Leading out of home company Provantage has just unveiled its new corporate structure and brand identity and will now be known as Provantage Media Group (PMG). The rebranding was driven by a new vision and expansion strategy that will deliver focus, innovation and specialisation in selected sectors within the southern African media landscape. 8 Apr 2014 Read more >>

Skhumbuzo Nkosi, director at Provantage, outlines the transformation of commuter shelters and why they are beneficial for brands, advertisers and commuters. 26 Mar 2014 Read more >>

Jacques du Preez, MD of Provantage, shares his learnings from a recent trip to China 6 Feb 2014 Read more >>

To connect with upper LSM travellers arriving at OR Tambo International, Standard Bank has embarked on an Airport Ads campaign that has allowed for complete dominance of various international arrivals areas. 8 Jan 2014 Read more >>

The unique network with its close-on 500 HD screens in the nine biggest ACSA airports nationwide, broadcasts to a captive monthly audience of 2.1 million passengers and has established itself as an exciting new player in the local broadcasting and media scene. But recent developments at Provantage Out of Home Media have prepared the channel for an even more promising new chapter in its history. 9 Dec 2013 Read more >>

The Star recently published a story stating incorrect information with regards to airport.tv and Provantage. The story titled, Airport TV tender 'irregular and unfair' by Angelique Serrao is malicious and factually incorrect. 14 Nov 2013 Read more >>

Skhumbuzo Nkosi, media director at Provantage, describes the value and the benefits of bus advertising, especially in a public transport environment where commuter audiences are changing and segmenting at a rapid pace. 31 Oct 2013 Read more >>

For the fourth consecutive year Jacques du Preez, founder and MD of Provantage, was presented with a MOST 2013 Rising Star Award in the media owner category. 11 Sep 2013 Read more >>

Jacques du Preez, MD of Provantage, unpacks the benefits of focus, quality and simplicity in the media industry in order to add value to consumers in this crazy, complex world we live and work in. 22 Aug 2013 Read more >>

Vaughan Berry unpacks the benefits of their latest offering. 8 Aug 2013 Read more >>

Provantage was started in 2003. Together with Brendan Taylor and Vaughan Berry, MD Jacques du Preez grew the business into one of the fastest-growing and most innovative media and activations companies in the country. The guiding principles of starting the business were twofold: to create jobs and to have an impact on the industry. 2 Jul 2013 Read more >>

Jean Coetzee of Provantage explains the efficacy and visibility of OOH in train station environments. 2 May 2013 Read more >>

A year after its successful launch, airport.tv™ continues to fly as the only national digital TV network in the airport environment. The fully-fledged television network runs in all nine ACSA airports in South Africa and offers advertisers an LSM A captive audience of over two million passengers per month. 26 Apr 2013 Read more >>

Provantage has successfully installed Transit.TV in all the major PRASA intermodal nodes, namely Park Station (Johannesburg), Durban Berea Station, Pretoria Station and Cape Town Station. In order to ensure that commuters are targeted effectively, the screens have been positioned strategically in key viewing and high dwell time areas within the station environments, thus securing maximum exposure and recall for brands. 25 Apr 2013 Read more >>

One of the continent's leading out-of-home companies, Provantage, shares valuable insights and research results from a study conducted on their airport.tv platform, a fully-fledged television channel which airs in all nine ACSA airports across South Africa. 15 Apr 2013 Read more >>

Following on from the extremely successful implementation of airport.tv, leading Out of Home agency Provantage announces the launch of Transit Television. The groundbreaking platform comes at a time when advertisers worldwide are adopting Digital Media networks as an innovative method of growing their reach and frequency in the ever fragmenting media landscape. 15 Feb 2013 Read more >>

Yesterday, at an official ceremony in Alexandra, the City of Johannesburg's Public Transportation MMC, members of the media, members of Public Transport Media, Provantage Out of Home Media, members of the Taxi Operating Investment Companies and VIP guests witnessed the unveiling of the city's new commuter shelters. 30 Jan 2013 Read more >>

A great partnership is being enjoyed between Sasfin and Provantage's airport.tv, with the specialist banking and financial services group renewing its sponsorship for a period of two years. 23 Jan 2013 Read more >>

