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Primedia Outdoor launches its powerful LED in Lagos
Primedia Outdoor launches its powerful LED in Lagos

Primedia Outdoor has recently launched its new impactful 4.5m x 18m roadside LED along Oworonshoki Expressway, Nigeria...

Issued by Primedia Outdoor 1 day ago

Alliance Media Zambia's leader in billboard and airport advertising
Alliance Media Zambia's leader in billboard and airport advertising

Traffic density on Lusaka's busy roads rivals that of all major African cities and a high OOH allocation is a definitive choice for all Zambian marketeers.

Issued by Alliance Media 3 days ago

Riverbed's new Aware.org campaign draws attention to the real drinking age in South Africa
Riverbed's new Aware.org campaign draws attention to the real drinking age in South Africa

We know that underage drinking is a problem, but we're quick to dismiss it as an issue only in other communities or a result of youthful curiosity or peer pressure...

Issued by Riverbed 12 Sep 2019

Airport Ads flying high with new look, new focus
Airport Ads flying high with new look, new focus

On the back of trends and substantial expansion of the brand since its launch in 2012, Airport Ads recently relaunched with a new look...

By Danette Breitenbach 11 Sep 2019

Airport Ads unveils strategic rebrand
Airport Ads unveils strategic rebrand

One of South Africa's most trusted integrated airport media advertising specialists, Airport Ads has refreshed its corporate identity to mark the company's next step of its journey into the future...

Issued by Provantage Media Group 10 Sep 2019

Explore a range of educational features at the Sign Africa and FESPA Africa Joburg Expo
Explore a range of educational features at the Sign Africa and FESPA Africa Joburg Expo

The Sign Africa and FESPA Africa Expo is coming up soon - taking place from 11-13 September at Gallagher Convention Centre...

Issued by Practical Publishing 9 Sep 2019

IRT Media renews strategic partnership on the MyCiti bus network with Street Network and Transit Ads
IRT Media renews strategic partnership on the MyCiti bus network with Street Network and Transit Ads

Integrated Rapid Transport Media, part of the Provantage Media Group stable of companies, has once again successfully retained, the advertising rights to the MyCiTi infrastructure in the City of Cape Town...

Issued by Provantage Media Group 9 Sep 2019

Multiple shelters drive a significantly better return on investment
Multiple shelters drive a significantly better return on investment

Small format out-of-home advertising has earned its stripes as an effective marketing tool, but the real value lies in fully understanding this medium...

Issued by Provantage Media Group 6 Sep 2019

Sharjah Airport Authority awards commercial advertising management to Provantage
Sharjah Airport Authority awards commercial advertising management to Provantage

Sharjah Airport Authority (SAA) has signed an agreement with Provantage Media Group (PMG), which specialises in commercial advertising at international airports...

Issued by Provantage Media Group 5 Sep 2019

Transit.TV unveils new look and feel
Transit.TV unveils new look and feel

Transit.TV, South Africa's largest digital placed-based network, has been refreshed with a new look and feel, and extended offering, ensuring that it holds its own within the space of more established and traditional 'linear' television stations...

Issued by Provantage Media Group 4 Sep 2019

Primedia Outdoor proud media partner of Fourways Mall
Primedia Outdoor proud media partner of Fourways Mall

Primedia Outdoor is proud to be the media partner of Fourways Mall who unveiled its newly renovated and expanded mall in the heart of the northern suburbs of Johannesburg last week...

Issued by Primedia Outdoor 3 Sep 2019

#FairnessFirst: Understand true diversity to become more inclusively creative
#FairnessFirst: Understand true diversity to become more inclusively creative

One of the most interesting sessions of the DStv Seminar of Creativity at #Loeries2019 creative week touched on the difference between inherent and acquired diversity. But many gloss over these terms as business jargon and don't even know which is which, and why both are valuable to your creativity...

By Leigh Andrews 2 Sep 2019

Did we hear you say you can't measure outdoor media?
Did we hear you say you can't measure outdoor media?

For the first time, Brand Atlas 5 data now includes outdoor (out of home) media measures...

Issued by All Told 29 Aug 2019

BizTrends 2020: Make the vision Towards Africa 2020 possible
BizTrends 2020: Make the vision Towards Africa 2020 possible

Your invitation to the first Trend Report of the new decade!..

Issued by Bizcommunity.com 29 Aug 2019

Sphelele Mjadu, Unilever Personal Care Senior Public Relations Manager for Africa and Anne Githuku-Shongwe, representative of UN Women South Africa’s Multi-Country Office, in the UN Women-Dove masterclass panel at the Loeries. Image via Al Nicoll © via Gallo Images.
#Loeries2019: Our responsibility of better representation in advertising, media

The media and advertising industries play an important role in stirring the way society is portrayed. Here's why UN Women and Dove's masterclass session at Loeries 2019 called for the creative industry as a whole to take a stand and work actively towards better representation, particularly in terms of gender...

