Marketing & Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 1 day

Advertise your job vacancies

Jobs

Financial Accountant Sandton
Client Success/Account Executive Johannesburg
Multi Media Content Producer Johannesburg
Personal Assistant Johannesburg
Brand Assistant Cape Town
Marketing Assistant Cape Town

More jobs Submit a job Open account

New Biz Press Offices

EBM Group has opened a Biz Press Office on Bizcommunity.com!

EBM is a purpose-driven brand and retail marketing company built around one clear philosophy: Be Unsame.

View EBM Group's Biz Press Office

New appointments

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

Boundless appoints Fran Luckin as global co-chief creative officer

More...Submit a person

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

Source:

TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

The human paradox: The faster AI advances, the more human connection matters

The human paradox: The faster AI advances, the more human connection mattersCharne Munien, Rogerwilco

An immersive Table Mountain experience by Chaos Theory and the Millat Group has won a global event award (Image supplied)

African-led events worldclass as Table Mountain immersive experience wins global award

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officerASK AFRICA

South Africa will be the country in focus, pictured is stakeholders at the signing of the agreement. Source: Supplied.

Berlinale EFM names South Africa 2027 country in focus

Publicis is set to acquire LiveRamp. Source: Publicis.

Publicis Groupe to buy LiveRamp for $2.2bn

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

By Danette Breitenbach 21 hours

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinking

By Karabo Ledwaba 22 hours

More news

Safrea calls for strengthening protection for freelance journalists

Safrea calls for strengthening protection for freelance journalists

Safrea 5 May 2026

Source:

May the 4th be with you: The internet celebrates Star Wars Day

Chloe Posthumus 4 May 2026

Boxer has launched its newest division, BMedia. Pictured: (Right) Paul Coetzee, group executive: commercial, marketing, retail media and factories officially welcomes Bmedia’s head of department (left) Adrian Naidoo to the Boxer Family at Boxer’s head office in Westville, KZN (Image @ Boxer)

Discount supermarket launches 360° retail media division

4 May 2026

New funding round targets job creation, local storytelling and industry growth across Cape Town’s film sector. (Source: )

Cape Town film fund reopens, backing next wave of local productions

4 May 2026

Sean Summers is CEO of Pick n Pay. Source: Suppleid.

Workers’ Day at Pick n Pay: Wages and benefits under review

4 May 2026

A complaint against MultiChoice and Altech has been referred to the Competition Tribunal for prosecution by the Competition Commission (Image source: © 123rf )

MultiChoice and Altech referred to Competition Tribunal for prosecution

4 May 2026

Dove launches a nationwide search for South Africa’s most inspiring creators. Pictured left to right: Mpoomy Ledwaba, Coachella Randy, Lwandile Makhaza, and Thickleeyonce are members of the Dove Creator Council (Image supplied)

#SkinThatDoves | Dove launches nationwide search for SA’s most inspiring creators

4 May 2026

Marketers and agencies need to ensure their values align (Image source: © 123rf )

Part 2: Less noise, more nerve | Marketers: Focus on headline earnings, not awards

4 May 2026

At the Davos Communications Summit, Paul Holmes, founder and CEO of PRovoke Media, cautioned about AI (Image supplied)

Can trust be measured in an AI world?

Lebo Madiba 4 May 2026

Warc global ad outlook. Source: Warc.

Warc Media: Meta outperforms, YouTube misses as AI reshapes online ad growth

4 May 2026

Strategising for the "Alpha-millennial" household

Strategising for the "Alpha-millennial" household

Siwelile Thusi, M+C Saatchi Abel 4 May 2026

Entries open for 702 Jozi My Jozi Walk the Talk 2026

Entries open for 702 Jozi My Jozi Walk the Talk 2026

Primedia Broadcasting 4 May 2026

It was Sunset Time as thousands of user-generated sunsets transformed high-traffic billboards into moments of golden hour calm across the country. Source: Supplied.

Corona bets on user-generated sunsets for its latest outdoor push

4 May 2026

Biz Most Read Award winners April 2026

Biz Most Read Award winners April 2026

Bizcommunity.com 1 May 2026

Source:

Meta expands parental controls with teen AI visibility, joining rivals

Karabo Ledwaba 30 Apr 2026

5 lessons on building a brand at scale from ButtaNutt

30 Apr 2026

Lebo Madiba,(left) founder and managing director of PR Powerhouse, received the prestigious Gold award for Powerful Voice in Communication at the World Communications Forum Association (WCFA) awards in Davos, Switzerland (Image supplied)

Top African PR professional receives international gold award

30 Apr 2026

With more channels, more data, more expectations and less room for waste, marketers are under increasing pressure (Image source: © 123rf )

Part 1: Less noise, more nerve | How South African marketers are spending smarter; creating braver

30 Apr 2026

Platter’s wine guide editor Philip van Zyl steps down after 28 years

Platter’s wine guide editor Philip van Zyl steps down after 28 years

30 Apr 2026

Your competitor is winning in AI search. You just don’t know it yet

Your competitor is winning in AI search. You just don’t know it yet

Techsys Digital 30 Apr 2026

A key theme going into 2026 is social engineering and the impact that has on fraud (Image source: Spend Trend 2026 Report)

#BizTrends | Spend Trend 2026 Part 1: Social engineering and its impact on fraud

Danette Breitenbach 29 Apr 2026

While ProNutro’s New Generation ProNutro has come under fire from consumers, it says it will not revert to the original product (Image source: @ MSN

Sorry, not sorry, says ProNutro manufacturer

29 Apr 2026

Source:

SA bids farewell to opera legend Mimi Coertse

29 Apr 2026

This ad was submitted in the complaint. Source: ARB.

L’Oréal, Eucerin face off over “#1” claim as ARB rules

Karabo Ledwaba 29 Apr 2026

Limited-edition Carling Black Label packs could send you to the FIFA World Cup 2026

Limited-edition Carling Black Label packs could send you to the FIFA World Cup 2026

MSports Marketing 29 Apr 2026

702 MTN Small Business Awards winner announcement

702 MTN Small Business Awards winner announcement

Primedia Broadcasting 29 Apr 2026

Why a leading ICT distributor has partnered with MyBroadband for four years running

Why a leading ICT distributor has partnered with MyBroadband for four years running

Broad Media 29 Apr 2026

Your brand is already being judged by an AI that has never read your press release

Nkateko Khosa, Brave Group 29 Apr 2026

The Cape Town OOH opportunity: Closing the gap between spend and impact

The Cape Town OOH opportunity: Closing the gap between spend and impact

Tractor Outdoor 29 Apr 2026

The power of the recommendation moment

The power of the recommendation moment

G&G Advocacy 29 Apr 2026

Africa news

Source:

Social media overtakes TV as Kenya’s top news source

5 May 2026

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

"Consistent organic growth remains our North Star. While it will take time to outpace historical losses, our Q1 results are in line with expectations and ahead of Q4 2025," says Cindy Rose, WPP CEO (Image source: @ WPP

No surprises in WPP Q1 results

28 Apr 2026

African retail’s future hinges on tech-driven consumer insights

African retail’s future hinges on tech-driven consumer insights

Blessed Hwaire 23 Apr 2026

Let's do Biz