Provantage, in a consortium with TransPeninsula Investments and Kidrogen (Pty) Ltd, and trading as Integrated Rapid Transport Media, was recently awarded the exclusive advertising rights to the Integrated Rapid Transport (IRT) Bus System in Cape Town. Also known as MyCiti, the system is set to vastly improve public transport. 25 Oct 2012 Read more >>

Provantage has announced the formation and launch of a new brand, Airport Ads, which will spearhead Provantage's airport advertising portfolio. 10 Oct 2012 Read more >>

- an experiential marketing company specialising in pharmaceuticals 26 Sep 2012 Read more >>

On 6 September, leading out of home media owner Provantage walked away with 3 prestigious MOST Awards - Provantage took first position in the Out of Home Category, received the MOST Award for Overall Best Media Owner of the Year and Managing Director Jacques du Preez collected the MOST Rising Star Award, for the third year in a row. 11 Sep 2012 Read more >>

When it comes to Taxi advertising, all forms of taxi advertising, the facts speak for themselves. Every week in South Africa, 18 million people commute using taxis. Most of them fall into the 4 to 7 LSM bracket; they are economically active and most are the buying decision makers at home. Taxis therefore transport over 80% of the country's economically active consumers. 8 Aug 2012 Read more >>

Cape Town radio station Heart 104.9FM has just taken the wraps off an outdoor marketing campaign with Provantage, aimed at reinforcing their music positioning and spreading the word that they "only play the greatest RnB". 31 Jul 2012 Read more >>

Following the evictions of well-known celebrities and reality TV personalities from the much talked about Big Brother Africa show on DStv, an event is put on every Tuesday to celebrate the recently evicted contestants. 10 Jul 2012 Read more >>

Leading out-of-home media company, Provantage, in partnership with ACSA, has launched a fully-fledged, dedicated television network in ACSA owned airports nationwide. Airport.tv™ will be flighted on a large network of screens, optimising dwell time in high traffic zones throughout each airport. A first for South Africa, Airport.tv™ will offer advertisers exceptional value and unparalleled access to the upper LSM market and Business travellers. 26 Apr 2012 Read more >>

Zico (Zungu Investment Company) have acquired a significant shareholding in Provantage PTY (Ltd). 25 Jan 2012 Read more >>

Provantage Out of Home Media have recently branded pillars at Durban Station for motoring client KDG Auto Exports. 18 Jan 2012 Read more >>

Leading out-of-home agency Provantage has recently won the tender to brand all commuter shelters in the City of Johannesburg. 13 Jan 2012 Read more >>

Provantage was commissioned by well-known electronics brand, Sony, to run activations at selected car wash sites. 14 Dec 2011 Read more >>

The recent Sta Sof Fro activations added a healthy sheen to hair and a spring in the step of consumers. Implemented by Provantage, the activations took place in a number of busy malls frequented by shoppers in the Sta Sof Fro target market. 2 Dec 2011 Read more >>

To promote the mouth-watering KFC am breakfast special, highly visual branding has been put up by Provantage at main train stations in South Africa. 17 Nov 2011 Read more >>

On the 4th of November, Provantage's SETA Learnership Programme held a grand graduation ceremony for its students in Gauteng, Limpopo and Delmas. 16 Nov 2011 Read more >>

Zodiac is currently running an in-store campaign in a variety of stores nationally. Promoters in branded golf shirts and caps, who are well-versed in the Zodiac range of pool cleaners and accessories, are highlighting the benefits of the products, the new MX8 pool cleaner in particular. 25 Oct 2011 Read more >>

Provantage Out of Home Media has launched Mobilites™ - a fleet of new, internally illuminated mobile billboards. A great alternative to the traditional static billboard, Mobilites™ are an exciting new way of reaching a variety of target audiences. 4 Oct 2011 Read more >>

On the 5th September, Jacques du Preez, MD of Provantage Out of Home Media, was presented with the MOST Innovator of the Year Award for the second year in a row. Innovation is at the core of the company ethos - Jacques has just returned from a two-week overseas fact-finding mission where he investigated new out-of-home offerings and products in Europe and America. 7 Sep 2011 Read more >>

A taxi campaign implemented in various provinces is working smoothly for Mageu Number 1 Smooth! 5 Sep 2011 Read more >>