By Leigh Andrews 23 Aug 2019

Tractor Outdoor announces the upcoming release of four new digital builds
Tractor Outdoor announces the upcoming release of four new digital builds

With DOOH virtually on the verge of being "the" new media type, Tractor Outdoor has been working tirelessly on converting and building brand new roadside digital screens within Cape Town and Johannesburg...

Issued by Tractor Outdoor 16 Aug 2019

What you need to know about eThekwini's new outdoor advertising by-laws
What you need to know about eThekwini's new outdoor advertising by-laws

The eThekwini Municipality's new outdoor advertising by-law has come into force, effective 4 July 2019...

By Graeme Phillips 12 Aug 2019

FNB Springboks Rugby World Cup campaign
FNB Springboks Rugby World Cup campaign

FNB, proud partner of the Springboks, looked to 'the make it mean something company' Grid Worldwide, to bring to life their platform of help for the Springboks ahead of Japan 2019...

Issued by Grid Worldwide 29 Jul 2019

Iliadin goes OTC with exclusive Smart offering
Iliadin goes OTC with exclusive Smart offering

In-store advertising innovator Smart Media has partnered with Iliadin to provide the metered nose spray provider its new Over-the-Counter (OTC) Poster Arch branding solution in Dis-Chem Pharmacy stores for a nationwide winter campaign...

Issued by Smart Media 25 Jul 2019

Primedia Outdoor illuminates the streets of Namibia
Primedia Outdoor illuminates the streets of Namibia

Primedia Outdoor recently installed self-contained solar technology onto 204 double-sided directional signs in various residential and business centres in and around Windhoek, Namibia's capital city...

Issued by Primedia Outdoor 23 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office
3 steps towards 'glass boxing' your company with a Biz Press Office

Since 2001, Bizcommunity anticipated the role of company culture as intellectual capital. Biz Press Offices are a "glass box" game changer, offering a window into 18 industry communities...

Issued by Bizcommunity.com 23 Jul 2019

Outdoor Network achieves milestone with 10th rotating digital billboard added to growing national network
Outdoor Network achieves milestone with 10th rotating digital billboard added to growing national network

Outdoor Network has taken the next step in the continued growth of its national footprint and digital-focused development strategy, with the milestone achievement of its 10th digital site in South Africa...

Issued by Provantage Media Group 23 Jul 2019

Outdoor Network unveils rotating digital site in Pietermaritzburg
Outdoor Network unveils rotating digital site in Pietermaritzburg

Digital is a key focus area in the Outdoor Network development strategy, and the OOH market leader has taken the next step in the continued growth of its national footprint with the unveiling of its latest digital site in Pietermaritzburg...

Issued by Provantage Media Group 22 Jul 2019

Why out-of-home is withstanding the threat of digital and growing with it
Why out-of-home is withstanding the threat of digital and growing with it

With digital and mobile continuing to grow its market share, most traditional mediums have seen their slice of the pie cut dramatically, but not out-of-home, according to Jacques du Preez, CEO of Provantage Media Group...

By Jacques du Preez, Issued by Provantage Media Group 19 Jul 2019

Expand A Sign's brandable bean bags help create chill lounges at events and the office
Expand A Sign's brandable bean bags help create chill lounges at events and the office

South African-based Expand a Sign is a world leader in portable branding solutions. Most know they're the "go-to" company for eye-catching banners, gazebos and tents, but they also have branded or customised bean bag chairs in their line-up...

Issued by Expand a Sign 2 Jul 2019

Primedia Outdoor celebrates 25 years of excellence
Primedia Outdoor celebrates 25 years of excellence

Primedia Outdoor, the largest wholly South African owned premier out-of-home media provider in sub-Saharan Africa, is celebrating its 25th anniversary...

Issued by Primedia Outdoor 1 Jul 2019

Image source: Gallo/Getty Images.
Ubiquitous DOOH

In the Out of Home industry, I am always amazed at the vast number of media owners who place digital screens into a multiplicity of environments...

By Craig Wallis 1 Jul 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.
#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is Ralf Heuel...

By Leigh Andrews 28 Jun 2019

This year's SA Cannes Lions' judges...
#CannesLions2019: Accuracy of SA judges' predictions, revealed!

Before the Cannes Lions Festival of Creativity for 2019 kicked off last week, I caught up with six of this year's 7 SA judges for their predictions of the creative work that would roar as winners. Let's see who best saw into the future...

By Leigh Andrews 27 Jun 2019

#CannesLions2019: All the SA winners!
#CannesLions2019: All the SA winners!

The 66th annual Cannes Lions Festival of Creativity came to an end on 21 June 2019, rounding out a full week of award shows that celebrated creativity across various categories. Here's how SA fared overall...

21 Jun 2019

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