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How brands should respond to declining sales

It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry...

By Austin Efienamokwu 3 days ago

Tractor is pleased to announce that it has appointed Lizelle McConnell to the position of Head of Sales
Tractor is pleased to announce that it has appointed Lizelle McConnell to the position of Head of Sales

Lizelle is no stranger to the OOH industry, with her in depth experience in the industry which includes servicing some of the biggest media agencies and clients across Johannesburg and Cape Town, she has been pivotal to the growth of Tractor Outdoor...

Issued by Tractor Outdoor 27 Mar 2020

Image source: The Coca Cola Company.
#Covid19: Brands get creative promoting social distancing

Many brands around the world are helping to spread the word and encouraging people to stay home to help curb the spread of the coronavirus...

24 Mar 2020

To all our valued partners
To all our valued partners

As most of South Africa goes into lockdown, we have made a decision as a business to do the same and commence with a work from home policy until 15 April 2020...

Issued by Tractor Outdoor 19 Mar 2020

Image by Miguel Á. Padriñán via .
The short to medium-term impact of the Covid-19 outbreak on the SA media environment

Chris Botha from Park Advertising Group has compiled 25 points that he believes will impact media habits over the next few weeks and months...

By Chris Botha 18 Mar 2020

Image source: .
Covid-19 and its potential effect on media in SA

Sandra Cross, Mercia Lampen and Richard Lord have a look at what potential effects Covid-19 will have on the media in South Africa...

By Sandra Cross, Mercia Lampen, Richard Lord 17 Mar 2020

City of Johannesburg to work with industry to curb illegal outdoor advertising
City of Johannesburg to work with industry to curb illegal outdoor advertising

The Joburg Property Company SOC Ltd (JPC) has expressed concerns with the heightened level of illegality taking place in the outdoor advertising space...

9 Mar 2020

Primedia Outdoor upsurges its media holding in Eswatini
Primedia Outdoor upsurges its media holding in Eswatini

Primedia Outdoor recently extended its offering with the construction of five new Prime Towers in the heart of Eswatini (Swaziland)...

Issued by Primedia Outdoor 4 Mar 2020

#DI2020: Ignite your inner activist - representation through illustration
#DI2020: Ignite your inner activist - representation through illustration

The second day of #DI2020 kicked off with a powerful presentation by Italian illustrator Olimpia Zagnoli on the politics of taking up space and the personal nature of colour in creative work...

By Leigh Andrews 27 Feb 2020

Guerrilla IMC rolls out the big guns
Guerrilla IMC rolls out the big guns

We're very pleased to announce our new highway digital is live. Joining 'Alpha' in Sandton, our second digital site is named 'Bravo' and commands the N1 between Rivonia and the Buccleuch Interchange. Get in touch to add this weapon to your marketing artillery...

Issued by Guerrilla IMC 26 Feb 2020

#FairnessFirst: How to end office ageism with a perennial mindset
#FairnessFirst: How to end office ageism with a perennial mindset

You need to upskill yourself to stay relevant in the age of experience. Here's why a 'Perennial mindset' is said to be the office sweet spot against age discrimination, which affects those at the start and end of their careers alike...

By Leigh Andrews 24 Feb 2020

Primedia Outdoor celebrates love with the biggest ever Valentine's card
Primedia Outdoor celebrates love with the biggest ever Valentine's card

This year, the #PrimediaBigLove campaign performed exceptionally well with 340 overall social media postings throughout the day - a 55% increase in consumer engagement from the previous year...

Issued by Primedia Outdoor 19 Feb 2020

Alliance Media is doing good in Mauritius
Alliance Media is doing good in Mauritius

Alliance Media Mauritius, the largest billboard advertising company on the island, is doing its part for the local community...

Issued by Alliance Media 3 Feb 2020

5 digital signage solutions that will continue to shape the market in 2020
5 digital signage solutions that will continue to shape the market in 2020

What were previously digital signage technology trends have become core requirements for marketers wanting to engage with customers and build their brand...

Issued by Moving Tactics 23 Jan 2020

Katrin Robertson, CEO of BlowUp media.
Head judge announced for World Out of Home Organisation Awards

Nominations are now open for The World Out of Home Organisation Awards and the organisation has announced that Katrin Robertson, CEO of BlowUp media will head the Organisation's panel of judges for its 2020 Awards...

