The state of research in the advertising media and marketing industry - Are we keeping with the times?

Join AMASA Joburg as we host Nielsen, Kantar, PRC, OMCSA (OOH), Roots and other media research currency representatives as well as key agency and marketing representatives to discuss the state of research in the advertising media and marketing industry. Are the industry research tools adaptable enough to cater for the fast changing consumer lifestyle, is information overload helping decision making processes or will fusion of different research currencies be the answer? What does the future look like?