Sponsorship News

#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity

#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanityDanette Breitenbach

In the lead up to Cannes Lions 2026, Special Effects Media South Africa's Victoria Oyeboade says African brands need ecosystems, not just endorsements (Image supplied)

#Cannes2026 | The Lions creators reality check: Why African brands need ecosystemsVictoria Oyeboade

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Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

Adidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Premium sports events make brands work harder for fans attention

26 Jul 2024

Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement

#Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunity

Neil Jankelowitz 25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Pick n Pay sponsors MasterChef South Africa S5

Pick n Pay sponsors MasterChef South Africa S5

12 Jul 2024

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Olympics 2024: what new social media guidelines mean for athletes and their sponsors

Layckan Van Gensen 8 Jul 2024

Carling Black Label named official title sponsor of 2024 Currie Cup

Carling Black Label named official title sponsor of 2024 Currie Cup

5 Jul 2024

Dashni Vilakazi, member of the IAB South Africa Influencer Marketing Committee and Managing Director at The MediaShop. Source: Supplied.

Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

Dashni Vilakazi 27 Jun 2024

The last awards were awarded at Cannes on Friday, 21 June

#Cannes2024: Final Grande Prix and Lions

Danette Breitenbach 23 Jun 2024

Source: © LLLLITL More Grand Prix and Gold winners have been announced by CannesLions

#Cannes2024: Day 2: Grande Prix and Gold winners announced

19 Jun 2024

Source: © Techsoulogy Ogilvy and Halo have been named in the Cannes Lions 2024 Film shortlist

#Cannes2024: Ogilvy and Halo named in latest shortlists

18 Jun 2024

Source: © The Caples Awards The Lions Health Grand Prix for Good has been awarded to Impact BBDO, Dubai, UAE for Child Wedding Cards for its client, UN Women

#Cannes2024: Impact BBDO, Dubai awarded the Lions Health Grand Prix for Good

Danette Breitenbach 18 Jun 2024

(Image supplied) Tickets for the Bookmark Awards 2024 ceremony and the Finalists’ Showcase are now available

The Bookmark Awards 2024 — Another year of moving the industry forward: Tickets now available

13 Jun 2024

Cheslin Kolbe named Prime Hydration ambassador

Cheslin Kolbe named Prime Hydration ambassador

10 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

Danette Breitenbach 4 Jun 2024

The Stream of Consciousness

Updated: D&AD Awards 2024: SA brings home 8 Pencils

27 May 2024

Image supplied. Loeries Creative Week will return to the Mother City, Cape Town for the fourth consecutive year

4th consecutive Cape Town Loeries

24 May 2024

Mscsports renews 3 year contract with Engen

Mscsports renews 3 year contract with Engen

Mscsports 22 May 2024

Image supplied. Ogilvy South Africa Cape Town is the Middle East & Africa Agency of the Year in The One Show 2024 Global Creative Rankings

Ogilvy and Promise top the One Show 2024 MEA creative and independent agency rankings

20 May 2024

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How ‘ethical influencers’ engage their audiences about saving the planet

Aya Aboelenien and Ai Ming Chow 16 May 2024

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Lifestyle brands collaborate with Netflix and Bridgerton ahead of Season 3 launch

7 May 2024

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New categories for DStv Content Creator Awards 2024

6 May 2024

Source: © 123rf WPP remains on track to return to growth in the balance of the year, despite Q1 2024 losses

WPP on track to return to growth in the balance of the year despite Q1 losses

25 Apr 2024

#BehindtheSelfie: Elwin Smith, senior manager of group sponsorships at Nedbank

#BehindtheSelfie: Elwin Smith, senior manager of group sponsorships at Nedbank

Aa-isha Hassiem 23 Apr 2024

Source: © Local agency M&C Saatchi Abel has acquired all the shares in the local agency from the Plc. Mike Abel will remain on the global executive leadership team with his core worldwide responsibilities including the marketing portfolio and other key priority projects

M&C Saatchi Abel returns home with £5.6m share buy-out by local leadership

The Up&Up Group 11 Apr 2024

Ignition Group announces title sponsorship of Polocrosse World Cup

Ignition Group announces title sponsorship of Polocrosse World Cup

Ignition Group 5 Apr 2024

Outsurance announces partnership with South African Schools Netball

Outsurance announces partnership with South African Schools Netball

Provantage 3 Apr 2024

Why top South African companies sponsor Business Talk

Why top South African companies sponsor Business Talk

Broad Media 26 Mar 2024

Dragonfly South Africa announces its sponsorship of the Assegai Awards for the 3rd consecutive year

Dragonfly South Africa announces its sponsorship of the Assegai Awards for the 3rd consecutive year

DMASA 29 Feb 2024

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