Marketing & Media trends

BizTrends 2018


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The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Generation selfie and the internet celebrity face
Generation selfie and the internet celebrity face

Selfie-culture is changing both the way consumers see themselves - and the way that humans look...

By Bronwyn Williams 11 Apr 2018

Brand South Africa releases results from Domestic Perceptions Research
Brand South Africa releases results from Domestic Perceptions Research

Brand South Africa has released findings from a new 2017 Domestic Perceptions Research project which aims to develop insight into how South Africans perceive the nation brand...

6 Apr 2018

Waffleboo © –
"Let me tell you a story..." Why marketing fails without digital storytelling

There's no denying the power of potent digital storytelling skills, but marketers aren't necessarily born equipped with those skills, nor do they know how to hone them. Enter the BrandLove potent digital storytelling experiential workshop...

By Leigh Andrews 5 Apr 2018

Key trends in email marketing 2018: What you didn't know about this tried and tested channel
Key trends in email marketing 2018: What you didn't know about this tried and tested channel

While wide usage of email has been around since the early 1990s, it remains a tried and tested tool for communication, and particularly for effective direct marketing campaigns...

By Grant Fleming 27 Mar 2018

Consumer engagement today is shaped by technology
Consumer engagement today is shaped by technology

Gil Sperling writes that marketers need a fundamental shift in outlook to remain relevant...

By Gil Sperling 15 Mar 2018

Examples of retailers employing the new rules of attraction.
The new laws of attraction to survive the retail apocalypse

FCB Red Chicago's retail strategy group lead Curt Munk explains that retailers and marketers alike need to understand the new laws of attraction in order to survive what he dubs 'the retail apocalypse'...

By Leigh Andrews 13 Mar 2018

#Newsmaker: Trend Forward's Nemeth is Designing Ways' new editor in chief
#Newsmaker: Trend Forward's Nemeth is Designing Ways' new editor in chief

Regarded by many as one of the leading trend analysts in the retail, business and built environment, Dave Nemeth of Trend Forward has taken over the reins from Bev Hermanson as editor-in-chief of Designing Ways...

By Jessica Tennant 12 Mar 2018

Li Edelkoort | Photographer:
The Goddesses of the past and present (Part 2)

This a continuation of Dutch trend forecaster Li Edelkoort's presentation at Lisof, on her latest trend book, Goddesses for spring/summer 2019...

By Jessica Tennant 20 Feb 2018

The Goddesses of the past and present (Part 1)
The Goddesses of the past and present (Part 1)

Dutch trend forecaster Lidewij Edelkoort presented her latest trend books for 2019, namely Goddesses (trends S/S 2019), On Safari (activewear S/S 2019) and Spiritual House (home and lifestyle 2019), as part of Design Indaba 2018 at Lisof in Johannesburg yesterday...

By Jessica Tennant 20 Feb 2018

Olivier Robert-Murphy, UMGB's chief of possibilities and 2017 Cannes Lions Entertainment for Music jury president.
Olivier Robert-Murphy shares key marketing, media and music trends for 2018

UMGB's chief of possibilities and 2017 Cannes Lions Entertainment for Music jury president, Olivier Robert-Murphy shares key marketing, media and music trends for 2018 at UMGB's Africa launch...

By Juanita Pienaar 10 Feb 2018

#BizTrends2018: Game-changing insights and trends
#BizTrends2018: Game-changing insights and trends

Trust is important in an era where loyalty levels are diminishing globally and consumers no-longer want to be put in boxes, treated generically or given false promises...

Issued by Ask Afrika 5 Feb 2018

Pete Case, chief creative officer, Ogilvy & Mather South Africa.
#BizTrends2018: The transformation of the advertising space

The reality of effectively marketing through the line, has for many years been an incredibly complex discussion. Our industry is constantly adapting to the changing needs of the consumer landscape and there are huge pressures that everyone is feeling on both agency and client side to deliver...

