OOH contributor articles in South Africa

OOH - Determining the trends

Dave McKenzie, founder and CEO of BOO! Surprising Media Solution, shares a few thoughts related to the future of OOH in South Africa...

By Dave McKenzie 3 days ago

Photo by LinkedIn Sales Navigator from .

We're facing a new way of connecting with consumers

Clients need to understand what makes their audiences tick and try and connect with them on the social platforms where they're most likely to be. But brands also need to be careful to not only try and make a sale but to be comforting and giving back to consumer in one way or another...

By Victor Koaho 25 May 2020

How brands should respond to declining sales

It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry...

By Austin Efienamokwu 27 Mar 2020

The short to medium-term impact of the Covid-19 outbreak on the SA media environment

Chris Botha from Park Advertising Group has compiled 25 points that he believes will impact media habits over the next few weeks and months...

By Chris Botha 18 Mar 2020

#BizTrends2020: The politics of rage; the quest for middle ground

By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage...

By Dion Chang 6 Jan 2020

Neo Mashigo, chief creative officer of M&C Saatchi Abel, announced as the FM AdFocus industry leader 2019. Image credit: M&C Saatchi Abel.

#FMAdFocus2019: Creativity holds keys to exciting solutions for old problems

Creativity is a word that carries a magical, if not mystical, aura. Creatives are often seen as different people, in a different room, while the suited folk get on with the business of running companies and the country...

By Neo Mashigo 28 Nov 2019

#OrchidsandOnions: Mahlangu does the impossible

Poignant: Kudos for athlete, Toyota's tough message but whole bunch of estate agents a law unto themselves with their illegal boards...

By Brendan Seery 19 Nov 2019

#OrchidsandOnions: Audi mum on 'illegal' ad

Affronted: Some road users deem distracting billboard a hazard...

By Brendan Seery 22 Oct 2019

Image credit: Delphine Ducaruge on Unsplash.

Poster power: 5 ways to add impact, deliver value and boost sales

Here are five ways you could make posters work harder for your customers and boost your business...

By James de Waal 21 Oct 2019

Airport Ads flying high with new look, new focus

On the back of trends and substantial expansion of the brand since its launch in 2012, Airport Ads recently relaunched with a new look...

By Danette Breitenbach 11 Sep 2019

Why out-of-home is withstanding the threat of digital and growing with it

With digital and mobile continuing to grow its market share, most traditional mediums have seen their slice of the pie cut dramatically, but not out-of-home, according to Jacques du Preez, CEO of Provantage Media Group...

By Jacques du Preez, Issued by Provantage Media Group 19 Jul 2019

Outdoor media = digital media... when creatives get it right

Outdoor ads are booming in the smartphone age - and for some brands, these ads are even generating engagement on social media. Why is outdoor advertising still making such a large impact in the digital age?...

By Genevieve Considine 16 Apr 2019

#NewCampaign: #EatingIsBelieving (what you see is what you should get)

Following on from RocoMamas' #EatingIsBelieving campaign, whereby digital testimonials were turned into out of home executions, RocoMamas decided to take this a step further with agency Retroviral in launching a TVC as a statement of its standpoint as a brand that strongly believes that what you see is what you should get...

By Jessica Tennant 12 Apr 2019

#Newsmaker: Wayne Bischoff returns to Mediamark as CEO

Wayne Bischoff recently rejoined Mediamark as CEO, having previously held the position of sales and marketing director at what was then Radmark and Digitalmark.

By Jessica Tennant 27 Mar 2019

The Purple Cow walking billboards campaign.

#OrchidsandOnions: Kudos for the walking billboards campaign

And Elon Musk scores an Orchid for showing he cares about dogs - but as for Chas Everitt...

By Brendan Seery 12 Mar 2019

OMC launches Optimiser tool

The Out of Home Measurement Council (OMC) launched its biggest innovation to date, the enhanced Optimiser tool, which gives companies the ability to plan on both budget and criteria...

By Danette Breitenbach 25 Feb 2019

Transit advertising (A 'Quantum' leap into commuters)

Almost 70% of working-class citizens use minibus taxis also known as 'Quantum' to get to work and back. It is believed to be a powerful brand carrier as it holds the highest brand recall when fully wrapped in a vinyl that provides 100% brand exclusivity...

By Omphemetse Mokwena 16 Jan 2019

#NewCampaign: Re-think drinking and driving

In time for the festive season, Riverbed launched a campaign on behalf of the Association for Alcohol Responsibility and Education (aware.org) to continue the conversation around drinking and driving in South Africa...

By Jessica Tennant 24 Dec 2018

#NewCampaign: #EatingIsBelieving (what the customers say)

With the launch of its combos, RocoMamas took real-life testimonial tweets about the new offering and applied them to billboard sites across the country, including the Twitter handles of their customers...

By Jessica Tennant 19 Dec 2018

A South African's guide to moving to and making it in Malta: Sign 'O' the Times

This month's anniversary of Maltese journalist-blogger Daphne Caruana Galizia's assassination has undammed a flow of reportage, ruminations and reminiscences...

By Marcus ‘The Maltese Falcon’ Brewster 19 Oct 2018

#OrchidsandOnions: Nike's Caster Semenya ad just does it

Great marketing is one thing, poor customer service and incompetence is another - and that's why Telkom gets both an Orchid and an Onion this week...

By Brendan Seery 18 Sep 2018

How significant is DOOH vs static OOH?

JCDecaux OneWorld launched AM4DOOH, a research project which exposed 500 people in four European markets to a digital virtual city's adverting...

By Danette Breitenbach 11 Sep 2018

Shifting global media spend patterns

It is not news that print is in decline globally. According to Bloomberg, In the US in 2018 Newspaper spend is set to decline by 18,7% and magazines by 14.5%...

By Greg Benatar 28 Aug 2018

#Loeries2018: The work that's expected to fly

Keeping to the Women's Month theme, we asked a couple of female local jurors to select this year's Loeries predictions in their respective judging categories...

By Jessica Tennant 17 Aug 2018

Grid takes branding to new heights

As part of Absa's recent rebrand, I interviewed Grid Worldwide's chief experience officer Yatish Narsi to find out how they came up with the idea to conduct a drone show to showcase the vision for the brand, South Africa and the African continent as a whole...

By Jessica Tennant 15 Aug 2018

#Newsmaker: One Ogilvy, two remarkable women

Ogilvy South Africa recently appointed Vicki Buys as MD of the Cape Town operation and Tassin Albertyn as head of delivery...

By Jessica Tennant 7 Aug 2018

How to change a brand in 10 days

While there's been much debate about the bank's new logo, the actual task of rolling out Absa's vision across hundreds of OOH sites had print solutions companies burning oil day and night...

By Robyn Fischer 23 Jul 2018

Social media integration at its core

For many marketers, social media is integrated into almost every aspect of their marketing campaigns, which is a great way to leverage the power of social media to increase awareness of marketing efforts.

By Tyrone Donders 11 Apr 2018

#NewCampaign: Sol Beer's 'My sunshine in a bottle', a South African first

Sol Beer's 'My sunshine in a bottle' campaign, created in partnership with The Odd Number and launched in November last year, has to date reached a new audience of 900,000 followers and an engagement rate of 6%, surpassing the industry standard of 1%...

By Jessica Tennant 28 Mar 2018

#OrchidsandOnions: When kindness can be deadly... and when bad PR means a lost opportunity

When I had my "conversion", it wasn't on the road to the biblical road to Damascus; it was on the back of a large elephant...

By Brendan Seery 7 Mar 2018

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