Marketing & Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 2 days

Advertise your job vacancies

Jobs

Creative Lead Pretoria
Experiential Activations and Events Project Manager Cape Town
Financial Accountant Sandton
Client Success/Account Executive Johannesburg
Multi Media Content Producer Johannesburg
Personal Assistant Johannesburg

More jobs Submit a job Open account

New Biz Press Offices

EBM Group has opened a Biz Press Office on Bizcommunity.com!

EBM is a purpose-driven brand and retail marketing company built around one clear philosophy: Be Unsame.

View EBM Group's Biz Press Office

New appointments

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

Boundless appoints Fran Luckin as global co-chief creative officer

More...Submit a person

Source:

Warc identifies 8 blockers to advertising effectiveness

Eddy Cue. Spurce: Apple.

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

The Marketing + Media Alliance (MMA) Smarties South African 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

Source:

TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

The human paradox: The faster AI advances, the more human connection matters

The human paradox: The faster AI advances, the more human connection mattersCharne Munien, Rogerwilco

An immersive Table Mountain experience by Chaos Theory and the Millat Group has won a global event award (Image supplied)

African-led events worldclass as Table Mountain immersive experience wins global award

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officerASK AFRICA

South Africa will be the country in focus, pictured is stakeholders at the signing of the agreement. Source: Supplied.

Berlinale EFM names South Africa 2027 country in focus

Publicis is set to acquire LiveRamp. Source: Publicis.

Publicis Groupe to buy LiveRamp for $2.2bn

Eddy Cue. Spurce: Apple.

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

1 hour

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

2 hours

More news

The future of OTC marketing lies in the recommendation moment

Michael Gullan 18 May 2026

Source: Image supplied

Calling SA’s creators: 2026 Content Creator Awards now open

15 May 2026

The education group said it plans to make it have an international appeal. Sourc: Supplied.

Rosebank College gets a new name for international rebrand

15 May 2026

Source:

#CannesLions2026: Ad law and self-regulation summit debuts at Cannes Lions

15 May 2026

MEA region has done well at The One Show. Source: Supplied.

Accenture Song SA dominates One Show MEA with 3 Golds

15 May 2026

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Mediamark 15 May 2026

Why 3RC’s blog content matters to gen Z

Why 3RC’s blog content matters to gen Z

3RC 15 May 2026

Protecting African stories from the threat of piracy

Protecting African stories from the threat of piracy

MultiChoice 15 May 2026

#Orchids&Onions: Carling carries, Faf fumbles in World Cup ad chaos

#Orchids&Onions: Carling carries, Faf fumbles in World Cup ad chaos

Brendan Seery 14 May 2026

Incognito allows for sensitive chats. Source: Meta.

Meta adds private AI ‘Incognito Chat’ to WhatsApp

14 May 2026

Source:

Warc: Meta ad revenue to hit $240bn in 2026 on AI automation

14 May 2026

From AI to affordability: The trends redefining foodservice in 2026

From AI to affordability: The trends redefining foodservice in 2026

14 May 2026

On relationships, not results: What an 8.2 Radar survey really reflects

On relationships, not results: What an 8.2 Radar survey really reflects

Daniel Malherbe, Lumico 14 May 2026

Sentech, MDDA and GCIS parter to drive digital transformation in community media

Sentech, MDDA and GCIS parter to drive digital transformation in community media

SENTECH 14 May 2026

AI visibility and AEO for B2B businesses

AI visibility and AEO for B2B businesses

Luke Marthinusen, MO Agency 14 May 2026

The Kantar BrandZ Most Valuable Global Brands 2026

The Kantar BrandZ Most Valuable Global Brands 2026

Kantar 14 May 2026

The best place to advertise in South Africa

The best place to advertise in South Africa

Broad Media 14 May 2026

Jacaranda FM celebrates 40 years as South Africa’s no.1 feel good station

Jacaranda FM celebrates 40 years as South Africa’s no.1 feel good station

Jacaranda FM 14 May 2026

Source:

Why the full-time CMO is a luxury most SA businesses can’t afford

Bernard Jansen 14 May 2026

Siya Kolisi named brand partner of Amazon South Africa

13 May 2026

Source:

Former journalist and provincial spokesperson convicted on 4 rape counts

13 May 2026

Media24 recognised at INMA Global Media Awards

Media24 recognised at INMA Global Media Awards

Media24 13 May 2026

Maria McCloy has passed away. Source: Supplied.

Publicist, DJ & fashion designer Maria McCloy has died at 50

Karabo Ledwaba 13 May 2026

Nicola Tarr, managing partner at Tribeca, unpacks how AI search is reshaping visibility and why credibility is becoming the most valuable currency for brands. (Source: )

AI is making PR the main character again

Nicola Tarr 13 May 2026

Movieroom on DStv commences production on first original feature film

Movieroom on DStv commences production on first original feature film

The Rooms Network 13 May 2026

Gibs and Daily Maverick host live webinar on leading media through strategy, AI and sustainability

Gibs and Daily Maverick host live webinar on leading media through strategy, AI and sustainability

Daily Maverick 13 May 2026

Jacaranda FM embarks on an epic Feel Good Tour to celebrate its 40th birthday

Jacaranda FM embarks on an epic Feel Good Tour to celebrate its 40th birthday

Jacaranda FM 13 May 2026

BuzzFeed was once worth more than $1bn. Source: BuzzFeed

Byron Allen takes 52% control of BuzzFeed, plans streaming pivot

13 May 2026

The MMA South Africa Next! Conference 2026 will look at where marketers should focus their efforts to drive real growth and deliver measurable impact (Image supplied)

MMA South Africa Next! Conference 2026: Driving growth in modern marketing

12 May 2026

The awards recognise marketing and supply talent in South Africa. Source: Supplied.

IMM Institute names SA's top marketers and supply chain leaders

12 May 2026

Africa news

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Mediamark 15 May 2026

Protecting African stories from the threat of piracy

Protecting African stories from the threat of piracy

MultiChoice 15 May 2026

The Kantar BrandZ Most Valuable Global Brands 2026

The Kantar BrandZ Most Valuable Global Brands 2026

Kantar 14 May 2026

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Supersport's Fifa World Cup Sleep can wait campaign launches

11 May 2026

Let's do Biz