#BizTrends2019

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New press offices

ATKASA has opened a press office on Bizcommunity.com!
ATKASA

ATKASA, a leading Digital Marketing Agency, combines progressive, data-driven thinking with in-depth knowledge garnered from many years experience within the digital space. Which translates to measurable results for our clients.

Stu Stobbs, chief creative officer at 1886 agency.
#BizTrends2019: More ads. More extremist thinking

For the past three years, advertising spend in Mzanzi has gone up. I know that thanks to a chat I had with my smart mate Chris Botha, group managing director of The MediaShop. It went up roughly R2billion last year and this year it's likely to grow even more...

By Stu Stobbs 20 hours ago

Snapchat sponsors AR/VR categories for ADC 98th Annual Awards
Snapchat sponsors AR/VR categories for ADC 98th Annual Awards

The One Club and Snapchat partner on AR/VR for ADC 98th Annual Awards and new subcategories also launched specifically for single posts, ads and campaigns using Snapchat...

18 hours ago

The winner of AKQA’s brief to make Beats the ideal companion for commuters was: Christian Johnstone, Isabel Mickleburgh, Chad Joyce.
D&AD exhibits 2018 New Blood Shift Class work and reveals winners of briefs

D&AD has exhibited the work from this year's Shift graduates to a host of leading industry figures, including the winning projects for the 2018 briefs...

14 hours ago

#BizTrends2019: The future of the South African in-store retail experience
#BizTrends2019: The future of the South African in-store retail experience

Even though online shopping is getting significant attention in the digital world, South African consumers still rely on in-store purchases for their shopping experience...

By Cecil Ungerer 18 hours ago

Agile, mobile, and accessible: Programmatic is the new startup
Agile, mobile, and accessible: Programmatic is the new startup

Many marketing departments will have to decide how much of their digital adspend should go on premium inventory and how much should go on programmatic. Keabetswe Kgomongwe from Hoorah examines why we should reframe the choice by comparing the two to established businesses and startups respectively...

By Keabetswe Kgomongwe 1 day ago

Charmaine Moldrich, CEO of Australia’s Outdoor Media Association and Dino Burbidge, latterly director of tech and innovation at London creative ad agency WCRS.
Judges announced for 2019 Fepe International Creative Awards

Global out-of-home association Fepe International has named the judges for its 2019 Awards: Creative, Lifetime Achievement, Leadership, Technical innovation and the industry's Rising Star...

1 day ago

Ad Talent Salary Survey 2019 revealed...
Ad Talent Salary Survey 2019 revealed...

Ad Talent has released its 2019 salary survey for the communications industry. This annual survey is not intended to be prescriptive but is a report on what this specific recruiter has experienced over the course of the last year...

2 days ago

Brave previews new advertising model, rewarding users for watching online ads
Brave previews new advertising model, rewarding users for watching online ads

#NEWSWATCH: Blockchain-based ad blocking web browser Brave is previewing a new advertising model (called Brave Ads) that rewards its users for watching "privacy-respecting" ads...

2 days ago

Why the wall?
Why the wall?

Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...

By Chris Botha 2 days ago

Transit advertising (A 'Quantum' leap into commuters)
Transit advertising (A 'Quantum' leap into commuters)

Almost 70% of working-class citizens use minibus taxis also known as 'Quantum' to get to work and back. It is believed to be a powerful brand carrier as it holds the highest brand recall when fully wrapped in a vinyl that provides 100% brand exclusivity...

By Omphemetse Mokwena 2 days ago

Image ©
Anybody fancy building a dangerous cathedral?

There is a story about three men who spent their lives quarrying rocks. When asked what they were doing, one replied, "Breaking rocks." The second said, "Earning a living." The third said, "Building a cathedral..."

By Damon Stapleton 2 days ago

Advertising is dead. Long live value-tising
Advertising is dead. Long live value-tising

As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?

By Mike Silver 2 days ago

Screengrab from .
Deception is the lowest form of marketing

People first engage with people and brands for many reasons related to the first-impression they create - but they stay engaged when there is recognition of, and comfort in the VALUES of those people and brands...

By Nick Grubb 2 days ago

Screengrab from .
Net#work BBDO has six entries on shortlist for One Show 2019 Awards

Johannesburg's Net#work BBDO has six entries, all for "Return to Chapman's Peak" on behalf of client Mercedes Benz, on the early deadline shortlist for The One Show 2019 global awards...

