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Panel for the 22nd annual BASA Awards
Panel for the 22nd annual BASA Awards

The adjudication panel for the 22nd annual Business and Arts South Africa (BASA) Awards, partnered by Hollard, has been announced...

Issued by Business and Arts South Africa 16 Sep 2019

What womxn say...
What womxn say...

The way womxn are seen and valued in society has the power to shape a country's landscape on a social, cultural and economical level...

Issued by Business and Arts South Africa 4 Sep 2019

#FairnessFirst: Understand true diversity to become more inclusively creative
#FairnessFirst: Understand true diversity to become more inclusively creative

One of the most interesting sessions of the DStv Seminar of Creativity at #Loeries2019 creative week touched on the difference between inherent and acquired diversity. But many gloss over these terms as business jargon and don't even know which is which, and why both are valuable to your creativity...

By Leigh Andrews 2 Sep 2019

BizTrends 2020: Make the vision Towards Africa 2020 possible
BizTrends 2020: Make the vision Towards Africa 2020 possible

Your invitation to the first Trend Report of the new decade!..

Issued by Bizcommunity.com 29 Aug 2019

#Loeries 2019: Brand SA tells untold stories
#Loeries 2019: Brand SA tells untold stories

One of the first Loeries Masterclasses for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved...

By Angie White 22 Aug 2019

BBC focuses on branded services in Africa
BBC focuses on branded services in Africa

BBC Studios appoints Pierre Cloete as commercial director for branded services, Sub-Saharan Africa...

19 Aug 2019

Measurement is not the issue. Your objectives are.
Measurement is not the issue. Your objectives are.

An embellished account of a real-life meeting at sports and entertainment marketing agency, Levergy...

By Reece Jacobsen, Issued by Levergy 7 Aug 2019

DStv appoints Playmakers as its lead sponsorship and activations agency
DStv appoints Playmakers as its lead sponsorship and activations agency

DStv has appointed Playmakers as its lead sponsorship and activations agency after a successful pitch process...

Issued by Playmakers 7 Aug 2019

BASA launches much-anticipated ArtsTrack No. 8
BASA launches much-anticipated ArtsTrack No. 8

Business and Arts South Africa (BASA) proudly announced the launch of ArtsTrack No. 8, at the end of July...

Issued by Business and Arts South Africa 30 Jul 2019

Xolisa Dyeshana at the One Club for Creativity boot camps in SA. All images provided. © Kontent Park.
#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

It's no secret that it's hard to make your break in advertising, especially in SA, where a large part of the population was formerly excluded from participating in the industry altogether. That's where the One Club for Creativity's diversity boot camps come in...

By Leigh Andrews 30 Jul 2019

FNB Springboks Rugby World Cup campaign
FNB Springboks Rugby World Cup campaign

FNB, proud partner of the Springboks, looked to 'the make it mean something company' Grid Worldwide, to bring to life their platform of help for the Springboks ahead of Japan 2019...

Issued by Grid Worldwide 29 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office
3 steps towards 'glass boxing' your company with a Biz Press Office

Since 2001, Bizcommunity anticipated the role of company culture as intellectual capital. Biz Press Offices are a "glass box" game changer, offering a window into 18 industry communities...

Issued by Bizcommunity.com 23 Jul 2019

#CSIMonth: How Room 13 and TBWA inspire kids with the arts
#CSIMonth: How Room 13 and TBWA inspire kids with the arts

Room 13 uses art and creativity to develop and empower underprivileged children by creating a safe place to develop their self-esteem and sense of purpose...

By Maroefah Smith 22 Jul 2019

Sports as a business and a brand in Africa
Sports as a business and a brand in Africa

Fans are choosing not to watch live football events, and instead are opting in increasing numbers for the 'intimacy' of their crystal clear digital flat TV screens, or not all, as recent attendances at AFCON showed...

By Dr Victor Oladokun 17 Jul 2019

Screen grab from Nike's 'Never Stop Winning' ad.
#FairnessFirst: Nike just does it again - this time standing strong for equal pay

Nike's recent run of 'Dream Crazy' ads have won more than just global recognition for their strong push towards inclusion and equality - they're also proving that brands really do make more consumer impact when they put consumer's causes first and foremost...

