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This annual report, first launched in 2021, serves as a longitudinal study, providing a comprehensive overview of trends, challenges, and opportunities in PR measurement over time. The 2024 edition allows practitioners to compare data and insights from previous years, identifying patterns and shifts in the industry. To further enhance the depth of analysis, Ornico partnered with Dr Tersia Landsberg Boshoff (PhD), a strategic communication expert, who provided invaluable expertise in interpreting the findings.
The PR Measurement Landscape Report 2024 is now available for download. Click here to access the full report and gain the insights needed to elevate your PR strategies.