Latest newsTwice a year Havas Group conducts a proprietary prosumer study across multiple countries: Who are prosumers? Prosumers are today's leading influencers and market drivers. They have been a focus of Havas studies for nearly two decades. Beyond their own economic impact, prosumers are important because they influence the brand choices and consumption behaviours of others. What prosumers are doing today, mainstream consumers will likely be doing 6 to 18 months from now. 12 Jan 2023 Read more After a highly competitive local pitch process, Havas Media South Africa stood out to win the media strategy, planning and buying portfolio for Pernod-Ricard South Africa and the South-Central Africa markets. A feat awarded on the back of the agency's Meaningful Brands philosophy that puts the consumer first, believes in data-led insights and driven by a digital mindset that delivers across all media touch points. 22 Dec 2022 Read more The Havas Village is a model, developed by the Havas Group, which provides clients with a full service ranging from creative to media to PR and more. There are over 69 Havas Villages across the globe that bring together the most talented communication experts from across all communication disciplines to create high impact campaigns. South Africa's Village is the first of its kind on the continent. 21 Oct 2022 Read more With the 10th Annual New Generation Social and Digital Awards taking place last month, Havas has proudly shone the spotlight on one of their own. 11 Oct 2022 Read more Whether it is the physical act of choosing your wine, smelling it once you have opened it, or that first sip; wine can mentally transport you to a different place. It gives you a glimpse into a captivating history. It embodies not only the environment in which the grapes are grown but also the essence of the country of its origin. 28 Jul 2022 Read more
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