Subscribe & Follow
Jobs
- Community Manager Johannesburg
- Marketing Manager Johannesburg
- Marketing Manager Johannesburg
- Head of Strategy Centurion
- MW Art Director Cape Town
- MW Art Director Cape Town
- Paid Media Specialist - Lead Generation Johannesburg
- DTP Art Director Cape Town
- Sales Manager Orange Grove
- Creative Director Cape Town
Spur waiters celebrate a 'great occasion' this Freedom Day in new brand commercial
Through a moving tribute, Spur’s proudly South African waitron choir honours all the birthdays that were unable to be celebrated in 2020 due to the lockdown measures imposed by Covid-19.
Spur Steak Ranches is renowned for their birthday songs; in which waitrons gather to sing to a child celebrating their birthday. A Chico-the-Clown dessert with sparkler completes the experience - a nostalgic part of South Africans’ childhood.
In the new commercial, the Spur waitron choir gathers to sing a heart-felt song that leaves the viewer with goosebumps. They come together with jovial smiles, singing and clapping - an embodiment of the South African spirit of tenacity through adversity.
“This past year has been difficult for many people to come together to celebrate a loved one’s birthday. As a brand that has celebrated birthdays with families over many decades, it is Spur’s privilege to be able to celebrate the birth of our country’s democracy - while also acknowledging all the children who missed their birthdays this past year,” says Sacha du Plessis, executive director and CMO at Spur Corporation.
The campaign comes from the heart of the Spur staff members who want customers to know that despite tough times, their restaurants will always be a place where families can come together over a meal and share special memories.
The campaign officially launches on TV on 20 April and in restaurants nationwide on 27 April 2021 – with a ‘one-day only’ special on Freedom Day – where all children ordering a sit-down Kids Meal will also receive a free Chico-the-Clown dessert.
Marius van Rensburg, executive creative director of 99c says: “It was a privilege to work on such a meaningful and heartfelt campaign with Spur.”
Spur Steak Ranches will continue to play their part in ensuring to contribute to flattening the curve. All restaurants have safety measures in place as per the Department of Health’s protocol and the World Health Organisation’s best practice.
- Lindt Excellence pouch bags: Perfect for pairing and sharing31 Jul 15:30
- Lindt South Africa unveils a crispy, creamy, dreamy delight – The new Choco Wafer02 Jul 11:13
- The perfect gift for the perfect dad - Celebrate Father's Day with Lindt Excellence11 Jun 12:14
- Celebrate mom and moments of bliss this Mother's Day with Lindt South Africa09 May 13:27
- 99c clients sweep awards at 10th Annual MMA South Africa Smarties18 Apr 15:04