Most read Marketing and Media news in South Africa

The social phenomenon that is Black Twitter

Understanding this growing and influential virtual community presents a unique opportunity for brands in South Africa wanting to engage more effectively with their customer base.

By JP Kloppers 26 Sep 2016

SABC, where art thou channels?

The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that. The media has turned him into some pygmy of impeccable credentials. I feel the real sense of issues around him or SABC are not articulated well in the public discourse - is he a bad guy in a good situation or good guy in a bad situation?

By Bonnie Ramaila 26 Sep 2016

Differences between a direct sales company and a pyramid scheme

For South Africans wishing to generate more income, they may consider joining a direct sales company or a multi-level marketing company. However, they must be sure that this isn't in fact an illegal pyramid scheme.

26 Sep 2016

'Motherbuffer' gripe stopped in its tracks

A complaint about latent vulgarity in a TV ad featuring a train and using the word "motherbuffer" has hit the buffers.

21 Sep 2016

SA's Top 50 Valuable Brands in 2016: What constitutes brand value?

On Thursday, 15 September 2016, Brand Finance, the world's leading independent branded business valuation and strategy consultancy headquartered in London, together with Brand South Africa, a company entrusted with creating a positive and compelling brand image for South Africa, announced South Africa's top 50 most valuable corporate brands for 2016.

By Bandile Ndzishe 21 Sep 2016

South Africa's top 50 corporate brands

Brand Finance, a brand valuation and strategy consultancy that annually measures the world's most valuable brands, in partnership with Brand South Africa, has launched a table displaying the top 50 corporate brands in South Africa titled Brand Finance South Africa 50.

15 Sep 2016

The MediaShop receiving their MOST Media Agency of the Year Award.

It's the MOST wonderful time of the year

The MediaShop Johannesburg and DStv took top honours at last night's MOST Awards, with The MediaShop taking home the MOST Full Service Media agency 2106, a category that the Media Shop has won in five previous years.

By Danette Breitenbach 14 Sep 2016

Lucille Jacobs on SABC Morning Live last year, talking about the Rand Show

Industry stalwart Lucille Jacobs passes away

The South African media and marketing industry lost another stalwart this weekend, with the death of Lucille Jacobs, marketing consultant and show manager for the Rand Show.

12 Sep 2016

News24 and City Press pool their political clout with 'Point of Order'

Media24's award-winning Sunday newspaper City Press and News24, the country's largest digital news publication, join forces to hold the political elite to account with Point of Order, a daily newsletter of the must-read political news and analysis delivered to your inbox.

Issued by 24.com 12 Sep 2016

Five tips for creating a great business logo

A logo is basically the visual representation of a brand. Nike, McDonalds, Apple and Google logos are some of the most recognisable in our world today. Having a good logo will establish your brand identity, enhance customer loyalty and influence purchase decisions.

By Charles Mburugu 12 Sep 2016

You're a brand. Get over it.

Every person is a brand and you're your own PR executive. If the idea of marketing yourself makes you uncomfortable, you're not alone. But you need to overcome that discomfort because it's 2016 and your personal brand matters.

By Jessica Edgson 9 Sep 2016

#InnovationMonth: Marketing that matters with SA's best

Given Charl Bassil's title as 'marketing director' for Pernod Ricard he's obviously a very busy man, but when you do finally pin him down for a 20-minute chat, his enthusiasm for the industry is clear. Here, he exclusively shares how to keep customers engaged through simple marketing techniques while all around you snap up the latest innovation.

By Leigh Andrews 5 Sep 2016

[Newsmaker] Sechaba Motsieloa from Magna Carta

Sechaba Motsieloa was appointed as the new CEO of Magna Carta Reputation Management Consultants last month. He began his new role at the beginning of September, having moved from McDonald's South Africa where he was corporate affairs director

By Beverley Klein 5 Sep 2016

Radio show

Special sections

Focus

In the news

Marketing & Media News