The Association for Communication and Advertising along with the Provantage Media Group and Mindshare South Africa successfully hosted the 2017 Apex masterclass and awards ceremony at The Pavillion at the Sandton Convention Centre on 6 July 2017.
Local film-makers and actors were placed second in the global HeardPSA campaign. The HeardPSA campaign is held in partnership with CNN and the Global Sustainability Network and, this year, it highlighted “My Freedom Day'.
At the 55th D&AD Professional Awards Ceremony, 4Creative, Blink, Clemenger BBDO Melbourne, INGO Stockholm, and Serviceplan/Serviceplan Korea were each awarded the highest accolade of the night, the Black Pencil.
A Sustain Bronze APEX award went to Joe Public United for its medical male circumcision campaign for Mediology.
By using insight-driven strategy and creative work, in a series of three campaigns from 2012 - 2015, Brothers for Life and Joe Public managed to successfully and effectively increase the knowledge about the medical benefits of MMC by 925%, as well as amplify the amount of conversation taking place on the subject.