Profile

Brendan Seery has been in the news business for most of his life, covering coups, wars, famines - and some funny stories - across Africa. Brendan Seery's Orchids and Onions column ran each week in the Saturday Star in Johannesburg and the Weekend Argus in Cape Town. Contact him now on
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#OrchidsandOnions: An Orchid for a sparkling ad...

And an Onion to a PR man for his 'shotgun' press release that greatly annoyed the receiver...

By Brendan Seery 13 Nov 2018

The amazing story behind Joe Public, Africa's number one ad agency

When Pepe Marais was saved by a surfer two decades ago, no one could have guessed they'd start a business together...

By Brendan Seery 9 Nov 2018

#OrchidsandOnions: Mahindra's tongue-in-cheek challenge to the bakkie big boys, and Mediclinic's marketing is sick

When it comes to macho, there are few products more oozing in testosterone in this country than bakkies. Rough, tough and hard to bluff, as our Army sergeant used to swear he would make us (...before dissolving into laughter)...

By Brendan Seery 7 Nov 2018

#OrchidsandOnions: Nespresso does go big

An Orchid because it's different. It's Clooney. And an Onion to Facebook for 'silver bullet' marketing miss, based on snooping...

By Brendan Seery 30 Oct 2018

#OrchidsandOnions: A loud, and crunchy Orchid to KFC

How many of you reading this have not had to bite your tongues as you were rudely, or inefficiently, dealt with by a government employee?

By Brendan Seery 23 Oct 2018

#OrchidsandOnions: Absa ad is on the money

An Onion to the painfully slow SA Post Office for its lightning-fast branded vehicle. I won't post it, because I doubt whether it would get there...

By Brendan Seery 16 Oct 2018

#OrchidsandOnions: The message behind ads

What does it mean to be a man? Most of us, a new Carling ad says, learned the wrong way, from our fathers, about being bold, brave and strong...

By Brendan Seery 2 Oct 2018

#OrchidsandOnions: From Japan with love

Carmaker Toyota gets our heritage right with a giant bead ad, but Tonneau King's bakkie braaiers are just plain stupid...

By Brendan Seery 25 Sep 2018

#OrchidsandOnions: Nike's Caster Semenya ad just does it

Great marketing is one thing, poor customer service and incompetence is another - and that's why Telkom gets both an Orchid and an Onion this week...

By Brendan Seery 18 Sep 2018

#OrchidsandOnions: Nando's not chicken in deflating egos

A huge fail for your billboard outside the Wanderers featuring the name 'Rabada', Web Africa. Speed over to collect your Onion...

By Brendan Seery 11 Sep 2018

#OrchidsandOnions: Flag bearer ads have a happy taste, for real

Politicians need to learn that they are not the story. So, City of Joburg, you get this week's Onion for unnecessary ego-stroking...

By Brendan Seery 4 Sep 2018

#OrchidsandOnions: Cooking, cars and Catzavelos... some basic marketing lessons

While the rest of the country wallows in hatred and anger, I am feeling a bit more mellow (it's almost spring, my niece got married over the weekend and I can now run for longer than 20 minutes)...

By Brendan Seery 28 Aug 2018

#OrchidsandOnions: You're not a witness - you're also a bully: How the W Cape government tackles a pressing problem...

The Western Cape government has run some interesting marketing campaigns over the past few years, aimed at changing social behaviour...

By Brendan Seery 21 Aug 2018

#OrchidsandOnions: VW smooths out the bumps in the road and racial airbrushing, Absa-style...

One of the endless debates in life is about whether women are better drivers than men. The boys will point out that there has never been a female Formula One champion...

By Brendan Seery 14 Aug 2018

#OrchidsandOnions: Business of death gets a moving spin... but North-West website doesn't walk the talk

It can't be easy sitting down to come up with an acceptable, non-offensive, advertising idea to promote a business whose stock in trade is, essentially, dead bodies...

By Brendan Seery 7 Aug 2018

#OrchidsandOnions: They'll definitely thank you later... but not if you make them miss their bus

Over the years when our children were growing up, there was not a lot of money to spare, so we couldn't splash out on the toys and trinkets other parents could. Would I have liked to give them a few more bits and pieces? Yes, certainly. Do I think the lack of these made them any worse as adults? Most emphatically not...

By Brendan Seery 31 Jul 2018

#OrchidsandOnions: Rush, rush, to your nearest Toyota dealer...

I love road trips. And this has to be one of the best places in the world to do a really great road trip...

By Brendan Seery 24 Jul 2018

#OrchidsandOnions: KFC makes a meal of it but Maroon 5's Three Little Words give me ad indigestion

One of the things to be thankful for about the FIFA Football World Cup 2018 (Trade Mark registered) is that it was not held here... if only for the fact we wouldn't have to put up with God-awful Budweiser beer...

By Brendan Seery 17 Jul 2018

#OrchidsandOnions: Cross-cultural confusion makes a funny ad, PR confusion makes an unhappy editor...

It doesn't take a lot to make South Africans angry... and facts, especially, are not needed when there is an angry argument to be made on social media...

By Brendan Seery 3 Jul 2018

#OrchidsandOnions: Fly, the beloved country... high above the "vapour research"

These days, when you leave the toxic atmosphere of Twitter (and I am forced to lurk there as part of my job as a newsman), you feel as though you should have a chemical decontamination shower, so vile is some of the anger and hatred...

By Brendan Seery 26 Jun 2018

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