2 days ago

Peter Khoury, Creative Circle chairperson and CCO of TBWA\Hunt\Lascaris Johannesburg.
#BizTrends2019: The rise of live communications and branded everything

When you study the world's most iconic work from recent times, you see patterns that may give you a direction of where everything is headed - at least in the short term. However, the world is extremely complex currently, and nothing is clearly defined, especially in the long term...

By Peter Khoury 2 days ago

#NewBiz: Serviceplan, Hakuhodo and Unlimited form global strategic alliance
#NewBiz: Serviceplan, Hakuhodo and Unlimited form global strategic alliance

Serviceplan, Hakuhodo und Unlimited have signed a strategic alliance to provide clients and prospects with a global presence based on local insights and regional expertise in the fields of creativity, media, data and technology...

3 days ago

Screen grab from the Orchid-worthy ad.
#OrchidsandOnions: Two Onions for Woolworths

And two Onions for the tacky Vodacom/Showmax ad - at least Toyota's latest TV ad for its Hilux team deserves a plump Orchid...

By Brendan Seery 3 days ago

The authenticity of advertising in Africa
The authenticity of advertising in Africa

Darren Kirby, managing director of Technique Media asks the question: "In an age of post-demographic consumerism whereby brands see themselves grappling with shrinking market share, is Africa rising to the challenges ahead?"...

Issued by Technique Media 3 days ago

Gillette's 'We Believe' ad receives mixed feedback
Gillette's 'We Believe' ad receives mixed feedback

NEWSWATCH: Gillette has released a #MeToo-inspired ad called 'We Believe' that plays on its 30-year old tagline, 'Best a Man Can Get' to help put an end to 'toxic masculinity'...

3 days ago

On the humanisation of black stories in 2019
On the humanisation of black stories in 2019

As a consumer of local content in 2019, I am ready to see bodies of work that focus on the humanisation of black characters with well-rounded lives that are not solely centred around tried and tested concepts of tragedy, trauma and beating the odds...

By Rebone Masemola 3 days ago

#BizTrends2019: Year of the social impact brand (again)
#BizTrends2019: Year of the social impact brand (again)

Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it...

By Auryn Hiscock and Mikhaila Hunter 3 days ago

Langstrup ©
#FairnessFirst: Making workplace inclusion everybody's business

Microsoft has made inclusion every employee's responsibility in much the same manner as one eats the proverbial 'business elephant' - one bite at a time. Here's how your company can follow suit through encouraging accountability through heightened awareness, curiosity and courage...

By Leigh Andrews 14 Jan 2019

Image ©
RIP Lester Wunderman

Lester Wunderman, who cofounded Wunderman, Ricotta & Kline in New York City in 1958 and retired after 50 years in ad land, has passed away at the age of 98...

12 Jan 2019

Grey takes us back to a Life before Uber
Grey takes us back to a Life before Uber

Reminiscing about your wild and free nights spent partying it up is awesome. Remembering that your mom was there outside the club to pick you up at exactly 11:30pm because you didn't have a ride? Not so awesome...

Issued by Grey 11 Jan 2019

#BizTrends2019: Social brands get even smarter with insightful strategy
#BizTrends2019: Social brands get even smarter with insightful strategy

Some of the smartest brands will take advantage of growing trends to reach out to customers and interact more effectively with their audiences...

By Mongezi Mtati 11 Jan 2019

Google Chrome will start blocking harmful ads globally from July
Google Chrome will start blocking harmful ads globally from July

Google Chrome will block harmful ads worldwide from July 2019, following the new standards determined by the Coalition for Better Ads...

By Shereesa Moodley 10 Jan 2019

Sarah Waiswa, David Tshabalala, Jenny Ehlers, Fran Luckin, Nathan Reddy.
Five Africans selected for ADC Awards jury

Five creative leaders from Africa, which includes four South Africans, have been selected to serve as judges for the global ADC 98th Annual Awards...

10 Jan 2019

Edgars campaign celebrates self-expression and creative collaboration
Edgars campaign celebrates self-expression and creative collaboration

As part of Edgars' refreshed branding strategy, the department store chain is collaborating more with South African creatives. The recently released Sho Madjozi Collection is one of the fruits of the approach...

4 Jan 2019

Plain packaging for tobacco: what other countries can learn from the UK's experience
Plain packaging for tobacco: what other countries can learn from the UK's experience

Bans on tobacco advertising, promotion, sponsorship and open display in shops in the UK encouraged tobacco companies to make the pack the hero. So they opposed plain packaging and claimed there was no evidence...

By Nathan Critchlow and Danielle Mitchell 4 Jan 2019

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