By Pete Case 5 Feb 2018

#BizTrends2018: How to manoeuvre through 2018 and come out the other side
#BizTrends2018: How to manoeuvre through 2018 and come out the other side

Local industry research has been turned on its head leaving many agencies and clients really scrambling to build benchmarks for success and establishing a new normal...

By Natasha Fourie 5 Feb 2018

#BizTrends2018: It's not on top, it's inside
#BizTrends2018: It's not on top, it's inside

The truth is that almost everything has changed in the world of marketing communication - and those that own the data, have the power...

By Gillian Rightford 2 Feb 2018

#BizTrends2018: Trends in ad ops and ad tech
#BizTrends2018: Trends in ad ops and ad tech

Ad operations professionals are now under immense pressure to upskill and provide data driven insights...

By Pilira Mwambala 2 Feb 2018

Youth Trends 2018
Youth Trends 2018

Youth are synonymous with having extremely short attention spans. With that being said, the truth is that this is a problem that plagues most of us in this non-stop world of content consumption...

By Mokebe Thulo with contribution from Kgomotso Mokob, Issued by HDI Youth Marketeers 30 Jan 2018

#BizTrends2018: Communication planning in a disruptive world
#BizTrends2018: Communication planning in a disruptive world

Those in leadership positions within the media industry face a daunting task. Technology has completely reshaped business and it's not done yet...

By Gisela Seeley 30 Jan 2018

#Newsmaker: F/NE CEO on partnering w/ GlobalHealthPR
#Newsmaker: F/NE CEO on partnering w/ GlobalHealthPR

Johannesburg-based strategic communications consultancy F/NE, with its reach into Kenya, Nigeria, Zambia and Zimbabwe, recently partnered with GlobalHealthPR (GHPR), the world's largest independent health and science communications agency partnership, in order to expand the network's presence and capabilities in Africa...

By Jessica Tennant 29 Jan 2018

#BizTrends2018: The new rules of retail
#BizTrends2018: The new rules of retail

If you're searching for proof that retail as we know it is changing, look no further than Shanghai's 24-hour, unstaffed, self-driving grocery store...

By Lauren Hartzenberg 29 Jan 2018

#BizTrends2018: Boldly advancing into the digital technology future
#BizTrends2018: Boldly advancing into the digital technology future

There is real concern at both business and individual level about how rapidly the digital technology environment is changing...

By Lebo Madiba 29 Jan 2018

Pixabay via .
What's trending? Retro-millennia

Perhaps as a reaction to the disillusionment of adulthood, the millennial generation is looking back to the comforts of childhood brands and media as a balm for their collective pre-mid-life-crisis...

By Bronwyn Williams 29 Jan 2018

Image supplied.
Trends 2018: Omnichannel is the new normal

As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points...

By Jainita Khatri 25 Jan 2018

Image credit: bruce mars via
Top ten global consumer trends

The market research company, Euromonitor International revealed the top 10 global consumer trends for 2018...

23 Jan 2018

Five trends likely to lead digital agencies in 2018
Five trends likely to lead digital agencies in 2018

As digital agencies and consultancies seek to gain distinction over competitors, five trends will drive the development of digital in 2018...

By Bradley Elliott 22 Jan 2018

#BizTrends2018: Talking to Africa in 2018
#BizTrends2018: Talking to Africa in 2018

Africa is at an interesting and exciting crossroads in its history. The predicted ease with which globalisation would be adopted is being questioned and nationalism is rising. Yet the continent is becoming an economic, political and cultural melting pot. It is inevitable if Africa is going to truly rise...

By Mimi Kalinda 22 Jan 2018

#BizTrends2018: The agencies of the future will be agile
#BizTrends2018: The agencies of the future will be agile

New agency models, with creativity at the core, but more agile and flexible and inclusive of a variety of talent, will ensure a creative renaissance...

By Karabo Denalane 22 Jan 2018

Top five trends for convenience retail in 2018
Top five trends for convenience retail in 2018

According to Joe Boyle, director at FreshStop, these are the trends that will continue to strategically shape the future of convenience retailing...

19 Jan 2018

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