Rirhandzu Shingwenyana

marketing coordinator at Sadmon
Location:South Africa


Rirhandzu Shingwenyana is a BA Communication Studies graduate from the University of Limpopo. As well as certified Brand and Marketing. He is passionate about marketing and advertising, communication, social media and digital strategy. He is currently the marketing coordinator for a small-medium enterprise.
The next year 10 years will be critical for traditional media industry's transformation

Surviving the year 2020 will create a new trajectory for the decade ending 2030. However, one's survival will be determined by a myriad of dynamics internal and external of the business environment...

By Rirhandzu Shingwenyana 15 Jan 2020

Social media is killing advertising? I don't think so.

Is social media killing advertising? You've probably heard this question 1,000 times lately...

By Rirhandzu Shingwenyana 17 Oct 2019

Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

The process of brand management is not as complicated as a lot of non-brand or marketers sees it...

By Rirhandzu Shingwenyana 7 Aug 2019

Data-driven marketing and advertising; and how to harness new customer data insights

We sit in meetings with heads of different departments to plan the next marketing and advertising campaigns. What are the missteps and missed opportunities that this planning often overlook?...

By Rirhandzu Shingwenyana 12 Jul 2019

Disruptive thinking in the digital age

What is disruptive thinking? How many times have you heard leaders of big companies say we need disruptive marketing campaigns? But many of these people don't understand what disruptive thinking is...

By Rirhandzu Shingwenyana 2 Jul 2019

Design-thinking as a strategic advantage

Technology has brought a lot of new ways of marketing. That is why it is paramount to think about designing differently without losing the essence...

By Rirhandzu Shingwenyana 27 May 2019

Influencer marketing - the value of micro vs macro-influencer marketing tactics

Rirhandzu Shingwenyana from Sadmon lists ways in which nano, micro (mid-tiers) and macro influencer (mega influencers) are most effective and efficient when it comes to ROI...

By Rirhandzu Shingwenyana 11 Apr 2019

Social media: Promising arena for public debate

Government communicators need to realise that traditional communication is obsolete in this digital cultural age...

By Rirhandzu Shingwenyana 5 Apr 2019

How to crack social media and digital marketing in a rigid business context

It's critical that social media managers understand the overall corporate strategy and the company's position so that this guard them when dealing with backlashes...

By Rirhandzu Shingwenyana 8 Mar 2019

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