(c) Rabia Elif Aksoy -
Digital marketing trends for 2017 (part 3)

In part three of my exploration of digital marketing in 2017, I delve into subjects I haven't covered yet, such as apps, B2B and tracking ROI digital marketing trends, and share more insight into other trends.

By Stephen Sandmann 20 Feb 2017

Potayto, Potarto: How this Super Bowl ad changed how I see marketing
Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'.

By Leigh Crymble 17 Feb 2017

South African Film and Television Awards announce nominees for 2017
South African Film and Television Awards announce nominees for 2017

The SAFTAs 11 Golden Horn nominee's announcement took place today, 16 February, in Bryanston at The Forum. It was attended by members of the media, the National Film and Video Foundation (NFVF) stakeholders and respected members of the South African film and television industry, as well as the nominees.

16 Feb 2017

LIVE: Jacaranda FM launches its new brand positioning with a world first for radio
LIVE: Jacaranda FM launches its new brand positioning with a world first for radio

Jacaranda FM teamed up with advertising agency Halo to create a world first for radio – a live, lip sync, audiovisual campaign. This stunt marks the station's launch of a new brand positioning that promises to deliver more music you love.

By Jessica Tennant 15 Feb 2017

New township delivery service pilots in Ekurhuleni
New township delivery service pilots in Ekurhuleni

A new retail home delivery service for townships, funded by the National Youth Development Agency (NYDA), has launched in Ekhuruleni. Buddibox is operated by youth from within the community who are trained up to become micro-entrepreneurs (Buddis), earning their own cash, delivering FMCG goods for the family shopping basket, from toiletries to fresh produce.

14 Feb 2017

Investec Private Banking launches #MoreThanData campaign
Investec Private Banking launches #MoreThanData campaign

Can data tell your whole story? To find out, Investec Private Banking presented three 'out of the ordinary' individuals with how data sees them...

14 Feb 2017

Stretch and Point Blank merge to form new below the line agency: Elevator
Stretch and Point Blank merge to form new below the line agency: Elevator

Today saw the official launch of Elevator, a new below the line (BTL) agency formed through a merger between Stretch Experiential Marketing and Point Blank Marketing Communications.

7 Feb 2017

Picture:
Beyonce's preggy picture is now Instagram's most-liked snap ever

We've only recently said goodbye to the first month of 2017, and already Instagram has a new record-breaking image. The post in question comes from none other than Queen B herself, Beyonce.

By Andy Walker 2 Feb 2017

(c) rawpixel -
Digital marketing trends for 2017 (part 1)

I'm more or less a self-taught digital marketer (formally only studied marketing). It's my curiosity, risk-taking nature and creativity that got me to where I am today. It is this curiosity that led me to ask the question, 'What should we look out for in 2017 when it comes to digital marketing?' I share my thoughts on trends and I caught up with many digital marketing experts, like SA‘s digital marketing pioneer Rob Stokes, founder and non-executive chair at Quirk/Mirum Africa and Red & Yellow School to get his thoughts on the year ahead.

By Stephen Sandmann 2 Feb 2017

JCDecaux and Vodacom rebrand the Soweto Towers, South Africa's iconic and famous landmark
JCDecaux and Vodacom rebrand the Soweto Towers, South Africa's iconic and famous landmark

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, and Vodacom, part of Vodafone Group and a leading African mobile communication company providing a wide range of communication services, have announced that they have joined forces in rebranding the iconic Soweto Towers, in South Africa, following the Vodacom Soweto Towers Competition launched in March 2016 to give a new look to the towers.

Issued by JCDecaux 1 Feb 2017

(c) Aaron Amat -
Are consumers checking out of traditional retail?

Poor performance over the festive season suggests shoppers are spending elsewhere.

By Julia Ahlfeldt 26 Jan 2017

Townsend.
Welcome Wunderman SA's new wunderkind CEO

The new year has kicked off with an exciting change at Wunderman, with former consultant Haydn Townsend appointed as group chief executive in SA. He shares how he'll use his cross-functional marketing skills to oversee operations at Wunderman-owned companies like Aqua, Applogix, Base Two and Cerebra.

By Leigh Andrews 26 Jan 2017

A guide to Instagram for SA brands
A guide to Instagram for SA brands

Although one of the younger social media platforms amongst the giants, Instagram is steadily making its way to the front of the line in capturing audiences of varying ages and interests.

By Jennifer Human 25 Jan 2017