Latest newsUser generated content (UGC) has enormous marketing potential for your brand – here’s how to lean into this resource as an effective amplifier on social media and why it should be an important part of your strategy. 4 Dec 2023 Read more If you have an e-commerce business, Black Friday may well be one of your most important trading days. Here's why it's essential to get your house in order now - plus why it's not always about the actual sales. 30 Oct 2023 Read more Caleb Shepard might be just 25 years old, but his list of accomplishments reads more like someone two decades his senior. The born and raised Durbanite is one of two media directors at The Digital Media Collective (TDMC), and he is currently leading the digital agency's new Cape Town office. Besides also being an award-winning photographer who has had his work published in Africa Geographic, Caleb was recently named as a finalist in TransUnion's respected Rising Star Awards. We talk to Caleb about his path to success and industry insights. 27 Oct 2023 Read more It's been a busy year for TDMC, with a second office opening in Cape Town, significant growth in client acquisitions, industry recognition in a number of awards, as well as expansion of their dynamic talent pool. The digital agency has a reputation for noticing and nurturing young talent, and the appointment of Zandile Dlamini is a case in point. She comes to The Digital Media Collective with noteworthy experience as a copywriter, TV and radio production professional and crucially as a content creator. Dlamini will bring her unique insights into black consumer preferences and behaviours in South Africa to the agency. 18 Oct 2023 Read more Did you know that around key sales dates like Black Friday, email marketing can yield a more than 4% sales conversion success rate, and that the global average of cart abandonment is 70%, but with reminder emails we can see a 40-50% open rate. These are just some of the reasons why an email avenue of sales is not just a nice-to-have, it is an absolute essential for any e-commerce business, says Caleb Shepard, digital media director at The Digital Media Collective. 22 Aug 2023 Read more In an industry that is evolving so rapidly, tertiary institutions need to keep up with the pace of change in e-commerce and ensure their graduates are equipped with the right skills when they enter the working world. Cheryl Ingram, founder and head of The Digital Media Collective, outlines changes she would like to see implemented in South African universities and colleges and how her award-winning digital agency is addressing these shortfalls. 21 Aug 2023 Read more Influencer marketing continues to grow as more and more brands turn to influencers - big and small - to help them win over new customers and retain existing ones. Nicola Ashe, director and partner at award-winning agency, The Digital Media Collective (TDMC) shares her expert insights on everything influencers need to know to grow their profiles and woo brands. 18 Aug 2023 Read more The e-commerce playing field moves at a breakneck speedand for businesses with an online shopping division or one that is completely online, keeping up with the ever-changing algorithms and platform developments is a fulltime job. In this cutthroat arena, the right digital marketing strategy and choosing a vetted paid media partner can be the difference between success and countless missed opportunities. 17 Aug 2023 Read more Last night team TDMC took Gold at one of South Africa's most prestigious digital media awards, The Smarties. The Digital Media Collective (TDMC) was awarded the accolade in the E-Commerce Marketing: Integrated E-Commerce Innovation Category for their 2022 performance marketing campaign, on behalf of their client Futurelife. 31 Mar 2023 Read more Since its launch in November last year, ChatGPT has been dominating conversations amongst marketers, educators, journalists and technologists, thanks to its remarkable human-like ability to produce well written topic-specific content in seconds. Many question whether AI-powered ChatGPT is coming for their jobs and the far-reaching impact it will have on society. 29 Mar 2023 Read more Influencer marketing is not new, but the role that influencers - large and small - can play for brands has shifted since the onset of the pandemic. Therefore it is important for brands to relook at their influencer strategies - and why, if they haven't got one, they need to put one in place. 21 Dec 2022 Read more Black Friday is an international sales beast that is gaining marked traction in the South African retail landscape. Savvy online buyers and sellers alike have got plenty to gain around this sales period... 21 Nov 2022 Read more How women bring different eyes to business and why it has worked for leading South African digital agency TDMC 27 Oct 2022 Read more For South African consumers, the shift from bricks-and-mortar shopping to online retail has traditionally been slow. Although half the population has access to the internet and mobile services, online sales have accounted for less than 2% of retail purchases. Until 2020. Nicola Ashe, from TDMC, takes a closer look at the role of influencers in the ecommerce space. 11 Oct 2022 Read more As a predominantly e-commerce focussed business that started in 2013, it's fair to say that the first four years of our existence often felt like we were swimming upstream. Why? Because the South African retail sector was relatively slow in adopting e-commerce - largely as a result of the high cost of entry and the challenging associated logistics. 6 Oct 2022 Read more Get your business BFCM ready! Black Friday and Cyber Monday are relatively new concepts in the South African market. That being said, 87% (almost 9 out of 10) consumers in South Africa know what Black Friday is. There are some mind-blowing stats that have come out of Black Friday and Cyber Monday in South Africa. 1 Oct 2022 Read more
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