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Dr Carla Enslin

A founding member of Vega School of Brand Leadership
Location:Cape Town, South Africa

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Dr Carla Enslin is one of the founding members of Vega School of Brand Leadership. She is Academic Head at The Independent Institute of Education's Vega School of Brand Leadership, a Teaching Fellow at UCT's Graduate School of Business, and deputy chair of the Brand Council of South Africa (BCSA).
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Collaborative brand building: Striving towards higher goals

It may not be a stunning revelation that for humanity, the need to compete is regarded as natural - but only as natural as the need to cooperate. These two driving forces and the interaction between them are central to human nature and as certainly of brand nature.

By Dr Carla Enslin 21 Mar 2014 08:00

[2014 trends] The discipline of brand building

It may not have been that obvious to begin with, but now it seems inescapable fact: the discipline of brand building is establishing itself solidly and firmly.

By Dr Carla Enslin 31 Jan 2014 06:15

The evolution of brand building in SA

The definitive definition of branding is changing around the world, and South Africa is feeling the effects of this transformation. In this article, I want to elaborate on the various ways in which brand building is shifting organisational functioning in the country.

By Dr Carla Enslin 13 Feb 2013 10:05

Delivering brand promise through human resources

If the statement still seems arguable, there is now a large groundswell of opinion that brand building is no mere function of marketing or communication, but rather a primary activity that engages the entire business value chain, from service or product ideation to the design and construction of business systems.

By Dr Carla Enslin 1 Oct 2012 10:12