Johanna McDowell

CEO of IAS & Mazole Holdings
Location:South Africa


Johanna McDowell counsels clients and agencies around expectations in the advertising, marketing process. She is CEO of the Independent Agency Search and Selection Company (IAS) and managing partner for SCOPEN in the UK and South Africa.
Contact Johanna on tel +27 (0)10 594 0281, email her at az.oc.noitcelesycnega@annahoj and follow her on Twitter at @jomcdowell.
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The power of knowing: First insights from Agency Scope UK 2021/2022

Fieldwork for Agency Scope UK 2021/2022 - the biennial study that discloses what marketers really think - was completed in April 2021...

By Johanna McDowell 29 Jun 2021

Agency Scope fieldwork digs deep

Specialist researchers are currently undertaking the fieldwork that will result in a highly anticipated Agency Scope...

By Johanna McDowell 25 Jun 2021

Feedback from the AdForum Global Summit

The Ad Forum Global Summit - the third virtual one that has been held - took place over six days with morning and afternoon sessions...

By Johanna McDowell 14 Jun 2021

Agency Scope Insights: How client-agency relationships in Brazil and China compare

Brazil and China show some similarities and huge differences when analysing marketers' investment in communications and clients' relationships with agencies and other partners...

By Johanna McDowell 29 Apr 2021

Courage under fire: How marketers and agencies made lemonade

The old adage talks about how to react when life gives you lemons - but under circumstances unseen in our lifetime, what do you do when life hands you a pandemic?

By Johanna McDowell 22 Apr 2021

Agency Scope Insights: Deep, decisive and digital

As the state of post-lockdown business shifts towards more agility and transparency, Agency Scope is responding to the global call for more in-depth data about what it takes for marketers and agencies to add real value...

By Johanna McDowell 1 Apr 2021

Evolution of our industry: Shortlist for short projects

The start of last year brought the usual New Year predictions, all stymied by the pandemic, writes Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS)...

By Johanna McDowell 1 Mar 2021

Building blocks of right-housing for growth and success

Right-housing is vital to the success of leading customers through the sales funnel, writes Johanna McDowell...

By Johanna McDowell 22 Feb 2021

A marriage made in mediation - world class client: agency management

The two viewpoints couldn't be further apart: An agency says, "You never lose a client on delivery, it's always the relationship"; while their client says, "I really like them as people, but it's all about delivery"...

By Johanna McDowell 15 Feb 2021

The value of chemistry between agency and client

The key to a long-term relationship between the advertising agency and client is long-lasting chemistry that works...

By Johanna McDowell 8 Feb 2021

Finding the balance when managing a pitch process effectively

Now more than ever, due to the increasingly complex marketing ecosystem, marketers are seeing the use of intermediaries becoming more important in the daily scope of their operations and what they hope to achieve with their potential agencies during a pitch process...

By Johanna McDowell 2 Feb 2021

Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL

Scopen has concluded the 22nd edition of Agency Scope in Spain, now celebrating 42 years of existence in the country. The fieldwork for this edition was carried out between March and October 2020...

By Johanna McDowell 28 Jan 2021

Which will cost more - research or no research?

With an increased range of disciplines for marketers to take into account, knowing which research firms have the experience you need is vital for getting it right the first time...

By Johanna McDowell 19 Jan 2021

#BizTrends2021: The 'blessings' of Covid continue into 2021

It might seem like a strange headline but the truth is that there have been many blessings that we believe will - and should - continue into 2021. Some seriously important changes have taken place in the world of brands and advertising and we expect to see these continue...

By Johanna McDowell 6 Jan 2021

Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth

Scopen completed the 8th edition of Agency Scope in Brazil, a biennial study on trends within the marketer-agency relationships, and the perception and image of agencies...

By Johanna McDowell 31 Dec 2020

Agency Scope Insights: Trends on the path to new world agility

As preparations get underway for the fourth Agency Scope study to begin in May 2021, Johanna McDowell, Scopen partner and director for the UK and South Africa notes that some of the trends seen in the global research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa...

By Johanna McDowell 26 Nov 2020

Agency Scope Insights: Marketing in an unprecedented time

The fourth edition of Agency Scope 2020/21 commences fieldwork in early 2021 and Johanna McDowell, Scopen Partner and director for the UK and South Africa, notes that in this unprecedented time, information that enables agencies to see their positioning in the market through marketers eyes is invaluable...

By Johanna McDowell 29 Oct 2020

Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment

85% of marketers declare that they have reduced their investment in advertising since the start of the crisis caused by Covid-19, mainly in durable consumption goods, government and NGOs...

By Johanna McDowell 27 Aug 2020

Agency Scope Insights: Tough times call for agile measures

Marketers have been looking for agility for some time, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner, and while some agencies have been able to meet the call, others have been somewhat slower. Then, along came Covid-19...

By Johanna McDowell 25 Jun 2020

Agency Scope Insights: The road best travelled, how marketers choose service providers

There's never been a question that real value has always been on a marketer's radar when choosing service providers, but with Covid-19 adding a potential global recession to the mix, there's also never been a more important time to offer value...

By Johanna McDowell 18 Jun 2020

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