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Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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New Biz Press Offices

EBM Group has opened a Biz Press Office on Bizcommunity.com!

EBM is a purpose-driven brand and retail marketing company built around one clear philosophy: Be Unsame.

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New appointments

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

Boundless appoints Fran Luckin as global co-chief creative officer

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ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

PROMOTED

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!Cycle of Life

PROMOTED

Your customers know when you’re faking it

Your customers know when you’re faking itCristelle Snyman, Everlytic

Source:

TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

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#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

The human paradox: The faster AI advances, the more human connection matters

The human paradox: The faster AI advances, the more human connection mattersCharne Munien, Rogerwilco

An immersive Table Mountain experience by Chaos Theory and the Millat Group has won a global event award (Image supplied)

African-led events worldclass as Table Mountain immersive experience wins global award

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officerASK AFRICA

South Africa will be the country in focus, pictured is stakeholders at the signing of the agreement. Source: Supplied.

Berlinale EFM names South Africa 2027 country in focus

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

Publicis is set to acquire LiveRamp. Source: Publicis.

Publicis Groupe to buy LiveRamp for $2.2bn

Isu Elihle Awards open for entries with R30,000 for first place

Isu Elihle Awards open for entries with R30,000 for first place

The Racket Club's music studio. Source: Supplied.

The Racket Club launches music strategy agency

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

Maria McCloy is pictured in her Johannesburg apartment which is often used for film and television productions like Kings of Joburg. Source: Supplied.

Tributes pour in for Maria McCloy ahead of Joburg Theatre memorialKarabo Ledwaba

The future of OTC marketing lies in the recommendation momentMichael Gullan

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinking

By Karabo Ledwaba 1 hour

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

By Danette Breitenbach 2 hours

More news

Incognito allows for sensitive chats. Source: Meta.

Meta adds private AI ‘Incognito Chat’ to WhatsApp

14 May 2026

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Warc: Meta ad revenue to hit $240bn in 2026 on AI automation

14 May 2026

From AI to affordability: The trends redefining foodservice in 2026

From AI to affordability: The trends redefining foodservice in 2026

14 May 2026

Jacaranda FM celebrates 40 years as South Africa’s no.1 feel good station

Jacaranda FM celebrates 40 years as South Africa’s no.1 feel good station

Jacaranda FM 14 May 2026

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Why the full-time CMO is a luxury most SA businesses can’t afford

Bernard Jansen 14 May 2026

Siya Kolisi named brand partner of Amazon South Africa

13 May 2026

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Former journalist and provincial spokesperson convicted on 4 rape counts

13 May 2026

Media24 recognised at INMA Global Media Awards

Media24 recognised at INMA Global Media Awards

Media24 13 May 2026

Maria McCloy has passed away. Source: Supplied.

Publicist, DJ & fashion designer Maria McCloy has died at 50

Karabo Ledwaba 13 May 2026

Nicola Tarr, managing partner at Tribeca, unpacks how AI search is reshaping visibility and why credibility is becoming the most valuable currency for brands. (Source: )

AI is making PR the main character again

Nicola Tarr 13 May 2026

Movieroom on DStv commences production on first original feature film

Movieroom on DStv commences production on first original feature film

The Rooms Network 13 May 2026

Gibs and Daily Maverick host live webinar on leading media through strategy, AI and sustainability

Gibs and Daily Maverick host live webinar on leading media through strategy, AI and sustainability

Daily Maverick 13 May 2026

Jacaranda FM embarks on an epic Feel Good Tour to celebrate its 40th birthday

Jacaranda FM embarks on an epic Feel Good Tour to celebrate its 40th birthday

Jacaranda FM 13 May 2026

BuzzFeed was once worth more than $1bn. Source: BuzzFeed

Byron Allen takes 52% control of BuzzFeed, plans streaming pivot

13 May 2026

The MMA South Africa Next! Conference 2026 will look at where marketers should focus their efforts to drive real growth and deliver measurable impact (Image supplied)

MMA South Africa Next! Conference 2026: Driving growth in modern marketing

12 May 2026

The chocolate bar is expected to sell for around R4,500. Source: Lockdale Auctioneers and Valuers.

Rare royal-inscribed Boer War Cadbury chocolate bar goes to auction

Karabo Ledwaba 12 May 2026

Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems. Pictured: Zhujiang River and modern building of the financial district at night in Guangzhou, China. (Image source: © 123rf )

Agency Scope China 2025/26 | A multi-partner ecosystem with no single lead agency

12 May 2026

Applications now open for Nando’s Hot Young Designer 2026

Applications now open for Nando’s Hot Young Designer 2026

12 May 2026

Work from Stellenbosch Academy of Design & Photography / Stellenbosch. The 'eracism' app. Source: The One Show.

South Africa tallies 7 Young Ones merits this year

12 May 2026

The Boundless team, with newly escaped from prison Fran Luckin. (I know Mouse is there somewhere...) (Image supplied)

A prisoner, an escape mastermind and a mouse walk into an agency

Danette Breitenbach 12 May 2026

Legacy car brands face growing pressure in South Africa

Legacy car brands face growing pressure in South Africa

12 May 2026

Tucci in Italy returns to Nat Geo for Season 2

Tucci in Italy returns to Nat Geo for Season 2

The Walt Disney Company Africa 12 May 2026

The riskiest thing you can do is be ignorable

The riskiest thing you can do is be ignorable

Johannes Keiper and Kabelo Ma, M+C Saatchi Abel 12 May 2026

SMS + RCS + WhatsApp

SMS + RCS + WhatsApp

Celerity.chat 12 May 2026

UGC vs influencer marketing: Why smart brands in 2026 are using both

UGC vs influencer marketing: Why smart brands in 2026 are using both

Hayley Watters, Actorvate 12 May 2026

The awards recognise marketing and supply talent in South Africa. Source: Supplied.

IMM Institute names SA's top marketers and supply chain leaders

12 May 2026

Demographica promotes Marloe Wise to MD - Moss to drive Halo, Second Rodeo

Demographica promotes Marloe Wise to MD - Moss to drive Halo, Second Rodeo

11 May 2026

Zakes Bantwini to launch foundation aimed at empowering communities

Zakes Bantwini to launch foundation aimed at empowering communities

11 May 2026

Inclusive Lens Awards returns to Fame Week Africa 2026

Inclusive Lens Awards returns to Fame Week Africa 2026

11 May 2026

Rocket Creative ignites a holistic future for Dis-Chem’s Million Comforts campaign

Rocket Creative ignites a holistic future for Dis-Chem’s Million Comforts campaign

Rocket Creative Design & Display 11 May 2026

Africa news

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Supersport's Fifa World Cup Sleep can wait campaign launches

11 May 2026

The 2026 Cannes Lions Shortlisting Jury includes increased representation from Africa (Image supplied)

#CannesLions2026 | Increased representation from Africa on shortlisting juries

8 May 2026

In March 2026, Alliance Media, the international OOH media owner operating across 40+ countries completed the acquisition of Brandit Outdoor. Source: Supplied.

Alliance Media expands in Uganda with Brandit Outdoor deal

7 May 2026

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Botswana public broadcaster opens airwaves to international ads

6 May 2026

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