Marketing & Media South Africa

This week, we go behind the selfie with Elaine Rumboll, managing director and professor of play at the Creative Leadership Consultancy, and speaker at the upcoming Integrated Marketing Conference (IMC) 2019.

As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?

People first engage with people and brands for many reasons related to the first-impression they create - but they stay engaged when there is recognition of, and comfort in the VALUES of those people and brands...

Both MultiChoice and the SABC are preparing their responses to regulations from the Independent Communications Authority of South Africa (Icasa) that could potentially challenge SuperSport's monopoly of sport broadcasting rights in the country.

Johannesburg's Net#work BBDO has six entries, all for "Return to Chapman's Peak" on behalf of client Mercedes Benz, on the early deadline shortlist for The One Show 2019 global awards...

When you study the world's most iconic work from recent times, you see patterns that may give you a direction of where everything is headed - at least in the short term. However, the world is extremely complex currently, and nothing is clearly defined, especially in the long term...

Kalliebree Keynerd, head of social media at Joe Public Connect, predicts we'll see more of the following six trends over the coming months...

Investing in owned media to promote your travel brand...

Despite great efforts from government and NGOs, South Africa still faces a number of societal and environmental challenges...

Serviceplan, Hakuhodo und Unlimited have signed a strategic alliance to provide clients and prospects with a global presence based on local insights and regional expertise in the fields of creativity, media, data and technology...

And two Onions for the tacky Vodacom/Showmax ad - at least Toyota's latest TV ad for its Hilux team deserves a plump Orchid...

NEWSWATCH: Gillette has released a #MeToo-inspired ad called 'We Believe' that plays on its 30-year old tagline, 'Best a Man Can Get' to help put an end to 'toxic masculinity'...

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...

As a consumer of local content in 2019, I am ready to see bodies of work that focus on the humanisation of black characters with well-rounded lives that are not solely centred around tried and tested concepts of tragedy, trauma and beating the odds...

If you haven't got around to booking for the BizTrendsLIVE! yet, here's some info so you avoid FOMO...

Award-winning director Siphiwe SJ Myeza-Mhlambi of 7Films has passed away...

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it...

Just when you thought you've heard it all, a picture of an egg now holds the record for the most liked picture on Instagram...

The global biometrics market is growing rapidly. In fact, research indicates that the global market is growing a compounded growth rate of 22.9%...