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BizTrends 2019 trends

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2019 Research Conference to unpack retail trends, tech and the 'Afripolitan' consumer
2019 Research Conference to unpack retail trends, tech and the 'Afripolitan' consumer

The 9th Annual South African Council of Shopping Centres Research Conference, a mainstay event on SA's shopping centre and retail industry calendar, is set to take place at the Maslow Hotel in Johannesburg on 3 April...

19 Mar 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

#BizTrends2019: 9 Africa Trends for 2019
#BizTrends2019: 9 Africa Trends for 2019

Bizcommunity.Africa has curated our business-to-business outlook for Africa for this year...

By Louise Marsland 31 Jan 2019

#BizTrends2019: Melissa Attree's top content marketing trends for right now
#BizTrends2019: Melissa Attree's top content marketing trends for right now

Those that fail to prepare, prepare to fail. Luckily, in the January 2019 Meltwater webinar, Ogilvy Cape Town's creative director Melissa Attree explained how to evolve your content marketing strategy for success in 2019...

By Leigh Andrews 31 Jan 2019

#BizTrends2019: Speaking of things yet to come
#BizTrends2019: Speaking of things yet to come

Whilst it is exciting to think of the future and to guess what may or may not come to pass, it is also an undertaking that requires deep reflection...

By Sizakele Marutlulle 31 Jan 2019

#BizTrends2019: The death of Facebook? Not quite. Meet the social media of the future
#BizTrends2019: The death of Facebook? Not quite. Meet the social media of the future

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things trends over coffee at the end of 2018, I jumped at the chance. This is the final part of my three overviews of our talking points...

By Leigh Andrews 29 Jan 2019

#BizTrends2019: The next shiny innovations
#BizTrends2019: The next shiny innovations

Scott Wilson, President Africa and Europe, Burson Cohn & Wolfe (BCW) looks at trends he sees as relevant to both the European and African markets...

By Danette Breitenbach 29 Jan 2019

Heidi Brauer, chief marketing officer of Hollard Insurance.
#BizTrends2019: The strategist is dead, long live strategy

In my BizTrends piece last year, I confessed to having a magic wand in my office...

By Heidi Brauer 28 Jan 2019

#BizTrends2019: Two anti-trend predictions that will be true in 2019, and 2119
#BizTrends2019: Two anti-trend predictions that will be true in 2019, and 2119

I've stopped going to conferences. For two reasons...

By Matt Ross 28 Jan 2019

#BizTrends2019: The transformative power of transparency
#BizTrends2019: The transformative power of transparency

Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...

By Paula Hulley 25 Jan 2019

Pepe Marais, founding partner and group chief creative officer of Joe Public United
#BizTrends2019: The year of making love

One of the most sobering marketing tweets of 2018 was by Chris Botha, CEO of The Media Shop...

By Pepe Marais 24 Jan 2019

The SheSays Cape Town founders are brand strategist Marina Tokar, content strategy director Anelde Greeff and senior copywriter Johannie Van As.
#BizTrends2019: The untapped opportunity of female empowerment

Globally, the women's empowerment movement has reached a fever pitch. #Metoo has toppled titans in industries ranging from film to advertising to tech, pushing against the 'boys club' ethos prevalent in senior ranks...

By SheSays Cape Town founders 23 Jan 2019

John Little, regional managing partner of The Observatory International.
#BizTrends2019: Shaping the agency of the future

Ad agency CEOs entering 2019 have much to think about. Here is my list of 'future trends' that might deserve their full attention...

By John Little 23 Jan 2019

Chantel Botha, head of customer experience strategy and consulting at BrandLove.
#BizTrends2019: The brand promise chasm is widening for consumers

At the end of every year I take out my crystal ball, dust it off and think about the future...

By Chantel Botha 23 Jan 2019

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates.
#BizTrends2019: South African business, meet your future consumer

With the majority of South African consumers being under the age of 21, we cannot look to Gen Z or those younger as our 'future' consumer. Gen Z is already entering varsity and/or the work environment, which means our 'future' consumers are even younger...

