Film & Cinematography News

Everlytic Insights

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

3 days

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

Advertise your job vacancies

Jobs

Creative Video Intern (Paid) Cape Town

More jobs Submit a job Open account

Multimedia

All Galleries Audios Videos

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

#Effies2025 | Sanlam's F-Show breaks through the finance category

VML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026Association for Communication and Advertising

Season one of the show is now complete. Source: Showmax.

From paper to polony: How Die Kantoor made South Africa laughKarabo Ledwaba

More news

Nu Metro opens flagship cinema at Gateway Theatre of Shopping

Nu Metro opens flagship cinema at Gateway Theatre of Shopping

8 Oct 2025

Loewreis Creative Week has kicked off (Image supplied)

#Loeries Creative Week 2025 kicks off in Cape Town with shortlists announced

7 Oct 2025

Pitching to MultiChoice: How to get your story on DStv or Showmax

Pitching to MultiChoice: How to get your story on DStv or Showmax

MultiChoice 7 Oct 2025

Afda Alumni Richard Finn Gregory’s documentary series School Ties nominated for International Emmy

Afda Alumni Richard Finn Gregory’s documentary series School Ties nominated for International Emmy

Earle Holmes, Afda 6 Oct 2025

Afda alumni in key roles on The Heart is a Muscle – SA’s official entry to the Oscars

Afda alumni in key roles on The Heart is a Muscle – SA’s official entry to the Oscars

Earle Holmes, Afda 3 Oct 2025

A snippet from the Road trip film.

Watch | New ChatGPT ads just like movie scenes

Karabo Ledwaba 1 Oct 2025

An 1895 camera was used to create the images. Source: Retroviral/Castle Lager

#HeritageMonth: Castle Lager's 130 year journey captured on 1895 camera

25 Sep 2025

Image credit: Cora Pursley on

Dopamine draw(back): Endless streaming and scrolling are ruining our attention

19 Sep 2025

Hollywood icon Robert Redford passes away at 89

Hollywood icon Robert Redford passes away at 89

16 Sep 2025

Global mentorship: TBWA\SA's talent joins the Wright Academy

Global mentorship: TBWA\SA's talent joins the Wright Academy

16 Sep 2025

#HeritageMonth | Vicks and artist Zee Feels wrap South Africa in relief

#HeritageMonth | Vicks and artist Zee Feels wrap South Africa in relief

12 Sep 2025

Source:

National Film Foundation falters as leadership instability continues

11 Sep 2025

Movie Room gives viewers a historic isiZulu experience

Movie Room gives viewers a historic isiZulu experience

The Rooms Network 11 Sep 2025

4 African storytellers chosen for the 2025 AuthenticA Series Lab

4 African storytellers chosen for the 2025 AuthenticA Series Lab

9 Sep 2025

What global brands can learn from South African creativity

What global brands can learn from South African creativity

Scholars Film 9 Sep 2025

The ad was a hit at the Emmy's. Source: YouTube.

Brian Cox's college living earns Emmy nod for Uber ad

8 Sep 2025

WPP's new leadership appointmetns include Laurent Ezekiel as global CEO of Ogilvy, Devika Bulchandani as COO and Laurent Ezekiel as Global CEO of Ogilvy
Floriane Tripolino was named CEO of WPP Open X, dedicated to The Coca-Cola Company (Image supplied)

WPP announces key global leadership appointments

5 Sep 2025

Loeries Creative Week takes place from 5 to 10 October in The City of Cape Town and (Image supplied)

Loeries Creative week: An opportunity for creative exchange

Loeries 3 Sep 2025

Afda Alumna Muneera Sallies Wins at National Arts and Culture Awards

Afda Alumna Muneera Sallies Wins at National Arts and Culture Awards

Earle Holmes, Afda 28 Aug 2025

SA consumer class still loves the big screen

SA consumer class still loves the big screen

BrandMapp 27 Aug 2025

Source: © 123rf Industry leader Ann Nurock delivered a thought-provoking keynote, sharing her perspectives on some of the defining themes from the 2025 Cannes Lions International Festival of Creativity

#CreativeCircle | Ann Nurock: 3 key trends shaping the future of marketing and creativity

Ann Nurock 19 Aug 2025

SABC documentary travelogue Breaking Down Borders sees Paul Modjadji traverse the continent with his team to spread the joy of dance while spotlighting local stories (Image supplied)

SABC documentary travelogue nominated for prestigious national award

11 Aug 2025

Staying Odd, leading forward: The Odd Number appoints new MD and ECD

Staying Odd, leading forward: The Odd Number appoints new MD and ECD

8 Aug 2025

Africa Film Finance Forum unlocks path to $20bn film economy

Africa Film Finance Forum unlocks path to $20bn film economy

Africa Film Finance Forum 8 Aug 2025

#CreativeCircle | Neo Mashigo: The difference between a cherry and goat dung

#CreativeCircle | Neo Mashigo: The difference between a cherry and goat dung

Danette Breitenbach 7 Aug 2025

Fame Week's 2025 Inclusive Lens Awards finalists revealed

Fame Week's 2025 Inclusive Lens Awards finalists revealed

7 Aug 2025

Image source:

How South Africa’s new film visa is rewriting the script for tourism

Thembi Sehloho 6 Aug 2025

Terry Levin looks at campaigns presented at the recent Creative Circle Full Circle event in Cape Town. Pictured: The Sounds Right campaign

#CreativeCircle2025: Influencing real cultural, societal and economic change

Terry Levin 4 Aug 2025

Ford’s latest TVC campaign celebrates the essence of what it means to Live the Ranger Life (Image supplied, Photo credit: Tim Gerges)

#BehindtheCampaign | Ford’s Live the Ranger Life: Off-road and on message

31 Jul 2025

2026 Sony Future Filmmaker Awards calls for submissions

2026 Sony Future Filmmaker Awards calls for submissions

30 Jul 2025

Let's do Biz