To create brand awareness for funky new cellphone service provider 8.ta, Provantage have branded numerous taxi ranks nationally. The branding, with messaging such as Free Minutes. Any number. Any time and Unlimited Call Mes, dominates the commuter environment and is clearly visible to passing traffic and taxi commuters. Each rank has 120m² of branding which is up for four months at a time. 29 Aug 2011 Read more >>

Rugby fans travelling from King Shaka International airport will stand proud at the sight of a 294m² ABSA Rugby World Cup creative that dominates the departures hall. 22 Aug 2011 Read more >>

Provantage is driving Jacobs Kronung customised vehicles around town, turning heads with sharp creative and the aroma of fresh coffee. 27 Jul 2011 Read more >>

Provantage have harnessed their vast experiential marketing knowledge to take Metropolitan Life's products to the target market. 14 Jul 2011 Read more >>

With trailing lights that mimic an airport runway, the Mini Countryman billboard at OR Tambo is not only turning heads but creating a giant buzz in the out-of-home industry. 7 Jul 2011 Read more >>

On the 30th June 2011 in Sandton, a presentation by Millward Brown CEO Charles Foster unpackaged Provantage's In-Taxi TV station TTV. The results were astounding and showed that TTV firmly held its own against traditionally used above-the-line media. 5 Jul 2011 Read more >>

The Cape Town city bowl and surrounds is home and workplace to numerous consumers in the upper LSM bracket, but with tight legislation surrounding out of home media, how can advertisers get to this extremely desirable market? The answer is deceptively simple - by having their brands move around areas that are most appealing to this consumer group. 13 Jun 2011 Read more >>

Provantage have done their homework with regards to airport advertising. With more than three million passengers passing through our international airports every month, airports are an excellent space for advertising upmarket brands. 26 May 2011 Read more >>

For advertisers wanting to target the Emerging Middle Class, in areas where billboards are limited or don't provide enough visibility, what is the solution? Formalised car washes. 19 May 2011 Read more >>

Making full use of an innovative platform, renowned hair care product range Sta Sof Fro launches its first burst of television promos with BrandVantage. A joint venture between Brand Republic and Provantage, BrandVantage takes a fresh approach to branding and sales with a 360 degree solution, which includes TV, Radio, online advertising, SMS competitions as well as Activation solutions. For Sta Sof Fro, BrandVantage offers a real return on investment. 26 Apr 2011 Read more >>

Provantage Out of Home Media and Silverstone CIS have joined forces to create a joint venture called Provantage Interactive. 14 Apr 2011 Read more >>

Every brand has a story to tell. BrandVantage will get the story seen, heard and felt in a way that nothing else does. 22 Mar 2011 Read more >>

The Passenger Rail Agency of South Africa (PRASA) has officially awarded the exclusive media rights for all their sites, nationally, to the Umjanji Media Consortium led by Provantage Out of Home Media. The highly sought-after sites include interior and exterior train station branding, rail reserve, platform branding, and digital advertising including television and radio, as well as electronic and static advertising boards. 14 Mar 2011 Read more >>

In celebration of the highly anticipated arrival of the Audi A1, a number of adrenalin-fuelled events and parties were held around the country last month. Provantage Events were proudly commissioned to manage the Audi AreA1, the Dealer and Brand Ambassador parties, and the Audi Underground Advanced Driving Experience on a track that was fast and exhilarating! 10 Mar 2011 Read more >>

Out of Home Media veteran Skhumbuzo Nkosi has joined the Provantage board and will be responsible for leading the company's Media Businesses - Transit, Outdoor and Tavern. 10 Feb 2011 Read more >>

Since the start of Eskom's National Power Lightbulb Exchange Programme, 43 million old lightbulbs have been replaced with new energy efficient lights, creating a nationwide energy usage saving of 1 800 Megawatts. That's enough electricity to power Durban! 8 Feb 2011 Read more >>

To celebrate 10 successful years of presence back in South Africa, Volvo SA held a glittering gala staff awards function at the dazzling Emperor's Palace. Held on Saturday, the 11th of December, the function recognised staff who had been part of the Volvo team for the past decade. 25 Jan 2011 Read more >>

Forget about the litter-strewn streets, the poverty and violence, the seedy bars and the risky nightclubs because downtown Jo'burg is more than this. It is also home to a thriving dance academy supported by Provantage Out of Home Media. The academy brings hope, purpose and employment to hundreds of teenagers and young adults with a talent for the performing arts. 12 Dec 2010 Read more >>