By Nicola Cooper 22 Jan 2019

#BizTrends2019: The 2018 buzzwords I'm hoping won't make it to 2019
#BizTrends2019: The 2018 buzzwords I'm hoping won't make it to 2019

Here, six popular buzzwords from the worlds of marketing, communication and media that Tiffany Markman is hoping we won't see in 2019...

By Tiffany Markman 22 Jan 2019

#BizTrends2019: Facebook is the dial tone, not the message
#BizTrends2019: Facebook is the dial tone, not the message

When Marian Salzman (one of the world's top trendspotters) invited me to discuss all things trends over coffee at the end of 2018, I jumped at the chance. This is the second of three overviews of our talking points...

By Leigh Andrews 22 Jan 2019

#BizTrends2019: The speed of culture
#BizTrends2019: The speed of culture

A lot happens in a year, and as our population and their access to the world and each other grows, our collective innovation and productivity will continue to grow exponentially, making each passing year increasingly dense with 'trends' and 'disruptions'...

By Yatish Narsi 22 Jan 2019

Mark Tomlinson, group managing director Hellocomputer.
#BizTrends2019: Embrace these business-changing themes or suffer the consequences...

This is a genuinely fascinating time to be alive, and yet it is even more fascinating to be in the business of communications, as we bear witness to and participate in some of the industry's most ground-breaking developments...

By Mark Tomlinson 21 Jan 2019

Lamin Momodou Manneh, director, UNDP Regional Service Centre for Africa, Addis Ababa, Ethiopia.
#BizTrends2019: This could be a big year for Africa

This year, 2019, is a very promising year for the African continent: There is a lot of optimism about the return of the Africa rising sentiment...

By Lamin Momodou Manneh 21 Jan 2019

Mimi Kalinda, group CEO and co-founder of Africommunications Group.
#BizTrends2019: Africa will no longer be a victim of 'image'

Perceptions matter: reputation management trends in Africa 2019...

By Mimi Kalinda 18 Jan 2019

Kim Winstanley, chief growth officer and partner at Worx Group.
#BizTrends2019: Going green has never been more golden

The year 2018 was packed with environmental buzzwords. Sustainable, eco-friendly, low-carbon footprint, and upcycle are just some of the words that we are used to hearing in conversations with our clients, and for good reason...

By Kim Winstanley 17 Jan 2019

Andy Hadfield, CEO, forgood.co.za
#BizTrends2019: Quick hit trends and the problem with competing giving behaviours

The social impact space is buzzing. Social entrepreneurship is the next "rock star" career, there's more investment flowing into social ventures...

By Andy Hadfield 17 Jan 2019

Dali Tembo, managing director of Instant Grass International.
#BizTrends2019: The year we rethink segmentation

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

By Dali Tembo 15 Jan 2019

BizTrendsLIVE! Avoid the FOMO!
BizTrendsLIVE! Avoid the FOMO!

If you haven't got around to booking for the BizTrendsLIVE! yet, here's some info so you avoid FOMO...

Issued by Bizcommunity.com 15 Jan 2019

Olesia Bilkei ©
#BizTrends2019: Social marketing, and true word (of mouth) power

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...

By Leigh Andrews 15 Jan 2019

#BizTrends2019: Vertical video, Amazon muscle and integration in 2019
#BizTrends2019: Vertical video, Amazon muscle and integration in 2019

Keeping ahead of global trends is always on my bucket list. I'd love to predict precisely what's going to become a 'thing' for marketing houses and agencies, but I'll go with emerging trends I've noted this year - and possibly put money on my predictions...

By Johanna McDowell 11 Jan 2019

Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.
#BizTrends2019: Youth marketing techniques to target the real SA youth market

We often have to look back at the path we've travelled in order to see the road ahead more clearly. Here's what I've learned about youth marketing over the past few months and what I predict we'll see in 2019...

By Leigh Andrews 10 Jan 2019

#BizTrends2019: Africa's new creative direction
#BizTrends2019: Africa's new creative direction

It is an exciting time for African creativity. A lot of fresh, new thinking is being injected into the sector, bringing with it strong, contemporary ideas that look to the future while honouring the continent's traditional past...

By Gary Harwood 10 Jan 2019

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