards 2015: All the winners
The Bookmarks Awards 2015: All the winners

IAB SA announced the winners of the 2015 IAB South Africa Bookmarks Awards at Turbine Hall in Newtown Johannesburg on Thursday, 19 February 2015.

19 Feb 2015 21:45

[NewsMaker] Alistair Mokoena
[NewsMaker] Alistair Mokoena

The appointment of industry heavyweight Alistair Mokoena as the managing director of Ogilvy & Mather South Africa was one of the big industry moves announced last year. Mokoena took up his new position a few weeks ago.

By Louise Marsland 18 Feb 2015 06:39

Threat to gag Sunday Times over hidden Swiss billions
Threat to gag Sunday Times over hidden Swiss billions

Banking giant HSBC has threatened the Sunday Times for exposing the wealthy South Africans who stashed R23bn in secretive Swiss bank accounts, demanding all this data be 'destroyed'...

By Rob Rose and Tina Weavind 16 Feb 2015 06:26

Tim Hill
12 signs that your PR company is winging it

Having been a publicist on and off since the late 1990s and being the current owner of a PR company, there are certain buzz phrases and agency traits that make me cringe...

By Tim Hill 13 Feb 2015 06:00

Four common marketing mistakes SMEs make
Four common marketing mistakes SMEs make

You could be inadvertently setting yourself up to fail with your newly-developed marketing plan...

By Sophie Baker 12 Feb 2015 08:00

The most common error in your online content strategy
The most common error in your online content strategy

Craig Davis said: "We need to stop interrupting what people are interested in and be what people are interested in." I would add in: "where they want to receive information about their interests"...

By Dries Badenhorst 10 Feb 2015 08:00

SABC: Muthambi, Motsoeneng accused of hostile takeover
SABC: Muthambi, Motsoeneng accused of hostile takeover

The DA claims Communications Minister Faith Muthambi has signed a secretive SABC Memorandum of Incorporation (MoI) that strips the SABC Board of its statutory powers...

9 Feb 2015 10:36

A step-by-step guide to creating your own #MugabeFalls meme
A step-by-step guide to creating your own #MugabeFalls meme

By now you've probably seen the meme of the week, #MugabeFalls. If you haven't: where have you been? Read on to catch up...

By André-Pierre du Plessis 6 Feb 2015 13:13

Marion Scher
Pulling PR costings out of a hat

I was recently asked to quote for a media consultancy job by a Cape Town company. It's a pretty straightforward job as they're a small company with an extremely niche product. Therefore there are only so many publications, radio and television that would find their product newsworthy.

By Marion Scher 3 Feb 2015 07:40

Minister explains ad spending
Minister explains ad spending

Communications Minister Faith Muthambi has addressed a Democratic Alliance (DA) parliamentary question relating to government The New Age advertising spending, which is managed by the Department of Communications...

2 Feb 2015 11:53