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Digital signage in retail - Content driven by strategy

The major challenges faced by retailers are screens not displaying focussed content based on a solid content strategy, and the content on display not being created to focus on that strategy...

Issued by One Digital Media 3 days ago

Outdoor media = digital media... when creatives get it right

Outdoor ads are booming in the smartphone age - and for some brands, these ads are even generating engagement on social media. Why is outdoor advertising still making such a large impact in the digital age?...

By Genevieve Considine 16 Apr 2019

#NewCampaign: #EatingIsBelieving (what you see is what you should get)

Following on from RocoMamas' #EatingIsBelieving campaign, whereby digital testimonials were turned into out of home executions, RocoMamas decided to take this a step further with agency Retroviral in launching a TVC as a statement of its standpoint as a brand that strongly believes that what you see is what you should get...

By Jessica Tennant 12 Apr 2019

Bizcommunity sends a clear message that Africa is open for business

The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website...

Issued by dotAfrica 9 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity is proud to announce the launch of BIZ | Daily - a daily top story round-up, curated from across 18 industry sectors by most impressions and social media shares...

Issued by 8 Apr 2019

Great(stock) poetry wins again

Greatstock has scooped another creative accolade for its Anthology of Great(stock) Poetry direct marketing campaign. It was awarded third prize for Out of Home marketing in the annual Creative Circle Awards...

Issued by Greatstock 2 Apr 2019

Creative design work for effective OOH advertising 101

Okay, so you have located your perfect billboard space and have signed all the paperwork and secured it with the media owner or Billboard Finder sales team. Now it's time to be creative...

By Noluthando Ngubo, Issued by Billboard Finder 2 Apr 2019

Smart Media expands sales opportunities for brands

Smart Media has introduced its Basket Liners offering. Positioned at the bottom of shopping baskets at retail outlets, these liners provide another way to drive engagement with consumers...

Issued by Smart Media 2 Apr 2019

Tractor Transit: We are now able to track your bus campaigns

Tractor Transit, a division of Tractor Outdoor focusing solely on bus advertising, has just released two transit packages to suit any brand's target market...

Issued by Tractor Outdoor 2 Apr 2019

Africa rising as Bizcommunity launches .Africa domain

Bizcommunity, the wholly independently owned media brand made in Africa for Africa, is proud to announce the launch of the domain...

Issued by 2 Apr 2019

Johnny Walker books Oasis's Iconic Cape Town airport site

After nine years, this site became available in January 2019, after ABSA's agency decided not to renew it. This created an opportunity for Johnny Walker to snap up the site...

Issued by Oasis Outdoor Media 1 Apr 2019

Are companies missing great branding opportunities?

Fleet branding is one of the most impactful and affordable yet underestimated and underutilised of the signage solutions. It has the potential to reach thousands of customers every day and allows for localised messaging...

Issued by Technique Media 28 Mar 2019

#Newsmaker: Wayne Bischoff returns to Mediamark as CEO

Wayne Bischoff recently rejoined Mediamark as CEO, having previously held the position of sales and marketing director at what was then Radmark and Digitalmark.

By Jessica Tennant 27 Mar 2019

The future of digital out-of-home marketing

The LG System On Chip (SoC) display is an all-in-one digital signage display that includes a media player inside the display housing...

Issued by One Digital Media 27 Mar 2019

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