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Don't be a one-trick pony; there's more to PR than media relations

Public relations has historically been considered a press release machine, driving awareness through editorial, and relying on AVEs (advertising value equivalents) to demonstrate value through the estimated cost of the press release coverage achieved...

Issued by Brandfundi 12 Mar 2019

Sure, you listen to your customers, but do you listen to your employees?

Way back in the seventies, Peter Drucker said that business has only one purpose: to create a customer. That's where Marty Neumeier kicks off from in his recent book The Brand Flip...

By Johnny Johnson 11 Mar 2019

Cal Fussman at the CTICC ahead of his YPO talk. Image via his .

#YPOEdge: Cal Fussman on the compelling social impact of storytelling on the long game

Last week, YPO hosted the world's largest gathering of CEOs right here in Cape Town, on 6 and 7 March 2019, for its Global Leadership Conference and YPO Edge, with the theme, 'Life of Re'. I spoke to master storyteller Cal Fussman about lessons he's learned from interviewing the likes of Simon Sinek...

By Leigh Andrews 11 Mar 2019

Digitalisation, fake news and integrity: The changing landscape of PR globally

The International Public Relations Network provides global insight on how PR agencies are adapting to the new PR trends...

Issued by MANGO-OMC 11 Mar 2019

Controlling a crisis - The ultimate possible disruption

Whether a company enjoys the size and stature of Ford, Tiger Brands or KPMG, or is a much smaller enterprise, the fundamentals surrounding reputation and perception remain unchanged, clearly underscoring the absolute need to be prepared for a crisis...

By Jennifer Stein 11 Mar 2019

Business is too timid with its PR

It needs to take control of its public narrative...

By Robert Gentle 8 Mar 2019

The future of brand communication in a self-actualised economy of 2050

Chumisa Ndlazi, a marketing and communications practitioner for CSIR shares her thoughts on the role of brand communication in the future...

By Chumisa Ndlazi 6 Mar 2019

Minister of finance, Tito Mboweni delivering his budget speech for 2019. © .

#Budget2019: The aloe in the room

Mathe Okaba, CEO of the ACA, looks at the 2019 Budget and what the communication and advertising sector can learn from it...

By Mathe Okaba 5 Mar 2019

Brand Factor's best work: Part 1

Brand Factor is less than a year old, and we're already on job number 210. So the team thought we would take stock of just how much work we've put out over the past 10-going-on-11 months...

Issued by Brand Factor 5 Mar 2019

Grapevine's clients hit the headlines

Grapevine Communications is thrilled to welcome on board two new clients, and more pleased still to secure excellent coverage for these industry leaders...

Issued by Grapevine Communications 5 Mar 2019

Full Spectrum Communication Service Provider

The City of Cape Town requires the facilities of a Full Spectrum Communications Service Provider to support the development and implementation of Communication initiatives across the city...

Issued by Hero Strategic Marketing 4 Mar 2019

Petri Greeff, Riscura head of investment advisory and administration

Education and communication are key to understanding retirement default regulations

Following the introduction of the amendments to the Pension Funds Act in September 2017, the deadline to comply with the Act's default regulations is now effective...

1 Mar 2019

#Newsmaker: Nobethu Jolobe on architecture in strategic branding and communications

Strategic branding and communications agency HKLM recently appointed Nobethu Jolobe, with a background in architecture, as creative director for 3D environmental projects...

By Jessica Tennant 26 Feb 2019

#NewCampaign: "Periods are normal, showing them should be too"

A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...

By Jessica Tennant 25 Feb 2019

How important is ethics and reputation in Africa?

The African Public Relations Association (APRA), will be hosting the 31st APRA Conference in Kigali, Rwanda, from 13-17 May 2019...

25 Feb 2019

Mom buys everywhere for everyone. Is she buying your brand?

You may have heard that 73% of moms make the purchasing decisions in the home, but how do you tap into that purchasing power?...

Issued by Exposure Marketing 22 Feb 2019

Thought leadership: An integral part of the modern PR plan

While companies compete for headspace in a noisy and crowded environment, thought leadership as a tried and trusted PR tactic is coming into its own in the South African media space...

By Louise Hunt 21 Feb 2019

Brandwatch appoints YOUKNOW as African channel partner

After four years of supporting Crimson Hexagon in Africa as well as the successful merger of Brandwatch and Crimson Hexagon in 2018, YOUKNOW Digital has been appointed as the official distribution partner to Brandwatch...

Issued by YOUKNOW Digital 21 Feb 2019

Has "PR" become a dirty word?

Even its practitioners don't seem to like it...

By Robert Gentle 21 Feb 2019

Employee benefit marketing: How to ensure your staff know and use their benefits

With the current state of the job market and the pressure on offering competitive remuneration, companies should make employee benefit marketing a priority to attract and retain the best employees...

By Sylvia Schutte 20 Feb 2019

Justine Drake's recipe for award-winning content

Fresh from New York City with a Pearl Award under her arm (The Content Council's Content Director of the Year award, no less), John Brown Media South Africa's head of content and editor of Fresh Living magazine, Justine Drake, shares her five-ingredient recipe for creating successful content...

Issued by Dentsu Aegis Network 20 Feb 2019

IAB SA launches insight series, in partnership with Meltwater and The Radisson Hotel Group

The IAB SA has launched an exciting new series of strategically aligned events for the digital industry. Held in partnership with Meltwater and The Radisson Hotel Group, the series will give the industry smart, actionable and meaningful insights...

Issued by IAB SA 19 Feb 2019

#FairnessFirst: Welcome the most diverse emoji set yet

Call them emojis or emoticons, you're sure to see even more of those colourful little symbols in all forms of digital communication, with the Unicode Consortium confirming featuring we'll have at least 230 new emojis to choose from in 2019 when different skin tones and genders are included...

By Leigh Andrews 18 Feb 2019

McDonald's Tunnel of Lovin'

In celebration of Valentine's Day, the Tunnel of Lovin' was built around the drive-thru at the McDonald's Southgate...

Issued by Pacinamix 15 Feb 2019

PR and ad agencies don't understand their clients

One of the greatest disconnects in the world of marketing is the lack of understanding by PR and advertising agencies of their clients...

By Chris Moerdyk, Issued by Chris Moerdyk 15 Feb 2019

Pop culture's influence on internal communication is impactful. A win!

It's no secret that we operate in an open-minded interconnected society that is comprised of engaged, aware and conscious employees. However, in order for internal communication to be effective, we must constantly find new ways of delivering engaging experiences...

By Lukhanyo Mpumela-Kwaza 14 Feb 2019

Forget macro, micro or nano, 2019 is the year of 'internal-influence'

The socialverse has been inundated with one Fyre meme after the other and thanks to the Hulu and Netflix - albeit through the skewed FuckJerry lens - exposés, there has been an amplified discussion about the pros and cons of the influencer marketing space...

By Mike Sharman 13 Feb 2019

Assessing marketing for business relevance

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