Candice Goodman

Head of Education & Training: Mobile Marketing Association of SA; CEO, Mobitainment
Location:Johannesburg, South Africa

Profile

Candice Goodman is the DMA's Direct Marketer of the Year 2016. She has headed up Education at the Mobile Marketing Association of South Africa for the past five years, and was on the Mobile Marketing Association (MMA of SA) Advisory Board as Chairman, was the first Certified MMA Mobile Marketer in South Africa and is on the Education Committee of the IAB.
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Today's tech tips marketers can use to save the shopper money

Top on the shopper's mind today is that she needs to save her money - and that includes when you ask her to use her mobile phone to enter a competition and engage with your brand. Here are our five top tech tips that South African marketers can use...

By Candice Goodman, Issued by Mobitainment 14 Oct 2019

Introducing the first-ever single-brand rewards programme in South Africa - Royco Rewards

Think of rewards or loyalty programmes, and immediately your mind goes to the retail store brands, like Clicks or Dis-Chem. Why have we not yet seen a loyalty programme rewarding customers for their regular purchase of a single brand?...

By Candice Goodman, Issued by Mobitainment 3 Dec 2018

Social and mobile get even closer in 2018

When social meets mobile, we see the best of both in our digital world... Let's explore their journey as their relationship gets even closer as 2018 approaches, and how we can leverage what they offer us as marketers in Africa...

By Candice Goodman, Issued by Mobitainment 18 Dec 2017

The four F-words of gamification: fun, fame and fortune for free on your phone

Simply put gamification is the use of game thinking and game mechanisms in a non-game context. These were the key success factors in the recent multi-award-winning Red Bull Kas'Lami Tembisa campaign...

By Candice Goodman, Issued by Mobitainment 7 Dec 2015

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