Latest newsEffie South Africa has confirmed that its 2025 jury has been expanded following a record number of entries for this year’s programme. A total of 112 entries were received - an unprecedented 44% increase over the 2024 season. 15 Jul 2025 Read more VoxComm, the global voice of communications agency associations, is pleased to announce the expansion of its global footprint with the membership of the Association for Communication & Advertising (South Africa) and the Union des Agences Conseil en Communication (Morocco). Their arrival marks a first in VoxComm’s history: all continents are now represented, affirming its role as the global voice for communications agencies. 30 Jun 2025 Read more From bursaries to GenEra to women in leadership, Sarah Dexter, CEO of MullenLowe South Africa and ACA Education Tribe lead, shares how the ACA is continuing to invest in talent and education as a long-term commitment to industry resilience. 27 Jun 2025 Read more Global non-profit aims to futureproof the industry through access and innovation. 13 Jun 2025 Read more Effie Worldwide has released the 2024 Effie Index® (effieindex.com), the 14th edition of the annual global ranking that celebrates the most effective marketing around the world. Drawing from finalist and winning entries submitted across regional, national, and global Effie Awards competitions, this year's Index continues to reflect the evolving landscape of impactful marketing. 12 Jun 2025 Read more As the global advertising and creative industries get ready for their annual migration to Cannes in the French Riviera, 15 inspiring and talented South African women will be joining them - thanks to an incredible initiative from the Cannes Lions ERA (Equity, Representation, and Accessibility) Programme and local platform, Open Chair. 11 Jun 2025 Read more Effie South Africa, hosted by the Association for Communication and Advertising (ACA), has announced the full jury panel for the 2025 Effie Awards programme, with this year’s theme reminding us that “You Can’t Fake Real Impact.” The Effie Awards remain the globally recognised benchmark for marketing effectiveness, rewarding ideas that are grounded in insight, fuelled by creativity, and proven to deliver real business results. 6 Jun 2025 Read more The ACA has launched ADventures, a bold new podcast created to inform, inspire and ignite conversation across the South African marketing and communications industry. Hosted by Dineo Mashiane, the series brings together diverse voices for honest, insightful dialogue - starting with a candid conversation with ACA executive director Gillian Rightford. 13 May 2025 Read more The ACA introduces GenEra – a fresh platform empowering young professionals in advertising. The launch event brings together bold voices to inspire the next generation of industry professionals. 12 May 2025 Read more Effie Academy is now live in South Africa, bringing world-class marketing education to professionals and students alike. Two flagship programmes – Effie Fundamentals and Effie College – are now open for participation. 8 May 2025 Read more The ACA continues to drive meaningful transformation with its Graduate Programme, internship placements, and bursary support - expanding access, building skills, and enabling future talent in the advertising, marketing and communications sector. 4 Apr 2025 Read more The 2024 Effie Awards South Africa Ipsos Trends Report, launched during a webinar hosted by Effie South Africa on 27 March and presented by Ipsos, offers key insights into what sets effective campaigns apart, making it a valuable resource for any campaign that seeks to resonate, connect with audiences and drive effectiveness in marketing communication. Naturally, it is of particular relevance for those preparing entries into the 2025 Effie Awards South Africa. 3 Apr 2025 Read more The ACA’s first AI in Advertising forum at the WPP Campus in Johannesburg brought together leading voices from across the marketing, creative, media, and technology sectors. A number of panels and speakers explored how AI is already impacting advertising, and what the industry must do to adapt. 25 Mar 2025 Read more Following the success of the 2023 Effie South Africa Trends Report, Effie South Africa, in partnership with Ipsos, is set to release the 2024 Effie South Africa Ipsos Trends and Insights Report on Thursday, 27 March 2025, at 10.30am via webinar. 20 Mar 2025 Read more The Association for Communication and Advertising (ACA) has announced the speaker line-up and agenda for the upcoming AI in Advertising Forum, taking place on 13 March 2025 at the WPP Campus, Johannesburg. This highly anticipated event will bring together leading voices in AI, marketing, and creativity to unpack the real-world impact of artificial intelligence on advertising and communications. 6 Mar 2025 Read more Effie South Africa has issued the 2025 Effie Awards South Africa programme call for entries. Entries will be accepted from 3 April to 28 May 2025. How to Write a Winning Effie Entry workshop will be held Wednesday, 19 March 2025. 4 Mar 2025 Read more Artificial intelligence is no longer a futuristic concept — it’s here, and it’s reshaping the advertising and creative industries at an unprecedented pace. But beyond the headlines and hype, what does AI really mean for agencies, brands, and marketers? How is it already being used? What are the legal, ethical, and creative implications? And most importantly, how can industry professionals stay ahead of the curve? 19 Feb 2025 Read more The 2024 Effie Awards South Africa campaign set out with a critical challenge: to reignite industry participation, elevate awareness, and position the Effies as the premier recognition of marketing effectiveness. Tasked with delivering a campaign that would drive meaningful results, Lobengula Advertising developed a pro bono creative strategy that not only met but exceeded expectations – surpassing the 15% growth target, with 78 entries received. 11 Feb 2025 Read more The Association for Communication and Advertising (ACA), in partnership with GIB Insurance, is pleased to announce that applications are now open for the fifth intake of the ACA Women in Leadership Programme. Since its inception, this programme has provided over 80 women with an opportunity to develop their leadership capabilities, strengthening the industry’s leadership pipeline and advancing gender transformation in the advertising, marketing, and communications sectors. 10 Feb 2025 Read more
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