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Baking media effectiveness into your video marketing strategy

Baking media effectiveness into your video marketing strategy

4 Jul 2025

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RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

#BizTrends 2025: Google's Alex Okosi – Africa, an opportunity more than a challenge

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Pineapple Insurance faces backlash for stereotyping taxi drivers

Pineapple Insurance faces backlash for stereotyping taxi driversKarabo Ledwaba

Source: © 123rf The power of Creative Problem Solving is what Eve Langkilde has come to believe in, and what she will spend the rest of her career persuing

In pursuit of the power of Creative Problem SolvingEve Pennington

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

The Up&Up Group, together with key clients, has partnered with Dr Karen Nelson-Field (pictured) to deliver South Africa’s first-ever data on digital media attention metrics (Image supplied)

Attention is the new currency: SA's first human data study

Xolisa Dyeshana, chief creative officer and partner at Joe Public, gives lessons from his experience as 2025’s Cannes Audio & Radio jury president (Image by Danette Bretienbach © Bizcommunity)

#CreativeCircle2025: South African audio needs to evolve | Xolisa Dyeshana's key takeawaysDanette Breitenbach

Matt Deitke originally turned down a lesser offer. Source: X.

Meta breaks records with $250m offer to 24-year-old AI prodigy

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal posts

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal postsKarabo Ledwaba

Terry Levin looks at campaigns presented at the recent Creative Circle Full Circle event in Cape Town. Pictured: The Sounds Right campaign

#CreativeCircle2025: Influencing real cultural, societal and economic changeTerry Levin

Kendrick Lamar and Dave Free launch Project 3, a global creative agency

Kendrick Lamar and Dave Free launch Project 3, a global creative agency

Medalla is one of the standout creative strategy campaigns.

#CreativeCircle2025: How a thief, a tennis racket, and Cannes reminded me why strategy mattersKarabo Ledwaba

Source: © 123rf The power of Creative Problem Solving is what Eve Langkilde has come to believe in, and what she will spend the rest of her career persuing

In pursuit of the power of Creative Problem Solving

By Eve Pennington 2 hours

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

1 day

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Musa Kalenga, group CEO of Brave Group. Image supplied.

#BehindtheIMC: Musa Kalenga - "Opting into leadership, putting yourself second in service of others"

29 Jul 2024

Adidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

The complainant said the ad was inappropriate. Source: YouTube.

ARB rules that Always XXL ad can educate boys and girls

Karabo Ledwaba 29 Jul 2024

Source: © WPP At the recent Creative Circle Full Circle held in Johannesburg this year's South African Cannes Lions jury members' gave their insights into some of the world's best advertising campaigns

#Cannes2024: Insights on some of the world's best creative work

Danette Breitenbach 29 Jul 2024

Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Premium sports events make brands work harder for fans attention

26 Jul 2024

Image supplied. In anticipation of the Olympic Games Paris 2024 Opening Ceremony, DStv Stream has launched a tongue in check take on the elite athlete in sports

#Paris2024: DStv Stream's tongue-in-cheek campaign from Parys to Paris

25 Jul 2024

Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement

#Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunity

Neil Jankelowitz 25 Jul 2024

Source:

The everyday influencer, a new era in influencer marketing

Pauline Oudin 25 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

25 Jul 2024

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

NielsenIQ 25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa

Cannes Lion Festival bought out by rival business, informa

Danette Breitenbach 24 Jul 2024

#OrchidsandOnions: Bic inspires with Paralympian Mpumelelo Mhlongo

#OrchidsandOnions: Bic inspires with Paralympian Mpumelelo Mhlongo

Brendan Seery 24 Jul 2024

The building blocks of great brands

Mongezi Mtati 24 Jul 2024

Image supplied. Three top-performing titles, Bad Boys: Ride or Die, Inside Out 2 and Despicable Me 4 have seen average weekly cinema attendances more than double

Bad Boys: Ride or Die, Inside Out 2 and Despicable Me 4 sees surge in cinema attendance

24 Jul 2024

The ad printed with human faeces ink

The ad printed with human faeces ink

Joe Public 23 Jul 2024

Adidas' Olympics retro campaign steps into controversy

Adidas' Olympics retro campaign steps into controversy

Danette Breitenbach 23 Jul 2024

Lesego Kotane comes home to TBWA\South Africa

Lesego Kotane comes home to TBWA\South Africa

23 Jul 2024

How local digital agency used its paid media intellect to boost SA's NSRI's coffers

How local digital agency used its paid media intellect to boost SA's NSRI's coffers

TDMC 23 Jul 2024

Source: © 123rf Scopen 2023-2024 shows that the number of marketers seeking integrated agencies is set to rise in South Africa

Finding that integration Unicorn: Is it media agencies?

22 Jul 2024

Source:

News producers, PR and marketers collaboration for societal impact

Amanda Chikara 22 Jul 2024

A security guard stands watch by the Meta sign outside the headquarters of Facebook parent company Meta Platforms Inc in Mountain View, California, US. 9 November 2022. Reuters/Peter DaSilva/File Photo

Nigeria fines Meta $220m for violating consumer, data laws

Elisha Bala-Gbogbo and and MacDonald Dzirutwe 22 Jul 2024

Image supplied.

WPP SA agencies recognised for LGBTQIA+ affirming work

19 Jul 2024

Matthew Barnes new Riverbed chief creative officer

Matthew Barnes new Riverbed chief creative officer

19 Jul 2024

Ogilvy: "Internal comms: How Telkom built engagement for success

Ogilvy: "Internal comms: How Telkom built engagement for success

Samantha Presbury & Mooketsi Mocumi, Ogilvy South Africa 19 Jul 2024

Source: © Athletics Africa Akani Simbine is one of six South African athletes featured in Adidas' Road to Paris docuseries

Adidas Road to Paris: SA's athletes inspiring journey to #Paris2024

19 Jul 2024

Coronation launches new brand campaign: Invest early, you’ll be so happy you did

Coronation 18 Jul 2024

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

18 Jul 2024

Brian Lesser will take on the role in September. Source: Supplied.

WPP announces Brian Lesser as new global CEO of GroupM, succeeding Christian Juhl

18 Jul 2024

Vans has launched a new campaign. Source: Supplied.

Vans launches Always Pushing campaign

17 Jul 2024

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