Latest newsSouth Africa’s poor showing at international awards reflects a notable drop in standards. It’s not too late to change direction. 4 Dec 2024 Read more The ACA Producers Committee plays a pivotal role in the evolution of production within the South African advertising landscape. Made up of senior producers from across its member agencies, the committee serves as a vital resource, keeping agency producers informed about legislative changes and best practices. This includes nurturing important industry relationships, such as those with the National Association of Model Agencies (NAMA) and the Commercial Producers Association (CPA), and reviewing key contractual changes between model agencies, performers, and production companies. 25 Nov 2024 Read more Sharleen James, chairperson of the ACA, addresses the gap between compliance and genuine transformation in South Africa’s advertising industry. She emphasises the need for authentic empowerment, structural leadership changes, and meaningful enterprise development to foster real inclusivity and diversity, moving beyond mere regulatory targets toward lasting cultural and creative impact. 5 Nov 2024 Read more Sharleen James, chairperson of the ACA, outlines the association’s bold new direction, emphasising key initiatives such as the formation of industry-specific ‘tribes’. These efforts are aimed at ensuring the ACA remains relevant and influential in shaping the future of the advertising and communications industry. 19 Sep 2024 Read more Effie Awards South Africa recently hosted an insightful dialogue at Discovery HQ in Sandton, focused on the evolving role of influencer marketing in achieving marketing effectiveness. Titled 'Beyond the Hype – Influencer Marketing and the Search for Marketing Effectiveness', this dialogue provided a robust platform for discussions about strategic influencer engagement and its impact on brand growth and consumer interaction. 10 Sep 2024 Read more Effie South Africa is pleased to announce the 26 finalists in the 2024 Effie Awards South Africa programme following the first round of judging which took place at the end of July. Effie Awards finalists earn points toward the global Effie Index and attaining finalist status ensures that agency and client partnerships are globally recognized for having implemented campaigns that delivered against business objectives. 15 Aug 2024 Read more Ascential plc (LSE: ASCL.L), the specialist events, intelligence and advisory company has entered into an agreement to acquire the commercial assets of Effie, the global benchmark in marketing effectiveness. 13 Aug 2024 Read more Effie South Africa is proud to announce the Grand Jury for the 2024 Effie Awards. Assembled to select the most effective marketing effort of the year, the Grand Effie Jury comprises eleven of the industry's most distinguished leaders from diverse sectors, including creative agencies, marketing, and strategic planning. 12 Aug 2024 Read more Effie South Africa is thrilled to announce the upcoming dialogue exploring the effectiveness of influencer marketing. ‘Beyond the Hype - Influencer Marketing and the Search for Marketing Effectiveness’ is the topic of discussion scheduled for 22 August at the Discovery Group HQ in Sandton. 1 Aug 2024 Read more The Association for Communication and Advertising (ACA) and Effie South Africa are delighted to announce the Jury for the 2024 Effie Awards. This respected panel of experts is tasked with adjudicating the most effective campaigns by ensuring that all entries meet the highest standards of strategic and effective marketing communication. The winners of the 2024 programme will be revealed at a gala awards ceremony to be held in October in Johannesburg. 3 Jul 2024 Read more Effie South Africa recently hosted a groundbreaking dialogue featuring a panel of leading advertising executives and industry experts. The dialogue focused on the profound impact of artificial intelligence (AI) on the effectiveness of marketing campaigns and the broader agency-client ecosystem. Under the theme "From Disruption to Creation: AI’s Impact on the Agency-Client Ecosystem," the dialogue provided a valuable platform for discussions regarding collaboration among key stakeholders in the advertising community. 10 Jun 2024 Read more Repeat chart toppers AB InBev & McDonald’s demonstrate their continued success. Close competition amongst agencies illustrates commitment to effectiveness globally. SA’s Joe Public features as the most effective independent agency in the Middle East & Africa. 6 Jun 2024 Read more The Association for Communication and Advertising (ACA) South Africa is pleased to announce the new board of directors for the 2024/25 fiscal year. 31 May 2024 Read more The most important factor driving effectiveness in marketing isn’t data or AI, but human qualities and behaviours says a new global report by Effie Worldwide. 28 May 2024 Read more The Association for Communication and Advertising (ACA) and programme sponsor GIB Insurance are proud to announce the launch of the fourth intake of the ACA Women in Leadership Programme. This groundbreaking initiative aims to champion transformation in the advertising, marketing and communication industry, with a specific focus on promoting gender equality and empowering women to drive meaningful change. 23 Apr 2024 Read more The Association for Communication and Advertising (ACA) is pleased to provide an update on its internship programme, enabled through its collaboration with advertising schools, member agencies and the MICT SETA, a key player in developing skills within the sector, working collaboratively with industry stakeholders to ensure a well-trained and dynamic workforce. 15 Mar 2024 Read more Effie South Africa has issued the 2024 Effie Awards South Africa Programme call for entries. 19 Feb 2024 Read more The Association for Communication and Advertising (ACA) announces that Mathe Okaba, who served as chief executive officer for over five years, stepped down from her role in December 2023. The board assures stakeholders that a smooth transition is underway, and in this regard, has appointed Gillian Rightford as interim executive director on a fixed-term contract. 29 Jan 2024 Read more
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