Johanna McDowell

Johanna McDowell

CEO of IAS & Mazole Holdings
Location:South Africa

Profile

Johanna McDowell counsels clients and agencies around expectations in the advertising, marketing process. She is CEO of the Independent Agency Search and Selection Company (IAS) and managing partner for SCOPEN in the UK and South Africa.
Contact Johanna on tel +27 (0)10 594 0281, email her at az.oc.noitcelesycnega@annahoj and follow her on Twitter at @jomcdowell.
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Word Soup: The starter that waters down relationship management
Mutuality: the key to intermediary efficacy
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Intermediaries, handover and pandemic protocols
Breadth of digital choices creating confusion
When the pitch is a small part of the whole
The power of knowing: First insights from Agency Scope UK 2021/2022
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Feedback from the AdForum Global Summit
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Courage under fire: How marketers and agencies made lemonade
Agency Scope Insights: Deep, decisive and digital
Evolution of our industry: Shortlist for short projects
Building blocks of right-housing for growth and success
A marriage made in mediation - world class client: agency management
The value of chemistry between agency and client
Finding the balance when managing a pitch process effectively
Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL
Which will cost more - research or no research?
#BizTrends2021: The 'blessings' of Covid continue into 2021
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