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Beate Stiehler-Mulder

Lecturer, Marketing Coordinator at UJ's Department of Marketing Management
Location:South Africa


Beate Stiehler-Mulder is a Senior Lecturer and Marketing Coordinator in the Department of Marketing Management at the University of Johannesburg. She's a PhD graduate with a strong background of work, research and publications in South African and International Journals and Conference proceedings - presenting research on Marketing, Branding, Retail and Consumer subjects.
Moving from differentiation to authenticity

As marketers, we've been told - and taught - to differentiate, differentiate and differentiate...

By Beate Stiehler-Mulder 25 Oct 2019

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