By Leigh Andrews 15 Jul 2019

BASA at NAF 2019
BASA at NAF 2019

Business and Arts South Africa (BASA) is supporting several platforms at the 2019 National Arts Festival, including the festival newspaper SPOTLIGHT, the Arena platform, as well as the Creativate Digital Arts Festival...

Issued by Business and Arts South Africa 3 Jul 2019

Image source: Gallo/Getty Images.
Sponsorship isn't a freebie; it's a partnership of a different kind

As a brand that believes in, and nurtures community and relationships, it's increasingly difficult saying no to the daily calls for sponsorship. Yes or no. Small words with a big impact, if used correctly...

By Jane Stevenson 3 Jul 2019

#OrchidsandOnions - #Done with bollocks
#OrchidsandOnions - #Done with bollocks

Castle Lager, you're safe for now. But Independent Institute of what again ... rethink. Why knock tradition? One expects more from an education ad.

By Brendan Seery 2 Jul 2019

#CannesLions2019: All the SA winners!
#CannesLions2019: All the SA winners!

The 66th annual Cannes Lions Festival of Creativity came to an end on 21 June 2019, rounding out a full week of award shows that celebrated creativity across various categories. Here's how SA fared overall...

21 Jun 2019

Utilising sports sponsorship to re-connect with consumers
Utilising sports sponsorship to re-connect with consumers

As marketers, we're constantly looking for that 'sweet spot' to engage our consumers, but despite best efforts we know that consumers have a plethora of media at their disposal and attention is fragmented, or at best, minimal. My take on it? Get personal...

By Gareth Marshall 19 Jun 2019

#YouthMonth: Are you a Youthpreneur?
#YouthMonth: Are you a Youthpreneur?

Are you a youthpreneur who would like to be featured on Bizcommunity as an opinion leader in your sector? This Youth Month, Bizcommunity invites you to nominate your favourite youth influencers in any industry making a difference in our region...

Issued by Bizcommunity.com 18 Jun 2019

Pepsi takes over Soweto with the viewing of the UEFA Champions League final
Pepsi takes over Soweto with the viewing of the UEFA Champions League final

Never before has the UEFA Champions League (UCL) final been more accessible to South African football fans...

Issued by OPTIMIZE Agency 4 Jun 2019

How to fully leverage sponsorship - A Unilever brand in the spotlight
How to fully leverage sponsorship - A Unilever brand in the spotlight

The modern brand marketing environment is cluttered with so many activities from various consumer touchpoints and messaging platforms. How does a brand break through this clutter without breaking the bank?...

Issued by Amasa 31 May 2019

Total Africa Cup of Nations - Let the games begin
Total Africa Cup of Nations - Let the games begin

The Total Group is a proud sponsor of the Confederation of African Football (CAF) and the title sponsor for the Total Africa Cup of Nations 2019 in Egypt, which will kick off Friday, 21 June...

Issued by Total 24 May 2019

Levergy and New Balance SA launch global cricket campaign
Levergy and New Balance SA launch global cricket campaign

South African sponsorship agency Levergy has launched New Balance's global cricket campaign for 2019...

Issued by Levergy 22 May 2019

Report reveals key global and local developments in sports for rights holders and brands
Report reveals key global and local developments in sports for rights holders and brands

Nielsen Sports recently released a Commercial Trends Report that outlines the key global and local developments in sports for rights holders and brands...

16 May 2019

ICASA's plan for sport a possible red card for the industry
ICASA's plan for sport a possible red card for the industry

The idea of giving all South Africans free access to major televised sports events is wonderful in theory. But there is always a cost, and ICASA's latest proposed sports broadcasting draft could be a red card for the industry...

By Happy Ntshingila, Issued by Openfield 3 May 2019

99c sponsors second annual Ciclope Africa Festival
99c sponsors second annual Ciclope Africa Festival

Ninety9Cents (99c) is proud to once again have sponsored Ciclope Africa, as it made its return to South Africa. This year's festival was held at the Goodluck Bar in Johannesburg...

Issued by Ninety9cents 23 Apr 2019

Bizcommunity sends a clear message that Africa is open for business
Bizcommunity sends a clear message that Africa is open for business

The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website...

Issued by dotAfrica 9 Apr 2019

Image source: Gallo/Getty.
Four reasons that digital sponsorships provide exceptional ROI for SA brands

South African organisations are upping their investment in digital advertising, with the total value of Internet advertising growing 16.5 % to R5.14bn in 2017...

By Mark Botha 8 Apr 2019

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