Maroefah Smith

Production/Content Assistant/Sub-Editor at Bizcommunity
Location:Cape Town, South Africa


Enthusiastic UCT graduate with a passion for fashion, film, and words.


Year completed:2012
Education level:Degree
Final year subjects:Media and Writing, Film Studies, English Language and Literature
Institution:University of Cape Town
Location:Cape Town, South Africa
Missibaba's new collection is wild in whimsy

Handmade leather accessories maker Missibaba recently unveiled its Where the Wild Things Are collection. The brand showcased the new pieces along with the women who make them at its studio in Woodstock, Cape Town...

By Maroefah Smith 17 Sep 2018

How Glow Theory is bringing K-Beauty to SA

The Korean Wave has brought several things to our shore, but K-Beauty has caused a surge in the beauty world. More and more beauty enthusiasts are looking at Korean beauty techniques and products to achieve flawless skin...

By Maroefah Smith 4 Sep 2018

What's in store for Witchery SS18

Australian fashion brand Witchery recently showcased its 2018 spring/summer and limited edition collections at The Argyle in Woodstock, Cape Town...

By Maroefah Smith 15 Aug 2018

#SourceAfrica2018: What womenswear to look forward to in spring/summer 2019

Trend forecaster WGSN reckons womenswear for spring/summer 2019 will lean towards a reclaiming of power dressing in a sassier, sexier aesthetic with an inclination for the '80s and '00s nostalgia...

By Maroefah Smith 2 Jul 2018

#SourceAfrica2018: WGSN forecasts bright, hybrid menswear for spring/summer 2019

WGSN's trend forecast for menswear spring/summer 2019 sees a focus on hybrid styling, mixing and matching, and bolder, brighter colours...

By Maroefah Smith 28 Jun 2018

#SourceAfrica2018: 3 macro trends for spring/summer 2019

WGSN's director of retail and buying Sara Maggioni presented a spring/summer 2019 trend forecast at Source Africa 2018, held in Cape Town last week...

By Maroefah Smith 25 Jun 2018

The Missibaba x Mami Wata surfboard bag is B-A-N-A-N-A-S

What do you get when you take two creative brands, a shared love of bananas, and a desire to do some good? The Missibaba x Mami Wata Bananananananas custom surfboard bag...

By Maroefah Smith 14 May 2018

Social media killed the runway star

Social media has completely changed the modelling industry. A model's origin story is now based on Instagram...

By Maroefah Smith 4 May 2018

#ECMA2018: Adopt a humanistic approach to AI

Artificial intelligence doesn't have to induce a Hollywood sci-fi dystopian nightmare in which robots take over the world. It may instead offer an exciting opportunity to connect consumers to your brand...

By Maroefah Smith 16 Mar 2018

#ECMA18: Unlocking the potential of data in enhancing CX

Tapping into the potential of data to provide insight into consumers' thinking and behaviour may translate into an enhanced customer experience strategy...

By Maroefah Smith 15 Mar 2018

Rosey & Vittori's Steven Rosenbau talks inspiration, SA fashion and SAMW

Along with Isabella Bosigno, Steven Rosenbau is the creative force behind Rosey & Vittori, a luxury streetwear brand that strives to bring panache to everyday street style...

By Maroefah Smith 16 Feb 2018

Natural hair 101 with Janine Jellars

More and more women are saying 'no' to electronic straighteners, 'bye-bye' to relaxers and bidding farewell to Eurocentric beauty ideals by going natural with their hair.

By Maroefah Smith 18 Jan 2018

Fashion Faux Pas(s): No make-up make-up

While you may have finally figured out how to contour like a Kardashian, beauty trends at recent fashion weeks suggest that contouring is out and highlighting is in. Indicative of the natural beauty movement, highlighting is aimed at enhancing what's already there.

By Maroefah Smith 23 Nov 2017

Fashion faux pas(s): Dressing up like grandma

The Cut suggests that you don't have to wait until you are a grandmother to dress like one and fashion houses agree...

By Maroefah Smith 31 Jul 2017

Celebrate Africa Day with these Africa-inspired music videos

In celebration of Africa Day, here's a compilation of songs inspired by this magnificent continent...

By Maroefah Smith 25 May 2017

Celebrating girl power with Cartoon Network and First Thursdays

Cartoon Network teamed up with First Thursdays Cape Town and local artists to create a first-of-its-kind exhibition dedicated to the Powerpuff Girls...

By Maroefah Smith 6 Apr 2017

Fashion faux pas(s): The ‘pretty ugly' shoe

1990s nostalgia has brought back the popularity of the unfashionable fashion shoe, also known as the ‘pretty ugly' shoe...

By Maroefah Smith 29 Mar 2017

In all modesty: Zainab Slemang van Rijmenant on the rise in modest fashion

In the past few years, the world's runways, beauty pageants and even the digital space have seen more and more women opting to go modest...

By Maroefah Smith 24 Jan 2017

Artsmith - SMITH Studio's Amy Ellenbogen on curating, 2016 and Marsi van de Heuvel

SMITH Studio curator, Amy Ellenbogen, talks about 2016, the allure of Van de Heuvel's work and the state of art in SA.

By Maroefah Smith 13 Dec 2016

Edgars opens first ever Kelso store

The Edcon Group opened its first ever standalone Kelso store at the Tyger Valley Shopping Centre in Cape Town on the weekend.

By Maroefah Smith 31 Oct 2016

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