After a depressed economy and subsequent drop in advertising spend in 2020, the recent advertising spend report by Nielsen's WizzAd paints a brighter picture.
According to WizzAd, the month of August marked the 11th consecutive month of increased advertising spend compared to the previous year. Year-to-date advertising spend for August 2021 is up 35% compared to 2020.
On the economic front, the latest Statistics South Africa GDP figures revealed a fourth consecutive quarter of economic growth for the South African economy, expanding by 1.2% in the second quarter of 2021. This followed a revised 1.0% rise in the first quarter of the year.
What is driving the increased advertising spend and which media platforms or key advertising categories are behind this trend? Does this trend mean the industry has finally managed to navigate through the pandemic challenges and out of the hoods?
Join AMASA Ignite Forum as we host some of the industry representatives to unpack some of the facts behind this topic.
An afternoon of thought leadership, inspiration and networking awaits you at this powerful insightful event with the following panellists:
- Delia van Staden, head of Analytics & Insights @ Wavemaker Global
- Wayne Bischoff, CEO @ Mediamark
- Shaun Chettiar, head of VoD & Digital @ DSTV
- Jacques Olivier, MD @ OTS Media (OOH Specialists)
Free entry: However, numbers are limited due to Covid-19 regulations. RSVP is essential.
Date: Wednesday 10th November 2021
Time: 4pm for 4.30pm to 5.45pm, followed by a networking session.
Venue: Ster Kinekor Head Office, 185 Katherine Street, Sandton
RSVP to Andrew Maluleka moc.liamg@asamatawerdna