Rebecca Cronje
Is PR still relevant?

This is a summary of the talk I gave at @MarketingIndaba in Cape Town on 25 May.

By Rebecca Cronje 3 days ago

Dear SA radio stations
Dear SA radio stations

I've been working in radio for 26 years and I love the medium today as much as I did when I first stumbled across it back in 1990.

By Simon Parkinson 24 May 2016

Influencer marketing: Why you should care!
Influencer marketing: Why you should care!

Sit up, take notice and get connected, because influencer marketing is here to stay.

By Chiara Di Rago 20 May 2016

How commercial is 90% local?
How commercial is 90% local?

It is Thursday afternoon, the first day of playing 90% local music on 18 of SABC's radio stations. I'm driving home and listening to Metro FM, South Africa's second largest radio station of 6.8 million - based on the weekly listenership - which follows Ukhozi FM at 7.5 million. This time of the day is classified by most radio stations as "the drive time" - in other words, peak time.

By Rose Setshoge 20 May 2016

Pete Case
The 'Case' for Ogilvy's digital domination

Take SA's most awarded digital agency (Gloo); merge it with its closest competitor locally that's had more digital accolades at Cannes than any other agency in SA (Ogilvy & Mather SA); add a sprinkle of digital wizardry (Pete Case); and you have a winning formula for continued digital success.

By Leigh Andrews 19 May 2016

From  ©Margarita Corporan Event Photography.
[One Show 2016] SA wins in film and radio categories

The 43rd Annual One Show Awards has announced the final winners, with South African agencies bringing home eight more awards!

14 May 2016

Three neuroscience tricks behind Instagram's new logo
Three neuroscience tricks behind Instagram's new logo

Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run as it uses some clever neuroscience tricks to appeal to our subconscious minds.

By Darren Bridger 13 May 2016

Ogilvy and OpenCo's offices
[One Show 2016] SA wins in Print & Outdoor, Design categories

The 43rd Annual One Show Awards announced the winners in print & outdoor, design, direct, branded entertainment, responsive environments and public relations, with South Africa winning four awards.

12 May 2016

Glow TV ceases on 30 June 2016
Glow TV ceases on 30 June 2016

Glow TV, launched by Kagiso Media in October 2013, will no longer be available on media platforms from 30 June 2016. The channel is part of the Urban Brew Studios (UBS) stable, which also includes [ED], Dumisa and One Gospel.

10 May 2016

Truworths Mother's Day advert - Image via Truworths
Dear Truworths, this is what mothers really want

A controversial Mother's Day ad has moms defining 'motherhood' for the advertising industry and telling us what they really want... Apart from wanting the tired old stereotypes of womanhood and motherhood to disappear, what mothers don't want is sexy black lace lingerie.

By Louise Marsland 6 May 2016

Top to bottom, left to right: Alistair King, Xolisa Dyeshana, Jenny Glover, Nathan Reddy
[One Show 2016] The SA judges

This year, four of SA's finest creative minds sat on the various judging panels for the One Show Awards. Here, they exclusively share their individual judging processes as well as what they really think of each other.

By Leigh Andrews 5 May 2016

The amazing Obz waitress tip campaign
The amazing Obz waitress tip campaign

Every now and then, I come across a campaign that makes me sit up and take notice. A campaign that prompts me to say "wow" and then ask: why did it work? And, yes, wonder how we could replicate that kind of success for our clients.

By Sarah Britten 4 May 2016

AMPS is now officially dead
AMPS is now officially dead

(Long live the Establishment Survey).

By Chris Brewer 3 May 2016