Maroefah Smith

Content Assistant/Copy-Editor/Contributor at Bizcommunity
Location:Cape Town, South Africa


Enthusiastic UCT graduate with a passion for fashion, film and words.


Year completed:2012
Education level:Degree
Final year subjects:Media and Writing, Film Studies, English Language and Literature
Institution:University of Cape Town
Location:Cape Town, South Africa
Good Housekeeping debunks the SA millennial mom with the GH Motherhood Survey

Good Housekeeping recently set out to debunk the South African millennial parent...

By Maroefah Smith 1 Nov 2019

#Batman80: How TNT Africa celebrated 80 years of Batman

Batman may have been around for 80 years, but artist Bob Kane and writer Bill Finger's hero still manages to captivate audiences from all ages. Here's how TNT Africa is keeping the iconic dark-caped hero's fans enthralled...

By Maroefah Smith 14 Oct 2019

IAB Insight Series: Beating the benchmark

The latest IAB SA Insight Series event was focused on beating the benchmark...

By Maroefah Smith 26 Sep 2019

#Loeries2019: Impact BBDO's Sarah Berro on making a difference with socially-conscious campaigns

Waste Management Coalition's 'Toxic Flag' by Impact BBDO received the Dove Public Service Award at the 2019 Loeries...

By Maroefah Smith 9 Sep 2019

#Loeries2019: TBWA Hunt Lascaris's Peter Khoury on why 'The Real Cost' is truly iconic

TBWA Hunt Lascaris recently won the Internet & Mobile Audio Commercials Grand Prix at the Loeries...

By Maroefah Smith 4 Sep 2019

#Loeries2019: 'The world accepts this architectural ability' - Design Grand Prix-winner, David Krynauw

Loeries Design Grand Prix-winner David Krynauw lets us in on what the win means to him, the meaning behind the design and future projects...

By Maroefah Smith 29 Aug 2019

Why South Korea is the next big destination for SA travellers

Worldwide sensation BTS has put South Korea on the map for travellers from all over the world...

By Maroefah Smith 28 Aug 2019

#WomensMonth: Silke Bucker knows how to make it in a 'man's world'

Having joined South African Breweries (SAB) in her early 20s, Silke Bucker knows a thing or two about making it in a 'man's world'...

By Maroefah Smith 23 Aug 2019

#WomensMonth: Zainab Mitha is a woman on a mission

FCB Durban junior art director Zainab Mitha forms part of the South African ad industry's new wave of change...

By Maroefah Smith 19 Aug 2019

#WomensMonth: Katryn Kruger is a model citizen

What do you do after walking the runway for Givenchy and Dolce & Gabbana alongside the likes of Gisele B√ľndchen?

By Maroefah Smith 7 Aug 2019

#WomensMonth: How Jade's Annemarie van Wyk uses jewellery to uplift

For Jade owner Annemarie van Wyk, jewellery is more than just an ornamental piece...

By Maroefah Smith 1 Aug 2019

#CSIMonth: How Room 13 and TBWA inspire kids with the arts

Room 13 uses art and creativity to develop and empower underprivileged children by creating a safe place to develop their self-esteem and sense of purpose...

By Maroefah Smith 22 Jul 2019

What the latest technological innovation means for the future of retail

With neverending technological innovation, what will retail look like in the next 20 to 30 years?

By Maroefah Smith 2 Jul 2019

#SourceAfrica2019: What to know for womenswear S/S 2020

Polly Walters from WGSN recently outlined some of the trends the company has been tracking for womenswear in the lead up to spring/summer 2020...

By Maroefah Smith 26 Jun 2019

#SourceAfrica2019: What's trending for menswear in S/S 2020?

WGSN fashion and beauty editor Polly Walters recently summarised the season's key colours, patterns, items and more at the Source Africa in Cape Town...

By Maroefah Smith 20 Jun 2019

#SourceAfrica2019: WGSN's 6 key strategies for developing S/S 2020 collections

WGSN editor and trend feed curator Polly Walters presented the company's trend forecast for spring/summer 2020 at the recent Source Africa in Cape Town...

By Maroefah Smith 19 Jun 2019

#AfricaMonth: Pan-African web series gives Maybelline New York an African flair

African personalities, vloggers, influencers and makeup artists bring an African flair to the New York attitude of Maybelline in the Makeup In The Cities - Africa web series...

By Maroefah Smith 30 May 2019

Why Levi's wants you to #UseYourVoice on Election Day

Denimwear brand Levi's has approached some of the country's leading influencers to help increase voter awareness and turnout amongst young people...

By Maroefah Smith 2 May 2019

#WTMA19: How tourism became an economic saving grace in sub-Saharan Africa

A growing number of countries in sub-Saharan Africa have started looking to tourism as a viable option for revenue generation...

By Maroefah Smith 17 Apr 2019

#WTMA19: Keith Jenkins on what travel influencers are getting right and wrong

According to iambassador founder and CEO Keith Jenkins, marketing influencers in the travel industry are either executing their content mind-blowingly well or mind-bogglingly bad...

By Maroefah Smith 15 Apr 2019

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