Provantage is proud, thrilled and excited to announce the launch of the state of the art Super Show Rig, set to move into new frontiers of experiential marketing. This one of a kind audio visual offering will allow brands to reach more people with more wow. The rig, designed to address huge crowds, offers a variety of branding opportunities which also includes a large LED screen and massive sound. 1 Dec 2010 Read more >>

Outdoor media in South Africa has evolved in leaps and bounds over the past two decades but there are certain key elements that allow some media owners to outshine the rest. While traditional outdoor media has its place in building and sustaining brands, there are a handful of iconic outdoor sites that stand out from the rest. 22 Nov 2010 Read more >>

Skills Development and Job Creation aren't just another two boxes that need to be ticked, they're vital cogs in the wheels that make our new society work. Provantage is a people intensive company so these elements are truly taken to heart. 1 Nov 2010 Read more >>

With the launch of Rainbow Chicken's new Spice Flava range, a Shoppa Show took the products to retailers in Gauteng, Limpopo and Mpumalanga. The key messaging and benefits of the new range were amplified through entertainment, education and sampling. 11 Oct 2010 Read more >>

Provantage Out of home Media have recently moved to a new warehouse as their current warehouse was literally bursting at the seams. The solution lay 2,5km away - a large spacious warehouse facility that now includes a state of the art training facility. 15 Sep 2010 Read more >>

On Wednesday evening, at the Venue in Melrose Arch, Provantage Out of Home Media received two prestigious MOST awards. Managing Director Jacques Du Preez was the recipient of the MOST Media Owner Innovator Award. Provantage came runner-up in the Out of Home category. 7 Sep 2010 Read more >>

On the back of securing the exclusive media rights at the new King Shaka International Airport, Provantage Out of Home Media has added a new media innovation for advertisers - state-of-the-art Digital Walls. Reaching LSM 8-10, the Digital Walls are positioned in the security check-in ensuring every traveller gets to see the advertiser's message. 6 Sep 2010 Read more >>

As a wind-up of KFC's Fangaea campaign, a foosball activation was rolled out, giving excited sports fans an opportunity to come together and have fun. 19 Aug 2010 Read more >>

Provantage Out of Home Media have been tasked to brand 58 Quantum taxis in the Gauteng region and 58 Siyaya taxis nationally to showcase Energizer's new look. The energized taxis will make use of routes that pass the main shopping centres in the specified areas and will be up and running for three months. 2 Aug 2010 Read more >>

The latest range of Acer products, including notebooks, 3D monitors and smartphones, are currently on display in various sections of OR Tambo International Airport in Johannesburg. 2 Aug 2010 Read more >>

Provantage Events were recently tasked with launching Acer's exciting Axiz staff incentive programme and with the grand prize being a trip for 15 Axiz staff members to the Dubai 7's Rugby tournament in Dubai, an Arabian Nights theme worked magically. 27 Jul 2010 Read more >>

Provantage Out of Home Media recently ran a Mall Activation to create awareness for Telkom's Closer packages and encourage consumers to go to Telkom Direct stores. 23 Jul 2010 Read more >>

Coca-Cola branded the new Integrated Rapid Transport (IRT) busses in Cape Town to amplify their FIFA World Cup sponsorship in the Mother City. 14 Jul 2010 Read more >>

Provantage Out of Home Media branded a large fleet of Quantum taxis for Adidas during the FIFA World Cup. The branded taxi fleet operated on key routes in all the major cities throughout South Africa, generating huge awareness for Adidas, reinforcing the brand's status as an official World Cup Sponsor. 13 Jul 2010 Read more >>

Guests were nodding in appreciation after the prestigious launch of the world's first full LED 3D TV. Put together and managed for LG Electronics by Provantage Events & Experiences, the swanky cocktail party had guests and media sashaying around Athol Place, a boutique hotel in Sandton, experiencing this world-first in television technology. 5 Jul 2010 Read more >>

The Investment Academy, a Stanlib initiative, designed and implemented in conjunction with Provantage Out-of-Home Media, has been successfully delivering accredited financial literacy workshops to students over the past five years. 8 Jun 2010 Read more >>

