Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience!
Issued by Bizcommunity.com 13 Feb 2013 14:33
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
Colloquially, the word hyper is often used to convey over-the-top or excessive behaviour - as in "those blue Smarties made my child/dog/girlfriend really hyper". Additionally, over the last three or four decades, it has also come to mean linked. For the purposes of trend prediction, I will go out on a limb and predict that, from 2013, hyper will replace mega, uber and even inter as an urban prefix of choice.
By Terry Levin 30 Jan 2013 11:30
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
By Dave Nemeth 30 Jan 2013 10:44
There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.
By Johanna McDowell 29 Jan 2013 12:41
I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year.
By Ryan Williams 29 Jan 2013 12:06
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
By Mike Silver 29 Jan 2013 11:18
All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...
By Doug Mayne 28 Jan 2013 11:56
"Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly.
By Kevin Bassett 28 Jan 2013 10:52
As a consequence of the accuracy of my predictions for the past year, I have once again been instructed to do likewise for the year 2014. And at the same time, formally launch the 2013/14 media industry silly season.
By Chris Moerdyk 12 Nov 2013 12:41
A couple of days away from the 6th edition of The Bookmarks Awards I've attempted the impossible and taken a stab, as no one was either stupid or brave enough to do, at predicting this year's big winners.
By Ben Wagner 12 Nov 2013 06:28
The mobile phone is now firmly entrenched as a part of the marketer's toolkit - but the art of successful mobile marketing is still young and rapidly evolving.
By Howard Moodycliffe 31 Oct 2013 08:44
The award ceremonies continued on Saturday, 22 June 2013, and winners of the Film; Branded Content & Entertainment; Film & Craft; and Titanium & Integrated categories were announced. The South African winners included TBWA\Hunt\Lascaris Johannesburg and Ogilvy & Mather Cape Town.
24 Jun 2013 13:16
eBucks, a leading multi-partner rewards programme offered by FNB and RMB Private Bank, offers insight into trends that eBucks believes are influencing the rewards industry.
By Jolandé Duvenage 19 Mar 2013 15:39
"Content" is currently on everybody's lips, with everyone from the existing media to brand owners and individuals being encouraged to become content providers. Bizcommunity has been ahead of the content curve for over a decade.
Issued by Bizcommunity.com 18 Mar 2013 09:03
Africa is an increasingly mobile continent, making smart mobile application development one of the continent's next big industries.
By Ayanda Dlamini 11 Mar 2013 15:16
With information and media channels currently at critical mass, clarifying the state of design today has become more important than ever. Many of Design Indaba day-one speakers demonstrated how design thinking is showing the ways for business and even governments to balance traditional best practices with new uncharted technological territories.
By Terry Levin 28 Feb 2013 08:30
Tonight on the Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, we talk online recruitment in South Africa and Africa. The studio guest will be Matthew Gray, web and mobile technology specialist at Graylink. [twitterfall]
31 Jan 2013 08:21
As businesses look to formalise plans for the New Year, industry expert opinions become paramount to assist with forecasting and to provide a clearer understanding of crucial consumer, business and economic trends that are most likely to become impactful for businesses into 2014.
29 Nov 2013 10:45
Added Value has released its analysis of the South African marketing industry. During July, August and September 2013, its management team engaged in conversation with some of South Africa's leading marketing directors.
28 Nov 2013 09:26
The Mobility 2014 research study shows that a tipping point in mobile apps use was reached in 2013, with more than half of urban cellphone users - 51% - now using these tools.
28 Nov 2013 09:06
We have noticed a number of new aspects emerging in our own country which might be of interest to our Nordic colleagues. So here are some trends to look out for in 2014 - and beyond.
By Johanna McDowell 7 Nov 2013 07:16
The first Footnote Summit, highlighting digital publishing, will be held in Cape Town on 6 November at the Cape Town Hotel & Lodge.
4 Nov 2013 07:59
A unified platform, featuring fashion, home and baby with sport coming soon, has been launched by Africa Internet Accelerator (AIA), a new start-up accelerator responsible for building and operating fast growing e-commerce companies.
23 Jul 2013 09:19
The Mobile Marketing Association (MMA) conference, being held at The Gateway Hotel, in Durban on Wednesday 14 August 2013, will include mobile trends and successfully monetised apps.
Issued by Mobile Marketing Association 15 Jul 2013 08:30
Global public relations group, ECCO International, conducted an international survey of 1149 journalists from 12 countries about their social media habits and preferences and found they viewed social media as 'complementary' not a threat.
10 Jul 2013 09:35
Making predictions in a world that moves as quickly as the one we live in today is brave and perhaps even a little foolish. But based on the way the world evolved last year, here are a few trends I expect to play out in 2013 and beyond. At the centre of these trends is the way that technology is giving the consumer more power to shape brands than ever before.
By Stephanie Houslay 29 Jan 2013 05:12
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