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Marketing & Media#WorldSocialMediaDay: SA creators turn local stories into global conversations
Kendra Hyman 2 hours



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The agency posted on LinkedIn saying “A huge honour to have been entrusted to tell this SAB Corona Moletele story.”
It describes the story as ”meaningful, sustainable, life-changing, authentic, real impact, innovative, collaborative”.
As it explains while South Africa and China grow limes for the Corona brand, the South African farm overcame a massive agri-challenge so that it could harvest limes all year round instead of only once a year.
“A true innovation. It is affecting lives, impacting the community, empowering women, creating jobs, upskilling farmers, and contributing to the SA economy. If only all brands could do this, oh what a world this would be,” says the agency.
Look out for an exclusive interview with Boundless and Williams - coming soon.