#OSawards: Tseliso Rangaka, chief creative officer, FCB Joburg to judge Print & Out of Home
#OSawards: Tseliso Rangaka, chief creative officer, FCB Joburg to judge Print & Out of Home

Tseliso Rangaka, chief creative officer at FCB Joburg, is one of seven creatives from South Africa who will serve as a judge for The One Show 2021...

By Evan-Lee Courie 27 Jan 2021

Image by  from .
New creative mediums can help bring back warm and fuzzy

Standard definitions of creativity often refer to the creation of something new and potentially valuable. This focus on the obvious creation aspect of creativity neglects the fact that creativity can exist in not just the creation of something but equally in the execution of something...

By Devon Meerholz 22 Oct 2020

Photo by fauxels from [[www.pexels.com Pexels.
Is data the only thing that will get you the deal?

Liz McConnell, head of sales at Tractor Outdoor writes how good relationships with clients are more important than data...

By Liz McConnell 31 Jul 2020

Photo by  from .
Crazy times change behaviour. Forever.

Chris Botha, Group MD of Park Advertising says that despite the chaos there is more evidence that we will learn, overcome and possibly emerge from this crisis all the better...

By Chris Botha 9 Jul 2020

President of the Titanium Lions, FCB's Susan Credle.
#LionsLive: Titanium Lions president Susan Credle's briefing

Simon Cook interviewed the president of the Titanium Lions, FCB's Susan Credle to hear her briefing for 2021...

By Juanita Pienaar 25 Jun 2020

OOH - Determining the trends
OOH - Determining the trends

Dave McKenzie, founder and CEO of BOO! Surprising Media Solution, shares a few thoughts related to the future of OOH in South Africa...

By Dave McKenzie 2 Jun 2020

Photo by LinkedIn Sales Navigator from .
We're facing a new way of connecting with consumers

Clients need to understand what makes their audiences tick and try and connect with them on the social platforms where they're most likely to be. But brands also need to be careful to not only try and make a sale but to be comforting and giving back to consumer in one way or another...

By Victor Koaho 25 May 2020

Credit: Cytonn Photography on .
How brands should respond to declining sales

It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry...

By Austin Efienamokwu 27 Mar 2020

Image by Miguel Á. Padriñán via .
The short to medium-term impact of the Covid-19 outbreak on the SA media environment

Chris Botha from Park Advertising Group has compiled 25 points that he believes will impact media habits over the next few weeks and months...

By Chris Botha 18 Mar 2020

Dion Chang, founder of Flux Trends.
#BizTrends2020: The politics of rage; the quest for middle ground

By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage...

By Dion Chang 6 Jan 2020

Neo Mashigo, chief creative officer of M&C Saatchi Abel, announced as the FM AdFocus industry leader 2019. Image credit: M&C Saatchi Abel.
#FMAdFocus2019: Creativity holds keys to exciting solutions for old problems

Creativity is a word that carries a magical, if not mystical, aura. Creatives are often seen as different people, in a different room, while the suited folk get on with the business of running companies and the country...

By Neo Mashigo 28 Nov 2019

Screengrab from the ad.
#OrchidsandOnions: Mahlangu does the impossible

Poignant: Kudos for athlete, Toyota's tough message but whole bunch of estate agents a law unto themselves with their illegal boards...

By Brendan Seery 19 Nov 2019

Snaps of some of the ads in question.
#OrchidsandOnions: Audi mum on 'illegal' ad

Affronted: Some road users deem distracting billboard a hazard...

By Brendan Seery 22 Oct 2019

Image credit: Delphine Ducaruge on Unsplash.
Poster power: 5 ways to add impact, deliver value and boost sales

Here are five ways you could make posters work harder for your customers and boost your business...

By James de Waal 21 Oct 2019

Airport Ads flying high with new look, new focus
Airport Ads flying high with new look, new focus

On the back of trends and substantial expansion of the brand since its launch in 2012, Airport Ads recently relaunched with a new look...

By Danette Breitenbach 11 Sep 2019

Why out-of-home is withstanding the threat of digital and growing with it
Why out-of-home is withstanding the threat of digital and growing with it

With digital and mobile continuing to grow its market share, most traditional mediums have seen their slice of the pie cut dramatically, but not out-of-home, according to Jacques du Preez, CEO of Provantage Media Group...

By Jacques du Preez, Issued by Provantage Media Group 19 Jul 2019

Outdoor media = digital media... when creatives get it right
Outdoor media = digital media... when creatives get it right

Outdoor ads are booming in the smartphone age - and for some brands, these ads are even generating engagement on social media. Why is outdoor advertising still making such a large impact in the digital age?...

By Genevieve Considine 16 Apr 2019

The Purple Cow walking billboards campaign.
#OrchidsandOnions: Kudos for the walking billboards campaign

And Elon Musk scores an Orchid for showing he cares about dogs - but as for Chas Everitt...

By Brendan Seery 12 Mar 2019

Image supplied.
OMC launches Optimiser tool

The Out of Home Measurement Council (OMC) launched its biggest innovation to date, the enhanced Optimiser tool, which gives companies the ability to plan on both budget and criteria...

By Danette Breitenbach 25 Feb 2019

Transit advertising (A 'Quantum' leap into commuters)
Transit advertising (A 'Quantum' leap into commuters)

Almost 70% of working-class citizens use minibus taxis also known as 'Quantum' to get to work and back. It is believed to be a powerful brand carrier as it holds the highest brand recall when fully wrapped in a vinyl that provides 100% brand exclusivity...

By Omphemetse Mokwena 16 Jan 2019

A South African's guide to moving to and making it in Malta: Sign 'O' the Times
A South African's guide to moving to and making it in Malta: Sign 'O' the Times

This month's anniversary of Maltese journalist-blogger Daphne Caruana Galizia's assassination has undammed a flow of reportage, ruminations and reminiscences...

By Marcus ‘The Maltese Falcon’ Brewster 19 Oct 2018

Screen grabs from the ad.
#OrchidsandOnions: Nike's Caster Semenya ad just does it

Great marketing is one thing, poor customer service and incompetence is another - and that's why Telkom gets both an Orchid and an Onion this week...

By Brendan Seery 18 Sep 2018

From .
How significant is DOOH vs static OOH?

JCDecaux OneWorld launched AM4DOOH, a research project which exposed 500 people in four European markets to a digital virtual city's adverting...

By Danette Breitenbach 11 Sep 2018

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