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Carla Enslin | MyBiz Profile | Bizcommunity

Dr Carla Enslin is one of the founding members of Vega School of Brand Leadership and heads Vega's national team of Navigators (lecturers) across 4 campuses
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The evolution of brand building in SA

[Carla Enslin] The definitive definition of branding is changing around the world, and South Africa is feeling the effects of this transformation. In this article, I want to elaborate on the various ways in which brand building is shifting organisational functioning in the country.

Posted 4 months ago | Like (1)
Delivering brand promise through human resources

[Carla Enslin] If the statement still seems arguable, there is now a large groundswell of opinion that brand building is no mere function of marketing or communication, but rather a primary activity that engages the entire business value chain, from service or product ideation to the design and construction of business systems.

Posted 8 months ago | Like (4)

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