Ad industry doyen Gordon Patterson has passed away.
2 days ago
With hundreds of ads bombarding consumers every day, great creative is central to successful advertising because it grabs attention, resonates with its audience and makes the ad memorable and easily recalled. As Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at." And people pay more attention to ads they enjoy - "We need to stop interrupting what people are interested in and be what people are interested in," says Craig Davis, ad man extraordinaire.
Millward Brown 3 days ago
"You don't sing, you don't dance, you don't have any talents," said Barbara Walters when she hosted the Kardashians on her show many moons ago. In his final press speech, Barack Obama also mentioned: "Kendall Jenner is here. I'm not exactly sure what she does."
John Sanei 20 Jul 2016
Communications doyen and former business journalist, Ruth Golembo, passed away suddenly on Thursday, 14 July 2016. She was 54. Her funeral on Sunday, 17 July 2016, at Cape Town's Jewish Cemetery, was well-attended by media, communications professionals and business stalwarts alike.
18 Jul 2016
Business of Design is really for everyone from retailers and trend analysts to marketing and brand executives, and other industry entrepreneurs; even people from law and financial backgrounds...
Jessica Tennant 18 Jul 2016
If you are a Checkers shopper, you would have received a packet of tiny toy groceries along with your regular fare this week. Just like Pick 'n Pay's Stickeez promotion in 2015 (which purportedly saw profits go up 12%, according to some industry estimates), the Little Shop Minis are clever arm twisters that virtually ensures parents up their spend at the Checkers' till to R150 in order to get a collectible.
Estelle Nagel 13 Jul 2016
Obsessed with magic, marketing and making a difference, Managing Director of HDI Youth Marketeers, Jason Levin, trades in his youth gloves to pursue a new global assignment within parent group, TBWA\Worldwide. "HDI turns 20 this year, and while I took it to a new place in my tenure, it's time to step it up again. It's been an amazing eight-year journey, but the baton is now being handed to a trio of stars, as I move on to new challenges."
HDI Youth Marketeers 13 Jul 2016
SAA's head of marketing and a UCT Graduate School of Business alumna, Kim Thipe, has been named one of the world's 15 top women in marketing by the Direct Marketing News 2016 Marketing Hall of Femme. The annual award honours the senior-most female marketers in organisations of all sizes and across all industries in the past year.
5 Jul 2016
Your Future Is Not Mine, a global adidas Originals short film directed by Egg Films' Terence Neale, won a Gold Film Craft for Original Music at Cannes Lions, thanks to vocalist Daisy Hamel-Buffa and Squeak E Clean Productions.
Egg Films 28 Jun 2016
The Ogilvy & Mather South Africa Group brings home a total of 11 Cannes Lions across a number of its integrated clients, including KFC's first Grand Prix.
Ogilvy & Mather 28 Jun 2016
24 women and men, as part of the Mars One project, will soon be selected from the current shortlist of 100 candidates to begin training full-time for a one-way mission to Mars. Set for 2026, South Africa's Adriana Marais, who made it through the third round of the selection process, is eager to pack her bags for the Red Planet.
Sindy Peters 28 Jun 2016