I'm a freelance copywriter who has worked for some of the biggest advertising agencies in the country. I have experience in above and below the line advertising - having won awards, locally and internationally, for both.
I think that the ad industry, as it stands, is broken and it can't be fixed using the same thinking that got us into this problem. Things are going to change. I want to be a part of that.
I am a freelance copywriter who has worked for some of the biggest advertising agencies in South Africa.? I love writing, in any form and believe that words can transform the way we live.
I have extensive, hands-on experience in branding and advertising, and understand the need for clear, smart communications. Being on the creative side of advertising, I have learnt to look for the most innovative, creative solutions for any business problems (not just in advertising) and believe this will be of great value to future employees. I've also been lucky enough to win Loeries, Cannes shortlists and got In-book at D&AD.
I've worked on some of the biggest brands in South Africa. These brands include Adidas, Pick 'n Pay, Steers, Pedigree, Standard Bank, Liberty, Merchant West, Nissan, Mazda, Tiger Brands, and Visa. I'm a strategic thinker with a passion for big ideas and love to work with people who think there is more to life than just getting by... While we are here, we might as well put a dent in the Universe.
?I've had the opportunity to travel to various parts of the world and believe that experiences like belly dancing on the Nile, elephant back riding in the jungles of Thailand, and skydiving in Vegas can teach you a lot about life and add a little something extra to your work ethic. In and amongst my travels, I also worked as a chef, a camp counsellor, a lumberjack, and even got a job at Hamley's in London as a magician - I kid you not!?
I've worked with some amazing advertising agencies that have shaped the way that I work and given me the experience I need to mould the way that people see brands. Please check out my online portfolio - I have put together a collection of work that I feel best showcases my ability across all markets in South Africa. If you have any questions on any of the work, please feel free to contact me. I would love to chat about them over a cup of coffee.