Marketing & Media trends

Marketing & Media trends

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Hannari Slabbert
Predicting the future with WGSN trends

Global trends authority WGSN launched its latest trends research to South African audiences in Cape Town on 9 November...

By Louise Marsland 9 Nov 2017

Understanding the brands of the future in Africa
Understanding the brands of the future in Africa

Identifying trends before they reach critical mass enables brands to tap into unlimited potential growth...

23 Oct 2017

2017 World Press Trends report released
2017 World Press Trends report released

At a time when trust in traditional media is at an all-time low, it is the crucial factor underpinning radical change and future success in the news industry, according to the World Press Trends 2017 report...

13 Oct 2017

Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October...

By Jessica Tennant 12 Oct 2017

Trevor Hardy
Could frictionless commerce take away from the shopping experience?

The reduction of friction in transactions may appear to be adding value, but it could be taking away from the shopping experience, says The Future Laboratory's Trevor Hardy, who's seeing a move towards the reduction of human interaction, from self-service to fridges that buy your groceries for you...

9 Oct 2017

Vodafone announces global brand relaunch
Vodafone announces global brand relaunch

Vodafone has made a global announcement across all of its markets that it is relaunching its brand positioning, which marks the biggest relaunch it's had in its 33-year history...

By Jessica Tennant 6 Oct 2017

Business of Design speaker Q&A: Nicola Cooper
Business of Design speaker Q&A: Nicola Cooper

Business of Design is back with a speaker lineup of note. The two-day seminar is held annually in Cape Town and Johannesburg during October and doesn't just focus on design in itself but has a much broader vision for the field in all areas of business...

By Jessica Tennant 3 Oct 2017

Move over content and distribution, user experience is king
Move over content and distribution, user experience is king

PwC's ‘Entertainment and media outlook: 2017 - 2021: An African perspective' foresees content and distribution moving aside as user experience takes centre stage. The report was launched yesterday at Urban Brew Studios in Johannesburg...

22 Sep 2017

Overall winner - Kiwi. Image supplied.
Kiwi top brand at Ask Afrika Icon Brands Awards

At the eighth Ask Afrika Icon Brands Awards, held in Johannesburg last week, the most loved brands for 2017/2018 are Kiwi (1st place), Coca Cola (2nd), Sunlight (3rd)...

19 Sep 2017

César Vacchiano
The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa...

By Danette Breitenbach 14 Aug 2017

Ammentorp © –
Harnessing the skills of the future

Whitney Houston perhaps summed it up best when she crooned about the children being our future...

By Sharon Piehl 16 Jun 2017

Ads24 provides Food for Thought about the future
Ads24 provides Food for Thought about the future

The recent “Food for Thought” event hosted by Ads24, provided media industry professionals with a bespoke opportunity to interact with internationally renowned futurist Pieter Geldenhuys and heavyweight academic Professor Nick Binedell...

Issued by Ads24 12 Jun 2017

Brian Jackson ©
Newspapers build loyal audiences with quality journalism

Key findings from the Wan-Ifra's annual World Press Trends survey were presented at the 69th World News Media Congress and 24th World Editors Forum in Durban...

7 Jun 2017

OLC Experiential has a new space
OLC Experiential has a new space

Thursday, 1 June saw experiential agency OLC (Offlimit Communications) launch its new office at 34 Impala Road in Chislehurston, Sandton, in collaboration with Flux Trends' Dion Chang, who shared insights from this year's 'The State We're In' presentation called Dazed and Disoriented: The Impact of Being Woke...

By Jessica Tennant 6 Jun 2017

Seven creative economy trends from Saco Conference
Seven creative economy trends from Saco Conference

The Saco Conference on ‘Creative Economy and Development' has revealed seven emerging creative economy trends...

2 Jun 2017

Jacaranda FM's GM, Kevin Fine, speaking at the Worldwide Radio Summit 2017 (Image provided)
Worldwide Radio Summit reveals technology, human trends

Jacaranda FM's GM, Kevin Fine attended the 2017 Worldwide Radio Summit in Hollywood, California, and returned with new information on radio and its trends...

29 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 23 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X...

By Jessica Tennant 19 May 2017

Chantel Troskie, customer experience account manager at Oracle SA.
Get ready for the AI startup retail CX revolution

Virtual chatbots are becoming commonplace in the B2B marketing sector as well as for general online consumer shopping. Here's what else to expect from the AI retail startup boom...

By Leigh Andrews 18 May 2017

jetfoto ©
Metamorphosis of marketing

Some big trends contributing to digital's impact on marketing and the broader business to increase revenue, decrease costs and providing the customer with an enhanced experience...

By Audrey Naidoo 26 Apr 2017

WGSN press event in Cape Town
Four key trends of African design in 2017/18

WGSN, a London trend forecasting company for fashion, unveils four key trends of African design in 2017 and 2018...

25 Apr 2017

nenetus ©
Five reasons why a professional business sign makes bottom-line sense

A professional business sign can either be and asset, making you stand out in a competitive marketplace or a liability...

By Chans Weber 24 Apr 2017

Mpange Chapeshamano
#Newsmaker: Mpange Chapeshamano makes an Avatar comeback

Politics aside, integrated marketing agency Avatar has done a management reshuffle with co-founder Zibusiso Mkhwanazi stepping down as CEO to take on a bigger role as group CEO of Avatar Investment Holdings and the Avatar360 Group, which owns the agency's Johannesburg and Cape Town offices...

By Jessica Tennant 24 Apr 2017

South African Council of Shopping Centres Research Conference identifies new retail trends
South African Council of Shopping Centres Research Conference identifies new retail trends

The SACSC set a date for its Annual Research Conference aiming to keep delegates up to date with new consumer behaviour and shopping patterns...

24 Apr 2017

Samantha Ferguson and Nicole Reitz-Chidrawi from Flint & Tinder Events
Top eventing trends for 2017: Smart tech, fabulous food, controlled costs and a return to nature

Eventing trends in South Africa indicate return to nature, slow food, hi tech...

20 Apr 2017

Qimono/375 images © –
The marketer of the future

Today's traditional media is rapidly evolving towards the marketing of the future. The ‘brandscape' has changed dramatically in a short space of time and marketers are struggling to keep pace with the new environment...

By Dr. Ludi Koekemoer 19 Apr 2017

When a robot stands as an independent political candidate and wins
When a robot stands as an independent political candidate and wins

AI is now fully on the radar. Flux Trends observes that it is the language of the machines and it's a language we now have to learn...

By Raleen Bagg 31 Mar 2017

Artisticco LLC © –
2017: The year of taking your business from Gen X to Gen CX

On the day of love, Tuesday, 14 February, BrandLove fittingly held the much-loved Cape Town version of its CX trends update for 2017 at 360 Business Parks in Paarden Eiland...

By Leigh Andrews 27 Mar 2017

The Fairnet stand featured a large LED screen and real fish tanks as counters.
Exquisite exhibits: The latest design trends from EuroShop 2017

Discover the design trends that are being used in exhibition displays around the world.

By Pippa Naudé for Scan Display 24 Mar 2017

Mangsaab © –
The five biggest advances in media and marketing today

The media world is changing more rapidly than ever before. Keep up...

By Ross Sergeant 20 Mar 2017

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