Cultural relevance is in, mass popularity out
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Thu 22 October 2026
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#BizTrends2026 | Leagas Delaney SA's Ray Langa: 6 forces agencies should be watching

RAY LANGA

Ray Langa, Group CEO, Leagas Delaney South Africa, looks at why annual trends are failing and what leaders should watch instead...

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#MTBS | Marketing needs to deliver value for money

BRADLY HOWLAND

Marketing budgets will face Treasury's value-for-money test in 2027, says Alkemi Collective CEO Bradly Howland…MTBS read
TBWA’s Backslash: Being hard to influence is the new cultural flex

ISSUED BY OMNICOM ADVERTISING SOUTH AFRICA

New Becoming Uninfluenced report finds consumers are growing skeptical of mass popularity, challenging brands to rethink how they earn cultural relevance... read
Branding
Brand belongs in the boardroom... the important reason why

NADIA ELLIS

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Film & Cinematography
Banff Mountain Film Festival lands at Ster-Kinekor
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Launch of practical generative AI course for content creators

EARLE HOLMES, ISSUED BY AFDA

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Publishing
Zambian authors bring local classrooms into new curriculum textbooks

ISSUED BY OXFORD UNIVERSITY PRESS

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Retail
Not just pizza: Roman’s Pizza launches limited-edition streetwear
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Business
Central Energy Fund gets R10bn for fuel levy relief in South Africa
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#MTBPS: What the budget means for your pocket, fuel and savings

KATJA HAMILTON

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