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![With reports that Formula One race organisers are considering scrapping or relocating several Middle Eastern races this year due to heightened security concerns, the events industry is once again confronting the reality of operating in an unpredictable world (Image source: @ Scuderia Ferrari Club https://sfcriga.com/ Scuderia Ferrari Club]])](https://biz-file.com/c/2603/806699-300x156.jpg?1)
Marketing & MediaEvent organisers need a mindset of resilience as global instability shapes the events landscape
23 Mar 2026



Marketing & MediaEx-TikTok and L’Oréal Luxe CMO Deshnie Govender launches culture Studio 545
Studio 545 2 days


This has strengthened our ability to give South African youth a more fulfilled university experience. As honourable as the pursuit of higher education is, limited financial resources represent a barrier that many students cannot overcome on their own and that is what gives weight to the work we do.
Our economic climate carries significant uncertainty, particularly for young people. To play a role in easing that burden by bringing what was once out of reach - from affordable clothing and cosmetics, to groceries and textbooks - closer to those who need it most, is a privilege.
Our goal is to walk the journey with every student from registration to graduation, and each year, our campus activations provide an opportunity to engage closely with the community we’ve built while introducing the benefits of our platform to new students on campus.
We hope to continue contributing to the academic journeys of South African youth in partnership with the phenomenal brands on our platform. We’ve concluded another successful activation season, and we’re already preparing for the next.