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How to market to sports fans when there is no live sport

The Covid-19 pandemic has presented sports marketers with a challenge, and an opportunity...

By Seseki Itsweng, Issued by Openfield 3 hours ago

The effect of the coronavirus outbreak on the sports and entertainment industry and thus sponsorship

Judith Mugeni from Ganizani Consulting shares her thoughts on the effect of the Covid-19/coronavirus outbreak on the sports and entertainment industry and how this affects sponsorship...

By Judith Mugeni 13 Mar 2020

Zwai Bala hosts masterclass for Old Mutual and AMPD Studios

Zwai Bala hosted a packed masterclass at AMPD Studios in which he spoke openly and candidly about how he is handling his massive tax debt as well as strategies for up-and-coming musicians to succeed in the current music industry climate...

Issued by HaveYouHeard 28 Feb 2020

Marketing is in chaos. Especially advertising, PR and sponsorship

The marketing environment in South Africa is in chaos. There is no other way of describing the loss of R50bn a year through ill-considered strategy, bad advertising and lack of research...

By Chris Moerdyk, Issued by Chris Moerdyk 25 Feb 2020

Federer-Nadal charity showdown sets tennis world record in SA

The crown of more than 51,945 people at this past weekend's Match in Africa - which saw Roger Federer take on Rafael Nadal in a charity match in Cape Town - set a new world record for the largest attendance at a tennis match...

10 Feb 2020

Tim Hortons' The Away Game campaign. Image supplied.

Effective use of Partnerships and Sponsorships winners announced for Warc Media Awards 2019

The winners for the Effective Use of Partnerships and Sponsorships category have been announced of the Warc Media Awards 2019...

29 Jan 2020

Sports sponsorship market to record strongest growth [report]

Global sports sponsorship market to record strongest growth in a decade, with spend reaching $48bn in 2020...

28 Jan 2020

#OrchidsandOnions: Corny but convincing

King Price's 'cultural appropriation' ad has the desired impact, and because of effective marketing, Alonso crash was a positive for Toyota...

By Brendan Seery 21 Jan 2020

BASA continues to synergise business and arts relationships with its 2020 Supporting Grant cycle

Business and Arts South Africa NPC (BASA) champions business investment within the arts, cultural and heritage sector. To this end the BASA Supporting Grants programme is calling for applications throughout 2020...

Issued by Business and Arts South Africa 20 Jan 2020

#BizTrends2020: The politics of rage; the quest for middle ground

By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage...

By Dion Chang 6 Jan 2020

Sanlam unpacks the epidemic of financial stress and how practitioners can activate employee engagement, health and wellness

Sanlam has announced that they will be one of the breakaway sponsors at the 2020 Future of HR Summit & Awards...

Issued by Topco Media 17 Dec 2019

DAC Debut Programme wrap

Business and Arts South Africa (BASA), in partnership with the Department of Arts and Culture (DAC) and the National Lotteries Commission (NLC), is demolishing long standing assumptions about the 'starving artist', with the DAC Debut Programme...

Issued by Business and Arts South Africa 17 Dec 2019

#BestofBiz 2019: Marketing & Media

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

Find your niche, but don't stick to it

"Figure out what you're good at and cultivate that one skill for the rest of your career," says almost everyone in our industry. Now, I don't disagree with this statement, but I don't really agree with it either...

By Monique Vrey, Issued by Levergy 11 Dec 2019

McLaren announces TUMI as official luggage partner

McLaren and TUMI, the leading international travel and lifestyle brand, have announced a new partnership which will see TUMI become the official luggage partner of McLaren including world-famous race team McLaren Racing and luxury supercar company McLaren Automotive...

Issued by TUMI 29 Nov 2019

Levergy named Agency of the Year at Hollard Sports Industry Awards

Sport and entertainment communications agency Levergy has been named the Hollard Sports Industry Agency of the Year...

Issued by Levergy 27 Nov 2019

#OrchidsandOnions: Mahlangu does the impossible

Poignant: Kudos for athlete, Toyota's tough message but whole bunch of estate agents a law unto themselves with their illegal boards...

By Brendan Seery 19 Nov 2019

#OrchidsandOnions: Hats off to Heineken

Great message and sight as Boks drank its beer from the trophy, but an Onion to Santam for tacky ambush marketing ploy...

By Brendan Seery 12 Nov 2019

Playmakers awarded 2019 AMASA Media Agency of the Year

Leading marketing and sponsorship agency, Playmakers, has for the second consecutive year, won the Media Agency of the Year Award at the fifth annual AMASA Awards...

Issued by Playmakers 30 Oct 2019

Final call for 2019 BASA Supporting Grants

Businesses and creatives seeking grant support have one last opportunity to compete for a 2019 Business and Arts South Africa (BASA) Supporting Grant...

Issued by Business and Arts South Africa 28 Oct 2019

2019 BASA special awards recipients

In addition to the BASA Awards, three special awards are made annually at the discretion of the BASA Board of Directors to celebrate remarkable contributions by individuals, organisations and businesses...

Issued by Business and Arts South Africa 18 Oct 2019

Winners of the 2019 BASA Awards, partnered by Hollard

"The BASA Awards recognise the impact of creativity powered by collaboration between the right partners," said Ashraf Johaardien, CEO of Business and Arts South Africa (BASA) at the ceremony for 22nd Annual BASA Awards, partnered by Hollard...

Issued by Business and Arts South Africa 17 Oct 2019

BASA Awards 4IR theme pushes boundaries

Business and Arts South Africa NPC (BASA) champions business investment within the arts...

Issued by Business and Arts South Africa 7 Oct 2019

#BASA22 Awards finalists announced

The 22nd Annual BASA Awards, partnered by Hollard, once again shine a spotlight on powerful partnerships that demonstrate the multitude of ways in which business and the creative sector have successfully collaborated to make an impact...

Issued by Business and Arts South Africa 2 Oct 2019

Know your business inside out with a Biz Office

New expectations of transparency and authenticity in business means things like organisational purpose, brand stories, how your company does things, what it believes in and what it stands for, can all play a part in how your company sees itself and how it is seen by others...

Issued by Bizcommunity.com 2 Oct 2019

New members appointed to BASA Board

Shortlisted from a pool of extremely impressive candidate submissions, Devi Sankaree Govender, Kathy Berman and Kojo Baffoe have been appointed as the newest members of the Business and Arts South Africa NPC (BASA) Board...

Issued by Business and Arts South Africa 30 Sep 2019

Top ratings for Biz Rate Card 2019

Bizcommunity is excited to announce the relaunch of our Biz Product and Rate Card, featuring all-new product infographics, descriptors and more...

Issued by Bizcommunity.com 27 Sep 2019

Panel for the 22nd annual BASA Awards

The adjudication panel for the 22nd annual Business and Arts South Africa (BASA) Awards, partnered by Hollard, has been announced...

Issued by Business and Arts South Africa 16 Sep 2019

What womxn say...

The way womxn are seen and valued in society has the power to shape a country's landscape on a social, cultural and economical level...

Issued by Business and Arts South Africa 4 Sep 2019

#FairnessFirst: Understand true diversity to become more inclusively creative

One of the most interesting sessions of the DStv Seminar of Creativity at #Loeries2019 creative week touched on the difference between inherent and acquired diversity. But many gloss over these terms as business jargon and don't even know which is which, and why both are valuable to your creativity...

By Leigh Andrews 2 Sep 2019

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