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What to consider before investing in digital signage

Digital signage has become a fantastic form of communication and advertising, particularly during the pandemic as businesses struggle to stand out in a sea of sameness...

22 Dec 2020

Social media, the overall preferred medium for the younger generation

People aged 18-34 are 37% more likely to engage with social media, a study of 2,000 adults found; whilst 34% are far more swayed by online video ads than traditional advertising...

18 Dec 2020

#BestofBiz 2020: Marketing & Media

We've compiled our annual #BestofBiz 2020 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

14 Dec 2020

Introducing DOOHshare: a new platform that makes consumers co-creators in advertising campaigns

Ever wonder what it would feel like to see your face or artwork on a billboard? Tractor Outdoor is letting consumers experience this for themselves, with the launch of its new product...

Issued by Tractor Outdoor 26 Nov 2020

PMG partners with TAPTAP to launch groundbreaking geo-location technology to drive greater integration of mobile and OOH

Provantage Media Group has launched 'Sonar', an audience-powered mobile geo-location offering that will allow for the extension of campaigns from out-of-home into the digital realm...

Issued by Provantage Media Group 29 Oct 2020

Beauty is in the eye of the beholder: OOH media drives online sales for local SME

Earlier this year, Tractor Outdoor - one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners - launched its SME advertising fund, with the intention of supporting businesses that were hardest hit by the pandemic...

Issued by Tractor Outdoor 29 Oct 2020

Scan Display supports PinkDrive with outdoor branding

Scan Display recently partnered with outdoor display equipment manufacturer, Zimstone, to provide PinkDrive with branded outdoor display products...

Issued by Scan Display 28 Oct 2020

Bizcommunity and NSP Consultants congratulate BizListing winners!

Congratulations to the SME companies who have won full-page BizListing entries in Bizcommunity's business directory...

Issued by Bizcommunity.com 26 Oct 2020

OMC releases its latest Road data

The Outdoor Measurement Council (OMC) has launched its latest iteration of Road data virtually, covering the 2016/17/18 fused data results after interviewing a total of 45 466 respondents over the three-year period...

23 Oct 2020

New creative mediums can help bring back warm and fuzzy

Standard definitions of creativity often refer to the creation of something new and potentially valuable. This focus on the obvious creation aspect of creativity neglects the fact that creativity can exist in not just the creation of something but equally in the execution of something...

By Devon Meerholz 22 Oct 2020

OOH media helps give closed restaurant visibility during lockdown

For Grant Isaacs, the owner of Salushi Express in Claremont, support came in the form of Tractor Outdoor's SME fund, which gave his business access to prime advertising real estate at no cost...

Issued by Tractor Outdoor 22 Oct 2020

Tractor Outdoor unlocks the potential of a DOOH programmatic buy in new Mini campaign

Tractor Outdoor, one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners, recently executed a fully-automated programmatic buy in a new campaign for Mini, together with location-based marketing specialists, Posterscope South Africa...

Issued by Tractor Outdoor 15 Oct 2020

Thinking outside the box: How one local business tripled its turnover in lockdown

As one of the beneficiaries of Tractor Outdoor's SME Advertising Fund, Foodbox stocks a wide variety of fresh, locally-sourced produce, which includes everyday staples such as meats, cheese, dairy and vegetables...

Issued by Tractor Outdoor 12 Oct 2020

#Loeries2020: "The world needs us and our creativity" - Dennis Lück

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Live, PR, OOH and Integrated jury president Dennis Lück, CCO and co-owner of Jung von Matt/Limmat, which has now topped Switzerland's creative rankings table for three years in a row.

By Jessica Tennant 12 Oct 2020

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