Provantage Events and Experiences put together a glittering affair recently at the Westcliff Hotel for Huawei Technologies SA to launch their innovative E2010 fast-link modem in conjunction with MTN. Media and trade were treated to a fun-packed soccer-themed evening with speciality entertainment to boot! 7 Jun 2010 Read more >>

The Good Food & Wine Show happened in Cape Town between 13 and 16 May and Sedgwick's Old Brown Sherry was there to share in the festivities. 28 May 2010 Read more >>

Provantage Events are proudly taking the amazing LG Infinia TV range to malls all over the country on a roadshow that started off with Bafana Bafana defender Matthew Booth and his gorgeous wife, former Miss South Africa first princess and international model, Sonia Booth, signing over 700 soccer balls in Soweto at a hugely popular public appearance event. 18 May 2010 Read more >>

Provantage Media have recently conducted their 6000th Shoppa Show. After five years of offering this service to the industry, the out-of-home media specialists are proud to announce this milestone. 28 Apr 2010 Read more >>

Soccer mania is fever pitch, South Africans are donning their soccer shirts, blowing their vuvuzelas and getting into the spirit of winning with the Nedbank Cup Soccer Tournament which is currently underway. To raise awareness for the Nedbank Cup and to remind consumers about the tournament Nedbank commissioned Provantage Media to wrap single-decker and double-decker buses. 26 Apr 2010 Read more >>

Provantage Media recently entertained and thanked its clients for their ongoing support. On Monday 20 October clients were treated to a snacks and cocktail feast at the Montecasino Teatro and thereafter they were whisked off to enjoy front-row seats at the magnificent Cats musical. 9 Nov 2009 Read more >>

Since its debut on the market Perfect Fit® Cat Food has made it a priority to inform and educate consumers on the benefits derived from feeding their furry friends Perfect Fit®, the super-premium cat food. 31 Aug 2009 Read more >>

For the second consecutive year, Provantage Events has been coordinating a national roadshow for Tastic, and the month of May saw them serving the public with a healthy dose of the Tastic Nature's Choice experience. 17 Aug 2009 Read more >>

The Provantage operations team is growing with the addition of seven new team members: Project Managers to manage activation campaigns and assistants to ensure that all runs smoothly on the admin side. 5 Aug 2009 Read more >>

Activate, the BEE out-of-home (OOH) company, has purchased 10% of Provantage's out-of-home inventory in order to establish a new OOH presence in the market and the two companies have entered into a co-operation agreement that will include skills transfer and mentorship programs. 22 Jul 2009 Read more >>

The key insight behind this Mothers' Day campaign is that most Moms lead such busy lives as they juggle all the roles and challenges that make up every day. KFC therefore decided to not only spoil treat their Moms but also give Moms a little time to themselves on Mothers' Day and as their ad campaign promises, give Moms one less thing to worry about. 9 Jul 2009 Read more >>

Tracey-Lea Tait, newest member of the Provantage Events team, has an illustrious and exciting background within the performing arts and entertainment industry. She has been blessed to have performed both on international and local stages. 24 Jun 2009 Read more >>

There is a school of thought that says every brief is a challenge, but some are more of a challenge than others. Energade planned to leverage their longstanding relationship with Cricket South Africa as the official sports drinks supplier to the Proteas cricket team. The challenge they gave to Magnetic Communications and Provantage was to leverage the brand association and ensure that consumers who attend the home cricket series against Australia have an affinity to Energade. 28 May 2009 Read more >>

Amongst the electronics industry, it is well known that the annual LG Dealer Convention is an event not to be missed. It is on that one night a year that all LG's important trade partners and media guests nationally are treated in three cities to an extravaganza and product line-up that manages to entertain, impress and excite year after year! 19 May 2009 Read more >>

Provantage helped to ensured that the ANC election campaign reached all South Africans in all nine provinces as many times a day as possible by deploying ANC-branded taxis, buses and mobile trailers. 14 May 2009 Read more >>

Zodiac Pool Care has run a successful mall campaign for the past few years to launch their new product ranges. But this last summer they challenged Provantage to find a means of having a more direct influence over buying behaviour. The solution was a smaller InStore Theatre stand that allowed Zodiac to have a presence at the store entrance and was flexible enough to be used at a variety of different stores in different size configurations. 4 May 2009 Read more >>