21 Jan 2020

The key trends within the airport environment in 2020
The key trends within the airport environment in 2020

Mzukisi Deliwe, Deputy CEO of Provantage Media Group and head of leading airport environment out-of-home player Airport Ads, unpacks the most pertinent trends for 2020...

Issued by Provantage Media Group 20 Jan 2020

Dion Chang, founder of Flux Trends.
#BizTrends2020: The politics of rage; the quest for middle ground

By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage...

By Dion Chang 6 Jan 2020

Image source: Unsplash.com.
Let's team up to beat illegal billboards

The positive aspects of outdoor are being drowned out by one or two outdoor companies breaking the rules and erecting billboards without permission. This is giving rise to exaggerated negative headlines which is very frustrating for the rest of us...

By Andrew Stevens 30 Dec 2019

Guerrilla IMC goes digital!
Guerrilla IMC goes digital!

2019 is finishing on a high for out of home innovators Guerrilla IMC. The company recently finished construction on its first digital upgrade, at their 5x9m Grayston board...

Issued by Guerrilla IMC 17 Dec 2019

The Best of Biz: Marketing & Media 2019
#BestofBiz 2019: Marketing & Media

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

7 Tactics QSRs can employ to update their digital signage technologies
7 Tactics QSRs can employ to update their digital signage technologies

Fast food restaurants, also known as Quick-Service Restaurants (QSRs), have been at the forefront of adopting new digital technologies to interact with their customers, improve their service offering and leverage the customer's dining experience...

Issued by Moving Tactics 12 Dec 2019

Primedia Outdoor unveils its largest LED at Fourways Mall
Primedia Outdoor unveils its largest LED at Fourways Mall

With their continued focused approach in expanding their premium digital out-of-home (DOOH) portfolio, Primedia Outdoor - the largest wholly South-African-owned outdoor media specialist, unveiled their biggest ever full motion iconic transparent LED screen...

Issued by Primedia Outdoor 4 Dec 2019

Transit Ads rolls out large-format digital screens in key commuter nodes countrywide
Transit Ads rolls out large-format digital screens in key commuter nodes countrywide

Transit Ads is in the process of launching Transit XL, a network of 3x6m digital screens expected to be viewed by around 5.5 million consumers a month - demonstrating the efficacy of digital-out-home (DOOH) within the transit environment...

Issued by Provantage Media Group 2 Dec 2019

Neo Mashigo, chief creative officer of M&C Saatchi Abel, announced as the FM AdFocus industry leader 2019. Image credit: M&C Saatchi Abel.
#FMAdFocus2019: Creativity holds keys to exciting solutions for old problems

Creativity is a word that carries a magical, if not mystical, aura. Creatives are often seen as different people, in a different room, while the suited folk get on with the business of running companies and the country...

By Neo Mashigo 28 Nov 2019

Image source: .
SA's VMLY&R wins Silver at 2019 Epica Awards

The 2019 Epica Awards winners have been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars winning Silver in the Branded Content - Music Video category...

22 Nov 2019

Boomtown creativity applauded at the Zambia Institute of Marketing
Boomtown creativity applauded at the Zambia Institute of Marketing

Lafarge Zambia was recently awarded Most Creative Outdoor Advert and Most Creative TV Commercial (TVC) by the Zambia Institute of Marketing for its outdoor adverts and TVC created by Boomtown's creative team...

Issued by BOOMTOWN 22 Nov 2019

#EpicaAwards2019: Day three results
#EpicaAwards2019: Day three results

Three days of Epica jury proceedings in Amsterdam have come to an end...

21 Nov 2019

Transformation a business imperative for Provantage Media Group
Transformation a business imperative for Provantage Media Group

Proudly South African out-of-home company Provantage Media Group is 52% black owned and 39% black female owned - but it says transformation is about so much more than ownership...

Issued by Provantage Media Group 21 Nov 2019

Standard Bank unveils 'spectacular' campaign at OR Tambo International
Standard Bank unveils 'spectacular' campaign at OR Tambo International

Standard Bank has embarked on an innovative and striking outdoor campaign with Airport Ads that looks set to leave a lasting impact on travellers making their way through OR Tambo International Airport...

Issued by Provantage Media Group 20 Nov 2019

Expand a Sign inflates outdoor advertising options
Expand a Sign inflates outdoor advertising options

Just having a monster-sized chicken or cool drink bottle in a shopping centre parking lot is enough to spark curiosity and alert customers to the fact that something out of the ordinary is happening...

Issued by Expand a Sign 19 Nov 2019

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