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Johanna McDowell

CEO of IAS & Mazole Holdings
Location:South Africa

Profile

Johanna McDowell counsels clients and agencies around expectations in the advertising, marketing process. She is CEO of the Independent Agency Search and Selection Company (IAS) and managing partner for SCOPEN in the UK and South Africa.
Contact Johanna on tel +27 (0)10 594 0281, email her at and follow her on Twitter at @jomcdowell.
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Agency Scope Insights: Tough times call for agile measures

Marketers have been looking for agility for some time, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner, and while some agencies have been able to meet the call, others have been somewhat slower. Then, along came Covid-19...

By Johanna McDowell 25 Jun 2020

Agency Scope Insights: The road best travelled, how marketers choose service providers

There's never been a question that real value has always been on a marketer's radar when choosing service providers, but with Covid-19 adding a potential global recession to the mix, there's also never been a more important time to offer value...

By Johanna McDowell 18 Jun 2020

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

With knowledge based in long-term needs-analysis studies in large corporates and insights provided by Scopen's Agency Scope, CEO of the Independent Agency Search & Selection Company and Scopen partner Johanna McDowell has a healthy idea about what marketers want from their agency ecosystems...

By Johanna McDowell 11 Jun 2020

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Spare a thought for today's marketing executives as they face not only the most empowered consumers ever, but a rapidly changing marketing ecosystem and the need to manage both...

By Johanna McDowell 4 Jun 2020

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view

The chart below details what the average investment in marketing communications is as a percentage of the client company's turnover...

By Johanna McDowell 30 Apr 2020

Agency Scope Insights: Media agencies to watch

Following the Agency Scope study conducted late in 2019 and with results presented early this year, Scopen has announced its media agencies to watch and follow in South Africa...

By Johanna McDowell 9 Apr 2020

Agency Scope Insights: Creative agencies to watch

Following the Agency Scope study conducted late in 2019 and with results presented early this year, Scopen has announced its creative agencies to watch and follow in South Africa...

By Johanna McDowell 2 Apr 2020

Agency Scope Insights: Independent creative agencies to watch

Following the Agency Scope study conducted late in 2019 and with results presented early this year, Scopen has announced its independent creative agencies to watch and follow in South Africa...

By Johanna McDowell 26 Mar 2020

Agency Scope Insights: Marketing and communication budget increases by 78%

The Agency Scope South Africa (2019/20) report finds that marketers invested R204,040,000 into marketing and communication in 2019, working mainly with different specialised agencies...

By Johanna McDowell 5 Mar 2020

Media agencies' hidden treasures

Media agencies are notoriously bad at self-promotion - like the cobbler's kids with bare feet, these agencies have a wealth of value at home, but don't wear it where we can all see it, writes Johanna McDowell...

By Johanna McDowell 25 Sep 2019

Relationship management: Don't draw the 'divorce card' too quickly

Understanding client-agency relationships is just the tip of the iceberg, it's managing them that is the recipe for success, writes Johanna McDowell...

By Johanna McDowell 13 Sep 2019

Agency Scope South Africa 2019 trends: Evolution or revolution? Part 1

As the Agency Scope team finalises the 2019 South Africa study, analysts have noted some brief but stand-out trends...

By Johanna McDowell 10 Sep 2019

Strategy vs creative: The number one pitch killer

It is not a new issue, but one that continues to create angst for marketers and agencies - writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner...

By Johanna McDowell 5 Sep 2019

Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

The completion of the third edition of Agency Scope UK 2018/2019 enable us to note where South Africa stands in comparison...

By Johanna McDowell 19 Aug 2019

Has the cobbler's kid got no shoes?

Advertising, communications and marketing agencies are the core of creativity for brands across the globe. Scopen's Agency Scope studies around the world show some 45% of potential clients visit an agency's website to see who they are...

By Johanna McDowell 20 Jun 2019

#AdForumSummit2019: Key learnings

Johanna McDowell shares key learnings from the AdForum Worldwide Summit in Los Angeles, where she and other top players in the advertising industry visited various agencies and experienced how they are shaping the future...

By Johanna McDowell 17 Apr 2019

PoPI, social media and influencers

What we all should know and how to make your business compliant...

By Johanna McDowell 1 Apr 2019

#BizTrends2019: Vertical video, Amazon muscle and integration in 2019

Keeping ahead of global trends is always on my bucket list. I'd love to predict precisely what's going to become a 'thing' for marketing houses and agencies, but I'll go with emerging trends I've noted this year - and possibly put money on my predictions...

By Johanna McDowell 11 Jan 2019

Marketing spend per platform - and who takes the lead?

IAS managing director and Scopen Africa and UK partner Johanna McDowell takes BizCommunity readers through current trends in marketing to communications investment ratios, highlighting where South Africa ranks compared to the global average...

By Johanna McDowell 20 Dec 2018

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