Provantage Events, part of the Provantage Group, were tasked to add special flair to the 20th Anniversary of World Aids Day for Khomanani, which was held at Sahara Kingsmead stadium last year. 15 Apr 2009 Read more >>

For over four years STANLIB has been providing free financial education to previously disadvantaged students via the STANLIB Investment Academy. 8 Apr 2009 Read more >>

Provantage Media is celebrating their fifth dynamic year of brand activation, transit media and experiential marketing in South Africa. 30 Jul 2008 Read more >>

Provantage Events organised the launch event for the latest ‘big thing' in TV at a gala red carpet evening at The Roundhouse on Constitution Hill. The event marked the culmination of an integrated international teaser campaign for the 'hit new TV series' LG Scarlet campaign. The LG Scarlet was launched globally in May, with South Africa proudly hosting the second launch event in the world. 22 May 2008 Read more >>

Provantage Media rolled out the red carpet for moms on Mother's Day in all 500 KFC outlets in South Africa, on behalf of Magna Carta. 21 May 2008 Read more >>

Provantage Media has announced the launch of Provantage Tavern Media, a new media platform enabling brands to reach a large segment of the young, fashionable black population through targeted brand activations in township taverns and bars. The launch of Tavern Media bolsters Provantage Media's ability to deliver focused and integrated township marketing campaigns. 12 May 2008 Read more >>

Provantage Media has announced the national rollout of Transit TV. An additional 500 taxis have been added to the fleet of 600 operational taxis in the Gauteng, Kwa-Zulu Natal and Western Cape regions, bringing the total fleet running the in-taxi television station to 1100. 15 Apr 2008 Read more >>

As part of the Irish Prime Minister's recent trade mission to South Africa, Provantage Events hosted and executed a flawless luncheon for 320 guests, which included the Prime Minster's Irish delegation, captains of industry and top SA businessmen and women. 31 Jan 2008 Read more >>

Provantage Media has enjoyed spectacular growth since launching in 2003, but their unprecedented success in 2007 has now cemented their place as market leaders in the ambient marketing, activation, events and transit communications industry. 13 Dec 2007 Read more >>

With the rise of the ‘black diamond' and emerging middle class consumer market, marketers need to take a fresh look at how they conduct in-store brand activation and promotional campaigns. 21 Oct 2007 Read more >>

Direct marketing through brand activation has gained a great deal of traction in the eyes of marketers, as well as the ever evolving South African consumer in recent years. With the abundance of one-way communication, through the cluttered media of television, radio and print media, brands require effective ways to extend and cement their share-of-mind, as well as a share-of-pocket with consumers. 18 Oct 2007 Read more >>

As from 1 October 2007 the head office of Provantage Media, leading provider of transit and brand activation marketing solutions, will be operating from brand new premises, located at 23 Republic Road, Bordeaux, Johannesburg. 28 Sep 2007 Read more >>

Provantage Media a leading provider of transit media advertising and communications have announced the launch of an innovative national in-taxi television station called Provantage Transit TV, which will feature in 500 taxis countrywide. 1 Jun 2007 Read more >>

In South Africa there are currently up to 18 million economically active consumers that use some form of public transport every day. These consumers make up the majority of the South African consumer base, a fact that has not gone unnoticed by the country's marketers. Accordingly, there has been a boom in out-of-home media spend over the last few years, but the question must be asked, are these somewhat isolated communication platforms really reaching and impacting on this market? 13 Apr 2007 Read more >>

With the increasing lack of available premium outdoor advertising space, transit media continues to become an increasingly popular form of outdoor advertising. South Africa's public transport remains largely underutilised as a communications platform, despite being used by around 17 million economically-active people on a daily basis. 17 Mar 2007 Read more >>

Provantage Media, a leading provider of activation marketing platforms has announced the conclusion of the initial phase of an innovative education campaign for investment firm STANLIB, aimed at university students in the greater Gauteng area. The Investment Academy was created and implemented to aid students in understanding how to build personal wealth and avoid debt. The success of the campaign will see its expansion into 2007. 26 Feb 2007 Read more >>

Provantage Media, a leading provider of the ambient marketing platforms, activation and transit communications have concluded an innovative three month in-store activation campaign for the Masterfoods products, Pedigree dog food and Whiskas cat food. 20 Jan 2007 Read more >>