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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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KingJames34° launches in Kenya
The King James Group has launched the KingJames34° in Kenya. This is a partnership between the South African independent agency and the local arm of recent acquisiton, 34°.
With the growth of many corporate clients across Africa over the last few years, the new agency is a committed intent for King James Group to match this expansion in the creative space. KingJames34° will become King James Group's third office, adding to the current offices in Cape Town and Johannesburg.
