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Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

PROMOTED

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!Cycle of Life

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Your customers know when you’re faking it

Your customers know when you’re faking itCristelle Snyman, Everlytic

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TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

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#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

The human paradox: The faster AI advances, the more human connection matters

The human paradox: The faster AI advances, the more human connection mattersCharne Munien, Rogerwilco

An immersive Table Mountain experience by Chaos Theory and the Millat Group has won a global event award (Image supplied)

African-led events worldclass as Table Mountain immersive experience wins global award

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officerASK AFRICA

South Africa will be the country in focus, pictured is stakeholders at the signing of the agreement. Source: Supplied.

Berlinale EFM names South Africa 2027 country in focus

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

Publicis is set to acquire LiveRamp. Source: Publicis.

Publicis Groupe to buy LiveRamp for $2.2bn

Isu Elihle Awards open for entries with R30,000 for first place

Isu Elihle Awards open for entries with R30,000 for first place

The Racket Club's music studio. Source: Supplied.

The Racket Club launches music strategy agency

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

Maria McCloy is pictured in her Johannesburg apartment which is often used for film and television productions like Kings of Joburg. Source: Supplied.

Tributes pour in for Maria McCloy ahead of Joburg Theatre memorialKarabo Ledwaba

The future of OTC marketing lies in the recommendation momentMichael Gullan

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

By Danette Breitenbach 12 hours

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinking

By Karabo Ledwaba 13 hours

More news

In the Spend Trend Report 2026, 75% of respondents engage in sports betting in some shape or form (Image source: @ Carte Blanche )

#BizTrends | Spend Trend 2026 Part 2: Consumers adopt value-seeking spending strategies

Danette Breitenbach 7 May 2026

The global ad stars football stars like Thierry Henry and David Beckham. Source: YouTube.

Lay’s bets on football fever with new World Cup campaigns

7 May 2026

Childline Gauteng and Net#work BBDO call for the preservation of what matters most

Childline Gauteng and Net#work BBDO call for the preservation of what matters most

TBWA 7 May 2026

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The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

What McDonald’s SA’s new CMO plans next: A customer-first, digitally-driven brand

Evan-Lee Courie 6 May 2026

The awards are now open for entries. Source: Supplied.

iPendoring 2026 opens: Indigenous-language work gets a direct One Show shot

6 May 2026

Celeste Whitaker, founder and director of Fizz Marketing says the balance between technology and human insight will continue to define exceptional event experiences (Image source: © 123rf )

Exceptional event experiences: Balancing AI and human insight

Celeste Whitaker, 6 May 2026

#WeOwnTheStreets campaign redefines street culture with Skipper Bar and adidas

#WeOwnTheStreets campaign redefines street culture with Skipper Bar and adidas

6 May 2026

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Botswana public broadcaster opens airwaves to international ads

6 May 2026

Retroviral’s Find Your Fire, a trilogy of films for the Eastern European market, is an example of local talent and creativity overcoming geography (Image supplied)

#BehindtheCampaign | Bic’s Find Your Fire: A South African-born idea for the global market

6 May 2026

Stitch Express adds BNPL flexibility for merchants

Stitch Express adds BNPL flexibility for merchants

6 May 2026

Even the most awkward or competitive humans are welcome at Liberty

Even the most awkward or competitive humans are welcome at Liberty

TBWA 6 May 2026

Sentech expands Freevision Play as Afree TV launches platform

Sentech expands Freevision Play as Afree TV launches platform

SENTECH 6 May 2026

The easiest way to reach over 5 million South African professionals

The easiest way to reach over 5 million South African professionals

Broad Media 6 May 2026

How pirate boxes and illegal IPTV devices are fuelling South Africa’s content theft crisis

How pirate boxes and illegal IPTV devices are fuelling South Africa’s content theft crisis

MultiChoice 6 May 2026

Transparency, not funding, is the missing link in SA's township economy

Transparency, not funding, is the missing link in SA's township economy

6 May 2026

Slipper Day 2026 offers R2m in instant rewards powered by FoneWorx

Slipper Day 2026 offers R2m in instant rewards powered by FoneWorx

Caxton Media 6 May 2026

Attention agency Connect is named number 2 top media agency to work for in South Africa

Attention agency Connect is named number 2 top media agency to work for in South Africa

The Up&Up Group 6 May 2026

SU’s website earns global acclaim with prestigious Gold Quill Award

SU’s website earns global acclaim with prestigious Gold Quill Award

Stellenbosch University 6 May 2026

MMA South Africa's Grand Jury 2026 reflects modern marketing leadership

5 May 2026

Pangolin: Kulu's Journey has been nominated for both an Emmy Award and a Bafta for its musical score (Image source: © Currency

Pangolin: Kulu's Journey musical score hits the high notes

5 May 2026

Candice Goodman looks at why conversations, clicks and competitions are becoming the safest way to collect data (Image source: © 123rf )

Exclusive | Building trust through conversations, clicks and competitions

Candice Goodman 5 May 2026

SA publishers among Wan-Ifra Digital Media Awards 2026 finalists

SA publishers among Wan-Ifra Digital Media Awards 2026 finalists

5 May 2026

The ad shines a spotlight on the stadium workers. Source: YouTube.

#BehindtheCampaign: Stadium staff get their World Cup spotlight with Carling Black Label

5 May 2026

Sentech Africa Tech Week 2026 returns to Cape Town

Sentech Africa Tech Week 2026 returns to Cape Town

Topco Media 5 May 2026

AI in education: How South Africa can unlock better learning outcomes in 2026

AI in education: How South Africa can unlock better learning outcomes in 2026

Helm 5 May 2026

Safta winner, Alex Xolo on finding his voice in South African drama

Safta winner, Alex Xolo on finding his voice in South African drama

MultiChoice 5 May 2026

Hook, Line & Sinker appointed as PR agency for Top Employers Institute

Hook, Line & Sinker appointed as PR agency for Top Employers Institute

Hook, Line & Sinker 5 May 2026

Will AI kill the radio star?

Will AI kill the radio star?

Algoa FM 5 May 2026

Realm Digital launches Nexr: A dedicated immersive technology brand built on proven demand

Realm Digital 5 May 2026

Africa news

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Botswana public broadcaster opens airwaves to international ads

6 May 2026

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Social media overtakes TV as Kenya’s top news source

5 May 2026

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

"Consistent organic growth remains our North Star. While it will take time to outpace historical losses, our Q1 results are in line with expectations and ahead of Q4 2025," says Cindy Rose, WPP CEO (Image source: @ WPP

No surprises in WPP Q1 results

28 Apr 2026

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